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Working 5 to 9 what a way to earn a living.

Working-5-9-what-a-way-to-earn-a-living
I had the distinct pleasure of meeting Dolly Parton in Dingle years ago in the Post Office at Ventry. We were both holidaying there. We met again in Ceann Sibéal that afternoon at the Golf Club. And once again that evening in Páidí Ó Sé’s Pub, where she sang like a bird. She has one local guy on a guitar and his small floor speaker for accompaniment.She was truly professional and natural at the same time. A genuine vocal talent, who needs no technology to sound good. I had never been a fan, up until that day.

However that lady has a voice like an angel and a personality that is electric and sincere. I suspect that Dolly is working 5 to 9 rather than 9 to 5, just like so many entrepreneurs and business owners, whether they are aspiring or deep in the weeds.

Stress-at-work-business-ownerMany of us work 5.00 am to 9.00 pm or 6.00 am to 10.00 pm, whatever crazy hours work best for you. Some of that time is spent reading books by people like Tim Ferriss about how we can work 4 hours a week or maybe 5.00 am to 9.00 am. I am sure Tim works a lot more than 4 hours a week. Ideally, we should work that 4 hours in the morning and be ultra productive. Then we could spend the rest of the day being creative or helping members of our teams to get their work done.

However, for most of us, we do a lot more than 4 hours a day and we have to accept that as being a fact of our life, if only for the time being. If you have to do long hours or put up with stresses, try getting a little bit of time to yourself. Go for a walk or do some meditation. You can take 10 minutes out during a busy day and do some meditation or simple breathing exercises. In the office or in the car or even a bathroom.

Meditations-for-managing-stressHere are some links to 12+ sources of FREE meditations and apps that might be of help.

  1. The Free Mindfulness Project which has 30 FREE tracks to download and focuses on Loving kindness, mindfulness, relaxation, sleep
  2. Headspace – Some FREE and many paid tracks
  3. Calm – Some FREE tracks and hundreds as paid through this popular app
  4. Chopra Centered Lifestyle – Depak Chopra offers 16 FREE tracks
  5. Mindfulness Ireland – Loads of FREE Body Scans and Meditations
  6. UCLA Meditation – FREE 8 tracks
  7. Tara Brach over 100 FREE tracks
  8. The Meditation Oasis – 50 FREE tracks from Mary & Richard Maddox. It took me a bit of time to get comfortable with Marys voice, but now I look forward to listening to her.
  9. The Meditation Podcast with 28 FREE tracks
  10. I Live The Life I Love – 10 recommended meditations
  11. Audio Dharma – 40 FREE tracks.  #Mindfulness #relaxation #loving kindness #body scan
  12. Padraig O’ Morain – FREE audio
  13. Dharma Seed – with literally thousands of options

If you have any more useful FREE links, please do send them to me to add here to improve this resource.
(No sales pitches or paid apps or link building please)

Are You Headed for an Energy Crisis?

Please check the statements below that are true for you. Add them up when you finish to get a score out of 16.

Body
__ I don’t regularly get at least seven to eight hours of sleep, and I often wake up feeling tired.

__ I frequently skip breakfast, or I settle for something that isn’t nutritious.

__ I don’t work out enough (meaning cardiovascular training at least three times a week and strength training at least once a week).

__ I don’t take regular breaks during the day to truly renew and recharge, or I often eat lunch at my desk, if I eat it at all.

Emotions
__ I frequently find myself feeling irritable, impatient, or anxious at work, especially when work is demanding.

__ I don’t have enough time with my family and loved ones, and when I’m with them, I’m not always really with them.

__ I have too little time for the activities that I most deeply enjoy.

__ I don’t stop frequently enough to express my appreciation to others or to savor my accomplishments and blessings.

Mind
__ I have difficulty focusing on one thing at a time, and I am easily distracted during the day, especially by e-mail.

__ I spend much of my day reacting to immediate crises and demands rather than focusing on activities with longer-term value and high leverage.

__ I don’t take enough time for reflection, strategizing, and creative thinking.

__ I work in the evenings or on weekends, and I almost never take an e-mail–free vacation.

Spirit
__ I don’t spend enough time at work doing what I do best and enjoy most.

__ There are significant gaps between what I say is most important to me in my life and how I actually allocate my time and energy.

__ My decisions at work are more often influenced by external demands than by a strong, clear sense of my own purpose.

__ I don’t invest enough time and energy in making a positive difference to others or to the world.• • •

How is your overall energy?

Total number of statements checked: __

Guide to scores

0–3: Excellent energy management skills

4–6: Reasonable energy management skills

7–10: Significant energy management deficits

11–16: A full-fledged energy management crisis

What do you need to work on?

Number of checks in each category:

Body __

Mind __

Emotions __

Spirit __

Guide to category scores

0: Excellent energy management skills

1: Strong energy management skills

2: Significant deficits

3: Poor energy management skills

4: A full-fledged energy crisis

From Harvard Business Review article by Tony Schwartz

Talk to someone about how you will tackle any of your challenges. We all have some and they will creep up on us if we ignore the warning signs. Your score will fluctuate every time you do this test, so try it every few months, to check up on yourself. A score of 4 is wonderful, one of closer to 8 is more likely. Anything above 8 or a high score in one section is a call for help by you to you. Many of you will say Why did I not know about this test before now? – Well it is never too late for self care.

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Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

Best suited for:

Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

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Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

Best suited for:

Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

Intended to make you more effective online and build upon your brand at a steady pace.

Includes Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 10 to 20 pages, Initial SEO Search Engine Optimisation and Training.

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Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

Best suited for:

Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

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Optional items include: Monthly Support Plan and ongoing SEO services.

A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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