Google Analytics 4 Set Up Service

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Google Analytics 4 Set Up from our Donegal based office nerds

The so called digital landscape is very much data-driven. Therefore an effective online presence is critical, especially for construction, financial, and legal services in Ireland. However, setting up Google Analytics, particularly the latest iteration, Google Analytics 4 (GA4), can be a bit of a challenge, to say the least. Complex integrations, nuanced data interpretations – it’s enough to have any business owner scratch their head.

The good news? You don’t have to go it alone. Expert guidance and streamlined setup services ensure accuracy and actionable insights from the get-go. Save time and get results fast.

MEANit Google Analytics Keyword Tool

Introducing MEANit: Your Google Analytics 4 Setup Partner in Ireland

We understand the challenges of navigating GA4. We literally use it for dozens and dozens of our SEO and Support clients. That’s why we offer comprehensive services to establish a strong analytics foundation for your business. It does not matter in which part of Ireland you are located.

What is Google Analytics 4?

Originally set up as UA or Urchin Analytics, this tool was bought by Google in 2005 and renamed Google Analytics. In 2023 this became GA4 or Google Analytics 4. Mainly to conform with privacy rules and GDPR. Google Analytics was a game-changer over the years, offering free and powerful website analytics to businesses of all sizes. Businesses can see how visitors interact with their websites, what content resonates, and where improvements are needed.

GA4 represents the future of analytics, offering:

Cross-platform insights: Track user journeys seamlessly across devices (desktop, mobile, app).

User-centric focus: Gain a deeper understanding of your customers’ behaviours and preferences.

Enhanced tracking capabilities: Capture valuable data points to tailor or tweak winning strategies. 

The story doesn’t end there. Google Analytics has continuously evolved to stay ahead of the curve. Mobile browsing became ubiquitous, necessitating the ability to track user journeys across multiple devices. Google responded with upgrades that allowed businesses to understand how visitors interacted with their websites on desktops, tablets, and smartphones.

Now, in a period of heightened user privacy concerns especially in Europe and the rise of complex customer journeys, Google Analytics 4 (GA4) has emerged. GA4 prioritises user privacy with features like anonymised data and user control options. It also focuses on cross-platform tracking, giving businesses a holistic view of their customer interactions, regardless of the device used. All of this data is without identifying the user’s identity. Thats gotta be good.

Ready to Set Up Google Analytics 4? Here’s a Simplified Guide

  1. Create a Google Analytics Account: Sign up or log in using your existing Google account . If you do not have a Google account you will be prompted and guided to create one.
  2. Configure Your Property: In GA4, a “property” represents your website such as ours . Set up a dedicated property for GA4 data collection.
  3. Install Tracking Code: Integrate the GA4 tracking code into your website. This code is crucial for collecting and sending data to your Analytics dashboard. Copy it from GA4 and paste it in to your website. Wherever your website platform recommends, such as the header section or ‘Head’ if it is a WordPress platform.
  4. Set Up Data Streams: Identify and configure the data streams you need, whether from your website, apps, or other sources.
  5. Verify Configuration: Ensure everything is set up correctly by checking real-time data and making necessary adjustments. You should see yourself as a visitor in GA4 if you browse your own website.

Why Choose MEANit for Your Google Analytics & GA4 Setup?

Expert Setup: We handle the entire process, ensuring accurate data collection from the start, and avoiding common mistakes.

Customisable Insights: We tailor your analytics to focus on what matters most for construction, financial, and legal businesses in Ireland. Such as email or phone clicks, form starts and completions etc.

Ongoing Support: We’re here for you every step of the way, providing continuous assistance as your business evolves and new features emerge.

We Provide Google Analytics4 Set Up Text With MEANit logo & Stack of Google Analytics Circular Pins

Let’s Set Up Your Google Analytics 4 Experience the Power of Data-Driven Insights!

Maximise website performance and optimise customer journeys with MEANit’s expert Google Analytics 4 setup.

Call us today at 📞 01 969 6060 or 📲 086 2510117, or send us an email at Talk directly to Michael and discuss how we can tailor our Google Analytics4 setup services to your specific needs.

Let’s take your Irish business to the next level and make sure you’re the number one choice for your local customers!

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’


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Niamh Kane
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
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Michael Gill
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
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I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.


What's the difference between Google Analytics and GA4?

GA4 is the latest version, offering more comprehensive tracking and a user-centric approach. And any data collected is anonymised.

How does GA4 handle user privacy?


GA4 prioritises user privacy with features like not storing IP addresses and allowing more user data control.

Can I run both Universal Analytics and GA4 concurrently?


No, not anymore, it was recommended during the transition to GA4 to ensure data continuity. But now the old UA or Analytics no longer tracks data, so you do not need the code.

What are the key benefits of switching to GA4?


GA4 offers improved cross-device tracking, better integration with Google Ads, and more flexible reporting features. You have to move anyway so let’s just go with it.

Can I migrate historical data from Universal Analytics to GA4?


Currently, no direct migration method exists. It’s crucial to start collecting new data in GA4 as soon as possible.You can download a copy of the historical data until mid or late 2024.

Does GA4 use cookies?


GA4 can function without cookies, relying on machine learning to fill data gaps. This is a significant advantage in cookie-restricted environments.

What's a "data stream" in GA4?


A data stream is a source (website or app) that sends information to your Analytics property.

How do I set up event tracking in GA4?


GA4 simplifies event tracking; most interactions are automatically tracked. You can also customise events for specific needs.

How is GA4 reporting improved?


GA4 offers a more intuitive interface and deeper integration with Google Ads, allowing for more customisable reports.

Does Google offer support for GA4 setup?


Google provides online resources and forums, but for tailored assistance, consulting an expert like MEANit is highly recommended. Google does not want to talk to people as such. They provide all the answers online so head over there if you want a DIY guide as such.