SEO Derry | Search Engine Optimisation Derry, Northern Ireland

You are here because your business website is not ranking in search results as well as you want it to. As a result you are losing out on valuable leads and sales.

If you landed on this SEO page, you most likely did a Google search for SEO Derry, Derry SEO, or SEO Northern Ireland. You found us at MEANit Web Design Agency on Culmore Road because we practice what we preach and understand the most important ranking factors on Google. With our custom approach to SEO Northern Ireland or Search Engine Optimisation, Google ranks us well for terms like what is SEO or Derry Search Engine Optimisation. We offer you the same SEO services for your own Derry based business.


Contact us today on 086 2510117 or 074 917 7979 for a free SEO consultation.


SEO DERRY PRICING

Having trouble deciding on an SEO Derry package? Give us a call at the office or on 086 2510117 and Michael MacGinty in Derry our own Derry SEO consultant can guide you through your SEO service options. You can also email hello@meanit.ie or use our quick enquiry form and have Michael contact you.

We offer you an SEO Assessment of where you stand now, then the SEO Kickoff to get your website well optimised and then, if required, an Ongoing SEO service to promote your website for you.

MEANit-Web-Design-Agency-Michael-MacGinty

DERRY SEO ASSESSMENT €750

In the SEO Assessment, we talk to you about what you want from your website, followed by our initial research to evaluate what you have now. Then we put together a roadmap for you to use, in any way you like.
You can use whichever elements of the ‘SEO assessment’ you like. You can give it to someone else to use on your behalf.
Or you may decide to work with us to make it a reality for you, by signing up for our SEO Derry Kickoff next, to get your website in shape. Or sign up for our ongoing Monthly SEO services.
No big commitment or contract required.


DERRY SEO KICKOFF Offer €2,250

Well done, you launched your website already! Or it is live, but not performing. Now, let’s talk SEO or Search Engine Optimisation.
Think of your website as the body of a beautiful car. Sure, it’s great to look at, but without an engine it will get you nowhere. Our SEO Derry KICKOFF package serves as that engine and is a great start to your Search Engine Optimization. This one-time fee allows us optimise quickly for potential new leads and allow you to generate real profit quickly.
Take advantage of our SEO experience and proven expertise for a few months to get your own website started off on the right footing with our Ongoing option.

In the SEO Northern Ireland Kickoff, we do your initial keyword research and mapping. Then optimise all your main pages initially. Effectively, we front-load our work to get you results fast. It can be done in one month or two or three – your call. How quickly do you want to see results?

We cover website analysis, competition analysis, keyword research, initial title tag optimisation, robots txt, sitemap, initial meta tag optimisation, local business profile optimisation, mobile responsiveness, security, google analytics, google search console set up, image optimisation, internal links, directory submission, nap submission, keyword use in anchor text, website analysis, and site speed benchmarking. This is not ‘rocket science’ but like many things, it is somewhat complex, if you are not working in it every day.

Finally, we give you a plan to manage all your own Ongoing SEO moving forward. Or you can choose a Northern Ireland SEO agency such as ours to do it for you.


ONGOING MONTHLY DERRY SEO SERVICES

We can work with on on a choice of levels – no contract required. Swop level any time. You dictate the pace. “A website is only as effective as it is used.”

Bronze – Maintain – €500. This is a half day of our time to work on your website to maintain your SEO or work on your strategy with you – your call.
Silver – Sustain – €1000. This is a full day or two half days of our time to work on your website to sustain your SEO by enhancing it gradually or work on your strategy – your call.
Gold – Regain – €2000. This is two full days or four half days of our time to work on your website to accelerate your SEO and agressively gain traffic or work on your strategy – your call.

Effectively, we do for you, what we do for ourselves. We use the tools that we understand to get the results you want. We work at whichever pace you want to Maintain, Sustain or Regain

We are not the right fit for every business, however as we as a team are based 100% in Ireland we work well with Professional Services Businesses in Ireland.

We focus solely on the WordPress platform and use a variety of associated tools for SEO purposes. All these tools are White Hat, all attaching licence fees paid by us, all in positive support of your valuable online reputation to enhance it every month. Try us out for 6 months and decide for yourself based on the results.

How we do SEO in Derry

*Whichever Derry SEO agency you choose will be a gamble, so try for 3 months with no contract and see how well it works – no need for any big risk on your part. Do make sure you get someone based in Ireland to do the SEO to rank well in Derry or West Ulster area.

