Website & SEO Client Case Study
Advice First Financial Services
Advice First Financial Services
Pascal Curran is an open, honest, black and white, financial advisor, who gives straight talking advice and has a client first attitude. So he asked that reflect this in his design. He asked for no BS, no frills, no filler, just the facts, laid out in a clean, easy to navigate structure.
Listen to the 6 minute video of Pascal talking about his experience working with MEANit Web Design & SEO.
Project Objectives
The main goal was to rebrand Advice First Financial Services’ online presence to attract high-value clients seeking financial services in Retirement & Pensions, Life Insurance & Protection, Mortgages, Investment Advice, and Public Sector. This was achieved through a redesigned website with ongoing monthly SEO. The new site needed to be user-friendly, SEO-optimised, and visually appealing, effectively showcasing the company’s expertise and service offerings.
Website Design and Development
User Experience (UX) Redesign
A revised site structure and user journey were created, prioritising intuitive navigation and quick access to key information to encourage engagement and deeper interaction.
Responsive Design
The website was optimised for all device types, ensuring a smooth and consistent experience across desktop, tablet, and mobile platforms.
Content Management System
Implemented a powerful CMS that enabled the Advice First Financial Services team to easily update and manage website content.
Photography and Graphics
High-quality stock images were used, and existing photos were retouched to improve visual appeal. Custom graphics and icons were also designed to complement and enhance the content.
Ongoing Support
Delivered continuous technical assistance along with a post-launch maintenance plan to ensure the website stayed fully operational and current.
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Local Search Engine Optimisation (SEO)
SEO Foundation: Established a fundamental SEO strategy that included keyword research, on-page optimisation, and Google Analytics integration for continuous performance monitoring.
Content Overhaul: Revamped the website’s copy and structure to enhance readability and SEO. The content was tailored to showcase the firm’s expertise while addressing the needs of its target client base.
The Results for Advice First
The result is that we have Advice First ranking Number 1 on Page 1 of Google search for all the targeted key words or phrases. We supply Advice First with the number of qualified leads that do keep the team members very busy. And we work to attract new team members to help manage the growth.
And Pascal is happy to recommend us to his acquaintances and any Financial Advisors, outside Letterkenny, of course.
“Web is a nightmare – MEANit is a dream..” Michael and his team built a new website for me recently. I found Michael’s no jargon, no BS attitude was actually what I needed. To have a website that can now grow as my business grows which is perfect for me. To have a site that even I can edit and add items too is fantastic.
I have no hesitation in recommending Michael and his team to any business who wants to get found in Google.
The Results for MEANit Web Design & SEO
