CONTENT MARKETING IN IRELAND

Content Marketing is a marketing strategy, to create and promote useful, relevant content to attract a specific audience‘

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Content Marketing – What is it ?

Content Marketing is a marketing strategy, to create and promote useful, relevant content to attract a specific audience‘.

To this question, you can get many answers, but content marketing is basically nothing new, just the consistent publication of useful information to generate sales or leads. Something, preferably shareable, to engage, entertain or educate. People have done it for years, in older formats such as print, video or audio mediums, but generally in just one outbound direction.

The days of shouting out your message to get it seen or heard, are being replaced with the opportunity to have a two way conversation, or more than two way, if you are good at it. You can encourage your potential customers to tell you exactly what they want or which questions they want answered by using the right content marketing strategy. John Jantsch and Ivan Misners definition of marketing is something like “getting someone who has a need, to know, like, and trust you”. We want to do that with content.

MeanIT Content Marketing

Content Quality

Useful content, well presented, can show competence on your part and a desire to help inform your audience, to create Authority and build a brand by consistently publishing.

Some suggested rules include writing for the reader, good story telling and persistent promotion. This is very much a Marketing function rather than a Sales function and one that should be guided by the requirements of the audience. What do they want to read or hear about? Find out – Ask them? Deliver the resulting content as Text, as Audio and as Video content. Keep it simple rather than complex or technical.

Use it on your website, in Forums, on YouTube, in Blogs, Podcasts and Webinars. Find out where your audience searches for the answers you have to offer – then repurpose or deliver the answers in the relevant format.

SEO– This ‘content marketing’ is now a key part ofsearch engine optimisationas Google will no longer allow people or digital marketers dictate the keyword or key term for a page, if they do not back it up with good useful engaging relevant content. This helps business owners as they no longer need to depend on digital marketing techniques that they did not really understand. Paying some company a set fee to ensure you are optimised for your key words or terms is no longer the only option. Now you can use your website and overall web presence to show people what you do and why you are good at it.

Tip: Create a Library of useful content on your website, curate it, improve it, asking for suggestions as you go. By asking for suggestions, you will get the questions from your audience about what they want. Then you get the opportunity to give it to them. They are not coming to your site to buy anything, they are seeking the answer to a question. If you can answer it well, then what you have to offer may become of interest to the reader.
But focus on answering the question and offering FREE no obligation “Tips” or guides. Do not plaster the content with “Special Offers” or “Buy Now” or “Only 12 hours left” sales messages. Offer links to other useful information, other guides, tips or free sheets. On each page, do have one or two simple discreet Opt In buttons, to a service or product or shop, but they should be there if required, rather than a focus on the page. No big forms looking for Personal details, no “In your Face” popups, no screaming sales tools.John Deerehave done this for generations in every medium known and they have a great Community of followers, who know the products do as advertised and the potential buyer knows long before visiting a showroom what each product can do, which problems they solve. And how they operate, along with Tips on how to get the best from the product, why it is better than the competition and how it makes sense to own it.

Structure of Content on page: Treat every page as a landing page, with a title, sub title, short explanation of what you are about to offer, an image or some pertinent graphics and a clear call to action, as in what you want the reader to do next.

Using AI content
Google does not care if you use ChatGPT or any form of AI. What they care about is delivering the best answer to any given search term. However, a lack of originality or the use of generic, irrelevant or useless content, will ensure that your content does not rank well.

Title– What are you offering here. ‘Get more customers fast‘. Explain it in a way the clients understands, no technical jargon.

Sub Title– How will you deliver the product, service or information. ‘Rank well in Google with our SEO service – results guaranteed‘.

Image– Adding graphic for people to understand the page better. A picture paints a thousand words

Proof– Add testimonials, Google reviews, case studies, video reviews, anything that backs up what you are saying with client or social proof

CTA– Call to Action, what do you want the reader to do next? Read more on the topic, buy the product, subscribe to the service, whatever.

