Website & SEO Client Case Study
Peter Campbell Catering Donegal
Peter Campbell Catering
Founded by Peter Campbell, a seasoned chef with years of expertise in fine dining, our catering service was born out of a passion for exceptional food and unforgettable experiences. Working alongside Briege McAtee, we have built a reputation for delivering elegant, personalised dining experiences in Donegal and beyond.
Project Objectives
The main goal was to rebrand Peter Campbell Catering services online presence to attract high-value clients seeking personal catering services. The new site needed to be user-friendly, SEO-optimised, and visually appealing, effectively showcasing the culinary expertise and tasty offerings.
“Tell me what you eat, and I will tell you who you are.” – we wanted to bring this ethos to our website. Have a look and feel who we are.
Website Design and Development
User Experience (UX) Design
Starting from scratch, with a new recipe, using familiar ingredients and looking to dish up something appealing for our visitors. When you land on a page, feel hungry to see more!
Responsive Design
The website was optimised for all device types, ensuring a smooth and consistent experience across desktop, tablet, and mobile platforms.
Content Management System
Implemented a powerful WordPress CMS that enables Briege, the Marketing part of the duo, to easily update and manage website content.
Photography and Graphics
High-quality brand new original photos were used for sumptuous visual appeal. And boy did it work. Peter and Briege complemented the food images by having their own phots included. Custom graphics and icons were also designed to complement and enhance the content.
Ongoing Support
Delivered continuous technical assistance along with a post-launch maintenance plan to ensure the website stayed fully operational and current.
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Local Search Engine Optimisation (SEO)
SEO Foundation: Established a fundamental SEO strategy that included keyword research, on-page optimisation, and Google Analytics integration for continuous performance monitoring.
Content Overhaul: Revamped the website’s copy and structure to enhance readability and SEO. The content was tailored to showcase the firm’s expertise while addressing the needs of its target client base.
The Results for Peter Campbell Catering
The result is that we have Peter Campbell catering ranking Number 1 on Page 1 of Google search for all the targeted key words or phrases. Check it out yourself, then call Briege and organise the party.
We were recommended MEANit by a friend who has a digital marketing agancy. We worked very closely together with the MEANit team to get the ingredients just right. The results are amazing!
The Results for MEANit Web Design & SEO
Peter and Briege are not our typical client at all. However they were recommended by a friend in Digital Marketing who we respect. And they are local. Plus we loved the their enthusiasm for great food and high quality service. This was more time consuming than many websites, but we love the results of what we cooked up together.
