FACEBOOK TIPS TO SUCCESS IN IRELAND – 30 Plus NEW

Is it a total waste of time, a distraction, or a gimmick for the Marketing set? Let us help you with these 30+ tips on how to use Facebook in your business.

Now taking applications for June 2024 – apply HERE.

Facebook for Business. Who is it for?

Can you identify your audience? How do you connect with others? Is a social media channel like Facebook an option? Facebook for Business makes it easier for your Facebook page to generate traffic from the right consumers. Targeting is critical, otherwise, you end up advertising to the wrong crowd. In order for your page to excel, you should identify the necessary steps needed to connect with your audience, create a plan, give someone the responsibility to manage the plan, and then review performance regularly, so that you can continually tweak the plan. Before you post anything, do research to see what others, bigger companies, in your business are doing on Facebook to give you ideas for design and layout and make your page look good. If you have something to promote, Facebook for Business can do wonders for you.
Donegal-Facebook-tip-web-designers

Facebook Tips to Make it Perform Well for You

Benefits of using Linkedin for Small Business – think of it as a Social Networking platform for business, that can generate results, if used well. But you should plan how you want to use it, to avoid getting distracted by all the posts.

1. Get found by people who are looking for you or what you offer. In B2B people like to see that you have a Linkedin profile and a good one at that – treat it as a Search Engine for B2B Business to Business, so update your personal Linkedin Bio
2. Find customers – Prospect in your target B2B Business to Business market. Connect from the persons profile and do NOT use the default Connect option when LinkedIn suggest people to connect with. Let the person know why you want to connect by utilising the add a note option. Be human, make a short introduction and say why you want to connect – maybe add a link to your website if appropriate, BUT do not try to sell a product or service, however you should engage by commenting on their posts. By posting yourself you will also get seen by your network, some of whom will also comment on your posts. According to Linkedin, slightly over 50% of companies polled say they got a lead through the platform. And over 90% of Marketers say it is a good platform for B2B. It hands down beats all other ‘Social channels’. And it leads to over 50% of all corporate visits to social channels.
3. Find staff – advertise positions yourself or have an agency do it for you. Smart potential employees will connect with you through Linkedin. The good ones will be waiting for an opportunity. The very good ones will be using Linkedin to find a company with whom they want to work
4. Get Tips – simply watching your feed will allow you see tips from your connections, advice on how to do things that will benefit you or your business. It could be marketing or sales tips for example. Or news as deemed related to you by LinkedIn.
5. Showcase work – Do not be a LinkedIn lurker, use the platform to show what you do by posting examples in your company page and post a case study every so often using the Linkedin editor, rather than just posting a link out of Linkedin to a post somewhere else.
6. Establish and backup credibility – by showing your qualifications and experience, endorsements, testimonials and case studies in your personal page or company page or both. Check out your Social Selling Index score at https://www.linkedin.com/sales/ssi to find out how Linkedin sees your performance on the platform. You will get tips in here on how to improve your profile.
7, Discover connections – within your target audience, see who is connected to whom, join the dots, from your own existing connections to your target market – use the Search functionality and filter to people or companies, and geographic locations. Try to connect (not spam) with anyone in your target market. Say hello in the same way you would if you met someone for the first time.
8. SEO – LinkedIn is indexed by all search engines and content is well structured and found, so a well optimised LinkedIn profile and or Company page with the right keywords or terms, will generate search traffic to your website from Google search
9. Google – Search is an important aspect of generating leads and Google rates LinkedIn results highly. You will regularly see a Linkedin profile at the top of the search results when you search for a person or a company as mentioned above
10. Join a group – Learn about industry activity, innovation and events, share some tips or advice, add value to the group. Note: Be aware that currently in mid 2022, Linkedin groups are full of people spamming which make them pretty useless. So, do not waste much time here, unless you find a well moderated one that is in your space.
11. Contribute to useful Groups – Offer useful advice and useful information, show expertise. As a group member you are allowed to send a limited number of messages to other members each month.
12. Company Page – Showcase this page to promote your company and generate leads. It is like having another small website, so add a good banner image and populate all the description fields. See a more detailed simple guide at the bottom of this page.
13. Stay connected – with customers and potential customers, send the odd useful link or information to add value to your relationship. Comment on posts.
14. Career moves – see who is on the move and where they go, a professional buyer/customer may move from one company to another, opening opportunities for you with the new company
15. Connections connecting – see who your connections connect with, especially when they are connecting with competitors.
16. Competition – see who is saying what. It helps you see what competitors are offering or what customers are looking for. Check out their profiles to see if they do any smart things, that you are missing.
17. Customer conversation – allow consumers use Linkedin as another way to make comments or converse with you
18. Pay for a Premium Account and see who is checking you out or allow you connect with anyone and see who your connections are connected to. But subscribe to this Premium service, only if you have the time to commit to using it.
19. Signals – check out Recent Activity to see what your connections have been doing over the past two weeks – click on the down arrow in a Profile
20. Advertise – if LinkedIn is the right platform for you, advertise to your Target market. Retargeting is also available, so you can add a Linkedin pixel to your own site or even upload a list of contacts to LinkedIn. Because people add so much personal detail in their Linkedin profile, it makes it easy to get specific in your advertising, whether that is using text ads or sponsored content. It is not a low cost advertising option.
21. Add Value – you will see connections asking for help or advice, where you can help and add value, not just for potential customers, but also for friends, colleagues and other connections.
22. Give Positive Reviews – Go to the profile page of someone you want to recommend. Click on the More button beside the Message box. Then click on recommend
23. Ask for help – why not post your question and allow people add value for you.
23. Video – Since autumn 2017 you can create and upload native video to your stream to increase engagement from others and Google. Linkedin loves this feature and it works well, so in 2024 it is gathering momentum as a popular tool
24. Navigator – Using Linkedin Sales Navigator allows you send in mail and see exactly who is checking you out. From US$780 a year or US$80 a month you can see when people move jobs. You can see who is connected to other members of your company in Linkedin. And you can integrate it with your CRM. With the CRM integrated you can make notes in Linkedin that update the CRM. Likewsie you can integrate your email client. You can send limited Inmail. Plus you can save up to 1500 leads and prospect lists. All very well for the bigger companies, who can prospect easier and even find lookalike prospects or research a potential buying team.

