ADVERTISING WITH GOOGLE ADS IN IRELAND

Supposedly over 30% of searches by prospective shoppers, result in one of the top three Google Ads boxes being clicked. It is simple to use Google Ads and just takes some time to set up and then to monitor its performance.

Now taking applications for June 2024 – apply HERE.

Google ADS Advertising advice from Ireland

It is simple to use Google Ads and just takes some time to set up and then to monitor its performance.

You can do the advertising with Google Ads yourself, if you are curious and have the time. Or you can just pay someone to do it. It can be very cost effective if done right. And very expensive if done badly.

Advertising with Google Ads in Ireland

Google ADS Advertising advice from Ireland

Google Ads, previously known as Google Adwords, is a complex platform. Many people who sign up to Google Ads Manager enter a keyword or key term, accept all the suggestions, and then broad match suggestions from Google. When they add a credit card to the account and add the keywords, they think that enquiries or sales will start coming through the door. In other words, it’s almost like people think if I pay this tax to Google then I will get business. However, that is not the way it works. It is far more complicated than that. If it was that easy any idiot with money would be doing it.

The truth is a lot of people with more money than sense are using Google Ads campaigns poorly. Including our Government Departments using Taxpayers money.

As a result, Google is making a fortune because of this lack of understanding. Also, there are people who are so desperate for sales that all of their money will go into the Google Ads campaigns. Or worse still, they build the campaign on their credit card thinking that they will pay off the credit card when they get loads of sales and make loads of money eventually from their Ads campaign. It can, however, be extremely expensive to make mistakes or use this platform poorly.

Either learn how to use Google Ads well yourself or pay someone competent to do it for you. There is no simple way of saying, “I’ve got loads of cash, so send me the customers”. Although plenty of companies do use Ads to generate sales this way, many of the sales are not profitable. Some companies even lose money on a sale, in order to increase customer acquisition. They hope that the LTV or Lifetime value of the new customer ensures that they make a profit eventually.

Next Steps when Advertising with Google Ads

F irstly, you can go to Google Ads set up an account and place an advert ‘Campaign’. You will need to set up a Gmail account and use a Credit Card to pay for the costs of all ads clicked. Then add your Campaign content as in –

Websites for Sale 5% off Click here or Call 01 969 6060 www.meanit.ie.

You get 4 lines. 1. Headline 25 characters max (soon to be 30), 2. Description Line 1 35 characters (soon to be 80), Description Line 1 35 characters, and 4. URL or website name www.meanit.ie Add extensions to add a line for Location, Sitelinks Call or Social and soon Coupons.

SERPS
Ideally, you will have a website so that people can click through to a Landing page for more information on specific offers. Failing that, just include the phone number in the short advert. When placing your ad, you get loads of choices to allow you adjust the ad to be seen by your own Target market. You can advertise in Search & Display Networks or in Search only (Google generatedsearchengineresultspages or SERPs) or in Network only (Googles network of partner websites where the ads appear). You can advertise to pc computers as in Desktop or mobile as in smartphone or Tablets, in any or all countries, in specific cities or counties, by age, sex, or interest. Start small and work out from there when you get some success.

We could advertise in Letterkenny which is our town or Donegal which is our county and only for SEO or website design or whichever keywords we think make sense. We can use the Google Keyword planner in Adwords to see how many people search on average each month for ‘website design’ in Letterkenny or County Donegal. The shorter the term, the more competitive the space will be. So “Web Design” will cost more than “Web Design Donegal”. And “Web Design” will get a lot more clicks. So it will cost a lot more. Make sure that if someone living a long way away, will not find your website. Otherwise, the clicks will cost a lot, just to get people who do not want you, due to proximity. Plus your ‘quality score’ or ad rank will drop, if people click an ad, get to your website and then bounce away again.

Settings when advertising with Google Ads
There is a wealth of settings options available. Like most Google interfaces, the whole platform is complex and not very intuitive. However, you can learn just enough to do what you have to do. Or you can get your head around what you want to achieve and then pay someone competent to manage the settings for you. You can choose to have your ads appear in the search network only or it can also appear in the Display Network, which is where Google ads appear on so many other websites. These partner sites make some cents when an ad is clicked, when it appears in their website. Online newspapers often have these ads appearing. They have high traffic, so if their audience clicks the Google ads, then they get a few cents every time.

Landing Page when advertising with Google Ads
It is a good idea to create a designated custom landing page on your website to allow you see when Google Ads bring paid traffic to your website, if that is possible for you to do. Sometimes, you will have more than one page, which makes it a bit more challenging, but it is not usually a big deal either. Have a dedicated landing page for each campaign, rather than just having people click and land on your home page, which is harder to measure and track. Add the landing page url such as https://meanit.ie/google-ads-landing-page/ in to Settings in your Ads Campaign. You can set the url in the ad to look like something else. In our case it is set to https://meanit.ie/Wordpress/websites
Tip: Test organic results before doing any Ads. If you have a page that is not converting, why would you page Google to bring more people to that page? Once you tweak the page, to a point that it converts reasonably well then you can consider investing in Google Ads to increase the number of visitors.

