Over 20 years of helping businesses be effective online

Now taking applications for mid 2024 – apply HERE.

The Digital Matchmaker

Michael MacGinty, variously described as a synthesiser or guide, advises businesses on many aspects of web, but also sales and marketing. As our Senior Digital Marketing Consultant or Sales Guide, his job is to help clients make the best decision for them, in as short a time as possible. His job is to help our ideal clients find their ideal clients online. Hence ‘The Digital Matchmaker”.

He has been in sales since he was a kid, living above the family drapery store. With decades of a life in sales, where bills were paid with income from those sales, or the profits generated by his sales team. Michael now writes about sales and marketing, specifically digital marketing. Since about 2000 digital has been his passion and this is where he has earned authority in the industry.

Is Michael a good fit for you and your firm?
The best way to find out is to have a short chat, with no obligation either way. If the fit looks good then you can get on the waitlist and make some plans for 2024. At MEANit we take things one step at a time, no contracts, not big commitments. More like a first date than a marriage proposal. Although we are looking for the long term happy relationships. So, do take us seriously. We are not trying to sell anything.

Michael MacGinty MEANit Web Design and SEO

MEANit Marketing Blueprint

Are you ready to take your business to the next level? Do you want to double or treble your business? Talk to Michael about the ‘MEANit Marketing Blueprint’. This is an ‘application only’ programme, for forward thinking, ambitious firms who want to really grow their business. This programme is not for 97% of business people. Some people say it makes their head hurt 🙂


Cloudways -2023’s-Global-Most-Influential-Digital-Agency-Coaches includes Michael MacGinty at MEANit Web Design Agency

Michael MacGinty and John Rainey MEANit Web Design Agency and SEO
Michael MacGinty Maryann McDonnell John Rainey MEANit Web Design and SEO
Sales in the DNA - the informal start as the son of a draper

Michael MacGinty, ‘The Digital Matchmaker, variously described as a synthesiser or guide, advises businesses on aspects of web, but also sales and marketing. As our Sales Guide, his job is to help clients make the best decision for them, in as short a time as possible. He has been in sales since he was a kid, living above the family drapery shop on the Main Street in Letterkenny. Literally, he started off selling newspapers for John Crerand in Church Lane at age 8 in Letterkenny. Then he moved up to selling fruit and veg door to door for Jackie Quigg in Derry from a truck after school.

On a Saturday he sold Clubman shirts in the family drapery business, before he started in Hassons Manshop on Ferryquay Street, breaking boxes in the basement. This lead to an opportunity to get some time on the shop floor at 14 selling Menswear, when the shop was busy and short staffed. At 15 he was selling Boyswear in Hassons new store on Ferryquay Street in Derry, making a very handsome commission, selling Bay City Roller trousers and shirts – what a fashion! Tartan trims everywhere and people could not get enough of this 70’s Boy Band apparel. Well done Phil Coulter, you started it all off.

The money was good, the ‘craic’ was mighty and the bug was well and truly caught. If the salesman in him was not there at birth, it was certainly there by his teens, during which he sold clothes in the family store, caddied on Sundays in Portsalon and sold garden furniture, which he then had made to order.

Formal Sales Apprenticeship

After college, it was time to go and get some formal sales training. First stop Marks & Spencer in Belfast, but they did not want to train someone with a family business – smart move. Next stop, House of Fraser and Switzers in Dublin with Tom Ray, where a position was quickly acquired as a ‘trainee manager’, working long hours for short money. But what a great experience, selling everything from menswear to homewares, household linens, toys, gifts and even furs. On days off he made and sold candles in the Dandelion Market, whilst Bono busked at the entrance on St Stephens Green, in dirty old Dublin, before the market made way for the new St Stephens Green Centre. Fast forward to 20 years later and he had his own shop in the new shopping centre.

B2B Sales experience

After two years it was time to move on and very shortly it was time to sell gifts on a ‘commission only’ basis – a very different proposition. This was so successful that Michael had to set up a company and soon had to hire a sales team to cover the country selling gifts. The products sold very well, but the new challenge of managing a team of sales people was a very steep learning curve. Time to read, read and read some more.

Sales Teams - Sales Director or Sales Manager

The challenges faced when hiring and managing a sales team are so different to the challenge of actually selling on your own. It is always a gamble when hiring, regardless of how many tests you do, aptitude, interviews, Myers Briggs, probation etc.