If you get all this in above the fold, you can expect the reader to scroll further down the page, paragraph by paragraph. Here you can answer questions, show a portfolio, add client video testimonials etc. Some readers will want to read more than others, so make sure the page answers all logical questions. Your page should lead the visitor to a point where they click on your CTA again, so make it available and make it enticing, so that they know what to do next ‘Claim Your Complimentary SEO Audit’ or ‘Talk with our SEO geeks now’ etc

Publish: After you create this high quality content, work on the platforms for dissemination, rather than the other way around. In some cases, you may want to talk to multiple personas in order to make one sale. If you are selling family cars, you may want to talk performance to a male buyer and safety to a female buyer, logistics or specifications to one and comfort or styling to another.

When a family decides to buy one car, they are really buying two or more. Each participant in the buying process of the car will select a model for their own reasons. Audi recently promoted to women drivers by discussing how well they drive in general, because they could see that 80% of car purchases are influenced by women.

Sharing– Content delivery channels – Share your content in Social, in Linkedin and Instagram, Twitter and Facebook, but look to get found because you are creating the best content. It is more important than where you rank in Google for your profession. Your actual website site could be appearing on Page 10 which is no fun, but if you get the Content Marketing right you will get found for specific relevant articles, if they are good enough. Content is now more important than SEO or Link Building or Optimised MetaData, Keywords or registering with search engines or portals. Adblockers will mean that it is becoming harder to get seen through paid search, so good content is vital.

Content is King – Long live the King !

This is good news, so lap it up and get started with a Content Marketing strategy. Talk to us if you need advice.

Remember: The 5 C’s of Content Writing

Credible– In a low trust world, you want to look real, so maybe get some articles published in Magazines or Online Forums of note
Clear– use short sentences and paragraphs and bullet points, no big words or long sentences.
Concise– use as few words as possible and then look to reduce that too
Compelling– It has to be of interest to the reader not necessarily to the writer
Conversational– Talk as if you are chatting with a friend, make it you and make it real. People who like you will like what you write, your style, personality and tone. No, not everyone will like it, but you do not need everyone.

Create a Steering Document – Plan the work and work the plan!

Develop a Content Marketing plan, get intentional about content, be a plotter rather than a hamster, have a plan to develop and publicise your content that is relevant, informative, entertaining and worth the read. Deliver it via the right channel, to the right target market, at the right time, in the right format, be it mobile, audio, video, charts or a combination. Have your buyer personas, work out why they might buy and create convincing content. Start with the end in mind. Ensure alignment throughout your organisation, so that the messaging is the same in all communications channels. Plan the delivery, useHootsuite, be consistent.

Facebook and Twitter are ‘Paid Channels‘ whereas your website is an ‘Owned Channel‘, so create all your content for your ‘Home Base website first and radiate it out from there.

Do an Inventory of your existing content, break it down and then deliver it, remarketing or repurposing it as you go. One good ebook could become 100 Blog articles and 1000 tweets, being used in multi channel campaigns. We want content for every part of the sales funnel:
1.Awareness– to help make people aware of the subject or to become ‘problem aware’.
2.Consideration– the phase where people look for solutions and potential vendor partners.
3.Decision– When people have chosen us as the vendor of choice and want assurance or instruction to make a purchase.

For each phase the content will be different, so plan and write with this in mind. Content may be generated by outsourced partners, but for most companies, the best content is or can be created inhouse, by people who know about the business, product or service.

Mobile Content Marketing – the new challenge

Content can be participative or crowdsourced, in that you can create useful content with suppliers or partners that will be attractive to your customers, maybe even create good ‘Fat’ content. But, bear in mind that more and more content is being consumed on a mobile or tablet, so how you break it up for delivery is important. Work from the mobile back, so create content that delivers on a phone first rather than on a website first, then for mobile – reverse the priority, as mobile is no longer playing second fiddle. Mobile Menu structure is crucial. When designing a site, start with a Graphic Mockup for Mobile, Tablet, laptop or PC and a layout or wireframe for content and menu structure.

CCPL – Content Cost Per Lead

CCPL will evolve to measure the success of specific content in delivering leads so that a budget can be made available for the Chief Content Officer and the team of Content Creators, who will become more consumer centric rather than just creating more advertising. It is time to engage, by being real, open, engaging and honest. Measuring the success ofContent Marketingis a new must. Content consumers could be either potential customers or potential investors, employees or suppliers. Small companies can create great stories that consumers and brand ambassadors will lap up, then demand more of the same, especially hyper local content, which can rank higher than mass market content by global brands.

