Website & SEO Client Case Study
Donegal Fire Security Services
Donegal Fire Security Services
Second generation family business established by Francis in 1987, with Kieran joining in early 2020’s. A wealth of experience on the business. And a great customer base in Donegal and the wider North West region. A very old two page website is all the web presence DFSS had so they decided to get caught up with the digital marketing. Thats when they called MEANit for advice and a quote.
Project Objectives
Donegal Fire Security Services are well established and respected as a family firm, but the website was hard to find and did not represent the firm well. So we started from scratch.
New look, new modern feel, with a lot of new information to guide visitors when they find DFSS.
Website Design and Development
User Experience (UX) Redesign
A revised site structure and user journey were created, prioritising intuitive navigation and quick access to key information to encourage engagement and deeper interaction.
Responsive Design
The website was optimised for all device types, ensuring a smooth and consistent experience across desktop, tablet, and mobile platforms.
Content Management System
Implemented a powerful WordPress CMS website that enables the DFSS team to easily update and manage website content.
Photography and Graphics
High-quality stock images from suppliers were used, and existing photos were retouched to improve visual appeal. Custom graphics and icons were also designed to complement and enhance the content.
Ongoing Support
Delivered continuous technical assistance along with a post-launch maintenance plan to ensure the website stayed fully operational and current.
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Local Search Engine Optimisation (SEO)
SEO Foundation: Established a fundamental SEO strategy that included keyword research, on-page optimisation, and Google Analytics integration for continuous performance monitoring.
Content Overhaul: Created the website’s copy and structure to enhance readability and SEO. The content was tailored to showcase the firm’s expertise while addressing the needs of its target client base.
The results for Donegal Fire Security Services
The result is that we have Donegal Fire Security Services ranking Number 1 on Page 1 of Google search for all the targeted key words or phrases. The website now accurately reflects this firm. And it will keep DFSS looking good for years to come. Organic traffic jumped and the online enquiries kicked in.
There is a lot to this new website project, but it looks great now.
The Results for MEANit Web Design & SEO
DFSS is a very happy client and is an ideal case study for our Construction website client portfolio.
