GOOGLE ANALYTICS DONEGAL & IRELAND PERSPECTIVE

Information is Power – the Internet allows us access to information at the touch of a button, whilst mobile has ensured that we can have that button on the go.

Now taking applications for June 2024 – apply HERE.

Google Analytics 4 advice from our Donegal based office nerds

‘Cloud Computing’ allows us store or retrieve information, from anywhere. Based in Donegal and Dublin, we manage websites for businesses all over Ireland to drive sales or generate leads. Using ‘Google Analytics or Google Analytics 4’ this tool helps us see how any changes we make affect the client website, for better or worse.

Businesses need to analyse online activity, by recording it, then studying or analysing it and then tweaking the offering based on the ‘tell tale’ signs offered by visitors.

MEANit Google Analytics Keyword Tool

Customers will tell you what they like, if you can attract them to your website, then engage them, drive them to your offering, convince them to see the value for them and buy once. Then set to work on retaining them as ongoing buyers, thereby creating a recurring income stream for you.

Larry Page or Sergei Brin or even Avinash Kaushik of Occams Razor fame, these well known experts in data, will tell you all about Data. Big Data, Quantitative or Qualitative analytics, where visitors come from or how to encourage ‘Digital Engagement’, but it can get confusing very quickly.

So make it easier by getting to understand what is important to your customer and therefore to your business. How? Just ask customers what they want. That is the only data you really need – what does your customer want and can you deliver it well. After that, you can have someone study the data and tweak the web presence or product offering based on site activity, which shows the breadcrumbs or tell tale signs of visitor activity.

However, asking the customer is still the shortest way to a sure conclusion. Use the data as a double check. Make the experience simple, tweak the actions or options, improve the functionality, avoid annoying your customers and continually improve every single process. Measure, Report, Analyse, Test and Improve. Measure, Report, Analyse, Test and Improve. Measure, Report, Analyse, Test and Improve.

Write down Objectives, Tactics/Strategies, KPIs, Segments and Targets

Our objectives for example typically include:

Objective
 – Help Businesses grow, using the Internet by partnering for a long term relationship to make their web presence engaging for ther target markets, to get the clients they really want.
Strategy – Create a web presence as a tool and offer to support clients or actually help manage and continually grow and improve the web presence to generate leads or sales
Tactics – Create a website to promote online lead generation or use Referral or Word of Mouth Marketing. Or perhaps create a useful informative Blog to engage the clients audience.
KPIs – ‘Key Performance Indicators’ can be the number of visitors to the website, number of sales made online or enquiry forms completed, downloads made, Newsletter or Blog signups, Social Shares and revisits or Requests for a Quotation
Marketing channel segments – Advertising or promoting in Google Ads, Facebook or Facebook Ads, Linkedin etc.

Define the marketing, plan, discuss the IT infrastructure, draw up the implementation plan and set up, then refine it continually

It is important to determine where customers come from – are we to create “Awareness” on the web or is it a “Learn” arena where potential customers do come to the site to learn, in which case we need to focus on delivering and optimising for this. Or is it on the selling that we need to focus our attention, on the conversion or the checkout process. Plan your Micros like Newsletter or Signup and Macros as in conversions like Buy or Get a Quote, each planned step along the way towards a final transaction at the end of the funnel. Imagine someone walks in the door of your shop, how do you engage and help that visitor to buy something or become a recurring buyer – same idea on the web, except it is digital.

Use ‘Filters’ to remove certain sectors or urls to help improve the real results. It is usually NOT a numbers game, so try to get people who represent a good chance of becoming buyers. Reduce the ‘Bounce Rate’ where people land on your website and then leave immediately. It is not normally a numbers game. So avoid marketers who tell you they can increase your visitor numbers. Listen to the ones who say that will increase the sales numbers. That is what is important.

Goals on Google, within Analytics Dashboard:

Use Goals in Google Analytics for your business to:
1. Document Business Objectives
2. Identify Strategies & Tactics
3. Choose KPIs
4. Choose segments
5. Choose Targets

Goal Types include 4 options normally, as in:

Destination ie. particular page like Thank You or Checkout
Duration on site and on page 3 or 4 mins
Pages/Screens per visit as in 3 or 4 whatever is optimum
Event as in download a doc or watch a video, make a purchase or fill in a contact form.

Set your ‘Goals’ to see if visitors do what you want or identify where they get off track. Set up ‘Funnels’ to identify what steps they should take – then guide them.