“Buyers have changed the way they buy, so sellers must change the way they sell.”Michael MacGinty2010 – this still applies, so, any good well presented content can help buyers find what they want, answer their queries, thus helping them make the buying decision or offer feedback if they are not convinced.

Some useful tools:
Answer the Public helps find useful trending terms in Social Insights
Social Crawlytics find influencers – Social metrics
Try Spruce Create for simple images in seconds – ideal for social
BuzzSumo– Find out which content works on your site and others

Semantic Web
Semantic web and data sharing means that the walls will come down and Google will start seeing app content, which is important because so many people are searching via app on their smartphone. This is a challenge for Google, so they need to offer results from apps and any other source of data. However the semantic side of things is a big target for Google. They want to be able to optimise around a searchers intent and for context and focus on ‘entities’ rather than just keywords or terms. An entity could be a person or organisation, such as Micheál Martin, Leo Varadkar or Prime Minister, Taoiseach or Government. Context could be around a question like ‘How do i contactMicheál Martin‘ or Where is the Taoiseach’s residence’.
Intent could beInformationalsuch as where does the Prime Minister of England live orInvestigativefor possible commercial intent, such as who offers tours of Dublin that includes a visit toLeinster House.
Transactionalas in actually looking to pay for the tour and lastlyNavigational, where do I go to make a transaction to pay for the chosen tour.
Be warned, Google will get better at stopping SEOs from optimising using just keywords and insist on a qualifying page having good ‘authoritative’ links or original content or both. This evolution in search is critical to the success of Google. And it will help ensure that results in search are better. It all makes sense and is better for the person doing the search. The challenge is for the website owner to ensure that the content is good and relevant. It is a good opportunity for people who manage their website well, keep the content fresh and avoid any ‘Black Hat’ techniques.

Plagiarism – Do not be a copycat
Many websites contain text that was copied from another website. This is plagiarism and Google recognises this copied content. As a result the website with the copied content will fall down the rankings or cease to be indexed. If you want to check your copy, simply copy a line of the suspicious text and put it in Google search, using double “quotes” to indicate that you are searching for this “exact line” of text. Using AI tolls like ChatGPT makes it easier to create ‘content’, but that does not make it useful.
There are loads of FREE checker apps and sites, but avoid these honey pots as they will force loads of useless adverts in your face. Use Google itself to do your search.
Be careful who is allowed to add content to your website, because if someone adds copied content, your business will suffer. The same goes for images, if you use someones image, add a link and credit to that person. Having a student or digital marketer adding content can damage your wealth, so be aware of who is adding what. As a general rule, if you have not created the content, then it is not yours. This image is fromPinterest

Duplicate Content
If the content is copied from another site, then it may be plagiarised, but within your own site you may have content that is duplicated. Google can see this as a way to manipulate or fool its bots, so you may be punished if you are deemed to be doing it. Having some of your own original content appear more than once on your own site, will not cause an issue, if it makes sense on each individual page. Over use of key words or terms may be deemed as being duplicate content, so make good use of synonyms. For example web design could also be website design or website designing or webpage creation etc. If you do have to use excerpts of someone elses content, you can make these pages ‘no follow’ or let Google know this is not your content, perhaps add it as a print only document a downloadable pdf. Get your Digital Marketer to set this up for you. In Googles own words,” if your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called “canonicalization”.) More information about canonicalization from Google.

Suggested Reading 
What is Content Marketing as defined by the Content Marketing Institute in this article here.
A Guide to Content Marketing by Neil Patel who has built a veritable content fortress, which his team curates continually.
What is Content Marketing and why does it matter by Search Engine Journal.

How To Write Great Copy On For Your Business Any Topic by Jackie Edwards

Do you know how much time users typically spend on your web pages? If the average time spent on a page isn’t more than a few seconds, you need to start working on developing better copy.
Learning to write engaging copy will result in a better awareness of what you offer. You will be able to connect with your audience, drive more traffic via backlinks, and eventually generate more leads or sales.

What Makes Great Copy?