Promote your content and make use of your insights

14. Include options to share different articles on your website.

15. Be timely – use content that is current or trending. For example, in early February you could mention Valentine’s Day, and June 21st the longest day of the year.

16. Promote your customer newsletter and any exclusive offers to help followers stay connected. This way, your audience identifies themselves for you.

17. Ask for opinions or feedback to start a conversation with your audience.

18. Special offers, such as a discount, 2-for-1, or Promo code, work well.

19. Target your posts to the right demographic (age, location, sex, etc…) Be specific, niche down until you get it right

20. Run competitions to engage your audience.

21. Analytics – look at your reports/Page Insights, and review the performance of your posts. Are you using the appropriate call to action? Are you promoting at the right time of the year? Time of day or day of the week – it all matters.

22. Invite business contacts, friends, and potential customers to your events.

Tips on using Linkedin well

1. Connect by all means, but always add a note to explain why you want to connect or why it makes sense to do so
2. Never use the default ‘Connect’ option when profiles are suggested to you, go to the individuals profile page and then select connect, before writing the introductory note.
3. Never use connections or groups to spam
4. Populate your own profile page, every section, including the photo, using keywords throughout to optimise the entry. Use a good clear close up headshot facing the camera. And the backdrop image should also help explain what you do, rather than just be the default background.
5. Add a Company page if you have a company, include all relevant details and some video. You can add Showcase pages to promote specific items or services. Through this page you can publish articles that are of interest to your industry
6. Spend 20 to 30 minutes a day on it Monday to Friday. Put it in your Calendar to schedule it.
7. Engage with other people who post relevant, useful or interesting content.
8. Post your own useful content which will possibly be seen by 5 to 10% of your contact list, unless it gets lots of engagement. However it will still appear in your ‘activity’ and engage with anyone who responds to it.
9. Never engage in any arguments over posts or opinion.
10. Remember this is not Facebook, so do not post photos of puppies or kittens, political or biblical quotes.
11. Add the Linkedin badge to your website, and maybe to the About or Team page with a hyperlink to each persons Linkedin profile.
12. Export a copy of your connections list every so often, just in case Linkedin make that a paid option.
13. Connect from the company page if it is more appropriate than using your Personal Profile. When you are in Linkedin, go to Me on top right and click ‘down arrow’. Then choose the Company page you want to edit. When you are in that page as Admin, start searching for contacts and send them messages from in there.

