We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Accountant Websites

Accountants Website Design – what do you need?

Tips and advice for planning good Accountants Website Design



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Every Accountancy Practice will have its own priorities/needs

Professional – You may not need any more business, but want to have a  professional accountants website design when someone Googles you (and they do).

Leads – You may want more business, but you only want a certain type of client, so the website needs to attract that target market segment, maybe specifically financial or tax advice or compliance or payroll enquiries, etc.

Time – You may want to save time on repetitive phone calls by answering frequently asked accounting questions on your website. You may want to allow people to ask questions 24/7 via a website enquiry form.

Recruitment – Attract high-quality certified or chartered accounting staff who are searching for a suitable financial practice. How do you look when these people search for accountants website?

Social – You may want a single place on the web where you have a Blog or have all your Social Media integrated.

Help – You may not know what you want, but just want to discuss it. Have a chat with us, for a no obligation complimentary 30 minutes consultation to get some direction and answers. Get in touch here. We are not right for everyone, so find out if we are a good fit for you.

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Meantime, we have included below 10 guidelines and 10 questions to help you get accountants website design right the first time for your accountancy practice.


1. CMS
– Get a website that is built in a CMS Content Management System, which makes it easy to edit. Content is King, it will decide your success on the net, so create it, add it, curate it and make yourself stand out as an Authority on matters financial or at least accounting. You are the best person to produce good content, do not leave its creation to someone else, unless they are competent in your field of accountancy.
2. Blocks – Get a website that is Modular, so that you can move elements around without needing a Developer again. For example, add or move a scrolling Testimonials module on the Home page yourself or move it to your About page, or add a video to a blog item.
3. Open Source – use a platform that is open source and allows you to move from one web partner to another if ever needed. Avoid a one-man band, someone who offers to be everything, planner, designer, developer, digital marketer. How many good financial or accountancy practices have just one person employed to do everything?
4. Accountants Website Design Theme – Get a website that is theme-based, so that you can change the whole design theme without having to create a new website. Also, this makes it easier for you to move to a new web Partner. Avoid basic HTML developers who have to make every code change for you – at a price, in time delay, and money.
5. Custom Design: Plan your Branding, colours, content, and CTAs before or when talking to a reputable Irish web design agency, if how you look online is important to you to build your brand. Think Grant Thornton, OSK, KPMG, Deloitte, Mazars, and so on. custom graphic design is very much recommended.
6. Navigation – Make Navigation simple, intuitive, stand out, and logically show what you specialise in.
7. Blog – Show off your accounting knowledge, experience, and share useful information from the accountancy industry. Try Guest Blogging or answering questions in forums!
8. Social integration – Tie in all your Blogging, Social Media, and Advertising to your website content and draw people to the website – they might just connect with you by asking a question about tax or company accounts.
9. Maintenance – Bear in mind a website, like a car, has to be maintained and updated. It needs constant attention, security updates & patches, cleaning, plugins, software updates, apps updates, and useful add-ons – but most of all useful helpful content or advice to engage with visitors, to help promote your accounting practice.
10. Budget for a spend in Year 1 for the design, branding, photography, CMS website, advertising, digital marketing, etc and then do a new budget for year 2 for building on that platform. The higher the spend the higher and faster the return – GUARANTEED (if done well)! Yes – do ask for some guarantees. Your clients have expectations of your firm, so why would you not have some of your web design partners.

Three Takeaways in Web Design for Accountants:
1. Get a good web design agency partner, pay them to be supportive – establish an ongoing relationship in the same way a company would do with their Accountant or other key suppliers. It is fractional or outsourced qualified labour that keeps itself educated and trained to be ready to support you when you need them. you know how that works.
2. Treat this website project like opening a new accountants office. How much would that cost? How much attention would you give it? Build what you need rather than buy something off the shelf at a set price.
3. Most small web agencies are not good at MultiTasking. Chances are you need a 1.Domain Registrar, 2. Hosting Company, 3. Web Graphic Designer, 4. Web Developer and 5. Digital Marketer.
The good news is – a website can promote your accountancy practice, show you with a professional look, get you found in Google search, showcase your work, show your testimonials, make appointments, take deposit payments online, answer questions, allow Client access and manage contacts through a CRM.

Now you know the brief! What is your next step? Start by answering these simple questions below. And you may want to know the ballpark investment required, so there is a guideline below the questions. But talk to us about your own specific requirements for your web design for accountants.

Ten good opening questions to consider before building accountant websites for your Accountancy practice:

Bonner-Gill-Donegal

Guideline costs involved in creating a website – get a free personalised quote – contact us here.

