We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Accountants Website Design – what do you need?

Tips and advice for planning good Accountants Website Design, depending on what you want from the web.

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Every Accountancy Practice will have its own priorities/needs

Professional – You may not need any more business, but want to have a  professional accountants website design when someone Googles you (and they do).

Leads – You may want more business, but you only want a certain type of client, so the website needs to attract that target market segment, maybe specifically financial or tax advice or compliance or payroll enquiries, etc.

Time – You may want to save time on repetitive phone calls by answering frequently asked questions on your website. You may want to allow people to ask questions 24/7 via a website enquiry form.

Recruitment – Attract high-quality accounting staff who are searching for a suitable financial practice. How do you look when these people search for accountants website?

Social – You may want a single place on the web where you have a Blog or have all your Social Media integrated.

Help – You may not know what you want, but just want to discuss it. Have a chat with us, for a no obligation complimentary 30 minutes consultation to get some direction and answers. Get in touch here. We are not right for everyone, so find out if we are a good fit for you.

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Meantime, we have included below 10 guidelines and 10 questions to help you get accountants website design right the first time for your accountancy practice.


1. CMS
 – Get a website that is built in a CMS Content Management System, which makes it easy to edit. Content is King, it will decide your success on the net, so create it, add it, curate it and make yourself stand out as an Authority on matters financial. You are the best person to produce good content, do not leave its creation to someone else, unless they are competent in your field.
2. Blocks – Get a website that is Modular, so that you can move elements around without needing a Developer again. For example, add or move a scrolling Testimonials module on the Home page yourself or move it to your About page, or add a video to a blog item.
3. Open Source – use a platform that is open source and allows you to move from one web partner to another if ever needed. Avoid a one-man band, someone who offers to be everything, planner, designer, developer, digital marketer. How may financial practices have just one person employed to do everything?
4. Accountants Website Design Theme – Get a website that is theme-based, so that you can change the whole design theme without having to create a new website. Also, this makes it easier for you to move to a new web Partner. Avoid basic HTML developers who have to make every code change for you – at a price, in time delay, and money.
5. Custom Design: Plan your Branding, colours, content, and CTAs before or when talking to a Developer, if how you look online is important to you to build your brand. Think Grant Thornton, OSK, KPMG, Deloitte, Mazars, and so on. custom graphic design is very much recommended.
6. Navigation – Make Navigation simple, intuitive, stand out, and logically show what you specialise in.
7. Blog – Show off your knowledge, experience, and useful info from the accountancy industry. Try Guest Blogging or answering questions in forums!
8. Social integration – Tie in all your Blogging, Social Media, and Advertising to your website content and draw people to the website – they might just connect with you by asking a question.
9. Maintenance – Bear in mind a website, like a car, has to be maintained and updated. It needs constant attention, security updates & patches, cleaning, plugins, software updates, apps updates, and useful add-ons – but most of all useful helpful content or advice to engage with visitors, to help promote your practice.
10. Budget for a spend in Year 1 for the design, branding, photography, CMS website, advertising, digital marketing, etc and then do a new budget for year 2 for building on that platform. The higher the spend the higher and faster the return – GUARANTEED (if done well)!

Three Takeaways in Web Design for Accountants:
1. Get a good web design agency partner, pay them to be supportive – establish an ongoing relationship in the same way a company would do with their Accountant or other key suppliers. It is fractional or outsourced qualified labour that keeps itself educated and trained to be ready to support you when you need them.
2. Treat this website project like opening a new office. How much would that cost? How much attention would you give it? Build what you need rather than buy something off the shelf at a set price.
3. Most small web agencies are not good at MultiTasking. Chances are you need a 1.Domain Registrar, 2. Hosting Company, 3. Web Graphic Designer, 4. Web Developer and 5. Digital Marketer.
The good news is – a website can promote your practice, show you with a professional look, get you found in Google search, showcase your work, show your testimonials, make appointments, take deposit payments online, answer questions, allow Client access and manage contacts through a CRM. Web is the future – will you embrace it now?

Now you know the brief! What is your next step? Answer these questions below. You may want to know the ballpark investment required, so there is a guideline below the questions. But talk to us about your own specific requirements for your web design for accountants.

Ten good opening questions to consider before building accountant websites for your Financial practice:

Bonner-Gill-Donegal

Guideline costs involved in creating a website – get a free personalised quote – contact us here.

What does a good CMS Financial Advisers Website Design Cost?

CMS Business Website Design Costs for a Financial Advisory

From €250 to €350 per page up depending on which modules are required – Get a Free quote now. Every website project is different, so talk to us about yours, so that we can give you a proper quote.

