Website & SEO Client Case Study
Boyle Fencing Donegal
Boyle Fencing Services
Gerard Boyle Contracts trading as Boyle Fencing work on projects all over the Midlands, Dublin, Donegal, the West and North West. However they had no website at all. Word of mouth was keeping them busy. Joanne and Gerard decided that needed to change. After some intensive research Joanne reached out to Michael at MEANit for a chat. And a plan was hatched which resulted in this new website based on the existing logo and colour scheme.
Project Objectives
As a new website totally and a first, it meant some detailed planning and then gathering of photosas well as written content creation. We wrote up a Brief, once agreed we did the development and we added the content that we created together. Then added the available photos and went live. Then the phone really did start ringing and very quickly too.
The plan was to have a website that reflected the company well for visitors. It allows potential clients check out the firm online in their own time, before making contact to get a quote.
Website Design and Development
User Experience (UX) Design
A whole new site structure and user journey were created by Chris, prioritising intuitive navigation and quick access to key information to encourage engagement and deeper interaction. It is what Chris does when he plans the design with our clients. The results always impress.
Responsive Design
The website was optimised for all device types, ensuring a smooth and consistent experience across desktop, tablet, and mobile platforms. This is table stakes in 2025.
Content Management System
Implemented a powerful WordPress Content Management System that enables the Boyle Fencing team to easily update and manage website content.
Photography and Graphics
High-quality stock images were used along with original photos. Custom graphics and icons were also designed to complement and enhance the content.
Ongoing Support
Delivered continuous technical assistance along with a post-launch maintenance plan to ensure the website stayed fully operational and current.
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Local Search Engine Optimisation (SEO)
SEO Foundation: Established a fundamental SEO strategy that included keyword research, on-page optimisation, and Google Analytics integration for continuous performance monitoring.
Content Creation: Josephine created the website’s copy and structure to enhance readability and SEO. The content was tailored to showcase the firm’s expertise while addressing the needs of its target client base.
The results for Boyle Fencing
Ring, ring, ring, email, email, email, request for quote, request for quote and the website is only new! Could not ask for a better start or better enquiries.
The website is amazing. We are already getting great enquiries. And we have plenty more photos to add, when we get some free time!!!
The results for MEANit Web Design & SEO
Gerard and Joanne are very happy clients, so Boyle Fencing is an ideal case study for our Construction website client portfolio.