Use ‘Campaign Tags’ to identify Traffic sources such as email, newsletter campaign or in Keyword or Content of an email or newsletter. Link Tagging helps you really pinpoint what is working for you.

Conclusion:
If this is sounding like work –it is and therefore decide now, whether to master the process and do the work yourself. Or outsource the work to someone who does it for a living ‘competently’.

Remember; Set ‘Goals’ for the person responsible and review them monthly. Pay to play, but expect to make a profit within months. Make sure anyone you hire is qualified, experienced, has a proven track record, has verifiable Testimonials and wants to work with you. This will reduce the number of possibles to single digits. Talk to us if you want recommendations.

Google Analytics for your website – Technically, What you want to know, a basic simple overview of a technically brilliant tool

First off, every website should have a snippet of code added, the Google analytics or Google Analytics 4 code, that will then track the performance of the website. The snippet of ‘Javascript’ code is freely given by Google and is inserted in to the head of your website, in the html code. Nothing very technical and no real expense. You can even use a plugin on your website where you paste the code. You do need to have a Google account associated with the website. Then, to get started go here. You can visit and click on ‘Sign in to Google Analytics’ in the right hand upper corner.

The code is uniquely identifiable as your website code. It has a number like UA -1234567. The original analytics tool was “Urchin Analytics” or the UA which was taken over by Google. From October 2021 GA4 took over from UA, which will be discontinued from July 1 2023 – see below.

By adding the Google Analytics 4 code, you can then look at a free dashboard or a free report from Google. This tells you how many visitors your site gets and where the visitors are located. It tells you how many are returning visitors, how many pages on average they look at, how long they spend on the site and some of the pages they visit. What age, gender and nationality, even the type of device they used to access the website.

And it gives the ‘Bounce Rate’ in Google Analytics (but not in GA4) which is the percentage of visitors who land on a page of your website and then leave, without reading another page or engaging with you further. This is not necessarily a bad thing, if the visitor got the answer to their question. Imagine people walking in the door of your shop and leaving again immediately. Some sites have a very high bounce rate, but that is not necessarily bad.

In GA4 Google no longer reports the Bounce Rate.

This very website gets a lot of visitors, who land on one page and read the article, then leave, having gotten what they wanted. If I search for local Pizza suppliers, I might get their home page, see the telephone number and leave as soon as I get it. So, a high bounce rate could be to expected in some cases. It would be normal to try to get visitors to stay longer and to engage by buying something or making an enquiry. The insights you get from Google Analytics help you to refine the content in the website to improve UX or user experience and their engagement with you.

Determine Intent– Nowadays, it is all about ‘intent’, what does the visitor actually want when they get to your website and which words should you optimise for, based on typical visitor intent. If you own a Pizza Takeaway, should you have Pizza recipes on the website or do visitors just want to buy Pizza for delivery as convenience food. We write a lot of articles about SEO, but most readers of our articles do not want to engage our agency, they just want to learn more about SEO. Therefore perhaps we should not create these articles. However, we are happy to share whatever we know or learn. Every business is different. Once you understand the intent you can ensure that your content satisfies that want or need, whether it is informational or transactional intent.

The main thing is not that you know how to add this snippet of analytics code, but rather that you ensure that someone inserts it and that someone is looking at the figures on the report. You can even set up custom reports. This is how you analyse your website performance, as you continually strive to make it rank and perform better. The data in your reports will help you see how you are doing. Having the code in your site will also allow Google quantify what people search for within your own website search box function.

Google SiteKit for WordPress: By all means add Google SiteKit to see the stats in your own website dashboard. Instructions for connecting Google Site Kit in the WordPress Dashboard can be found HERE. Note that each individual user account needs to be connected to Google Site Kit there is no global connection for all users.

Ready to get started yourself, ready to learn how –click here Google Analytics offers a treasure trove of useful information and helps you generate more leads. Google wants you to be successful, so that you advertise with them and so that people browsing can find what they want to find. Their own Google Analytics Academy is worth reading as is the Yoast Guide. For video check out

A Beginner’s Guide to Understanding Google Analytics or Introduction to Google Search Console. And here is a good article at Ahrefs Blog ‘The Only 3 Google Analytics Metrics You Need to Track‘.

Log in to your Google Analytics account – If you have Google Analytics on your website and want to access the figures click on Google Analytics or do a search in Google for Google Analytics. You will have to have a Google account to access this.
Once you log in you can click on Audience and then tweak the dates to see how many visitors you are getting. Plus a plethora of other results, such as how long they stay, how many pages they visit, where they enter and leave and so much more.