Locations
You can set locations for this ad, so we have a Campaign called Donegal and we set the location to just County Donegal. This campaign is to track how we do with only potential Donegal clients. We can create a different Campaign for our Dublin office or one for nearby Derry or Sligo or we could go Ireland. When you set locations be realistic about how far away you can travel or whether people 400 kilometres will actually deal with you.

Price Per Click and Budget
You can set the max price or cost per Click CPC, but Google will tell you how much that ad will cost per click to be ranked on the first page or best spots on page 1 – it is an Auction. Forget about being number 1, try being number 3 for a while and work your way up as you see how much it will cost you. You can set a Daily budget or Lifetime budget for the advert. The lower you set the Click maximum the less chance of being seen (impressions). You can set your max CPC for each keyword or key term. Google will give you the lowest price it takes to win each auction.

Keywords
You need to create the Keywords list – these are the words, that which when searched, will make your ad appear. We would use phrases like “Web Design Letterkenny” or “Web Designers Dublin” “Web Design Donegal” or “Website Support service” rather than single words like “web” or even short terms like “web design” which would be very competitive. So we choose donegal+website+design to create a term. Google will even suggest Keywords based on your advert, so by all means use any that make good sense and ignore the ones that do not.

Initially keep it pretty tight to find out what works. You can also add Labels to help group or filter your ads. You can select as many Keywords or Key terms as you like and likewise set as many Negative keywords or terms as you like too. Use obvious ones such as jobs so that you do not have unwanted attention from jobseekers.

Choosing the right keywords is crucial to receiving insights. If you fail to chose terms that people actually search, then you will, as a result, fail to receive views and “clicks”. In the end, the better the keyword, the more business you will attract.

Demographics
You can choose to have ads seen by age, so 18-24 or 25-34 up to 65+ which might be handy if you are targeting a specific age group.

Placements
Google owns Youtube so you can have your ads run there as well as in Search. Plus you can have your ads seen anywhere that Google Ads appear in its Network, such as online news outlets etc. That includes BBC who also show Ads from Taboola Network.

Goals
You can set a goal, so in our case it is more website visits, but it could be to get signups or telephone calls.

Time and Date
You can set your ads to run for specific times of the day such as 8.00 am to 8.00 pm in our case and particular days of the week and run within certain date parameters. This is useful if you are running an ad for Christmas or Monday to Friday only. You may choose to have ads stopped when you are away on holidays or when the office is closed.

Devices
You may choose to be seen on Desktop, Tablet or Mobile or all three. If your website was not responsive, you might choose not to be found by mobile users. Likewise your website may not deliver well on tablet, so you might decide to exclude tablet users. Google uses Cookies on Desktop and Maids on mobile devices. Mobile Ad Identifies are the cookies of the mobile device world.

Overview
When you log in to your Google account you can visit your Google Ads page and see how your Campaigns are going. The number of times the ad appeared , the number of times it was clicked and what it is all costing per click and in total. Allow one or two hours to get it all set up the first time. Then review it hourly the first day and daily for a few days then once a week. This ensures you are not spending needlessly. People who get any of the settings wrong regularly get a nasty surprise on their credit card statement when they find they spent hundreds or thousands of Euros. Just because their settings were incorrect.

Google Ads Performance Planner
Performance Planner is a tool that lets you create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance. Using Performance Planner, you can:
– See forecasts for your campaigns.
– Explore outcomes by adjusting campaign settings.
– Understand opportunities in seasonal periods.
– Manage budgets across accounts and campaigns.
For more details see HERE.

Google Ads Guides

Google have a short introduction guide at Google ads guide https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/
When you are ready, follow these instructions https://support.google.com/google-ads/answer/6366720?hl=en

They have a few help videos too at https://support.google.com/google-ads/answer/2375497?hl=en

You can get the full Google Ads guide here http://www.google.ie/ads/#subid=ie-en-ha-aw-bkhp0~19263677815

Tip: Remember to see Google Places or Google My Business to get seen in Google Search it is FREE and make sure that your website is well optimised to get found see https://meanit.ie/digital-marketing-tips/what-is-seo

Google Ads changes in 2016

Google changes mobile advert structure:

It was always going to be just a matter of time before we find out what Google intended to do with all the white space in the SERPs which appeared early in 2016. They have been playing about with local search to improve the results. Now that they think they know what they are doing they are soon to offer us the benefits. This will allow advertisers pay for promoted pins on maps, so you can be seen in results. Advertisers will be able to use Google maps to advertise. Also we can pay to have our result highlighted on the page. And the text in Adwords will be more prominent with the 25 character headline being upped to 30 characters. The description will have 80 characters in a block instead of 35 spaced over several lines.

