DIGITAL MARKETING PLAN IN IRELAND

Over 20 years of helping businesses in Ireland be effective online with Digital Marketing

Now taking applications for June 2024 – apply HERE.

Digital Marketing Plan and Strategy

Marketing IS everything – it comes before any negotiation, pitch or sale. Marketing should mainly help to build and or maintain a brand, but should also work closely with sales so that their joint efforts are working towards the same goals. Likewise, all Marketing inputs should work to help production refine the products or services you offer, based on customer feedback, taste tests, focus groups, etc. These efforts are all just part of your general business plan. We recommend that clients try to have a Three Year Master Digital Marketing Plan and review it regularly, annually and monthly to keep you on track. Based on the current data you may want to trim your sails or tweak some of your tactics

Digital Marketing just refers to the part of the marketing effort which utilises mainly web-based platforms, Websites, Facebook, Twitter, Pinterest, etc as well as TV, Podcasting, and Webinars. When it comes to the internet what do you want to achieve through the medium of the web? Sell, Tell, Share or Serve?

You may want to focus on lead generation or actual online selling, but likewise, you just want to save time by answering questions or allowing people to book or pay for appointments online. Whatever the reasons, you will still benefit from starting with a digital marketing plan and tweaking it as you go, based on results.

Michael MacGinty MEANit Web Design and SEO

Digital Marketing Plan Questions

Digital Marketing Plan
Some 20+ basic questions to consider within your digital marketing plan include:
1. Who is the target audience?
2. Is that backed up by proof that this target wants your product or service?
3. How will you connect with that target market?
4. What do you need to do to achieve it?
5. Strategies and Tactics? Add the in to the plan.
6. What kind of web presence or website platform will you use?
7. Where are you at right now?
8. Where do you want to be?
9. When do you want to get there?
10. Who will manage any such plan?
11. Who is the Digital Marketer or has that responsibility?
12. How will you use Social Media?
13. How will you use pay-per-click or PPC?
14. Which tools do you need? CRM, Video, Audio, other Software?
15. What is the budget and what is the required investment for everything yu want to do?
16. Cash Flow – Can you afford the planned costs in your projected cash flow?
17. Have you agreed on any Terms and Rates?
18. ROI – What will be a good Return on your Investment? Set some measurable KPIs?
19. What metrics will you use?
20. Have you set some targets? What for exactly?

What is stopping you?

Talk to a good Web Partner and draw up an internet marketing plan, then make it happen. Share content, engage and entertain, be creative, interesting, and sincere. You do not have to entertain the world, just your own identified target audience. You want to engage with that audience and highlight how you can help solve their problems. Make sure that you are producing something that solves a problem and where there is a defined market for it. Ideally, it should not just be an exchange of your time for an hourly rate and it should be scalable, whereby the business runs when you are absent. Use your own voice or style rather than imitate others.

Digital Marketing Plan Advice

If you are serious about creating your online presence – here are some steps, tips, advice, and reminders;

1. Create a Blog around the services or benefits you offer and start by populating it with 20 or 30 small articles circa 300-500+ words and 10 large circa 3000-5000+ words to show some serious competency. Remember to avoid having too much technical stuff about you, your own product or service and just feature the benefits or the actual product of the product. See our Guide to Blogging here.

2. Create a Facebook page and get some friends by adding useful or entertaining content and sharing – by all means ‘boost’ a good post, to your target audience. Paid Ads do work but fine-tune the audience. Otherwise, it could cost you dearly. Lookalike audiences can be a bit broad, but possibly worth looking at too. Facebook “Remarketing” may seem and be a bit creepy, but can work very well, especially if you target people who have actually visited your website, thereby indicating a possible interest. See our Guide to using Facebook here.

3. Create a Twitter account and get some followers, engage, share, entertain or ask questions – never ever buy followers – it is not a numbers game. Do not get distracted with this medium, unless you see a return on any time you invest. Twitter users are mainly between 25 and 40 looking for real time news or technical information or high brow opinions from well known thinkers and doers.

4. Create a Pinterest account and add a few boards about your topic, especially if good photography compliments your business. Just to create an entity. Do not get distracted with this medium, unless you see a return on any time you invest. This is mainly a mature, usually female audience.

