Outsourced Webmaster Service
Now taking applications for October 2024 – apply HERE.
Outsourced Webmaster Service
Outsourced Webmaster – rather than employing one full-time person in-house, get Fractional.
If you have a website or want a website, will you hire a new, qualified member of staff to do the work? A Unicorn! Will you learn to do all the work yourself or give the responsibility to a capable member of existing staff? You’ll need someone experienced in IT & Web, Graphics & Hosting, Marketing & eCommerce Sales or is that a whole Team? Or Will you use an ‘Outsourced Webmaster‘ to do it all?
Connecting the Digital Dots of your presence on the web, your version of your story. To promote the services you offer to the people who want them. To answer questions, to save time, and filter out the wrong people or enquiries.
Do you want to invest some of your marketing budget with our small Irish web design agency that is going to work for you personally? Or do you want to play a roulette game with Google and Facebook and your money, then hope that it works out? I think you’re going to like the option of working with us and we are here readily accountable to you. Get in contact with us here.
Outsourced Webmaster task options typically include:
- Assessment of current Web Strategy for Digital Engagement with customers or potential customers
- Development of ongoing Web Strategy for Digital Engagement
- Assessment of current website in relation to the new Web Strategy
- Plan to improve or replace website to fit in with the agreed Web Strategy
- Mapping of the Home page and all interior pages in a Wireframe layout
- Determination of all Navigations and linking in silos
- Creation of Graphic Design Mockup of how the website should look
- Addition of relevant content to fill out any new design
- SEF – Making all pages and content Search Engine Friendly to allow Google to find and rank your content
- Blog – Creation and curation of Blog material to help make your website an Authority website in a chosen market sector
- Marketing – working with Marketing Department or outsourced Marketers or both to help get site found by Target Audience through PPC Pay Per Click Adwords Campaigns, via Social Media, Content Marketing, eMail Marketing, Affiliate Marketing, etc
- Engagement – spreading the word. connecting through Forums, answering questions and being part of online communities
- Influencer outreach marketing with website content
- Sales – Guiding interested parties to the Sales Department or actually closing the sales
- Maintenance – monthly content audit keeping the website content up to date, design fresh and innovating new ideas such as Instant Chat or Booking Engines etc. Checking for any broken links etc
Outsourced Webmaster Checklist
The Tasks above cover most of the work that needs to be done as part of an Outsourced Website Maintenance Checklist – there is a lot more to it and few people have ALL the relevant skills. At MEANit Web Design Agency, as a team of Digital Natives we can fill the outsourced webmaster position. You get the benefit of a Team, without having to employ a single person. You get an Online Analyst, a Senior Project Manager, plus the services of Web Developers and Graphic Designers as required, all managed by your very own Client Account Manager. Add to that you get a detailed monthly report on what has been done and is to be done for you. This reduces your risk considerably. Plus, with no contract, you have the option of terminating at any time. No HR issues there.
Discovery Workshop – Book a session to get started
If you are not sure what you need or what to do with your website or web presence, book a Discovery Workshop. This is a focused closed door session with you the decision-maker and any other stakeholders.
The aim is to thrash out what you want from your web presence, as in more leads, more sales, less tyre kickers. At a minimum it will take two hours and quite often takes three or four hours. Following the Workshop we will send you a written plan, which will save you a ton of time when building your new web presence. It will also ensure you get good results from the way you use the new web presence. This report is yours to use as you please with whoever you choose. We can review the progress with you after a few months and amend the plan, to allow you continually move forward. The reviews can be as frequent as you choose. We can even do the work you decide is required, in the order that you want it done. And we will not need sick leave or holidays, sick pay or time off – we are your Fractional webmaster.
OUTSOURCED WEBMASTER RATES
The Outsourced Webmaster service is billed by the half day at €500 and can be done as little as one half day a week or even one half day a month for a small site or business. And up to 4 or 5 days a month for bigger projects. No Contract required.
You pay as long as it saves you money or makes you more than it costs you.
We get you customers, sales or enquiries.
We save you time.
We save you money.
We bring new ideas, innovations and cost saving technologies.
We keep your site looking good.
We find you designers or marketers, whatever you need.
We will happily train your staff if you like on some or all of the tasks.
Plus we are always available as backup when required.
Talk to Michael 086 2510117 now about your specific outsourced webmaster requirements or to ask any questions. What do you need?