Great copy is something that should keep you reading from start to finish. It should get a clear message across, and readers should still get this message if they end up skimming through your content.
There are a number of methods you can use to make your content easier to scan for Internet users. You could break it down with subheadings, use bullet points or numbered lists, write with short sentences, and use images.
Writing copy for the Internet is not the same thing as writing a book. There is no need to use long flowery language to get your point across.

How To Write Great Copy

Start by getting to know your target audience. What are the topics your readers want to find out about? What kind of voice and tone are appealing to them? You should then define what will make your copy valuable. A page or blog post can deliver value by helping a reader make a decision, entertain them, or teach them something.
You can learn to write great copy by looking at examples of what you would like to achieve. You should start collecting pieces of writing that you feel are close to what you want to create. Keep them in a folder and go over them regularly. Pay attention to the techniques used by writers to organize their content, get their readers hooked, and get their point across.

Delivering Value To Your Readers

Do some quality research before you start writing. A good piece of copy should really add something to the discussion. If everything you have to say has already been published, you probably need a different topic.
If you aren’t sure what to talk about, put yourself in your readers’ shoes. Ask yourself which problems they are trying to solve by reading your content.
It is possible to write quality copy on any topic even if you aren’t a professional writer. Take some time to familiarize yourself with your topic, remember that you are writing for an audience with a short attention span, and make sure your copy is valuable to the readers.

How to generate the leads you really want from your website

There are two parts to this. One is generating the right visitor traffic to your website. And two is converting those visitors to potential customers, who engage with you.

One. Generating the right visitor traffic to your website

To generate the right traffic you can do a number of things and here are some of those.
1. Advertising using paid PPC Pay Per Click Google Adwords to get found when someone searches for specific keywords or terms. This is one to many, but to people who show some intent
2. Advertise in Social Media platforms like Facebook, Instagram, Twitter etc. Does you target audience hang out in any of these platforms. Work out which platform and start testing with whichever one seems like the most likely fit for your desired audience -This is still one to many, but it is more focused
3. Advertise in offline mediums such as newspaper and magazines or any printed media, TV or Radio or signage and van livery etc. This also one to many.
4. Create content on your website that is useful, relevant and adds value, so that you rank well and get engagement. These good pages will be ranked well by Google and because of the ensuing engagement, they will rank even better.
5. Post engaging, educational or entertaining content in your chosen Social Media channels. It could be a photo or video, an article or link, a graphic or meme

Two. And two is converting those visitors to potential customers, who engage with you. This can be done in a number of ways

1. Create engaging content that answers questions, adds value for the visitor and is easy to read and understand
2. Offer FREE Guides that are of value
3. Add good CTAs Calls to Action to get visitors to contact you with a question or to get a quote etc
4. Show a portfolio of past work or projects and show case studies
5. Add testimonials for Social Validation and perhaps have Trust Pilot or Google Reviews
6. Run a competition to get engagement
7. Offer incentives or promotions online and measure results

This is ‘how to generate the leads you really want from your website’ and get the enquiries that you really really want… It is an ever evolving task of staying topical, being present in the right places, at the right time and learning how to engage with your audience.
If you do not have the time or skills to do it, talk to us about our Outsourced Webmaster service and leave it to us to use the tools to drive business to you.

Influencer Marketing – What is it?

Celebrity endorsement
Simply put, if someone can influence a purchase decision, then that influence is of value to the creator of the product or service. That person of influence could be a politician or a performer, a rapper or a writer, a fashion blogger or a drummer, a cyclist or a chef. Some of these people are open to promoting products they like. Some will take payment for promoting the product or service. There is nothing new about Brand endorsements by celebrities. Many Brands will pay these influencers to promote their products. Usually, a figure is agreed based on the number of followers an Influencer has. For example, Nike could offer a sports person with 1,000,000 followers one €uro or one dollar per person, if they promote the brand during a summer.

The Difference with Influencers.
What is different, is that there are hundreds of thousands of ‘Influencers’ who are not big time celebrities in sports or on screen, but they have an audience over which they have an influence. A twenty something female fashion blogger in Paris with 200,000 followers on Instagram and/or Facebook could influence sales of a brand, especially a small chic brand. How much is it worth for that promotion? Is it worth one euro per follower to have that influencer wear your brand and promote it? Can that increase sales? Is it to be a post every day, week, month or year? How will you measure the success of the promotion? Based on numbers alone, there is scope for miscalculation. Many ‘Influencers’ used to buy followers. Nowadays they can game the system to get likes or follows, so the number is less important. It is more important to use better metrics to measure value.