Add someone as a user to your Google Analytics account– You can add someone as a user on your Google Analytics account so they can ‘collaborate’ or study the traffic data. Or they can work with you on your Google Analytics as an Editor. You pick the level of access you want to share, with your Digital Marketers. Here is a guide from Google that covers how they plan to migrate accounts automatically to GA4, stay up to speed with what is happening. “About automatically created Google Analytics 4 properties. What to expect in your new Google Analytics 4 property“.

Simply go to Google Analytics, then click on Admin in the bottom left hand corner, look at User Account Management and use the big blue + plus button in the top right corner to addusergmailname@gmail.comas a user.

google-analytics

Google Analytics 4

Check out GA4 or Google Analytics 4 which became available in late 2020, and could run in parallel alongside the standard Google Universal Analytics on your property. This GA4 consolidates data from your websites and any mobile apps in to a single set of its own reports, using Data Streams, to enable you to do cross-platform analysis. Google will use Machine Learning to collect data, but in a way that does not breach GDPR or any CCPA California legislation. This is the main reason for this move in the first place, so the logic for doing it is sound. However you will need to set this up manually. And the sooner you do it the better.
To set this up, read the Google GA4 setup Guide HERE. As Google Universal Analytics is soon going to shut down, as in end June 2022, then it follows that migrating to GA4 Google Analytics 4 is crucial if you want to continue using Googles own free analytics tool.
What’s Missing in GA4 from UA
Lots of key UA features, Behavior Flow, Views, Bounce Rate now changed to Engagement Rate, Annotations and any historical data from UA. Bounce rate is not available in GA4, as Google will use a new metric called “Engagement Rate” using their formula to determine if a visitor engages with a website.

Universal Analytics will be going away in 2023 – do not say you were not warned.
Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties. You may have up to 25 years of data collected.
After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. Full Google Statement. After this time your data will no longer be available.

More than likely you do not care which version of analytics you have on your website. And whether it is the older Universal Analytics or the new GA4 there will be more data than you would ever want to look at. But the bottom line is that the old version is being retired, so you do need to install the newer GA4. And the sooner you do it the better, so that you can start tracking and building up data that you can use in the years to come.

Or contact us if you want some help and you are a Professional Services business based in Ireland. We can migrate your tracking from the current Universal Analytics to the new GA4.

Every website should already have the Google Analytics tracking code installed, so you may have been collecting the visitor data on your website for up to 25 years, when it was set up originally as UA or Urchin Analytics, which Google bought, then built upon to create its own Classic Analytics in 2007 and then this evolved in to Universal Analytics in 2012. This move to GA4 will create a better tool for collecting event data from a multiple of platforms. And it may well also be advantageous to Google, as they will be able to say from 2023 that they do not have any visitor data that they should not have. This could save them billions in fines for breaches of privacy. However it will take some time for us all to learn how to use this new tool. It is the future, but we need to do something in the present, to set this up on our websites. Will you do it yourself or get someone to do it for you?

Here is the Google Guide to setting up Google Analytics 4. Add it to to a site that already has Analytics. Set up a Google Analytics 4 (GA4) property alongside your existing Universal Analytics property – your ‘Property’ is your website. Use the time between now and end of June 2023 to start compiling data that you can use from July 2023. Meantime, you can still use the data in Universal Analytics when looking at stats for now.

There are two ways to setup GA4 Google Tag ManagerGA4 is less about ‘views’ and more about events. There are 4 different types of events recorded through GA4:

Automatically collected events
Enhanced Measurement events
Recommended events
Custom events

Useful Resources:
https://www.analyticsmania.com/

Google Analytics Insights Set Up Alerts Emails

Setting up GA4

DIY List to do it yourself

You can get this list from Google here in its own words.

In Google Analytics, click Settings Admin (lower left). In the Account column, pick your ‘account‘ if you have more than one. Then, in the Property column select the Analytics property account for your selected website and then in the property column, select GA4 setup assistant and click Get Started, where you should then select ‘I want to create a new Google Analytics 4 Property’. Next we have a few steps.

Admin
Create ‘Property’ and the wizard or assistant will create this new ‘property’ as such.
Name your property if it is not copied over from an existing Google Analytics account.
Choose the time zone that applies to your business, then choose the currency that applies to your business.
It will also Create a connection between your Universal Analytics and GA4 properties. This connection makes it possible for you to use Setup Assistant in your Google Analytics 4 property to migrate configurations from your UA Universal Analytics property to your GA4 property

Once this process is complete, you will see “You have successfully connected your properties” at the top of your Google Analytics 4 Property Setup Assistant page.

