SEO Dublin Ireland | Search Engine Optimisation Dublin Ireland

Dublin-County-Crest-PinterestYou are here because your business website is not ranking in search results as well as you want it to.

As a result you are losing out on potential valuable leads and sales.

If you landed on this SEO page, you most likely did a Google search for something like SEO Dublin or Dublin SEO. You found us at MEANit Web Design Agency in Raheny Dublin 5 because we practice what we preach and understand the most important ranking factors for Google. With our custom approach to SEO or Search Engine Optimisation, Google ranks us well for terms like ‘what is SEO’, ‘SEO Dublin’ or ‘Dublin Search Engine Optimisation’. We offer you the same SEO services for your own Dublin based business.

MEANit-Web-Design-Agency-Michael-MacGintyAs an SEO Agency in Dublin, we do not look for any long term commitment or financial risk on your part. We can do an ‘SEO Assessment’ for you, as in write up a full technical report on your current website, along with a plan of action for you to follow yourself. Or our ‘SEO specialists’ can execute on that very SEO Assessment for you. And we can work with you on an ongoing monthly basis, if that is what you want, see HERE. All at a pace or budget that suits you best. Tell us what you want to achieve.


Simple SEO. No Technical Jargon. No False Promises. No Excuses – Just Results.

Contact us today on 01 969 6060 or 086 2510117 for your Complimentary SEO Ireland consultation.


DUBLIN SEO PRICING

Having trouble deciding on an SEO package? Call us on 01 969 6060 or on 086 2510117 and Michael MacGinty in Raheny D5 our own Dublin SEO consultant can guide you through our SEO options to find out which is right for you.

We offer you 3 clear SEO options:

SEO-MEANit-Web-Design-Donegal

An initial SEO Assessment of where your website stands now, like a medical report or health check, a diagnosis complete with prescriptions or SEO recommendations. You can then decide what you want to do with the information.

Website-Design-MEANit-Web-Design-Donegal

Then, once we know your situation, using your Assessment report, we offer you our SEO Kickoff service to implement the advice in your Assessment report to get your website well optimised and start driving pre-qualified leads – quickly

Ongoing Monthly SEO MEANit Web Design

Lastly, if you want, we can promote your website, to attract and build trust, at a level to suit you, to continually drive pre-qualified leads. And to compete with businesses like yours, especially the ones who are doing the same thing in your area.

My job used to be to get new business for Prokleen, now my job is to schedule all the incoming work and fit in as much as we can

Andrew Pond

Owner, Prokleen

“They built us a fully responsive website from scratch Maxlite and it is bringing us in customers nationwide. Highly recommend them!”

Rory McGlanaghy

Maxlite Lighting Marketing Manager, Maxlite IRL

Results Guaranteed, IF we take on your project.   No BS, just SEO.


DUBLIN SEO ASSESSMENT Report €750 – Option 1

In the SEO Assessment we talk to you about what you want from your website, followed by our initial research to evaluate what exactly you have now in your website. Then we put together a report and roadmap for you to use, in any way you like. Imagine a doctor giving you a prescription, before doing a diagnosis, based on a consultation – that is malpractice.
You can use whichever elements of the ‘SEO Assessment’ report you like. You can give it to someone else to use on your behalf.
Or you may decide to work with us to make it a reality for you, by signing up for our SEO Dublin Kickoff next, to get your website in shape. Or sign up for our ongoing Monthly SEO services.

No big commitment or contract required ever.

SEO-Assessment-MEANit-Web-Design-Team

An SEO Assessment is not an ‘Audit’

Maybe you’ve heard of SEO Audits – they normally generate pages and pages of data in a report highlighting every single thing wrong with your site. Even a site with 20-30 pages of content can create a report that is twice that size. These are generally not human-generated reports, and it is automated software that creates the audits with all the ‘data’. And the cheap automated ones add little or no value at all.