*In 2024 the amount of Spam from people requesting to connect is mindblowing. You get asked politely to connect and when you accept, you get hit with sales messages. It is annoying and Linkedin/Microsoft need to do something about it. However, for now do not accept connections unless they make sense, you do not need the numbers. Also if you accept and then get spammed with a sales pitch, go to your Network tab, look at your connections and Remove the offender there. When enough people remove such an offender Linkedin will see the stats and may take action against them.

Show interest to connect with others

23. Connect – identify the businesses you want to meet, follow them, like their posts, and maintain a conversation. Show a connection or interest.

24. Be authentic and respond to any comments. Stay consistent in the way you post, respond, and display your personality/character.

25. Be authentic and respond to all comments. Stay consistent in the way you post and respond, in your personality or character, and in the way you post content.

26. Post content that interests your audience rather than simple and overt sales pitches.

27. Use Tagging tool to connect with other companies’ content.

28. Use #Hashtags to connect via Twitter.

Use resources or get inspiration from others

29. Get tips or training from the Specialists such as Amy Porterfield (who I recommend highly) NB: It may take some time, however, Amy can help you get on top of Facebook or even just understand it so that you understand what has to be done to become successful. Amy is capable, experienced, professional and offers training if you need it to create a Social Media Sales Funnel. If you do not mind someone who is more sales pushy, have a listen to Pam Moore who has loads of energy and great tips.

30. Facebook offers Advertising Tips here.

31. Go back to the audience you have created to ensure that you are advertising to the right people. Look at the message and ensure it is working.

Common Mistakes to Avoid

32. Avoid publishing mishaps with Page roles. Managing multiple Facebook pages, both personal and business can be complex. The last thing you want is for personal content to get published on your business’s social media page. To prevent this, limit the number of people who run those pages, and make sure that those who do run them are properly trained on social media management.

33. Don’t ignore negativity. Listening and appropriately responding to feedback to crucial. When faced with a disheartening comment, make sure you have a comment procedure to follow. For example, developing a document with answers to FAQs that includes links that are commonly asked for. This will help your responses to be more consistent over time and will gain you credibility.

34. Avoid posting clickbait. Your followers want to know that your posts and the links attached to them will deliver on what was promised. Make sure your links go to the right pages on your site and focus on providing clear information to generate more traffic.

35. Don’t leave the meta description as is. Usually, Facebook will pull information and an image from your site to include when you make a post with a link. However, sometimes that content does not correlate to that post. Make sure to replace that information and image with something more relevant.

36. Lack of a Clear Value Proposition – Your value proposition lets your audience know what benefits your business provides. By ensuring you have a clear value proposition, you can strengthen your campaign.

37. Don’t Go MIA. This may seem self-explanatory, but be consistent with your posting schedule, and utilize Facebook scheduling when you have less time to post.

How to Create a ‘Page’ on Facebook for Your Business

Are you looking to create a professional presence for your brand or business on Facebook? The new Page experience allows you to do just that for your Professional Services firm. 

Here are the steps to create a Page on Facebook:

Before you begin, ensure that you have a personal Facebook profile.

Creating a new Page from your phone:

  • Open the Facebook app and tap your profile picture to access the Menu,
  • Tap on “Pages”.
  • Click on “Create” at the top left corner.
  • Enter your Page name and select a category.
  • Tap “Create New Page”.
  • To set up your Page, add your Page Name, Category, Bio, contact information, location, and hours.
  • By uploading a profile image and a cover photo, you may personalise your Page.
  • To build your Page audience, invite your friends.
  • Turn on Page notifications on your profile if you want to get notified about your page.
  • Tap “Done”.

Creating a new Page from your computer:

  • Log in to Facebook.
  • Click on “Pages” on the left side.
  • Now choose “Create New Page” under “Your Pages and profiles”.
  • Enter your Page name and category.
  • Click on “Create Page”.
  • Customise your Page by adding your bio, profile picture, and cover photo.

Updating your classic Page to a new Page from your phone:

  • Select the page you would like to modify to a new page.
  • Choose the More ( … ) menu, and then click on “Settings”.
  • Choose “New Page experience”.
  • Choose “Get started”.
  • Choose “Next”.
  • If everything is all setup, pick “Update and use Page now.” 

