Outsourced Webmaster Service

Outsourced Webmaster – rather than employing one full-time person in-house, get Fractional. 

If you have a website or want a website, will you hire a new, qualified member of staff to do the work? A Unicorn! Will you learn to do all the work yourself or give the responsibility to a capable member of existing staff? You’ll need someone experienced in IT & Web, Graphics & Hosting, Marketing & eCommerce Sales or is that a whole Team? Or Will you use an ‘Outsourced Webmaster‘ to do it all?

Connecting the Digital Dots of your presence on the web, your version of your story. To promote the services you offer to the people who want them. To answer questions, to save time, and filter out the wrong people or enquiries.

Do you want to invest some of your marketing budget with our small Irish web design agency that is going to work for you personally? Or do you want to play a roulette game with Google and Facebook and your money, then hope that it works out? I think you’re going to like the option of working with us and we are here readily accountable to you. Get in contact with us here.

Outsourced Webmaster task options typically include:

• Assessment of current Web Strategy for Digital Engagement with customers or potential customers
• Development of ongoing Web Strategy for Digital Engagement
• Assessment of current website in relation to the new Web Strategy
• Plan to improve or replace website to fit in with the agreed Web Strategy
• Mapping of the Home page and all interior pages in a Wireframe layout
• Determination of all Navigations and linking in silos
• Creation of Graphic Design Mockup of how the website should look
• Addition of relevant content to fill out any new design
• SEF – Making all pages and content Search Engine Friendly to allow Google to find and rank your content
• Blog – Creation and curation of Blog material to help make your website an Authority website in a chosen market sector
• Marketing – working with Marketing Department or outsourced Marketers or both to help get site found by Target Audience through PPC Pay Per Click Adwords Campaigns, via Social Media, Content Marketing, eMail Marketing, Affiliate Marketing, etc
• Engagement – spreading the word. connecting through Forums, answering questions and being part of online communities
• Influencer outreach marketing with website content
• Sales – Guiding interested parties to the Sales Department or actually closing the sales
• Maintenance – monthly content audit keeping the website content up to date, design fresh and innovating new ideas such as Instant Chat or Booking Engines etc. Checking for any broken links etc

Outsourced Webmaster Checklist

The Tasks above cover most of the work that needs to be done as part of an Outsourced Website Maintenance Checklist – there is a lot more to it and few people have ALL the relevant skills. At MEANit Web Design Agency, as a team of Digital Natives we can fill the outsourced webmaster position. You get the benefit of a Team, without having to employ a single person. You get an Online Analyst, a Senior Project Manager, plus the services of Web Developers and Graphic Designers as required, all managed by your very own Client Account Manager. Add to that you get a detailed monthly report on what has been done and is to be done for you. This reduces your risk considerably. Plus, with no contract, you have the option of terminating at any time.  No HR issues there.

Discovery Workshop – Book a session to get started

If you are not sure what you need or what to do with your website or web presence, book a Discovery Workshop. This is a focused closed door session with you the decision-maker and any other stakeholders.

The aim is to thrash out what you want from your web presence, as in more leads, more sales, less tyre kickers. At a minimum it will take two hours and quite often takes three or four hours. Following the Workshop we will send you a written plan, which will save you a ton of time when building your new web presence. It will also ensure you get good results from the way you use the new web presence. This report is yours to use as you please with whoever you choose. We can review the progress with you after a few months and amend the plan, to allow you continually move forward. The reviews can be as frequent as you choose. We can even do the work you decide is required, in the order that you want it done. And we will not need sick leave or holidays, sick pay or time off – we are your Fractional webmaster.

OUTSOURCED WEBMASTER RATES

The Outsourced Webmaster service is billed by the half day at €500 and can be done as little as one half day a week or even one half day a month for a small site or business. And up to 4 or 5 days a month for bigger projects.  No Contract required.
You pay as long as it saves you money or makes you more than it costs you.

