The Fishing Daily Donegal

Online News about the Irish Fishing Industry

The Client
Oliver McBride Editor of The Fishing Daily, who has the Irish fishing industry in his genes

The Problem
This was phase 1 of getting the Fishing Daily online, to allow Oliver publish news in real time on his own website, rather than depending on his Social channels. These channels are easy to use, but hard to ensure that the audience would actually see the news articles in a timely fashion. 

The Brief
Oliver was clear on what he wanted, a publishing platform that he could use himself. He wanted full control of how articles would be published, how they would look and how they would link. As a Writer, the Editor wanted to be able to add articles at any time, from any device and from any location. The design had to reflect the industry and the audience.

The Approach
After our initial Discovery meeting with Oliver, we started with a written Brief of our own interpretation of the project, for his approval. Then we created a wireframe or layout for his approval. Then Chris created a custom ‘fishy’ design – again for approval. Oliver provided all the written and photographic material for the initial launch. Then we built a business website on a WordPress platform using the Divi theme and added a dynamic News blog. 

The Results for The fishing Daily
After a bit of 1 to 1 training with Maryann, Oliver very quickly began publishing news as it happened. He quickly gathered hundreds of Facebook likes and Instagram followers, from within the Irish fishing industry. These people read multiple articles. The site has just been launched in February 2020. The client is very happy and the website is gaining followers and getting very positive feedback in a very niche Community.  Oliver is dedicated to this community and determined to ensure that he keeps its members updated on all industry related news.It is a passion that takes up most hours of every day of every week.

The Results for MEANit
We have another very happy client who is also very happy to recommend us. And this is ideal for our Portfolio of case studies. We are very limited in the number of new clients we can take on at any time and this project sits well with us. It is a Donegal venture, an Irish news outlet and a serious industry publication. So this one site makes a difference to thousands of people in the Irish fishing industry – very cool result.