Updating your classic Page to a new Page from your computer:

  • If you meet certain criteria a message presenting new Pages will appear on your classic Page.
  • Tap on “Learn more”.
  • Tap on “Get started”.
  • Tap on “Next”.
  • When done, click “Update and use Page now.”
  • As your classic Page is updated to a new Page, start building connections by following other Pages and profiles.

Key Things to Remember

Metrics – Measure your return on time invested, so that you do not waste time. For example, Facebook can be seen as a Social Distraction if the time invested is done without a proper plan and subsequent analytics. Making use of metrics, and utilizing Facebook to connect and engage with your audience to channel interest or sales is key.

Time – In addition, take the time, or have someone available, to manage Facebook (outsourcing it to someone who specializes in this work, for as little as one hour a week at around €30 an hour, is also an option.) Set targets and check performance quarterly. Be sure that the content you put out is suitable for your target market.

Bottom Line A copy blogger turned off their Facebook page because whilst Facebook has certainly got the traffic, it is looking to increase advertising revenue and makes businesses pay to get noticed. Facebook’s reach has been significantly reduced, as 10% of the content is read, so posts do not get seen as much. As a result, native advertising is the way of the future, for smart marketers. All advertising, including Content Marketing, has to have a point. It could be to increase sales, reduce costs, speed up delivery, or improve customer satisfaction/retention. Facebook does work for a business, but the business has to work for Facebook – in other words, it takes some time to see progress. It is social, so get involved with your friends, suppliers, and target market. Show some personality and that you care. Facebook Business Page Tips for Sales Facebook Business Page Tips for Posting

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’

WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY

Excellent
Based on 44 reviews
Niamh Kane
2022-07-21
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
2022-07-14
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
2022-07-06
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
2022-06-30
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
2022-06-27
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
2022-03-03
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
2022-03-02
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
2022-02-25
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
2022-02-24
Michael and his team are always available for expert advice and support.
Anthony McGlynn
2022-01-18
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.

DIGITAL MARKETING AGENCY SERVICES FAQS

How much does digital marketing cost?

The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment. 

Is digital marketing the future?

Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.

Which types of companies in Ireland use digital marketing?

Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.

What is SEO Search Engine Optimisation?

SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?

What determines search engine rankings?

Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.

What social platforms should I use?

The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.

Are digital marketing certifications worth it?

Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.

How do you start digital marketing?

 

To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.

What content should you create?

Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.

What skills must digital marketers have?

 

Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.

Do I need a blog?

Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.

How often should I post?

The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.

What is PPC?

PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.

What is social media marketing?

Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.

When was digital marketing introduced?

Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.

Why should I use social media?

Using social media in Ireland offers numerous benefits for businesses, including:

  • Increasing brand awareness and visibility
  • Engaging with your target audience in real-time
  • Building relationships and fostering customer loyalty
  • Driving website traffic and generating leads or sales
  • Gaining insights into customer preferences and behaviors
  • Enhancing your online reputation and credibility
  • Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?

 

Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.

Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.

Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.

Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.

Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.

What are the different types of digital marketing services available?

There are many different digital marketing services available, including

  • Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages. 
  • Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
  • Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
  • Content Marketing: Create valuable and engaging content to attract and retain your audience.
  • Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
  • Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?

Experience and expertise: Choose an agency with a proven track record of success in your industry.

Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.

Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.

 

Does MEANit offer any resources to help me learn more about digital marketing?

Yes! MEANit offers a variety of resources, including

Blogs: Articles, Guides and insights on various digital marketing topics.

eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.

Does MEANit offer any specific services for any specific business sectors in Ireland?

Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:

Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools

Local SEO – Optimise your website to rank higher in local search results for Irish customers.

Off Site – Working on anything that is offsite but supports your web presence

Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors

Irish social media marketing: Engage with your target audience on social media platforms.

Content marketing for the Irish market: Create content that resonates with specific Irish audiences.

Outsourced Webmaster – A service where we become a fractional webmaster to manage your website

PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.

 

Can you guarantee more sales ? Will we definitely make more money ?

MEANit-Web-Design-TeamYES

We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.

And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.

Talk to us and let’s find out if we are a good fit for each other.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.

The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.

Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.

This tool gives you control. Now you can see how Google sees your website. And it is FREE.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.

Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?

Will people be able to find my website in a Google search?

Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.

What search engine optimisation tactics or techniques are included?

This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.

How long does it take to get on Page 1 in Ireland?

This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day