  • Content Management System, Initial Content Entry for initial 10 or so pages, (add unlimited pages yourself free), Attachment Management, Image Gallery, SEO Tools, Google Maps, YouTube, Preview Mode, Query Form, Video Tutorial, Website Statistics and Manual
  • Business Website Design Template subject to choice of Client or Designer
  • Monthly Support & Maintenance Options if required: Agree a monthly support plan to cover website updates, server support, and any edit requests etc or just pay the Ad Hoc hourly rate. Monthly Support
  • We work with your budget and your cash flow #gettingbusinessonline

Optional Business Website items or add ons offered

    • Content Creation – do you want us to write it for you
    • Content editing – can you edit your own text
    • SEF – making pages Search Engine Friendly
    • Image – Producing, sizing, adding to website
    • Downloads – any pdfs, guides, ebooks etc
    • Google Map – adding location pins
    • YouTube Video – adding and optimising video
    • Google Analytics – set up reporting in Dashboard
    • Google My Business – We can set this up or optimise it for you

If required, we can also refer Clients to industry Specialised SEO or Online Digital Marketing specialists for Enterprise eCommerce sites. Or we can use our tools to drive your business and get higher conversion rates. Good ‘Independent’ honest advice for you, is our way of doing things – no exceptions.

How long will the project take?

The planning takes one week. The design usually takes two weeks, plus any delay due to revisions at your end. The Development takes two weeks from the time we receive your website content, written and photographic. Then a week to optimise and test, so usually between 4 to 8 weeks.

Could you please clarify who will be doing the work?

Our own team based here in Ireland, mainly Donegal. We do not offshore our work The developers and project managers are team members on the web design agency payroll. The designers are all local and hired per project, as they all have different styles. We match the right graphic designer with your project. All website are custom designed for you individually. We do not even offshore SEO, as our SEOs are also on the staff.

Will it be responsive and optimised for mobile viewing?

Yes, we actually design for mobile first viewing and then make desktop work too. Mobile page load speed is very important, especially since Google introduced Web Core Vitals, as an important ranking factor since May 2021.

How many pages do you need?

This depends on how many services you want to promote. It could be as low as 5 and as high as you like or need. How may financial advice services do you offer? Add Home, About, Contact and News

Who provides the written content and photos for the website?

You do. We can get written content done for you by a writer. And we can buy photos for you too if you need them. However when it comes to Financial Advice, you are the expert.

Where will my website be hosted?

We do not sell or resell hosting. It is too important to be used as a way of making a little side profit. We recommend suitable WordPress hosting for your specic WordPress requirements. The hosting, like your domain name, should be in your name and on your credit card – much like the deeds of your house.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main financial advice service pages. If you have a service page called Critical Illness Cover, then why not write a supporting blog article about what is required to get the best deal in Critical Illness cover. Or what are the typical charges are in relation to Critical Illness cover.

Will we be able to update our new website after it is delivered?

Yes, absolutely. We will set you up as a User. And we will provide you with a Website User Manual. Plus you can book training with us as often as required. The website is a Content Management System and is designed to allow you add, edit or delete content.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value to Financial Advisors. We have never had to give any form of warranty refund. And why not talk to Pascal or Gwen or any of our clients.

 

Options Simple Business Enterprise
Pages 5+ 10+ Unlimited
Home page Y Y Y
About page Y Y Y
News page Y Y Y
Services page Y Y Y
Contact Form Y Y Y
Pay Button Y Y Y
Facebook integration Y Y Y
CMS Content Management System Y Y Y
Mobile responsive Y Y Y
Design theme Y Y Y
eMail redirect Y Y Y
Google Analytics Y Y Y
Basic SEO Y Y Y
Manual Y Y Y
Open source Y Y Y
Page Builder with Drag n Drop Y Y Y
Training N N Y
Gallery N Y Y
Blog dynamic N Y Y
Newsletter integration N Y Y
Survey/Poll N Y Y
Events Calendar N Y Y
Forum N N Y
Shop N N Y
Member area N N Y
Support email 72 hours email 48 hours email 24 hours
Monthly Support Optional Optional Optional
Hosting monthly 10 20 POA
Custom design POA POA POA
Digital Marketing POA POA POA
Hours in for Senior Developer 30 50 POA
Price estimate 3000 5000 POA
Book Now Book Now Book Now

Note: Do include a page for Disclaimer, Privacy Policy, Terms and Conditions, and Social Media Policy.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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