Well created websites will have analytics and ways to measure traffic and conversion.
Imagine if you could attract the right traffic and drag visitors in to your shop, through the window and encourage purchases. The web allows for this sort of focus and analysis.
Find out which advertising works for you and which does not. Save on wasteful advertising costs. Attract the clientele that you most desire to sell what you want to sell at the price at which you want to sell it.
“Buyers have changed the way they buy, so sellers need to change the way they sell”