Small is better than big?
That Parisien influencer could do more for a small French cosmetics firm than Courtney Cox or Beyonce could do for them. An influencer could be as local as a Dublin based Cook, who recommends her favourite vegetarian restaurants in the city. This is tantamount to Word of Mouth Marketing. You pay the influencer for sending or referring business to you. The good news is that you can measure the return on your spend and it is hyper specific marketing. If someone builds up their good name and gets the trust of followers, over whom they have an influence, then that influence has a value. You can leverage that value for your product or service, by paying a fee or commission to the influencer. Sounds fair.

Content for Influencers
You may be able to find influencers who can increase your sales, so they become an ideal advertising medium for you. As publishers of content, you still want them to stay oon brand. So do create content with or for them, to allow them share content within your brand guidelines. If you create content that an influencer can use, you save them the trouble of having to create it. And you get to use the content that you choose. So, content is still king, even when posted by someone else.

If you have any further questions on Content Marketing feel free to contact us at 01 969 6060 or use our quick enquiry form here.

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’

WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY

Excellent
Based on 44 reviews
Niamh Kane
2022-07-21
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
2022-07-14
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
2022-07-06
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
2022-06-30
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
2022-06-27
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
2022-03-03
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
2022-03-02
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
2022-02-25
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
2022-02-24
Michael and his team are always available for expert advice and support.
Anthony McGlynn
2022-01-18
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.

DIGITAL MARKETING AGENCY SERVICES FAQS

How much does digital marketing cost?

The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment. 

Is digital marketing the future?

Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.

Which types of companies in Ireland use digital marketing?

Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.

What is SEO Search Engine Optimisation?

SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?

What determines search engine rankings?

Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.

What social platforms should I use?

The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.

Are digital marketing certifications worth it?

Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.

How do you start digital marketing?

 

To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.

What content should you create?

Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.

What skills must digital marketers have?

 

Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.

Do I need a blog?

Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.

How often should I post?

The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.

What is PPC?

PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.

What is social media marketing?

Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.

When was digital marketing introduced?

Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.

Why should I use social media?

Using social media in Ireland offers numerous benefits for businesses, including:

  • Increasing brand awareness and visibility
  • Engaging with your target audience in real-time
  • Building relationships and fostering customer loyalty
  • Driving website traffic and generating leads or sales
  • Gaining insights into customer preferences and behaviors
  • Enhancing your online reputation and credibility
  • Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?

 

Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.

Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.

Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.

Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.

Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.

What are the different types of digital marketing services available?

There are many different digital marketing services available, including

  • Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages. 
  • Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
  • Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
  • Content Marketing: Create valuable and engaging content to attract and retain your audience.
  • Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
  • Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?

Experience and expertise: Choose an agency with a proven track record of success in your industry.

Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.

Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.

 

Does MEANit offer any resources to help me learn more about digital marketing?

Yes! MEANit offers a variety of resources, including

Blogs: Articles, Guides and insights on various digital marketing topics.

eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.

Does MEANit offer any specific services for any specific business sectors in Ireland?

Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:

Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools

Local SEO – Optimise your website to rank higher in local search results for Irish customers.

Off Site – Working on anything that is offsite but supports your web presence

Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors

Irish social media marketing: Engage with your target audience on social media platforms.

Content marketing for the Irish market: Create content that resonates with specific Irish audiences.

Outsourced Webmaster – A service where we become a fractional webmaster to manage your website

PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.

 

Can you guarantee more sales ? Will we definitely make more money ?

MEANit-Web-Design-TeamYES

We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.

And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.

Talk to us and let’s find out if we are a good fit for each other.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.

The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.

Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.

This tool gives you control. Now you can see how Google sees your website. And it is FREE.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.

Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?

Will people be able to find my website in a Google search?

Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.

What search engine optimisation tactics or techniques are included?

This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.

How long does it take to get on Page 1 in Ireland?

This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day