It was back to the drawing board for this position of Sales Director. Personality clashes, lack of motivation, laziness, stubbornness, ego, mood swings, rudeness, addiction and so many other issues would come up. Every human emotion and reaction imaginable. It is like managing any team, where the personal input varies from match to match, day to day. Getting players to do the training can be a push, if you have the wrong people on the bus. When someone becomes the star salesperson they usually want your job or your company.

The Sales Director really has to understand and practice the art of selling. And specifically the products or services that your team sells. It is also important to understand human nature. To understand the psychology behind the sales people and the customers.

The Sales Manager can be a different role, if that position is simply to manage the activities and logistics of running the sales team. A good Sales Manager will outsource proper sales training, in order to ensure the best performance from the team. This investment may be what determines the success of a Sales Manager. Usually, companies remove their best salesperson and makes them the Sales Manager, even though they do not have the requisite skills. Sales usually drop, what a surprise! Sales and Sales Management are two very different things.

Michael's Sales approach

Selling gifts and selling websites, the experience, was the same. The products varied, but the approach remained the same. If you can really deliver value for your potential customer, generate a good return on any investment, then you could approach sales with confidence. Granted you still have to have a technique, in order to influence the buyer in the decision making process. The buyers are there to buy, but hate to be sold to. Good buyers will give you an opportunity to convince them, but they rarely have spare time, so you better have the right approach. It had better be in the best interests of the buyer, if you are to have a relationship which can last past the first sale. And that is the target, to establish an ongoing relationship which is mutually beneficial. This is ideal for you both.

Obviously you do have to have a way to fill the funnel somehow, then move the potential clients through that funnel, delivering value at every touch point along the way. Learning to use a system a CRM or just an Excel spreadsheet will help. As will automating whatever can be automated, without losing any humanity in the process. And the process has got to be profitable for both of you.

Read more of Michael’s Sales tips HERE with loads of accumulated snippets of advice and reflections on lessons learned as ‘The Digital Matchmaker.

Selling is the best job in the world. If you do it right, you will never go hungry. If you can truly sell, then you can decide what to sell and therefore how much you will earn. There need be no cap on that figure, IF you truly understand selling, which is by and large a transference of trust.


Michael MacGinty is said to be able to sell snow to Eskimos and sand to the Arabs, but he appreciates that this would add no value to either. For that reason he sells only what benefits his clients. He believes this so much that he will even offer guarantees. He will stand over his products and services. The aim is still the same, find potential suitable clients, who can benefit from our services and deliver value beyond their expectations. And realise that it is our duty to influence others to take action for their sake as well as ours. Our web design agency is not a hugely profitable business, but what we do makes client businesses a lot more profitable. This in turn ensures we stay busy and making ‘enough’ to stay healthy, to support our team, which is based in Ireland, mainly in Donegal and Dublin. Any profits we do earn get reinvested in agency or in to start ups based in Donegal or Dublin.

Business by Design

As a small business Mentor, Michael believes we need to create our Business by Design. How do you want to work, what you want to do, where, with whom, how many hours a day, how many days a week or year. You create your own business anyway, by what you do and the decisions you make. So plan it in advance and design it to be what you want it to be. Without a plan, you will get whatever transpires, so it will not be what you want. It could be working in Donegal, as part of the Community, 7 hours a day, 5 days a week, 48 weeks of the year, doing something you love in a place you love, with the clients you choose, living with the people you love. And making ‘enough’ to support your family, with a comfortable lifestyle. How would you design your business?

Michael's Plans for the Future of MEANit Web Design Agency

Short term is to ensure that MEANit Web Design Agency remains known as the best in the North West bar none and grow further in the Dublin area, whilst being profitable enough to stay in business. Then grow the agency to employ 8 to 10 local people in Donegal to design, develop and maintain effective websites for 100’s of professionals nationwide. Donegal is an ideal place to grow the agency as the quality of life is excellent, especially if the remuneration is reasonable ‘enough’ to allow the team members enjoy life and their work in balance. We are committed to paying good remunerations to great people and being an equal opportunities employer. We never ‘offshore‘ our web design or development work as we believe in supporting Irish people to protect Irish jobs, by helping professional Irish services businesses be effective online, to get the clients they really want…

Why not have a 30 minute complimentary conversation with Michael MacGinty 086 2510117 to see if he can add value for your business. Or fill in the form below.


Based on 44 reviews
Niamh Kane
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
Michael and his team are always available for expert advice and support.
Anthony McGlynn
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.


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