  • Create Page Title and Descriptions
  • Add Location to Google Maps
  • Submission to Search Engines
  • Add Business to 3 Local Irish Directories
  • 301 & 303 Re-Directs
  • Install YOAST SEO Plugin
  • Rename Page URL’s
  • Add Social Share Buttons

Our Pricing for Derry SEO Services

*The packages below are indicative of what we do on an ongoing monthly basis, to further optimise your website and improve rankings and conversions. Every client is different, so we customise our SEO Northern Irelandservice to suit your own business. You may want us to simply Maintain your SEO. Or Sustain your SEO to grow visitor numbers. Or Regain to get competitive with your opposition

Some typical questions & answers about our SEO services in Derry Northern Ireland

Derry-Londonderry-Cityscape
How long does it take to get on Page 1 in Derry ?

Royal-Portrush-Golf-CourseThis is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the West Ulster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Derry or Northern Ireland. However a good SEO might give you an indication after the first month or two. As any golfer in Portrush or Prehen would tell you, it is all about playing the course in front of you on any given day

Can you guarantee Page 1 listing ?

No. However a good SEO specialist should have an idea if they can do it. This is still a wild guess, until the first month or two have been done. It is just a form of advertising, instead or on top of using the Derry Journal or Belfast Telegraph, Downtown Radio or even BBC Radio Foyle. In the long run it is going to be a lot less expensive than using PPC Pay Per Click Google Ads.

Can you offer a lower price ? I see other people asking for less.

You will see people offering to do SEO for less money. Some will even guarantee more traffic or higher ranking for some words. Or higher CTR click-through rate. Usually, most of these guys just want your money and it is a numbers game for them. They are forever selling and getting more short-term clients. That is how they work. Check, in an Incognito window, for private browsing, if they even rank for the services they offer. Look at their Google Reviews and see if businesses like yours in the Derry area recommend people like them.
What you invest is up to you. The more you invest the better the results in leads or sales should be. However, the fact is that the first few months are all just a gamble, to find out if we can do what we say and deliver some results for you. Make a decision to commit to 3 or 6 months and get started. If you get the wrong people initially, simply find a replacement agency, until you get it right. Same as you would do with any other suppliers. The more you invest the better the results in leads or sales should be. If you could invest €500 and get back €1500 or invest €5000 and get back €15,000 – which do you want? However, the fact is that the first few months are a gamble, to find out if we can do what we say and deliver results. You decide where you want to start and commit to one Derry SEO provider.

Can you guarantee more sales ? Will we definitely make more money ?

We may be able to generate more traffic, better traffic, more enquiries, however it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert.

How many months are needed ? How long does this SEO take ?

SEO is never ending. And if you do get more traffic and more sales, why would you stop doing it?
Only after a few months will be be able to tell you how long it should take to rank for a key word or term. Find an SEO team and commit to 3 or 6 months. Then review the results. If you get the wrong team initially, find another one. Just like you would do with any other suppliers.

How many keywords are included ?

We get an idea of keywords from you and then we research your competitors in the Derry area and add them to the list. Then we can start with one or two or however many you want. But lets see what the list looks like after a month or two of grunt work by us. Only after a few months will be be able to tell you how long it should take to rank for a word or term. Some words or terms may take longer than others for your industry. Do any of your customers use Londonderry or L’Derry or even Maiden City ? We work the time agreed to use the tools available on your behalf to get the right key phrases, whatever they may be.

Do you offer the audit free ?

No. This is work for a day or half a day or two days and we charge for it. Ignore the FREE online options that are generic, just to hook you. Pay for the Audit and then decide if you want to proceed with the SEO that’s it.

What is SEO ? Not sure ? Start here

What is SEO or Search Engine Optimisation – if you have time to learn a bit more or even how to do it yourself, click here for our FREE guide to optimising your website for Derry – find all the details at https://meanit.ie/what-is-seo/

What sort of SEO tasks do you do ?

In no particular order here are some of the tasks we do for SEO clients, depending on what is urgent at any given time.

Technical SEO
Fix technical SEO issues
Fix any canonical or cannibalisation issues
Ensure domain variations all point to the root, as in http://www.meanit.ie and https:// www.meanit.ie  to https://meanit.ie
Clean up existing links
Clean up code
No Index paginated results
Test mobile friendly version rendering and speed
You can address mobile-first indexing
Improve site delivery for core web vitals
Check HREF LANG configuration
Ensure hosting environment is adequate, secure, fast with no IP neighbour issues
Check that robots txt file is correct
Test and improve accessibility

Content SEO
Write up a content strategy
Write new, high quality, topical content
Work on domain overall authority in your industry
Expand on topics covered in page content relative to your industry
Edit pages to respond better with end user intent
Create content around Brand promotions elsewhere
Cull or curate old content or reduce number of pages
Ensure all content is original or paid for
Check all images are correctly sized for web
Check all images are correctly named with proper naming convention
Clean out any old images from Media library