We get you customers, sales or enquiries.
We save you time.
We save you money.
We bring new ideas, innovations and cost saving technologies.
We keep your site looking good.
We find you designers or marketers, whatever you need.
We will happily train your staff if you like on some or all of the tasks.
Plus we are always available as backup when required.

Talk to Michael 086 2510117 now about your specific outsourced webmaster requirements or to ask any questions. What do you need?

All Webmaster Outsourcing plans include:
-> Keyword Position and Tracking with ranking reports
-> Google Analytics Report with tracking for KPIs
-> Monthly Activity Reports (for transparency) to show Blog Creation or Management, CRM or eMail list management, customised traffic reports, Social Media marketing management

Typical services of Outsourced Website Maintenance include:
-> Keyword Research and reporting – find out what your potential clients are searching in Google
-> Blog Posts on your website with your content – add content to your website that relates to the searched keywords so that you turn up in search results
-> Business Citations mainly for local campaigns – show proof that you are considered to be good at what you do
-> Google Business Profile setup & optimisation mainly for local campaigns – Get found on page 1 in Google search
-> Google Business Profile Posts mainly for local campaigns – Be number 1 on Page 1 in search
-> On website Technical Optimisation – ensure that your website is turning up in search for the right keywords
-> Outreach to related recognised ‘Authority’ websites – Have your company recommended by Authority websites
-> Link Building – Have your website link shared by industry related websites
-> Quarterly detailed Website Audit – Have your website checked every quarter and ensure it is performing well, fast on desktop and mobile
-> Social Media posting of your website Blog articles for Facebook, Twitter, Instagram and YouTube – Get involved in the conversations or start them yourself
-> Social Media Management/Advertising for Facebook and Twitter – Make your advertising shareable on Social
-> Review management – Have a plan and tweak it to find out what works best for you

Website technical optimisation include:

-> Website Technical Audit – Run the required tests to ensure that your website is fit for purpose
-> Meta Description Optimization – Ensure that your website is pitching your products or services in search results
-> Page Title Tag Optimisation – Make it easy for people to see what each of your pages is about
-> Internal page linking analysis and planning – Have your website flow well for visitors to funnel them to engage with you
-> Website Speed Performance – testing, regularly reviewing and optimising
-> Page optimisation – testing, regularly reviewing  and optimising

Every Webmaster Outsourcing Plan is customised to each client’s own needs. Some recent tasks done included: (Plus a link with advice on how to DIY these tasks
-> Independent Technical Website Audit Report – https://meanit.ie/monthly-website-support-plan/website-audit-report/
-> SEO Search Engine Optimisation Services –  https://meanit.ie/what-is-seo/
-> Set up Google My Business if there is none already done properly – https://meanit.ie/google-my-business/
-> Create written content for website, blog or Linkedin – https://meanit.ie/content-marketing-what-is-it/
-> Set up Linkedin profile and or Company profile – https://meanit.ie/social-media-manager-checklist/
-> Set up Facebook pixel – https://meanit.ie/social-media-manager-checklist/
-> Set up Facebook ads – https://meanit.ie/social-media-manager-checklist/
-> Set up Google Ads –https://meanit.ie/social-media-manager-checklist/
-> Complete Web Presence Audit, Review and Recommendations – https://meanit.ie/web-presence-audit-report/
-> Outsourced webmaster to do a lot of these tasks over the year. – https://meanit.ie/outsourced-webmaster-service/
-> Arrange a Videographer or Photographer from our Network of trusted Professionals
-> Arrange a Graphic Designer to create graphic content for website, Facebook cover or print from our Network of trusted Professionals
-> Do a Press Release

Talk to Michael 086 2510117 now about your specific outsourced webmaster requirements or to ask any questions. What do you need?

The fact that you read this article means that you already realise that your website needs to be maintained, needs to have fresh content and needs to work as part of your business, to get customers and sell more. So we would like to talk to you about making it do just that – in a way that generates leads, sales and profits for you.

We offer three options:

A. a Done for you
B. a Done with you or
C. a DIY option.

“Using someone who cannot do what has to be done, may cost less in money, but more in lost opportunity”