Website & SEO Client Case Study
Solar West Mayo
Solar West PV Services
Brian Barrett had a website that was not performing well. He asked for a new website and optimisation, that would make his phone ring.
Brian is already in demand, but he likes everything to look professional at Solar West. The old website was not up to his high standard.
Project Objectives
The main goal was to update the online presence to attract clients in Mayo seeking a reliable solar panel installation company helping homes, farms and businesses reduce energy costs and switch to renewable power. This was achieved through a redesigned website with local optimisation. The new site needed to be user-friendly, easy to navigate, with offerings simple and clear. It was to be SEO-optimised, and visually appealing, effectively showcasing the company’s expertise and service offerings.
Website Design and Development
User Experience (UX) Redesign
A revised site structure and user journey were created, prioritising intuitive navigation and quick access to key information to encourage engagement and deeper interaction.
Responsive Design
The website was optimised for all device types, ensuring a smooth and consistent experience across desktop, tablet, and mobile platforms.
Content Management System
Implemented a powerful CMS that enabled the Solar West team to easily update and manage website content.
Photography and Graphics
Real, original photos were used to improve visual appeal. Custom graphics and icons were also designed to complement and enhance the content.
Ongoing Support
Delivered continuous technical assistance along with a post-launch maintenance plan to ensure the website stayed fully operational and current.
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Local Search Engine Optimisation (SEO)
SEO Foundation: Established a fundamental SEO strategy that included keyword research, on-page optimisation, and Google Analytics integration for continuous performance monitoring.
Content Overhaul: Revamped the website’s copy and structure to enhance readability and SEO. The content was tailored to showcase the firm’s expertise while addressing the needs of its target client base.
The Results for Solar West
Now the company looks as professional online as they do offline. This is a very busy professional firm that was being let down online by having a poor web presence.
Brian is as proud of his website now as he is of any of his vans. It reflects his company well.
“I am very happy with the website. Thank you lads, it looks great.”
The Results for MEANit Web Design & SEO
Brian is a very happy client, so he is an ideal case study for our Construction Website client portfolio.