5. Create a YouTube account and create some videos, especially ‘How To’ or entertaining content. Use the videos on your website too. Note: Never upload videos to your website. Have them appear on your website, but stream from YouTube or Vimeo.

6. Instagram – Possibly the best way to connect with a slightly younger audience, and then Snapchat or Tiktok for the much younger or teen market. Do not get distracted with this medium, unless you see a return on any time you do invest.

7. Same with Vimeo, create and add some video content – no need for expensive quality. Vimeo is lockable, so you can pay to have your content hidden unless you give access.

8. Comment on other Blogs or industry sites/forums– If you have something useful to say, such as providing answers to questions being posed, showing your competence. Add value with any post you add – show up when someone needs competent advice, and be of service.

9. Get a good domain name, ideally one that runs with your other “handles” on Social Channels etc. @meanitwebdesign #meanitwebdesign etc

10. Create a website plan, content, SEO Search Engine Optimisation and navigation, then build it and alongside it your brand. Remember that any marketing activity that will bring visitors to your website, needs to be supported by having a website with good flow or user interface UI. And good UX or user experience in your navigation and content. Add forms of support/connection whether that is FAQs, Live Chat, email, etc.
Remember: Content is King – get it right, make it relevant, easy to read, and worthwhile. Oh and SEO is Queen, so do not forget her or the king will not get noticed.

11. Search Engines – Set up an account in Google and Bing (yes Bing), register the business and its address. Share some content via your Google Business Profile – see our Guide here.*Actively go out and get positive Reviews from happy clients, nice long wordy ones. Then reply back to highlight how you were of service. Get more of these than your competitors.

12. Portals – Register will all relevant portals to increase visibility through things like Yelp and Google Business Profile, and any industry groups Associations or federations etc.

13. Email Marketing – Send useful content to inform and educate your target audience, only with their permission, of course. You do not have to wait for people to click on “Sign Up To Our Newsletter”. Simply send a cold email of introduction and say that you will add this person to your Mailing List, adding that they can Unsubscribe at any time if you do not deliver value in your emails. This is fine if the person is a legitimate business interest to you and your product or service is suited to them.

14. Publish – Offer useful content to online or offline newspapers or contribute to trade or industry magazines etc. This could be doing interviews, CPD, webinars, or podcasts.

15. Mobile – Everybody is doing it, so make sure your website and your content is mobile-friendly first and your marketing plan starts with mobile in mind.

Now you are started, what next? Write it all down, then regularly tweak the internet or digital marketing plan or talk to your Web Partner / Digital Marketer. By creating a SWOT analysis, you can see the strengths, weaknesses, opportunities, and threats. In most cases, the big opportunity lies in simply creating better content than your competitors. Play the team that turns up on the pitch rather than the team you would like to be playing. You need to be better than them on any given day. So, whats the plan?

Digital Marketing Plan – Takeaways:

1. Do not invest any money until you have a digital marketing plan in place. Make that your first investment.
2. Consult a Pro – just like you would engage an architect before building a house.
3. It is not a free activity, so it needs a budget, targets, KPIs and metrics, time, and constant assessment. Budget is needed for content creation and even more for getting it found.
4. Mobile is the small digital doorway to a bigger picture – start with it and focus on mobile always.
5. Digital Marketing is not an action, it is an ongoing business commitment, as important as production, finance, or sales – embrace it. Getting this right will help ensure a healthy funnel of enquiries leads, clients etc.

Window shopping

Well-created websites will have analytics and ways to measure traffic and conversion. Imagine if you could attract the right traffic and drag visitors into your shop, through the window and encourage purchases. The web allows for this sort of focus and analysis. Find out which advertising works for you and which does not. Save on wasteful advertising costs. Attract the clientele that you most desire to sell what you want to sell at the price at which you want to sell it. Work on getting a conversion and a commitment rather than having people window shop before bouncing or going elsewhere to buy.

“Buyers have changed the way they buy, so sellers need to change the way they sell“

What is our own Digital Marketing Plan or Roadmap?

