Sequin Cinderella – Donegal

The Brief
The Sequin Cinderella is based on the Main Street of Buncrana in County Donegal, but owner, Nicola McLaughlin, Fashion Blogger and Retailer wanted an eCommerce site that looked like sites for much bigger companies. Something that would turn heads and be fully manageable for her. 

Our Approach
With all eCommerce projects we discussed how Nicola could stand out and compete against all the big brand sites, in order to formulate a plan that would guarantee success for her. We talked in depth about the amount of work required to make the site a success and Nicola was well able for it all. We created a very simple site structure with fast loading pages, and a kick ass blog, using all Nicola’s wonderful content. Then the site was optimised very well. This all drives traffic to the site and it converts very well. An investment in professional photography and models, ensured that the site looks very sharp.

The Results
Sales on day one were the perfect response to a website that is so well managed by Nicola, who really knows her fashions. This investment allows Nicola sell when she is not instore and to people who maybe never ever visit Donegal