Accountant Websites

Accountants Website Design – what do you need?

Tips and advice for planning good Accountants Website Design

Every Accountancy Practice will have its own priorities/needs

Professional – You may not need any more business, but want to have a  professional accountants website design when someone Googles you (and they do).

Leads – You may want more business, but you only want a certain type of client, so the website needs to attract that target market segment, maybe specifically financial or tax advice or compliance or payroll enquiries, etc.

Time – You may want to save time on repetitive phone calls by answering frequently asked accounting questions on your website. You may want to allow people to ask questions 24/7 via a website enquiry form.

Recruitment – Attract high-quality certified or chartered accounting staff who are searching for a suitable financial practice. How do you look when these people search for accountants website?

Social – You may want a single place on the web where you have a Blog or have all your Social Media integrated.

Help – You may not know what you want, but just want to discuss it. Have a chat with us, for a no obligation complimentary 30 minutes consultation to get some direction and answers. Get in touch here. We are not right for everyone, so find out if we are a good fit for you.

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Meantime, we have included below 10 guidelines and 10 questions to help you get accountants website design right the first time for your accountancy practice.

1. CMS – Get a website that is built in a CMS Content Management System, which makes it easy to edit. Content is King, it will decide your success on the net, so create it, add it, curate it and make yourself stand out as an Authority on matters financial or at least accounting. You are the best person to produce good content, do not leave its creation to someone else, unless they are competent in your field of accountancy.
2. Blocks – Get a website that is Modular, so that you can move elements around without needing a Developer again. For example, add or move a scrolling Testimonials module on the Home page yourself or move it to your About page, or add a video to a blog item.
3. Open Source – use a platform that is open source and allows you to move from one web partner to another if ever needed. Avoid a one-man band, someone who offers to be everything, planner, designer, developer, digital marketer. How many good financial or accountancy practices have just one person employed to do everything?
4. Accountants Website Design Theme – Get a website that is theme-based, so that you can change the whole design theme without having to create a new website. Also, this makes it easier for you to move to a new web Partner. Avoid basic HTML developers who have to make every code change for you – at a price, in time delay, and money.
5. Custom Design: Plan your Branding, colours, content, and CTAs before or when talking to a reputable Irish web design agency, if how you look online is important to you to build your brand. Think Grant Thornton, OSK, KPMG, Deloitte, Mazars, and so on. custom graphic design is very much recommended.
6. Navigation – Make Navigation simple, intuitive, stand out, and logically show what you specialise in.
7. Blog – Show off your accounting knowledge, experience, and share useful information from the accountancy industry. Try Guest Blogging or answering questions in forums!
8. Social integration – Tie in all your Blogging, Social Media, and Advertising to your website content and draw people to the website – they might just connect with you by asking a question about tax or company accounts.
9. Maintenance – Bear in mind a website, like a car, has to be maintained and updated. It needs constant attention, security updates & patches, cleaning, plugins, software updates, apps updates, and useful add-ons – but most of all useful helpful content or advice to engage with visitors, to help promote your accounting practice.
10. Budget for a spend in Year 1 for the design, branding, photography, CMS website, advertising, digital marketing, etc and then do a new budget for year 2 for building on that platform. The higher the spend the higher and faster the return – GUARANTEED (if done well)! Yes – do ask for some guarantees. Your clients have expectations of your firm, so why would you not have some of your web design partners.

Three Takeaways in Web Design for Accountants:
1. Get a good web design agency partner, pay them to be supportive – establish an ongoing relationship in the same way a company would do with their Accountant or other key suppliers. It is fractional or outsourced qualified labour that keeps itself educated and trained to be ready to support you when you need them. you know how that works.
2. Treat this website project like opening a new accountants office. How much would that cost? How much attention would you give it? Build what you need rather than buy something off the shelf at a set price.
3. Most small web agencies are not good at MultiTasking. Chances are you need a 1.Domain Registrar, 2. Hosting Company, 3. Web Graphic Designer, 4. Web Developer and 5. Digital Marketer.
The good news is – a website can promote your accountancy practice, show you with a professional look, get you found in Google search, showcase your work, show your testimonials, make appointments, take deposit payments online, answer questions, allow Client access and manage contacts through a CRM.

Now you know the brief! What is your next step? Start by answering these simple questions below. And you may want to know the ballpark investment required, so there is a guideline below the questions. But talk to us about your own specific requirements for your web design for accountants.

Ten good opening questions to consider before building accountant websites for your Accountancy practice:

Guideline costs involved in creating a website – get a free personalised quote – contact us here.