Our manual SEO Assessment isn’t anything like an audit. Instead, it’s a review from 1,000 feet up. We look at the most critical dynamics and give you an overview of some opportunities that will help you improve SEO and gain traction.

An SEO Assessment does not have to take forever or cost thousands

If you’ve ever hired an SEO agency in Dublin or offshore to do an audit, you’ve likely spent thousands for huge reports containing computer-generated lists — with almost no useful or actionable SEO recommendations. That’s not what we offer.

Our SEO Assessment provides ‘jargon free’ actionable recommendations our SEO specialists and for much less than the cost of other audits. Sure, we do give you some related data, but mainly the highlights and we translate what this means for your business in Ireland. As a team we spend half a day or more, physically doing the work and compiling your individual report. If you’re ready to get started making adjustments to your site, weeks of waiting can be frustrating – we deliver in one week.

SEO-Assessment-MEANit-Web-Design-Ireland-Team

An Assessment isn’t the Conclusion, It’s the Start

When you purchase one of the SEO audits out there, it’s already the final product. You get a report and they either wish you well or offer to take you on as a client (with crazy monthly costs) to start repairing everything they’ve found. That’s not how we run our business.

Our SEO Assessment is clean, focused, and includes specific recommendations. You can take it from there to work on your own website. No strings attached whatsoever.

However, it does not have to mean goodbye, if you decide you want more help. We offer two further SEO options or paths after an SEO Assessment:

Kickoff SEO – Option 2

If you’re looking for faster results than our Monthly SEO service offers, consider our Kickoff SEO program — a one-time, one-month project where we do all of the initial SEO work from the Assessment for you, super quickly. Learn More

Monthly SEO Service – Option 3

We can take the reins from here. Take incremental steps, at whichever pace you like, using whichever targets we agree. You’ll pay a low monthly fee, and we’ll make everything happen for you – profitably. Learn more.

START YOUR SEO ASSESSMENT NOW
€750 one time

SEO Assessment Typical Questions – FAQs

Can SEO Assessments be completed for any and all websites?

Yes, if it is built on a WordPress platform for a Professional Services business, we can evaluate it.

We do not work with eCommerce websites at all, which includes Magento, Big Commerce etc.

We do not profess to understand platforms like Wix, Weebly, Yola, Shopify or other such proprietary platforms.

How long does an SEO Assessment take?

We deliver an SEO Assessment in 5 working or business days from receipt of payment. We have to book the time to spend half a day or more as a team, researching your website and writing up your report. 

Do I need to start with an SEO Assessment? Can I jump into hands-on SEO instead?

You don’t have to start your SEO journey with an Assessment, you could start with Kickoff SEO instead for an action-oriented approach. The SEO Assessment is very helpful if you want to map your priorities before hitting the ground running, which makes sense if you want to be targeting the right things.

My website is really big. Does the price of the Assessment change?

There are no website size restrictions for SEO Assessments. This is a 1,000-foot view, so we can review any site — from small to large — and create a roadmap for growth. We do avoid eCommerce, Hospitality or Enterprise websites, as they are just not our jam.

There are cheaper SEO audits

Yes, There are cheaper SEO audits, much cheaper, but they are not like our SEO Assessments. The main difference is that for a small amount of money you can get a huge amount of data. And maybe a nice big templated report. But can you make head or tails of it? Will you be able to do anything as a result of getting this automated SEO audit? And crucially, the people who offer these low cost audits never get to know anything much about you or your business, or more importantly your customers. They cannot afford to invest the time in your business for the small fee that they charge you. Usually they are not in Dublin or Ireland at all.

DUBLIN SEO KICKOFF Offer €2,250 – Option 2

Well done, you launched your website already! Or it is live, but not performing very well. Now, let’s talk SEO or Search Engine Optimisation for your website.

Think of your website as the body of a beautiful car. Sure, it’s great to look at, but without an engine it will get you nowhere. Our SEO Dublin KICKOFF package serves as that engine and is a great start to your Search Engine Optimization journey. This one time fee allows us optimise quickly for potential new leads and allow you to generate real profit quickly.

