Digital Marketing Dashboard SaaS

Introduction to the Digital Marketing Dashboard

• Real-time reporting – Track your own personal website, SEO, and marketing performance in one single place. See what is happening, what is working and what is not delivering a return on your marketing investment. There is no hiding from the data that we pull in from the various platforms. The data will say it all.
• Multi-platform integration – Connects with Google Analytics 4, Google Search Console, Google Ads, social media channels, and other key marketing tools, including Linkedin, Google Ads and Facebook Ads. Plus emailing or newsletter platforms like Mailchimp or Active Campaign.
• Customisable & automated – Request custom tailored reports, schedule reports and simplify reporting. Get the exact information that you need or want.

Fundamentals of using the Digital Marketing Dashboard

Managing a report

• View versus Edit Mode – Access reports as a viewer or customise them with edit mode.
• Sharing & Collaboration – Easily share dashboards with your team.
• Automated Reports & Scheduling – Schedule reports for daily, weekly, or monthly delivery via email.
• Downloading Reports – Export data as PDFs or CSVs for offline use.
• Refreshing Data – Keep reports up to date with dynamic live data sync.
• Duplicating Reports – Make copies of reports for different campaigns.
• Store reports – Have reports sent to you to keep for future reference

Customising Dashboard & Layout

• Layout & Navigation – Organise data with multiple tabs and structured layouts.
• Multi-Page Dashboards – Break reports into sections like SEO, Pay Per Click Ads, Social Media, Events and Conversions.

Connecting & Managing Data Sources – 80 integrations available

• Google Integrations – Connect to Google Analytics, Google Search Console, Google Ads and much more depending on your plan.
• Third-Party Integrations – Pull in data from Facebook, Linkedin, Instagram and many other platforms.
• CRM & Custom API Connections – Integrate with Mailchimp, Active Campaign, HubSpot or custom data sources.

Using Charts & Visualising Data

• Chart Types – Use bar charts, line graphs, pie charts, tables, and heatmaps.
• Custom Styling – Adjust colours, labels and fonts to match your brand or personal preference.
• Goal Tracking – Set up KPIs Key Performance Indicators to monitor website traffic, sales, conversions and campaign performance or whatever is really important to you

Managing Date Ranges & Performance Comparisons

• Automatic Date Selection – View data in pre-set date ranges (e.g., last 30 days).
• Custom Date Ranges – Select specific timeframes for reporting.
• Performance Comparisons – Compare performance month over month or year over year.

Advanced Features & Customisation

• Creating Filters – Focus on specific campaigns, target locations or audiences.
• Custom Metrics & Calculations – Create custom formulas for deeper insights.
• Alerts & Notifications – Set up alerts for key performance changes.

Templates & Pre-Built Reports

• Pre-Built Dashboard Templates – Get started with ready made reports.
• Customising Dashboard – Have us personalise your dashboard – tell us what information you want to see. And in which order. What is most important to you as a Marketer, Sales Director, CEO? We can even customise your data to deliver differently for each person depending on their area of responsibility. What do you want to see?

With all the firms we have worked with over 20 years, we’ve come across pretty much every possible question. And so, we want to answer every question for you, so that you have everything you need to make the right decisions for your firm. After reading through the Q & A’s, if you still have any questions … we welcome you to send them to us. Read on and see if we can deliver some great value for you with the Q & A’s below here. Or book a demo and have a look at a real live Dashboard. Seeing is believing.

Typically a Digital Marketing Customer Engagement Dashboard is just that, a customer engagement dashboard that collates all your engagement data in one single place, that being the dashboard. It is a simple graphical interface that shows you what you do or spend on any channel, from website, to SEO Search Engine Optimisation, to PPC Pay Per Click Google Ads or Facebook Ads.
You get to see in real time what return you are getting from any investment of time, money or resources. Lots of data collected and the presented to you as a picture as such, the graphical interface.

This dashboard means there is nowhere to hide for your marketing team or outsourced digital marketing agency. You are in control. Instantly you can see the results of their work or your work. You can see what is working and where you should double down on your efforts. Every reaction and interaction is recorded in real time from your presence in platforms such as:

Company website
Facebook
Google Analytics 4 Integration
Google Search Console Integration
Google Business Profile Integration
Google Ads Integration
Full SEO Management Reporting Dashboard
Dynamic Real Time Statistics Reporting
Dynamic Actionable Insights Strategy
Facebook Integration
Facebook Ads Integration
Instagram Integration
Instagram Ads Integration
Active Campaign Integration
Mailchimp Integration
Linkedin Integration
Linkedin Ads Integration
YouTube Integration

Note: I said every and that is not technically right. You see the digital interactions, but it is true that many people will become aware of your brand and buy, without you ever knowing that they saw your website, Google Ads or Linkedin posts. Much of your marketing budget is simply creating brand awareness or credibilty.

Do you want us to configure the dashboard and then leave it to you to manage?
Do you want us to configure the dashboard and work with you to manage it?
Do you want us to configure the dashboard and do the Digital Marketing work for you, using the dashboard to show performance & results?

Once we know all the details we can work out together how you should best use the dashboard for your particular business.

Book a demo and have a look at a real live Dashboard.

