“We are located beside the Courthouse, but off the main street. So, we needed to get found online, to help people find us offline. And we want to explain which services we offer.”
Maureen Crawford Gallagher

Managing Partner, Crawford Gallagher Solicitors

Crawford Gallagher Solicitors – Letterkenny

How this Legal Practice gets found online to get found offline

The Client
Crawford Gallagher is a new legal practice located behind a modern office block on the High Road in Letterkenny, Co Donegal hidden from general view. But it is the closest legal practice to the new Letterkenny Courthouse and Garda Station. Maureen needed a shop window online to help people find her practice offline. No other form of advertising was working, newspapers, radio, online news.

The Brief
The web developers were tasked with one main task, help this legal practice get found online so that they could be found offline. And in a very competitive category in Google search, dominated by firms with deeper pockets. Create a website that looks professional, shows which services the practice offers and get found in Google search for these services, when searched in Google. Design was not the focus, results were, as in Google rankings. Ideally Page 1. No pressure!!

The Approach
We built a theme designed WordPress Content Management System, a business website that focused on the preferred professional services. We optimised for these services and trained the client on managing their own new website. The target is simple get the right people to the website and then calling the office.

The Results
Potential clients can now find useful information on the site, before they call, so they are ready to meet and engage with Maureen. The site saves a lot of time for clients and for the practice. Callers already know that the firm specialises in their needs and this helps generate the enquiries the practice wants to get. The site is ranking well for all agreed keywords and terms. Try searching “letterkenny solicitors” to see how well this solicitors site ranks in Google. Maureen is now very busy and the clients are coming to her offline office from her online presence.