Website & SEO Client Case Study
Wexford Solicitors
McDonald Solicitors Wexford
Our Wexford Legal Services, McDonald Solicitors in Wexford offers a full range of legal services plus expert advice and guidance on a range of legal matters. This includes Litigation, Wills & Probate, Family Law, Property Law, Commercial Law and Employment Law.
We wanted to be found for these services by the types of clients we like to work with.
Project Objectives
McDonald Solicitors is a well established Legal firm at 7 Lower Rowe Street in Wexford City, Co Wexford. We wanted to explain that online. And we wanted to get found online for specific legal services and by specific clients.
As a professional well established legal firm in Wexford town we wanted to look like one online with no inconsistencies whatsoever.
Website Design and Development
User Experience (UX) Design
A plan for the site structure and user journey was created, prioritising intuitive navigation and quick access to key information to encourage engagement and deeper interaction. Once approved we brought this fresh design to life.
Responsive Design
The website was optimised for all device types, ensuring a smooth and consistent experience across desktop, tablet, and mobile platforms.
Content Management System
Implemented a powerful CMS that enabled the McDonald Solicitors team to easily update and manage website content.
Photography and Graphics
High-quality stock images were used, and existing photos were retouched to improve visual appeal. Custom graphics and icons were also designed to complement and enhance the content.
Ongoing Support
Delivered continuous technical assistance along with a post-launch maintenance plan to ensure the website stayed fully operational and current.
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Local Search Engine Optimisation (SEO)
SEO Foundation: Established a fundamental SEO strategy that included keyword research, on-page optimisation, and Google Analytics integration for continuous performance monitoring.
Content Overhaul: Revamped the website’s copy and structure to enhance readability and SEO. The content was tailored to showcase the firm’s expertise while addressing the needs of its target client base.
The Results for McDonald Solicitors
The result is that we have McDonald Solicitors ranking Number 1 on Page 1 of Google search for all the targeted key words or phrases. The new website supplies McDonald Solicitors with qualified leads that do keep the team members very busy.
Having had a poor website, we wanted this done properly this time around. No messing. We did our research and found MEANit. After two conversations we went ahead. And everything went to plan. The website is a great success. Our firm is well represented online. And we are ranking where we should be on page 1.
The Results for MEANit Web Design & SEO
Lisa is a very happy client, so she is an ideal case study for our Legal website client portfolio. And we have a great ongoing relationship providing monthly support.