Business Setting
Select an Industry & Company or business size.

Set the data stream name in the Property column and switch on ‘Enhanced Measurement’ and then choose iOS (for iOS apps), Android (for Android apps) or Web (for websites) for example https://meanit.ie/, whichever applies to your particular business.

Tag or Tagging Settings
Set up cross-domain tracking
Filter out internal traffic (internal IP addresses in your office or remote office locations)
Set referral exclusions to indicate any referral sites that should be considered as direct traffic
Set session duration before timeout, where the default is 30 minutes of inactivity before timeout

Code Installation
Global site tag to be hard-coded on the website or GTM Google Tag Manager which we do recommended, to make it easier to track and manage

Validate Installation
Test with GTM preview mode or test with the GA4 DebugView

Adjust Admin Settings
Data Settings – Change data retention to 12 months from the default setting of 2
Attribution Settings- Change reporting attribution to Data driven, First click, last click, position based, linear or the time decay
Change lookback window, keep to the recommend options, with 30 days for ‘Acquisition conversion events and 90 days for all other conversion events.

Product Linking – Set up links to applicable products, such as Google Ads, or Ads Manager links etc.

Events and Conversions
Set up events in GTM Google Tag Manager using GA4 event tags
Validate event data using options listed in section 6 Mark any events as a conversion

Custom Definitions in Configure
Add any custom event parameters as custom dimensions

If you followed all these steps, well done. If you are goggle-eyed at all this, book us or a competent web design agency to do it for you. The countdown is on as you have less than 12 possible months of data to track from right now.

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’

WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY

Excellent
Based on 44 reviews
Niamh Kane
2022-07-21
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
2022-07-14
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
2022-07-06
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
2022-06-30
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
2022-06-27
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
2022-03-03
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
2022-03-02
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
2022-02-25
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
2022-02-24
Michael and his team are always available for expert advice and support.
Anthony McGlynn
2022-01-18
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.

DIGITAL MARKETING AGENCY SERVICES FAQS

How much does digital marketing cost?

The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment. 

Is digital marketing the future?

Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.

Which types of companies in Ireland use digital marketing?

Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.

What is SEO Search Engine Optimisation?

SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?

What determines search engine rankings?

Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.

What social platforms should I use?

The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.

Are digital marketing certifications worth it?

Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.

How do you start digital marketing?

 

To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.

What content should you create?

Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.

What skills must digital marketers have?

 

Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.

Do I need a blog?

Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.

How often should I post?

The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.

What is PPC?

PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.

What is social media marketing?

Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.

When was digital marketing introduced?

Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.

Why should I use social media?

Using social media in Ireland offers numerous benefits for businesses, including:

  • Increasing brand awareness and visibility
  • Engaging with your target audience in real-time
  • Building relationships and fostering customer loyalty
  • Driving website traffic and generating leads or sales
  • Gaining insights into customer preferences and behaviors
  • Enhancing your online reputation and credibility
  • Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?

 

Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.

Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.

Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.

Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.

Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.

What are the different types of digital marketing services available?

There are many different digital marketing services available, including

  • Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages. 
  • Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
  • Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
  • Content Marketing: Create valuable and engaging content to attract and retain your audience.
  • Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
  • Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?

Experience and expertise: Choose an agency with a proven track record of success in your industry.

Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.

Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.

 

Does MEANit offer any resources to help me learn more about digital marketing?

Yes! MEANit offers a variety of resources, including

Blogs: Articles, Guides and insights on various digital marketing topics.

eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.

Does MEANit offer any specific services for any specific business sectors in Ireland?

Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:

Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools

Local SEO – Optimise your website to rank higher in local search results for Irish customers.

Off Site – Working on anything that is offsite but supports your web presence

Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors

Irish social media marketing: Engage with your target audience on social media platforms.

Content marketing for the Irish market: Create content that resonates with specific Irish audiences.

Outsourced Webmaster – A service where we become a fractional webmaster to manage your website

PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.

 

Can you guarantee more sales ? Will we definitely make more money ?

MEANit-Web-Design-TeamYES

We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.

And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.

Talk to us and let’s find out if we are a good fit for each other.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.

The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.

Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.

This tool gives you control. Now you can see how Google sees your website. And it is FREE.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.

Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?

Will people be able to find my website in a Google search?

Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.

What search engine optimisation tactics or techniques are included?

This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.

How long does it take to get on Page 1 in Ireland?

This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day