GCFS Financial Services Kildare – Gwen Clarke

GCFS Financial Services Kildare – Gwen Clarke

The Client
Gwen Clarke is a very well respected local Financial Adviser in Kildare. She comes with over 20 years experience doing this work for one of the big banks. With over 20 years in the area her Financial Advisory business has grown through word of mouth.

The Problem
Gwen had no web presence as such. People regularly asked, where is your website? Gwen decided it was time to tackle this marketing challenge, getting her first ever website. However she is a stickler for details – which is a very good thing in a financial adviser.

I asked Gwen in 2019 “Gwen, imagine we are having this conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy? ” The answer and the Target was to triple the number of clients within 5 years.

The Brief
Gwen wanted the website to have sharp design, ‘real’ photography and a professional look – Financial Advice is serious business and Gwen takes it very seriously. The request was for a website that would be mobile friendly, responsive, easy to navigate on a small screen. And the new website should allow people book and pay for appointments online, especially on a smart phone.

The Approach
We met with Gwen and her Marketing Agency, and we had a great discovery session. Then we started with a written Brief of our own interpretation of the project, for approval by Gwen. Then we created a wireframe or layout for approval by the team. Then we created a custom design for approval, which needed no revisions, as Gwen loved it. The professional photos Gwen supplied were perfect. Then we built a business website that focused on the services with the supporting information to answer any questions.

The Results for Gwen
Gwen started getting calls within weeks and they increased steadily. The website is now a part of Gwen’s presentation when talking to groups of employees and company management. Within 3 years Gwen had more than tripled her client numbers. And she has employed three people. And she has qualified as a Wealth Planner – well done.

The Results for MEANit
We have another very happy client who is also happy to recommend us. And once again this is ideal for our Portfolio of Financial Advisor website case studies. We love happy clients and Gwen is a pleasure to work with.
GCFS is signed up for Monthly Website Support so it is secure and working very well.