You can also take advantage of our SEO experience and proven expertise for a few months to get your own website on the right footing with our Ongoing Monthly option.

In the SEO Dublin Kickoff, we do your initial keyword research and keyword mapping. Then optimise all your main website pages initially. Effectively, we front-load our work to get you results fast. It can be done in one month or two or three – your call.  How quickly do you want to see results?

We cover website analysis, competition analysis, keyword research, initial title tag optimisation, robots txt, sitemap, initial meta tag optimisation, local business profile optimisation, mobile responsiveness, Web Core Vitals, security, google analytics, google search console set up, image optimisation, internal links, directory submission, nap submission, keyword use in anchor text, website analysis and site speed benchmarking. This is not ‘rocket science’, but like many things it is somewhat complex and time consuming, if you are not working in it every day.

Finally we give you an SEO plan to manage all your own Ongoing SEO moving forward. Or you can choose an agency such as ours to do it for you.


SEO-Assessment-MEANit-Web-Design-Team

Kickoff SEO Works QUICKLY

Irish businesses have used Kickoff SEO to drive the steps required to grow their organic traffic. SEO takes dedication and time.

But what if you want to accelerate your SEO results? What if you want to get set up and start seeing results more quickly?

That’s where Kickoff SEO comes in.

What is Kickoff SEO?

What if you could skip keyword research, content strategising, and backlink analysis? What if you could cut your ongoing monthly SEO efforts in half? With Kickoff SEO, you can.

With Kickoff SEO, our experienced SEO guys and gals, like Hannah or Rory in Donegal, Maryann or Michael in Dublin, do the work to build a solid SEO foundation for you.

We follow a holistic approach to Search Engine Optimisation by focusing equally on
1. Technical SEO
2. Content
3. On-site optimization, and
4. Off-site SEO.

SEO-Assessment-MEANit-Web-Design-Team

What’s Included in Kickoff SEO?

Kickoff SEO is a one-time project to properly build your website’s SEO foundation.
It’s completed over the course of two months and includes:

Research & Planning of SEO

We complete the research and strategic planning needed to direct your website towards steady growth. We’ll review our findings with you and get your feedback.

Execution of SEO tasks
We identify focus keywords, write page titles and meta descriptions, update your alternative text, fix broken links, dial in your headers, and so much more.

Results of SEO

We expect to see your website ranking higher in the search results within weeks of completing the execution phase. We’ll review your SEO progress with you.

One-to-0ne-meeting-Michael-MacGinty

Can you can take the SEO reins from there?

Kickoff SEO takes care of the initial work for you, so that you can see results more quickly and with less hands-on work.

Once we’ve completed the Kickoff SEO, you’ll be in a great place to continue your SEO journey on your optimised platform.

Thanks to Kickoff SEO, you’ll already have a 12-month content plan. You’ll also have an SEO roadmap with marketing tactics for increasing your website’s trust and authority.

Or you can have us work on ongoing monthly SEO on your behalf – your call.

ACCELERATE YOUR GROWTH WITH KICKOFF SEO

From €2,250, one time

Kickoff SEO Typical Questions – FAQs

Can Kickoff SEO be completed on any and all websites?

Kickoff SEO can be completed on most WordPress websites that are for Professional Services Businesses – this is our sweet spot.

We do not work with huge Enterprise websites, Hospitality or eCommerce such as WooCommerce, BigCommerce, Magento and Drupal. And we know nothing about proprietary or closed platforms such as Weebly, Squarespace, Wix or Shopify.

If I have a new website in development, when should I get started with Kickoff SEO?

The sooner the better. Completing the research and planning phase now ensures that the new website’s content and structure will pair well with your keyword space.

Is your Kickoff SEO price flexible?

The investment is based on previous projects, but we are always happy to look at potential projects and quote individually. We start at €2250 and try to stay at that.