What does a good CMS Accountants Website Design Cost?
CMS Business Website Design Costs for Accountants in Ireland

From €250 to €350 per page up depending on which modules are required – Get a Free quote now. Every website project is different, so talk to us about yours, so that we can give you a proper quote.

  • Content Management System, Initial Content Entry for initial 10 or so pages, (add unlimited pages yourself free), Attachment Management, Image Gallery, SEO Tools, Google Maps, YouTube, Preview Mode, Query Form, Video Tutorial, Website Statistics and User Manual
  • Business Website Design Template or Custom Graphic Design subject to choice of you the Client with your web designer
  • Monthly Support & Maintenance Options if required: Agree a monthly support plan to cover website updates, server support, and any edit requests etc or just pay the Ad Hoc hourly rate. Monthly Support
  • We work with your budget and your cash flow #gettingbusinessonline
Optional Business Website items or add ons offered
    • Content Creation – do you want us to write it for you
    • Content editing – can you edit your own text
    • SEF – making pages Search Engine Friendly
    • Image – Producing, sizing, adding to website
    • Downloads – any pdfs, guides, ebooks etc
    • Google Map – adding location pins
    • YouTube Video – adding and optimising video
    • Google Analytics 4 – set up GA4 reporting in Dashboard
    • Google Business Profile aka Google My Business – We can set this up or optimise it for you

If required, we can also refer Clients to photographers, videographers or ui specialists for bigger websites. Or we can use our tools to drive your business and get higher conversion rates. Good ‘Independent’ honest advice for you, is our way of doing things – no exceptions.

How long will the project take?

The planning takes one week. The website design usually takes two weeks, plus any delay due to revisions at your end. The website Development takes two weeks from the time we receive your website content, written and photographic. Then a week to optimise and test the new website, so usually between 4 to 8 weeks.

Could you please clarify who will be doing the work?

Our own team based here in Ireland, mainly Donegal. We do not offshore our work The web developers and project managers are team members on the web design agency payroll. The web graphic designers are all local and hired per project, as they all have different styles. We match the right graphic designer with your project. All website are custom designed for you individually. We do not even offshore SEO, as our SEOs are also on the staff.

Will it be responsive and optimised for mobile viewing?

Yes, we actually design our websites for ‘mobile first’ viewing and then make desktop work too. Mobile page load speed is very important, especially since Google introduced Web Core Vitals, as an important ranking factor since back in May 2021.

How many pages do you need?

This depends on how many services you want to promote. It could be as low as 5 and as high as you like or need. How may financial advice services do you offer? Add Home, About, Contact and News

Who provides the written content and photos for the website?

You do. We can get written content done for you by a content creator or writer. And we can buy photos for you too if you need them. However when it comes to Accountantcy, you are the expert.

Where will my website be hosted?

We do not sell or resell hosting. It is too important to be used as a way of making a little side profit. We recommend suitable WordPress website hosting for your specic WordPress requirements. The website hosting, like your domain name, should be in your name and on your credit card – much like the deeds of your house.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main Accountantcy or financial advice service pages. If you have a service page called Payroll, then why not write a supporting blog article about what is required to get the best deal in outsourced Payroll. Or what are the typical charges are in relation to outsourcing payroll. Or maybe which is the best ‘cloud accounting’ option for SMEs. Or what does ‘cloud accounting’ cost?

Will we be able to update our new website after it is delivered?

Yes, absolutely. We will set you up as a User. And we will provide you with a Website User Manual. Plus you can book training with us as often as required. The website is a Content Management System and is designed to allow you add, edit or delete website content.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value to Accountantcy practices. We have never had to give any form of warranty refund. And why not talk to Paul or Tom or any of our financial sector clients.

Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

Best suited for:

Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

Includes simple Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 5 to 10 pages, Initial SEO Search Engine Optimisation and Training.

From €4,800

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

Best suited for:

Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

Intended to make you more effective online and build upon your brand at a steady pace.

Includes Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 10 to 20 pages, Initial SEO Search Engine Optimisation and Training.

From €6,000

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

Best suited for:

Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

This allows your whole team to focus on what you do best. Results Guaranteed by us!

Includes Brief or Plan & Wireframe or Layout, Keyword Mapping, Competitor Analysis, Custom Graphic Design, Website Development of typically 20 to 100 pages and Training, plus SEO Search Engine Optimisation.

From €9,500

Optional items include: Monthly Support Plan and ongoing SEO services.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2023?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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