On Site SEO
Work on internal linking
Improve ‘Brand’ trust
Add to or improve Schema
Tweak or improve Page titles to engage in SERPs
Tweak or improve meta descriptions to convert more visitors
Use or improve anchor texts
Use mini menu structure with jump links in long articles
Create and A/B Test landing pages

Off Site SEO
Build new relevant links
Disavow unsuitable links
Work on your Google My Business entry
Work on Linkedin business profile
Work on Facebook business page
Check external links to your internal pages
Resolve any current Google Search Console coverage issues
Do NAP audits for listings with your Name, Address and Phone number
Get more reviews
Compare competitor sites and reverse engineer
Do some PPC or engage someone to manage a campaign
Constantly check, add to, improve and edit Web 2.0 listings

How much does SEO cost in Derry?

How much does SEO cost in Derry or Ireland ?

SEO costs tools tips michael macgintySEO or Search Engine Optimisation entails a lot of different tasks and skills. So it needs a specialist or a specialist team of SEOs and developers to apply any technical or code changes, plus perhaps a graphic designer. Usually an agency will bill an hourly rate to include the use of the team members, whichever are required at any given time. An average rate is about €100, but many do charge twice that figure. A freelancer may charge less, but therefore does not have the full team with all the skills required.

In the USA the average spend in 2021 on SEO services by a small company was about $500 a month, as referenced by Brian Dean at Backlinko. They surveyed 1200 small businesses or companies who identified as investing in monthly SEO services. Many invest thousands a month and most are happy with their returns. These business plan to invest more in 2022. Most who spend under $500 a month are generally not happy with the results. These respondents do not plan to stick with theircurrent agency or freelancer.

What are the options when getting someone to do your SEO?

Employ an SEO.
You could employ someone inhouse to do your SEO and the going rate is between €30,000 for a start and about €70,000 for the more experienced SEO, so the average salary is about €50,000 in Ireland. This is about €30 per hour plus tax and benefits.
Pros – include having the person in your physical office to do as instructed, when instructed.
Cons – You have to find someone suitable to recruit, manage them, look after them with benefits such as sick pay and holidays etc.

Employ a Freelancer.
There is a plethora of Freelancers offering SEO services and they can seem like the cheap or low cost option. The good ones are freelancing because an agency will pay them between €30 and €60 an hour, whereas they can get €100+ if they work directly with the client. The better ones can code as well as do SEO. And the unicorns can do both, plus be qualified graphic designers too!
Pros – They are self employed. You simply pay an agreed hourly rate. And there are no extra benefits. You can sack them at any time.
Cons – You still have to find one that you think is good and then gamble on them for a while to see if they are any good. And if they leave you can be left in a situation where you do not know where you stand, so you have to start all over again.

On-page-SEO-TipsEmploy an Agency
Pros – They have to find their own staff, train them and make sure they are good at their job, then manage them and provide relief staff for holidays and sickness. They have to do any recruiting and replace people who leave. They have to deliver results for you or you can just leave to go to their competitor.
Cons – It costs you more (or it can appear to cost you more).

SEO Sevices rates or costs
Some SEO services are more expensive to buy and deliver than others. You can expect to pay more for Link Building or website management , eCommerce or Enterprise SEO, creating Infographics and videography. More that is, than paying for Social Media marketing or management, keyword research or writing simple blog articles, on page or off page seo, audits and guest posting.
A good agency can be tasked with doing everything, whereas employees or Freelancers tend to focus on one or two services.

Marketing Budget versus SEO Budget
If you have a budget of say 10% of overall sales and you sell €1m a year, take that €100k as the Marketing budget, then allocate say 20% to 25% to SEO services. This is about industry standard. If you are applying metrics to all your marketing spend, you should be able to determine which tactics work best. It could be as simple as asking new customers, where did they get your contact details or why did they call you.

Bottom Line
MEANit-SEO-Costs-Tools-and-TipsIf you really do understand SEO Search Engine Optimisation, you could employ someone to do the work you give them through a comprehensive SEO Plan. If you do not want to employ someone, you could try some freelancers and hope to get a good one, even if it is short lived.
However, if you want to have a team of specialists do the work and get the results, hire an agency. Give them 6 months to get some results, to show a good return on your investment. What is the average LTV Life Time Value of a new client for you?  If the first Agency does not work out find another one, until you get it right. Then build a mutually beneficial long term relationship, so that you can work and grow together. Any good agency will not want short term clients, so they will run you through as much of a filter as you apply to selecting them.