What happens in Kickoff SEO?

If we did an SEO Assessment for you already we apply this to your website. We do research and planning to cover Google Analytics, Google Search Console, Keyword Research, Google Business Profile, Competitive Analysis and create a Content Strategy for you.

In terms of execution we fix broken links, apply Meta Tags, improve Alt tags and submit a new XML sitemap.

Then we review the results of our work and write up a plan for you to use or implement as an ongoing strategy.

If we have not already done the SEO Assessment, we start with that and then work on the SEO report it generates.

Are there any guarantees of results?

Yes, in short, we do offer guarantees. And yes, that is rather unusual.

How can we offer guarantees? Well, we have been doing this for a long time, so we know who we can help and who is not a good fit for us. After 20 years as a web design agency doing SEO in Dublin, you get to know what you are good at. So we are confident enough in our SEO abilities that we can give assurances, guarantees or promises. Talk to us about it. We do not expect people to throw money at us and pray that we deliver some results. Why should’nt we share in the investment or the risk.

And we can give you references from happy Irish clients.

ONGOING MONTHLY DUBLIN SEO SERVICES – Option 3

We can work with you on a choice of levels – no contract required. Swop your level any time. You dictate the pace. “A website is only as effective as it is used.”

Bronze – Maintain – €500. This is a half day of our time to work on your website to maintain your current SEO. Or work on your strategy with you, so that you can implement it yourself – your call.
Silver – Sustain – €1000. This is a full day or two half days of our time to work on your website to sustain your SEO by enhancing it gradually by working on your chosen strategy.
Gold – Regain – €2000. This is two full days or four half days of our time to work on your website to accelerate your SEO and aggressively gain more traffic by working even more on your strategy and trying to outdo your competitors.

Effectively, we do for you, what we do for ourselves. We use the tools that we understand to get the results you want. We work at whichever pace you want to 1. Maintain, 2. Sustain or 3. Regain.

Our job is to attract people to your website, engage them, build trust and convert them in to qualified leads for you. And this will reduce the number of tyre kickers or confused callers, who take up so much of your time.

We are not the right fit for every business, however we as a team are based 100% in Ireland mainly in Dublin and Donegal we work well with Professional Services Businesses in Ireland. Our focus is in Financial Advisory services and Legal services, as we have a lot of experience here.

We focus solely on the WordPress platform and use a variety of associated tools for SEO purposes. All these tools are White Hat, all attaching licence fees which are paid by us, all in positive support of your valuable online reputation to enhance it every month. Try us out for 6 months and decide for yourself, based on the real results.

How we do SEO in Dublin

*Whichever Dublin SEO agency you choose will be a gamble, so try one for 3 months with no contract and see how well it works – no need for any big gamble on your part. Do make sure you get someone based in Ireland to do the SEO to rank well in Dublin or Leinster area.

  • Create Page Title and Descriptions
  • Add Location to Google Maps
  • Submission to Search Engines
  • Add Business to 3 Local Irish Directories
  • 301 & 303 Re-Directs
  • Install YOAST SEO Plugin
  • Rename Page URL’s
  • Add Social Share Buttons
  • On page SEO

Our Pricing for Ongoing Dublin SEO Services

*The packages below are indicative of what we do on an ongoing monthly basis, to further optimise your website and improve rankings and conversions. Every client is different, so we customise our SEO Ireland service to suit your own business. You may want us to simply Maintain your SEO. Or Sustain your SEO to grow visitor numbers. Or Regain to get competitive with your opposition.

Some typical questions & answers about SEO services in Dublin Ireland

Ha'Penny-Bridge-Dublin
Why answer so many Questions about SEO?

Druids-Glen-Golf-Resort
With all the firms we have worked with over 20 years, we’ve come across pretty much every possible question. And so, we want to answer every question for you, so that you have everything you need to make the right decisions for your firm. After reading through the Q & As, if you still have any SEO questions … we welcome you to send them to us. Read on and see if we can deliver some great value for you with the Q & As below here.

