We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Why Blog ? How to write a blog

Blogging – Good or bad?

Here we will cover some dos and do nots when it comes to blogging. The focus should be on what you are good at, have a passion for or have something to pass on. Will visitors be educated or entertained when they visit your blog. Do you cover any particular area very well, answering questions, solving problems in a well laid out form, with graphics and backed up with video and audio. Help not hype.

OK – lets get to the simple answer or answers first.

blogging Tip by michael macginty

  • Blogging is not a quick fix option.
  • Blogging is not or should not be a blatant Sales Pitch
  • Blogging is a long term project.
  • Blogging is time consuming and getting traction can be, usuallyis, slow.
  • Blogging is a way to show competence or authority.
  • Blogging needs to be consistent in quality of design.
  • Blogging needs to have a structured plan.
  • Blogging needs to be consistent in delivery, every Monday at 6.00 am or every 1st of the month whatever – critical
  • Blogging needs to be effective for you and your audience, so ask for feedback, get direction, tweak your offering to make it useful
  • Blogging needs to be seen, so ask people to share your content, make sharing easy and share it yourself at every opportunity

Blogging guidelines

Blog article size

It is recommended to be about 2000 words of useful content, well laid out and structured, easy to navigate and sharp to look at, so the reading experience is good. Some items may only merit 1000 words or simply be a short news item. Make sure you cover the why, what, how and what if, even if you only manage 500 words. Google likes to see authoritative articles which probably need to be long and cover every aspect of the answer. Having said, be aware, that Google now try to answer any question with the shortest possible answer, so they are now answering within their own Google interface ecosphere rather than link out to other websites. Look at Neil Patels posts which are very long, interesting and useful. Get over your inhibitions, start writing and get the first one done – you can get better as you go, so stop stressing.


Blog article content

Content should be something you are qualified to write about, have a definite focus, if you are creating genuine content. It should flow like a story or handbook, so that it makes sense as the reader moves from paragraph to paragraph, chapter to chapter. Credit sources where you use content from someone else. Curate the article and add to it or improve it as time goes on, build on it. Use a House Style so that all articles look similar and do personalise the content, so the reader gets a sense of your own personality, your take on the subject. Invest the time in creating some key content material – show your authority.

Blog article headlines

Need to be sharp as people really skim over pages and pages, so you have to make it easy for them to see what the article is about. Make the headline hooky such as “5 Ways to Blog well” or “How to write a successful blog”. Use sub headings to help with layout and add breadcrumbs, so readers can see where they are at any time. A further sub heading should explain what you are about to explain and why.

Blog article width

Keep width to less than 100 characters, so that it does not look too much like a newspaper, which is physically easier to read, but again use your own house style

Blog article layout

“Tell them what you are going to tell them, then tell them and finish by telling them what you told them.” Make the headline snappy and easy to understand. Sprinkle sub headlines to make it easy to read. Use Bullet points or number lists to highlight groups of points. Make good use of punctuation, italics, bold and styling. Add some relevant images for colour – a picture can paint a thousand words, add video and audio to appeal to all the senses and preferences. Keep paragraphs short and delete any fluff or unnecessary words. Be consistent in your presentation, make it familiar for readers, so they get used to where you put everything. Include any Call to Action and finally your contact details and disclaimer.

Blog Menu structure

Use categories to help people find their way around your Blog items, to find the category they want and it should only include logical articles for each category

CTAS Calls to Action

Have one or more CTAs or a Contact Form at the end of the article to encourage readers to make the next desired move. Include Social Sharing buttons at the bottom of every article. Include in-text links to other relevant pages. Ask readers to take action, to do something as a result of reading the article. Sharing would be good ! Offer an eBook or a calculator.

Blog Metadata

As with any article include Matadata, so a page title less than 70 characters and a description of about 100 characters. Add in your keywords for good measure

Blog Location

Get your own domain name and create your blog in your own website, rather than doing it on Rented Land in a third party website, where you just generate traffic for them.

Blog Platform

You can have a blog in your website which we recommend, because you own that space and you may have loads of related content but you can have a blog on Googles Blogger or on a simple Wordpress theme which works well, Tumblr or Medium, even Google+ or Blog.com. You could use Weebly or Wix to create a simple blog web presence.

Blog Curation

Revisit your blog items regularly and update them with relevant information, making them bigger and more useful with time. Build up a library of useful articles, in an area where you are competent, that offer value and categorise them so that it is easy to navigate through your articles. Link them together using tags and hyperlinks within the articles.

Blog Broadcasting or Marketing

Do not keep it a secret. When you have created good blog content or articles, share it via your social media on a regular basis, make it shareable and invite people to share. Do related guest blogs for other bloggers that have a link back to your own website. Also use this information to answer questions in Forums to help people and get some credibility which will bring them back to your own website. Share blog material or snippets via LinkedIn, Youtube and Facebook, images via Instagram or Twitter etc.

Blog optimisation

You need to do a bit of SEO Search Engine Optimisation for every blog item. Check out your articla title and see if anyone searches that term – use Google Adwords Planner the keyword tool. When you have chosen a logical title, add a description with less than 140 characters and a Page Title of less than 70. Optimise for one keyword or term and have it in the article title, page title, description, article and keywords. Add a link to your blog in your email signature.

Blog Monetisation

You can make money from a blog in one of two ways. 1. Offer valueable information to attract visitors and sell books or courses or 121 coaching as a recognised authority or expert in a particular area 2. Attract very large numbers and sell advertising or get affiliate commission which is more like a media website, where you keep your material up to date, to generate visitors and focus on conversion.

Blog platform

Wordpress is the obvious platform and works well for bloggers, with loads of plugins or apps if you want them. Warning: Every app or plugin will slow down delivery and they need to be updated regularly. Joomla offers a plugin called Zoo which offers the facility of a good dynamic blog tool. You may want to use an offline client to allow you work without internet access, but nowadays you need this less and less.

Blog hosting

You can host like a website on shared or defined hosting, but you do need hosting, preferably secure.

Questions about Blogging

Did something get overlooked ? Are you still asking yourself a question ? Send it to us and we will reply, plus add it to this article.

Reasons you do not want to blog.

What should I write about?

Where will I get inspiration or topics?

I am not a writer.

Should I write once a day, a week or month? Or bulk write posts?

How will I find time to write?

How many words should I write?

Why would anybody read my writing?

How will I know what the readers want to read?

How will I create a mailing list?

What if I come across as stupid or lacking in some way?

How will I know if people like my writing?

What if my newsletter or blog emails end up in spam?

Will I be perceived as a fraud or someone with very little to contribute?

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?


Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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