Click and Collect – Buying online and collecting offline
Click and Collect is buying online and collecting at a designated retail outlet to save shipping costs. Some Retailers use their Bricks & Mortar stores just as Showrooms on purpose and are happy that customers then order from their Online presence for Home Delivery or Click and Collect at the store. Some shops only hold limited “Test” stock, so once a customer finds what they want they order online right there in the store or later at home.
Showrooming is examining or trying on products in a traditional brick and mortar shop and then buying online to get a better price. Online is cheaper as it has lower overheads.
Having a Bricks & Mortar shop now means you have unfair competition, unless you offer other specialist allied services or expertise or have own Brand product or be a destination store with complementary offerings.