How long does it take to get on Google Page 1 in Dublin? Or in Ireland?

Druids-Glen-Golf-ResortThis is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Dublin or Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day

Can your SEO Agency guarantee Page 1 listing?
City-Hall-Dublin-2

Outside City Hall, Dublin

No. Google does not allow for that.  Otherwise everybody would be at it. However a good SEO specialist should have an idea if they can do it. This is still a wild guess, until the first few months have been done. We do not take on projects unless we do believe we can accomplish this. That is not a guarantee, but it is pretty close. We also back up our promises with money back guarantees, so that we do have skin in the game, as well as you.

Can you offer a lower price? I see other people asking for less.

Dublin-City-GPOYou will see people offering to do ‘SEO’ for less money. Some will even guarantee more traffic or higher ranking for some words. Or higher CTR click through rate. Usually these so called ‘SEO Experts’ just want your money and it is a numbers game for them. They are forever selling and getting more short term SEO clients. That is how they work. Check, in an Incognito window, for private browsing, if they even rank for the SEO services they offer themselves, such as ‘SEO Dublin’ – do they rank on Page 1? Look at their Google Reviews and see if businesses like yours recommend people like them as an SEO company.

What you invest is up to you. The more you invest the better the results in leads or sales, should be. If you could invest €500 and get back €1500 or invest €5000 and get back €15,000 – which do you want? However, the fact is that the first few months are a gamble, to find out if we can do what we say and deliver good SEO results. You decide where you want to start and commit to one SEO provider based in Ireland.

The real truth is it is the local talent rather than the global SEO tools that matters most. We know the local market and we stick to it, taking on no more than two new clients a month. Have a chat with us to find out if we are a good fit for each other.

Can you guarantee more sales? Will we definitely make more money?

return-on-investmentWe may be able to generate more traffic, better traffic, more enquiries, however it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? If you can handle conversion and lots more clients, then do talk to us.

How many months are needed? How long does this SEO take?

The-River-LiffeySEO is never ending. And if you do get more traffic and more sales, why would you stop doing it? It is a bit like going to the gym, you do not tend to do it once and get long lasting results. Although once is better than never.

Only after a few months will we be able to tell you how long it should take to rank for a key word or term.

Pick someone, one SEO company to work with and try them for 3 or 6 months. That is the extent of your investment or gamble with them. Maybe have a review meeting after every 3 months, so that you commit to just 3 months at any given time.

How many keywords are included?

google-analyticsWe get an idea of keywords from you and then we research your competitors and add them to the list. Then we can start with one or two or however many you want. But lets see what the list looks like after a month or two of grunt work by us. Only after a few months will we be able to tell you how long it should take to rank for a word or term. Some words or terms may take longer than others for your industry. You need to outdo the competition for the key phrase.

Do you offer the SEO Audit or Assessment free?

No. This SEO Assessment is work for a day for us and we must charge for it. Ignore the FREE online options that are generic, just to hook you. Pay for the SEO Audit or Assessment and then decide if you want to proceed with the ongoing SEO service that’s it. Commit to 3 or 6 months and try it. If you get the wrong team, just move on to a new team.

What is SEO? Not sure? Start here

What is SEO or Search Engine Optimisation?- If you have time to learn a bit more or even how to do it yourself, click here for our FREE guide to optimising your website for Dublin or Donegal, Sligo or Derry wherever you are based – find all the details at https://meanit.ie/what-is-seo/

Note: This is a big FREE DIY Guide that covers everything from initial Keyword Research, Technical SEO, Content SEO, On Site SEO, On Page SEO and Off Site SEO. Everything you need to do the optimisation yourself. Or to help you engage with the SEO agency that you entrust to do it for you.

What sort of SEO tasks do you do in Dublin?

In no particular order here are some of the tasks we do for SEO clients, depending on what is urgent at any given time.