Amazingly, tests have proven that giving more information to people increases the likelihood of a click through. Of course, that will result in less results on the page at least until Google moves to a single scrolling page rather than multiple individual 10 result pages –personal prediction only.

Mobile Pricing

It also looks as if Google is going to increase the price of mobile advertising which is growing much faster than desktop and will continue to do so. Location related mobile searches are on the increase and partly because Google are making them so much better and relevant. As long as your telephone provider indicates to Google your precise location then your search experience should be improving all the time for local suppliers. Advertisers will have the option to add coupons or special offers in the results page. Book now button will probably be available in the new look to help advertisers see that Google Adwords is working for them.

Be aware that advertisers will no longer be able to manually enter a URL in the advertisement, but rather Google will take it from the final link to ensure that what you advertise is what people get when they click. More control for Google, better protection for searchers – maybe.Advertisers will be allowed to select the device type they want to promote their advertisement in, whether that is smartphone or tablet. Because of these changes it is critical that all businesses ensure that their Google My Business details are filled in correctly and completely. Mobile changes everything. This is now a mobile first world.

PPC Pay Per Click

PPC Pay Per Click is Googles title for its internet advertising used to get traffic to your site. Advertisers pay Google, when the advert is clicked. Every click is a cost – so get the wording right. As Advertisers you bid on each keyword phrase that they want. Put your keywords or important terms in “inverted commas” “web design ireland” to get people searching for that term or one that contains those words. To be laser specific use [square brackets] to focus on people searching for exactly that term [Web Design Ireland]. The description should be something like Best Web Design Ireland. The url link should contain that term as should the landing page. Use Social Media at the top of your funnel and PPC to targeted sectors of your audience.

“PPC is like going to the shop and buying some food to eat for the week.

SEO is like planting a garden. Gardening takes much more work and waiting, but in the end, it is cheaper. But if you’re hungry (i.e you need sales and money now), then go to the shop, don’t plant a garden”

Google Ads 2021 Update

Changes to Broad Match Modifier
At the beginning of 2021, Google announced that it would be simplifying match types. To accomplish this, Google is combining the control of phrase match with the expanded reach of broad match modifier. What does this mean? In late July, you will no longer be permitted to generate BMM (Broad Match Modifier) keywords using+keywordnotation. Any existing BMM keywords will be updated to utilise the new phrase matching behavior. Meanwhile, you will be permitted to edit the bid or status of your BMM keywords, but must transition to phrase match if you wish to edit the keyword text. Ultimately, these changes will create a more user friendly experience.

Google’s Guide for Adapting to these Changes:

– Utilise the “remove redundant keywords” recommendation

– Evaluate performance and make budget shifts when necessary

– Routinely check your recommendations page

– Consider combining broad match with Smart Bidding

New Smart Bidding Features

Smart bidding already generates good results, but Google has decided to make it even easier by adding several new features to the function. With these new features you will be able to:

  • See additional insights with top signals for target ROAs – drive your performance and maximize conversion values
  • Administer seasonality adjustments at the manager level – automatically set bids at auction times to optimize campaign performance
  • Execute maximize conversion value bidding with recommendations
  • Anticipate performance with Target Impression Share Simulators – learn how target bid and budget changes affect performance

Increased Control of Where your Ads Run

In mid-April 2021, Google announced its plan to implement a new feature that will help advertisers feature their ads strictly alongside content that lines up with their campaign. Googles advertiser controls allow users to decidewheretheir ads appear, the format of their ads, and theaudiencethey wish to reach through their ads. The update to these controls also allow advertisers to protect their ads from running in conjunction with unrelated content. The controls permit users to block certain websites, content, or topics from their ad campaign – significantly driving your ads’ performance. Google also announced the introduction of dynamic exclusion lists, which will allow advertisers to schedule automatic updates when new web pages or domains are added, simplifying the process of maintaining specific ads.

Google notes that it is important to review its AdSense program policies to avoid creating unsupported content in your ads.

Image Extensions

In 2020, Google announced its introduction of image extensions and now, in 2021, they are available globally. Today, consumers prefer a more visual experience when browsing services and products online. Image extensions accommodates this preference, allowing advertisers to create more visually captivating ads. Advertisers are given the ability to adds relevant photos of their products and services to their ads, so visitors can visualize what they are actually selling and advertising. Recent results have revealed that advertisers see a 10% increase in click-through rate with ads that feature image extensions, demonstrating its effectiveness. Google also introduced a feature called dynamic image extensions that automatically chooses the most relevant images from your ads’ landing page and attaches them to your ad. For the best results and to see an increase in insights, it is recommended that you utilise image extensions and dynamic image extensions together.