There are lots of Customer Engagement Dashboards or Digital Marketing Dashboards. The prices vary depending on the number of platforms you want to track or manage and the number of Addons or Apps you require. Many do not deliver well or are too complicated to use for a small firm. Below are some of the better options.

Salesforce – €1250 monthly or Agentforce €550.00 per seat.. .  www.salesforce.com/eu/marketing/pricing/
Braze – €1995 with price on application only, as it depends on your employee numbers.  www.braze.com/product/overview
UseInsider – From €2000 monthy. https://useinsider.com/product-demo-hub/
MoEngage – from €999 monthly, but based on custom quote – www.moengage.com/plans-and-pricing
Bloomreach – Custom quote on application only www.bloomreach.com/en/pricing/engagement
Netcore Cloud – Price on application  netcorecloud.com/plan-and-pricing/

Many other firms offer a pay as you use option, where they charge based on the number of monthly events, which looks low cost but can add up and tend to be somewhat complex. These include Amplitude, Userpilot and Mixpanel to name a few. And if you want to get the best FREE option, then Google Looker Studio is the best DIY option for you. If you have the time to do some research you can also look at Tableau, Wincher and DashThis. With so many choices you can find a tool or service that will best suit your needs.

Yes, book a FREE demo and have a look at a real live Digital Marketing Dashboard. If you as a company are a good fit for us as a company we are happy to do a demo for you. It is a chance for us to work out if we are a good fit for you and vice versa. We stay in our lane so to be fair to you, we will not work with any company that is not a good fit for us. 

Yes, we do and we are happy to help you to make the best use of your custom Digital Marketing Dashboard.
The first month of engagement we do your set up and custom configuration, then we do your training and onboarding.

Software as a Service or SaaS is a web based use of software which is licensed as a monthly subscription in our case.
You already have SaaS subscriptions to tools like Google, Quickbooks, Spotify, Netflix, Microsoft 365, Amazon Prime and so on. You get the idea.
Subscribe when you want and cancel or pause when you want. Upgrade the plan when you want.
It helps firms project. manage and forecast costs.
It removes the need to have a solution custom developed just for you.
Developing a custom piece of software can be expensive to do and then to manage or update.
A SaaS option can be a low cost way of getting a custom digital marketing dashboard for a set monthly subscription. You still have the option of developing your own dashboard if you choose to do so in the future. Start with a low cost monthly subscription option first.

Yes. Our subscription is interchangeable.

You can switch from one rate to another at any time. And as often as you like. Feel free to upgrade when your busy season is approaching. Or when you feel you need to ramp things up. Or when you have excess capacity. Or when you want to get more granular to see what is or is not working for you. We do not insist on a contract or a time obligation from you. You stay in control. There are no exit fees, no hidden charges.

Other platform providers have their own ways of doing things, for their own reasons. Many insist on a Contract. Or a time obligation. These bigger firms have shareholders, funders large teams so they have to manage their turnover and cash flow in a more complex environment than ours. We are just a small Irish agency with no ambitions for global domination. And we stay in our lane. Our focus in on the Construction, Financial and Legal sectors in Ireland.

Outside City Hall, Dublin

No. This is a digital data analytics tool not magic fairy dust.  Google does not allow for that. 
However when you have a good Digital Marketing Dashboard you can see what is or is not working well for you. It gives you a better chance of ranking well in Google search, appearing in AI overviews or SearchGPT etc.
You can tweak your digital marketing activities in response to the data you see in the dashboard. You can see all your statistics, data, results in a Graphical User Interface GUI. Within your custom dashboard you can drill down to get more data, to be more granular, to see what does or does not work in your digital marketing activities. Book a demo and have a look at a real live Dashboard.

Analytics integrations typically include the options of:

Google Analytics 4

Gravity Forms

WordPress URL

HighLevel

HubSpot

Keap

Matomo

Salesforce

ServiceTitan

SharpSpring

Unbounce

Call Tracking integrations

Avanser

CallRail

CallSource

CallTrackingMetrics

Delacon

Invoca

Marchex

Twilio

WhatConverts

WildJar

eCommerce integrations

BigCommerce

Shopify

Stripe

WooCommerce

Email integrations

ActiveCampaign

Brevo

Campaign Monitor

Constant Contact

ConvertKit

Drip

Klaviyo

MailChimp

Local integrations

BirdEye

BrightLocal

GatherUp

Google Business Profile GBP

Synup

Trustpilot

Vendasta

Yelp

Yext

Paid Ad integrations

AdForm

AdRoll

Amazon Ads

Choozle

Facebook Ads

Google Ads

Google Local Service Ads

Google Display & Video 360

Standard DV360 role

LinkedIn Ads

Microsoft Advertising

Pinterest Ads

Simpli.fi

Snapchat Ads

Spotify Ads

StackAdapt

API Key

TikTok Ads

Twitter X Ads

Yelp Ads

SEO integrations

Ahrefs

Backlink Manager

Bing Webmaster Tools

Google Lighthouse

Google PageSpeed

Google Search Console

Majestic Backlinks

Moz

Rank Tracker

SEMrush Backlinks

SEMrush Projects

Site Auditor

Social integrations

Facebook

Instagram

LinkedIn

Pinterest

TikTok social

Vimeo

Youtube

Other integrations

Google Sheets

Google Sheets App

Database integrations

Amazon Redshift

Google BigQuery

MySQL

Currently we have about 80 integration options.