Technical SEO
Fix technical SEO issues
Fix any canonical or cannibalisation issues
Ensure domain variations all point to the root, as in http://www.meanit.ie and https:// www.meanit.ie  to https://meanit.ie
Clean up existing links
Clean up code
No Index paginated results
Test mobile friendly version rendering and speed
You can address mobile-first indexing
Improve site delivery for core web vitals
Check HREF LANG configuration
Ensure hosting environment is adequate, secure, fast with no IP neighbour issues
Check that robots txt file is correct
Test and improve accessibility301 redirects
404 error check and repair

Content SEO
Write up a content strategy
Write new, high quality, topical content
Work on domain overall authority in your industry
Expand on topics covered in page content relative to your industry
Edit pages to respond better with end user intent
Create content around Brand promotions elsewhere
Cull or curate old content or reduce number of pages
Ensure all content is original or paid for
Check all images are correctly sized for web
Check all images are correctly named with proper naming convention
Clean out any old images from Media library

On Site SEO
Work on internal linking
Improve ‘Brand’ trust
Add to or improve Schema
Tweak or improve Page titles to engage in SERPs
Tweak or improve meta descriptions to convert more visitors
Add Alt tags
Optimise images
Use or improve anchor texts
Use mini menu structure with jump links in long articles
Create and A/B Test landing pages

Off Site SEO
Build new relevant links
Disavow unsuitable links
Work on your Google My Business entry
Work on Linkedin business profile
Work on Facebook business page
Check external links to your internal pages
Resolve any current Google Search Console coverage issues
Do NAP audits for listings with your Name, Address and Phone number
Get more reviews
Compare competitor sites and reverse engineer
Do some PPC or engage someone to manage a campaign
Constantly check, add to, improve and edit Web 2.0 listings

Typical Plan or flow of SEO work over 6 months to a year

We would usually work in this sort of order:
1. SEO Initial Assessment
2. On Page SEO
3. Web Core Vitals
4. Google Business Profile
5. Navigation Restructure
6. On Page SEO
7. Off Page SEO Web 2.0
8. Content Audit
9. LinkedIn
10. On Page SEO

Every client is different, so we focus on what exactly each client needs at any given time, in order to get the results they want.

Some start with a Technical Audit or SEO Audit and request Onsite Optimisation or Offsite Optimisation, perhaps for Local Search Optimisation and ask for Content creation or guided recommendations, whilst some just ask for Keyword Analysis or Mobile Optimisation and some want detailed Reporting with full Tracking details. We have a proven system that we like to use, however we are happy to tweak it to suit each individual project.

What is included in Technical SEO?

Title Tags Optimisation
META Tags Optimisation
Back Linking
Images Optimisation
Sitemap update submissions
Broken links
301 Redirects
404 error check and repair

What is included in Off-Site SEO?

Web 2.0 Pages
Social Signals & Bookmarking
Google My Business edits/management
Citations
Reviews

What is included in On-Site SEO?

On-page edits
Content Optimisation
Internal Link Optimisation
Alt tags
Meta Descriptions
Page Titles

How much does SEO cost in Dublin Ireland?

SEO costs tools tips michael macgintyHow much does SEO cost in Dublin or Ireland?

SEO or Search Engine Optimisation entails a lot of different tasks and skills. So it needs a specialist or a specialist team of SEOs and developers to apply any technical or code changes, plus perhaps a graphic designer. Usually an SEO agency will bill an hourly rate to include the use of the team members, whichever are required at any given time. An average rate is about €100, but many do charge twice that figure. A freelancer may charge less, but therefore does not have the full team with all the skills required.

In the USA the average spend in 2021 on SEO services by a small company was about $500 a month, as referenced by Brian Dean at Backlinko. They surveyed 1200 small businesses or companies who identified as investing in monthly SEO services. Many invest thousands a month and most are happy with their returns. These businesses plan to invest more in 2022. Most who spend under $500 a month are generally not happy with the results. These respondents do not plan to stick with their current SEO agency or freelancer.

