We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

What to include in the Home Page Layout of your website

Responsive-Design-LayoutsWhat should be included in the Home Page layout of my website?

Your website ‘Home’ page layout is really and truly your shop window, so you want to include everything that is important and nothing that is just taking up space. This is a hard balance. But remember that the aim of the page is to answer the search query, to engage and convert visitors to potential clients. The Home page is your main menu, a way for you to signpost people to get to the page they really want.

Therefore, there should ideally be just one single main CTA, call to action, on the top part of the page, ‘above the fold’, if that is feasible. Try not to confuse people with choices. Besides, people move on after 3 seconds, if you do not hook them. Google rewards you in the ranking, if visitors to your home page actually click on a link, as in answer their question. And if they do click on a link, you have achieved the objective of the home page, to help visitors get to where they want to go.

Now, where do they click on the home page? You will now have to optimise that page too, in order to ensure that you are giving the visitor what they want. If you keep engaging the visitor you should be able to drive them through a funnel to make a purchase or enquiry. It is much like greeting a visitor to a physical store. Avoid annoying pop-ups, which are like over-eager salespeople on a shop floor asking you ‘How can we help you today?’ – let the visitors browse. Not only are pop-ups annoying, they also reduce the speed of your page, so leave them out.

What can you do in 3 seconds to engage a visitor to your home page layout?

Tell your visitors what you do and who you do it for, and explain the benefit of dealing with you. Try to do that in one sentence, like a tag line.

Then show them proof, samples of your work or offer a link through to a bigger portfolio. Also, show them who you are working for and what these people think of your service in reviews or testimonials – social proof. Make sure that the visitor can see your phone number, email, quick contact form and maybe instant chat, so that they can engage with you immediately in any way they choose to do so.

Most people do not want to read all about the little details of how you do things, the specifications and features. Although having this on the page for ‘Google’ can be good optimisation.

Once they see that you provide the product or service they require and have happy clients like them, they will call you. Unless you have not yet convinced them that you are indeed a good choice. In which case they will ‘bounce’ off your page. A high ‘Bounce’ rate is obviously a bad sign. You can A/B test your pages, to find out which layout or content works best. See the results in your Google Analytics dashboard – this is a great source of data from your website.

Above the fold – make that valuable space count in your home page layout

People generally look at the ‘above the fold space’, that part of the page that they can see when they land on the website. It is like eye level in a shop window display. They do not want to scroll on a desktop, so get them engaged at the top of the page. If they do choose to scroll down, you can provide good quality original images of your products or services, with some independent testimonials, Google Reviews, Trip Advisor or Trust Pilot. Add client logos to show who you work with, if they are well known.

Make it slightly different for a mobile view, by getting rid of any full width large hero images and instead make everything ‘stackable’. This is so that people can browse in a mobile view, but see all the images and text in a legible format. Again the page should load fast in a mobile view and be mobile responsive.

In the Main menu have a link to your services page or products page and to your about page. Avoid using ‘sliders’ which are old style, slow down the website and visitors do not want to wait and watch for the next images to load. The website should deliver within 3 seconds, ideally in under two.

 

The Perfect Home PageSee the infographic from www.leadforest.com that shows a good example of a website home page layout. Or see a good live example at www.solicitorwebsites.ie

 

 

What is Webucation?

Your website can be used to educate or inform your clients or potential customers, with useful information about your company, your products or services and your conditions – hence the definition of Webucation or prequalifying.

MEANit-Webucation-Logo

 

 

 

 

Typically this would include items such as:

1. List details of offerings, be it services or products
2. Blog items that can help inform people and highlight your prowess in any given area or field of endeavour.
3. Manuals which can be delivered via your website, that are editable digital versions for you, so that they can be kept up to date.
4. FAQs – lets you answer the obvious questions and keep them updated at all times.
5. Forums – allow clients or potential customers ask questions and debate online. Typically this service is now covered in Facebook Groups.

6. Calendar – of events or launches etc, which can inform the market where and when you are doing something.
7. Results – Publicise results, financial reports or notes, where they can be seen by all, as in full disclosure.
8. Members area – create a digital space for members to see their “stuff” or engage with each other.
9. Instant chat or feedback – allow visitors ask questions and get answers back immediately.
10. Present education in the form of text, images or video to help train or explain.

A well managed website is the most useful tool for educating your audience, as well as promoting your company. Done properly, you can help to ensure you prequalify callers, by giving them all the answers online, before they call to place an order.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
Blog Categories
Website Design
Search Engine Optimisation
Website Support Info
FAQs
Website Tips
Digital Marketing
News
Business Tips

Get ‘loved’ by

MEANit Web Design SEO Google Logo

Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

Best suited for:

Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

Includes simple Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 5 to 10 pages, Initial SEO Search Engine Optimisation and Training.

From €4,800

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

Best suited for:

Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

Intended to make you more effective online and build upon your brand at a steady pace.

Includes Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 10 to 20 pages, Initial SEO Search Engine Optimisation and Training.

From €6,000

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

Best suited for:

Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

This allows your whole team to focus on what you do best. Results Guaranteed by us!

Includes Brief or Plan & Wireframe or Layout, Keyword Mapping, Competitor Analysis, Custom Graphic Design, Website Development of typically 20 to 100 pages and Training, plus SEO Search Engine Optimisation.

From €9,500

Optional items include: Monthly Support Plan and ongoing SEO services.

A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

You May Also Like…