Google Ad Affiliates

Google also allows you place your advert in other peoples websites, sites that are deemed to be related to your target market. Those sites get a small fee for every click, a share of the income. They are referred to as Affiliates. You can follow your visitors around and re-market to people who visited your website or who already clicked on one of your adverts in PPC.

 What is SEO ? | SEO Costs | Google Adword Planner

Never use Google Ads unless…..

You can lose a fortune on Ads, unless you do a bit of planning and observe some rules or tips. You should only pay when someone clicks on your ad and goes to your website. If you do use Ads and increase the number of visitors to your website, but the visitors do not convert to customers, then you need to focus on the content of your website, before investing any more in Ads. You can test conversion rate with 100 visitors per day or week as easy as with 1000.

Things to consider:

1. You have Maximum Bid set
2. You have a Maximum Budget set
3. You have targeted the geographical area you cover
4. You have targeted the demographic you want
5. You have the text written to attract client you want
6. You have the text written to attract client you do not want
7. Get the keywords right – do the research
8. Use multiple ads as in one for each product or service
9. Each Ad should have copy that relates to that one single product or service
10. Ensure conversion in your website from visitors
11. Use the correct Match, Broad Match or Exact Match or Phrase
12. Do use Negative Keywords to avoid some unwanted attention
13. Do Bid on your own Brand, as someone else will do it otherwise
14. Check your Ad position and how it looks
15. Link back to an appropriate landing page

Do the Keyword research first, then craft your advert which should bring a visitor to a landing page specific to that advert. Once you launch this advert through your account, monitor how it works for you and then continue to tweak it to make it better. You will use tracking code to monitor visitors and to re-market to them.

Google provides all the online training you could want HERE and you can watch free videos on Youtube or you can outsource to a suitable agency. Set up your account here.

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’

WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY

Excellent
Based on 44 reviews
Niamh Kane
2022-07-21
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
2022-07-14
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
2022-07-06
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
2022-06-30
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
2022-06-27
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
2022-03-03
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
2022-03-02
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
2022-02-25
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
2022-02-24
Michael and his team are always available for expert advice and support.
Anthony McGlynn
2022-01-18
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.

DIGITAL MARKETING AGENCY SERVICES FAQS

How much does digital marketing cost?

The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment. 

Is digital marketing the future?

Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.

Which types of companies in Ireland use digital marketing?

Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.

What is SEO Search Engine Optimisation?

SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?

What determines search engine rankings?

Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.

What social platforms should I use?

The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.

Are digital marketing certifications worth it?

Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.

How do you start digital marketing?

 

To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.

What content should you create?

Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.

What skills must digital marketers have?

 

Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.

Do I need a blog?

Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.

How often should I post?

The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.

What is PPC?

PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.

What is social media marketing?

Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.

When was digital marketing introduced?

Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.

Why should I use social media?

Using social media in Ireland offers numerous benefits for businesses, including:

  • Increasing brand awareness and visibility
  • Engaging with your target audience in real-time
  • Building relationships and fostering customer loyalty
  • Driving website traffic and generating leads or sales
  • Gaining insights into customer preferences and behaviors
  • Enhancing your online reputation and credibility
  • Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?

 

Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.

Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.

Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.

Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.

Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.

What are the different types of digital marketing services available?

There are many different digital marketing services available, including

  • Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages. 
  • Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
  • Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
  • Content Marketing: Create valuable and engaging content to attract and retain your audience.
  • Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
  • Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?

Experience and expertise: Choose an agency with a proven track record of success in your industry.

Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.

Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.

 

Does MEANit offer any resources to help me learn more about digital marketing?

Yes! MEANit offers a variety of resources, including

Blogs: Articles, Guides and insights on various digital marketing topics.

eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.

Does MEANit offer any specific services for any specific business sectors in Ireland?

Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:

Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools

Local SEO – Optimise your website to rank higher in local search results for Irish customers.

Off Site – Working on anything that is offsite but supports your web presence

Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors

Irish social media marketing: Engage with your target audience on social media platforms.

Content marketing for the Irish market: Create content that resonates with specific Irish audiences.

Outsourced Webmaster – A service where we become a fractional webmaster to manage your website

PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.

 

Can you guarantee more sales ? Will we definitely make more money ?

MEANit-Web-Design-TeamYES

We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.

And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.

Talk to us and let’s find out if we are a good fit for each other.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.

The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.

Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.

This tool gives you control. Now you can see how Google sees your website. And it is FREE.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.

Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?

Will people be able to find my website in a Google search?

Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.

What search engine optimisation tactics or techniques are included?

This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.

How long does it take to get on Page 1 in Ireland?

This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day