What are the options when getting someone to do your SEO?

Employ an SEO.
You could employ someone inhouse to do your SEO and the going rate is between €30,000 for a start and about €70,000 for the more experienced SEO, so the average salary is about €50,000 in Ireland. This is about €30 per hour plus tax and benefits.
Pros – include having the person in your physical office to do as instructed, when instructed.
Cons – You have to find someone suitable to recruit, manage them, look after them with benefits such as sick pay and holidays etc.

Employ a Freelancer.
There is a plethora of ‘SEO Freelancers’ offering SEO services and they can seem like the cheap or low cost option. The good ones are freelancing because an SEO agency will pay them between €30 and €60 an hour, whereas they can get €100+ if they work directly with the client. The better ones can code as well as do SEO. And the unicorns can do both, plus be qualified graphic designers too!
Pros – They are self employed. You simply pay an agreed hourly rate. And there are no extra benefits. You can sack them at any time.
Cons – You still have to find one that you think is good and then gamble on them for a while to see if they are any good. And if they leave you can be left in a situation where you do not know where you stand, so you have to start all over again.

On-page-SEO-TipsEmploy an Agency
Pros – They have to find their own staff, train them and make sure they are good at their job, then manage them and provide relief staff for holidays and sickness. They have to do any recruiting and replace people who leave. They have to deliver results for you or you can just leave to go to their competitor.
Cons – It costs you more (or it can appear to cost you more).

SEO Sevices rates or costs
Some SEO services are more expensive to buy and deliver than others. You can expect to pay more for Link Building or website management , eCommerce or Enterprise SEO, creating Infographics and videography. More that is, than paying for Social Media marketing or management, keyword research or writing simple blog articles, on page or off page seo, audits and guest posting.
A good agency can be tasked with doing everything, whereas employees or Freelancers tend to focus on one or two seo services.

Marketing Budget versus SEO Budget
If you have a budget of say 10% of overall sales and you sell €1m a year, take that €100k as the Marketing budget, then allocate say 20% to 25% to SEO services. This is about industry standard. If you are applying metrics to all your marketing spend, you should be able to determine which tactics work best. It could be as simple as asking new customers, where did they get your contact details or why did they call you.

Bottom Line
MEANit-SEO-Costs-Tools-and-TipsIf you really do understand SEO Search Engine Optimisation, you could employ someone to do the work you give them through a comprehensive SEO Plan. If you do not want to employ someone, you could try some SEO freelancers and hope to get a good one, even if it is short lived.
However, if you want to have a team of SEO specialists do the work and get the results you want, then hire an agency. Give them 6 months to get some results, to show a good return on your investment. What is the average LTV Life Time Value of a new client for you?  If the first Agency does not work out find another one, until you get it right.

Then build a mutually beneficial long term relationship, so that you can work and grow together. Any good SEO agency will not want short term clients, so they will run you through as much of a filter as you apply to selecting them for yourself. The good ones are already busy.

The real truth is it is the local talent rather than the tools that matters most.

Does every website need SEO?

Not every website needs SEO Search Engine Optimisation?

Some people have a website more as a Digital Business card.

When you meet someone you are likely to google them. This is where SEO comes in, as you want to turn up when someone does that search. And you want to look professional. However, this could be as simple as having a one page website or a basic site such as Wix or Weebly. Add some relevant text and some images, along with your contact details and that is you done.

Will this simple one page site work without SEO?

Yes and no.

This one page or simple website may work if you are going to send people to it, use it on your business card or advertising etc. For example something like www  johnsmithaccountant.com

However, it will probably not rank in Google for anything, but the domain name itself. In a search for “john smith accountant” this site may turn up. It is unlikely to turn up in a search for accountant or any specific accounting service. Depending on the competition and the number of competitors in the geographic location of the business.