All Webmaster Outsourcing plans include:
-> Keyword Position and Tracking with ranking reports
-> Google Analytics Report with tracking for KPIs
-> Monthly Activity Reports (for transparency) to show Blog Creation or Management, CRM or eMail list management, customised traffic reports, Social Media marketing management
Typical services of Outsourced Website Maintenance include:
-> Keyword Research and reporting – find out what your potential clients are searching in Google
-> Blog Posts on your website with your content – add content to your website that relates to the searched keywords so that you turn up in search results
-> Business Citations mainly for local campaigns – show proof that you are considered to be good at what you do
-> Google Business Profile setup & optimisation mainly for local campaigns – Get found on page 1 in Google search
-> Google Business Profile Posts mainly for local campaigns – Be number 1 on Page 1 in search
-> On website Technical Optimisation – ensure that your website is turning up in search for the right keywords
-> Outreach to related recognised ‘Authority’ websites – Have your company recommended by Authority websites
-> Link Building – Have your website link shared by industry related websites
-> Quarterly detailed Website Audit – Have your website checked every quarter and ensure it is performing well, fast on desktop and mobile
-> Social Media posting of your website Blog articles for Facebook, Twitter, Instagram and YouTube – Get involved in the conversations or start them yourself
-> Social Media Management/Advertising for Facebook and Twitter – Make your advertising shareable on Social
-> Review management – Have a plan and tweak it to find out what works best for you
Website technical optimisation include:
-> Website Technical Audit – Run the required tests to ensure that your website is fit for purpose
-> Meta Description Optimization – Ensure that your website is pitching your products or services in search results
-> Page Title Tag Optimisation – Make it easy for people to see what each of your pages is about
-> Internal page linking analysis and planning – Have your website flow well for visitors to funnel them to engage with you
-> Website Speed Performance – testing, regularly reviewing and optimising
-> Page optimisation – testing, regularly reviewing and optimising
Every Webmaster Outsourcing Plan is customised to each client’s own needs. Some recent tasks done included: (Plus a link with advice on how to DIY these tasks
-> Independent Technical Website Audit Report – https://meanit.ie/monthly-website-support-plan/website-audit-report/
-> SEO Search Engine Optimisation Services – https://meanit.ie/what-is-seo/
-> Set up Google My Business if there is none already done properly – https://meanit.ie/google-my-business/
-> Create written content for website, blog or Linkedin – https://meanit.ie/content-marketing-what-is-it/
-> Set up Linkedin profile and or Company profile – https://meanit.ie/social-media-manager-checklist/
-> Set up Facebook pixel – https://meanit.ie/social-media-manager-checklist/
-> Set up Facebook ads – https://meanit.ie/social-media-manager-checklist/
-> Set up Google Ads –https://meanit.ie/social-media-manager-checklist/
-> Complete Web Presence Audit, Review and Recommendations – https://meanit.ie/web-presence-audit-report/
-> Outsourced webmaster to do a lot of these tasks over the year. – https://meanit.ie/outsourced-webmaster-service/
-> Arrange a Videographer or Photographer from our Network of trusted Professionals
-> Arrange a Graphic Designer to create graphic content for website, Facebook cover or print from our Network of trusted Professionals
-> Do a Press Release
Talk to Michael 086 2510117 now about your specific outsourced webmaster requirements or to ask any questions. What do you need?
The fact that you read this article means that you already realise that your website needs to be maintained, needs to have fresh content and needs to work as part of your business, to get customers and sell more. So we would like to talk to you about making it do just that – in a way that generates leads, sales and profits for you.
We offer three options:
A. a Done for you
B. a Done with you or
C. a DIY option.
“Using someone who cannot do what has to be done, may cost less in money, but more in lost opportunity”
Successful firms want to be as professional online as they are off-line.
With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?
Meet Michael from the MEANit Web Design & SEO Team
With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’
WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY
DIGITAL MARKETING AGENCY SERVICES FAQS
How much does digital marketing cost?
The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment.
Is digital marketing the future?
Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.
What is digital marketing?
Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.
Which types of companies in Ireland use digital marketing?
Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.
What is SEO Search Engine Optimisation?
SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?‘
What determines search engine rankings?
Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.
What social platforms should I use?
The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.
Are digital marketing certifications worth it?
Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.
How do you start digital marketing?
To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.
What content should you create?
Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.
What skills must digital marketers have?
Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.
Do I need a blog?
Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.
How often should I post?
The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.
What is PPC?
PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.
What is social media marketing?
Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.
When was digital marketing introduced?
Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.
Why should I use social media?
Using social media in Ireland offers numerous benefits for businesses, including:
- Increasing brand awareness and visibility
- Engaging with your target audience in real-time
- Building relationships and fostering customer loyalty
- Driving website traffic and generating leads or sales
- Gaining insights into customer preferences and behaviors
- Enhancing your online reputation and credibility
- Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?
Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.
Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.
Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.
Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.
Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.
What are the different types of digital marketing services available?
There are many different digital marketing services available, including
- Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages.
- Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
- Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
- Content Marketing: Create valuable and engaging content to attract and retain your audience.
- Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
- Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?
Experience and expertise: Choose an agency with a proven track record of success in your industry.
Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.
Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.
Does MEANit offer any resources to help me learn more about digital marketing?
Yes! MEANit offers a variety of resources, including
Blogs: Articles, Guides and insights on various digital marketing topics.
eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.
Does MEANit offer any specific services for any specific business sectors in Ireland?
Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:
Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools
Local SEO – Optimise your website to rank higher in local search results for Irish customers.
Off Site – Working on anything that is offsite but supports your web presence
Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors
Irish social media marketing: Engage with your target audience on social media platforms.
Content marketing for the Irish market: Create content that resonates with specific Irish audiences.
Outsourced Webmaster – A service where we become a fractional webmaster to manage your website
PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.
Can you guarantee more sales ? Will we definitely make more money ?
YES
We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.
And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.
Talk to us and let’s find out if we are a good fit for each other.
Do we need a blog?
No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.
FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).
FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).
How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.
Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.
The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.
Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.
This tool gives you control. Now you can see how Google sees your website. And it is FREE.
Do you offer any kind of guarantees or warranty on your work?
Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.
Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?
Will people be able to find my website in a Google search?
Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.
What search engine optimisation tactics or techniques are included?
This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.
How long does it take to get on Page 1 in Ireland?
This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day