If John Smith Accountant is based in a city, lets say Dublin or maybe Birmingham, he may get found for “john smith accountant”, but he will not rank for John smith or for accountant or for any accountant services.

Generally you can rank one page for one term or keyphrase. So if you have five services, you will want at least one page for each one, to be able to optimse for these services in your target area.

Is this enough for you?
Maybe this is enough. You can direct people straight to your website. Or you could do Ads such as Google Ads or Facebook or Linkedin Ads, to bring people to this website. Effectively you pay to play.

Bottom Line
MEANit-SEO-Costs-Tools-and-TipsIf you are happy to bring people to the website by paying for advertising, then you do not need SEO.

If you are paying for ads to get visitors, it will work, but it may become very expensive after a while. Once you stop paying, you stop displaying too.

Investing in SEO is a longer term tactic. And it is one that over time reduces your requirement to spend so much on Ads as a tactic.

Initially you could do both, advertise in the short term whilst doing SEO for the long term.

Remember that SEO is a tactic, but it is not the only way to promote your business. So all the usual ways such as social media marketing, signage, livery, adverts in newspapers, magazine also can work. TV, Radio, Van wraps, uniforms and loads of other standard marketing channels.

Our aim is generally to find out who you serve, what is the problem you solve, then communicate that mesage to the target audience. Then it just a case of determining who is responsible for Marketing, Sales, Delivery and Support, so that we can help the process move smoothly.

Test Your Website to see how it really ranks in Google – FREE Google test.

How well did your web developers optimise your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

You want to rank on page 1 of Google for your main keywords or key phrases. If the web design agency is doing a good job, you will be on Page 1, ideally number 1 on page 1 for the key terms or key words. How well are you ranking for your target keywords? Do not take their word for it, do this simple FREE search in Google and find out for yourself at any given time.

On your computer, open Google Chrome. At the top right corner, see the three dots, click and then choose New incognito window. A new window appears. enter your target keyword or term to see how well your website really ranks in search engine results pages. Note: You can also use a keyboard shortcut to open an Incognito window: Windows, Linux, or Chrome OS: Press Ctrl + Shift + n. Mac: Press ⌘ + Shift + n.

How does Chrome Incognito window keep your browsing private. It simply ignores your previous Google searches or which websites you visited. Google always delivers results it thinks you want to see, based on your previous browsing history. Now, in Incognito Search, when you search you can see what other people see, without being polluted by your own previous personal browsing history.

How well does your business rank in Google – do this simple FREE test and find out. Enter your target search term such as ‘seo dublin’ and see where you rank.

Do you give us a Monthly Report and what is included?

We do indeed send a monthly report to you, usually within the first week of the following month. In fact we send two of them. This reporting is a big part of what we do, as it measures performance.

First report – Data compilation
In the first report we include loads of data,but we also translate it for you. For example Google Analytics or GA4 will generate tonnes of data, but it is hard to wade through it. Or find what you want to find. We dig through it and let you have the highlight, as in the changes month on month. Traffic as in users, which pages they visit and leave from. Which countries or city the visitors are from. The number of pages they visit etc.

Second report – SEO Summary
In the second report, even if you do not read all the details in the first data report, you will see at a glance what is happening in the second report, because we will point it out to you in a short set of highlights.

We like to do the monthly reports so that you know we are doing the work. And because it helps us keep focused on what we are trying to do for you This reporting is a way for us to stay in touch with you on a regular basis. Some clients like to have the monthly report in order to be able to show other people in the company what is being done by us for you.

The report will also warn you if something looks off with traffic numbers or behaviour. Think of it as a weathervane of your data.

Personally we will look to find out how much positive difference our SEO work ismaking. Are we reducing bounce rate or attracting more visitors or getting more enquiries. Maybe we are looking to optimise a specific page and see a rise in traffic or time spent on that page. We also report on how your target keywords or phrases are doing. And where you rank in Google search for these terms.

Lastly we will indicate what we plan to work on next month. And then add in what content we are looking for from you.