This is no secret to how we do things, we write about it all the time, and we make recommendations based on our learning as we go. We advise clients on the bits that they could use in their business, so our activities are as follows:

1. Be an active member of your local business network or any area where you want to grow your business
2. Be an active member at your local Chamber of Commerce
3. Join online groups of similar or related businesses, to give advice or get some, to keep upskilling, to see the trends
4. Create useful content and give it all away, written and video, optimise it, share it, publish it, post it, advertise it, thereby creating authority. Try blogging, podcasting, YouTube Live etc,
5. Optimise your website continually, ensure the user flow or experience is smooth, that the navigation is easy, and that every page leads to another one, to a point where a visitor makes a decision to go to another page or contact you or eventually buy something. Search Engine Optimisation is critical to get right.
6. Network at every opportunity and make it work, rather than just turning up which is not good enough. Be helpful, add value.
7. Use Facebook, Google Ads, Linkedin, etc to advertise, test it, find out what works, rinse and repeat what works well
8. Brand your office with signage, your clothing, vehicles, and supporting printed marketing material
9. Get a Coach and/or Mentor, and keep learning from people who have gone before you.
10. Get referrals from happy clients, after you have delivered true value, to their satisfaction, and more.

And avoid spending time with people who are negative, who want the sun, moon & stars for €1000, or who cannot work with your process.

Avoid doing anything for anybody unless you feel that you can bring true value to their enterprise. And that you are getting paid for your time – when you visit a doctor, you pay the fee, whether the news is good or bad.

Continually strive to teach what you want to learn, to become better at it yourself. Be respectful to everyone and treat them as you would like to be treated. Walk in their shoes, see with their eyes, and feel with their heart.
Give it some time and it will all come together for you if you are really genuine about what you are doing.

If you have any further questions on your or our internet marketing plan feel free to contact us at 01 969 6060 or use our quick enquiry form here.

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’

WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY

Excellent
Based on 44 reviews
Niamh Kane
2022-07-21
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
2022-07-14
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
2022-07-06
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
2022-06-30
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
2022-06-27
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
2022-03-03
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
2022-03-02
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
2022-02-25
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
2022-02-24
Michael and his team are always available for expert advice and support.
Anthony McGlynn
2022-01-18
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.

DIGITAL MARKETING AGENCY SERVICES FAQS

How much does digital marketing cost?

The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment. 

Is digital marketing the future?

Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.

Which types of companies in Ireland use digital marketing?

Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.

What is SEO Search Engine Optimisation?

SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?

What determines search engine rankings?

Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.

What social platforms should I use?

The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.

Are digital marketing certifications worth it?

Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.

How do you start digital marketing?

 

To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.

What content should you create?

Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.

What skills must digital marketers have?

 

Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.

Do I need a blog?

Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.

How often should I post?

The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.

What is PPC?

PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.

What is social media marketing?

Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.

When was digital marketing introduced?

Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.

Why should I use social media?

Using social media in Ireland offers numerous benefits for businesses, including:

  • Increasing brand awareness and visibility
  • Engaging with your target audience in real-time
  • Building relationships and fostering customer loyalty
  • Driving website traffic and generating leads or sales
  • Gaining insights into customer preferences and behaviors
  • Enhancing your online reputation and credibility
  • Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?

 

Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.

Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.

Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.

Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.

Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.

What are the different types of digital marketing services available?

There are many different digital marketing services available, including

  • Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages. 
  • Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
  • Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
  • Content Marketing: Create valuable and engaging content to attract and retain your audience.
  • Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
  • Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?

Experience and expertise: Choose an agency with a proven track record of success in your industry.

Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.

Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.

 

Does MEANit offer any resources to help me learn more about digital marketing?

Yes! MEANit offers a variety of resources, including

Blogs: Articles, Guides and insights on various digital marketing topics.

eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.

Does MEANit offer any specific services for any specific business sectors in Ireland?

Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:

Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools

Local SEO – Optimise your website to rank higher in local search results for Irish customers.

Off Site – Working on anything that is offsite but supports your web presence

Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors

Irish social media marketing: Engage with your target audience on social media platforms.

Content marketing for the Irish market: Create content that resonates with specific Irish audiences.

Outsourced Webmaster – A service where we become a fractional webmaster to manage your website

PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.

 

Can you guarantee more sales ? Will we definitely make more money ?

MEANit-Web-Design-TeamYES

We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.

And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.

Talk to us and let’s find out if we are a good fit for each other.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.

The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.

Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.

This tool gives you control. Now you can see how Google sees your website. And it is FREE.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.

Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?

Will people be able to find my website in a Google search?

Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.

What search engine optimisation tactics or techniques are included?

This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.

How long does it take to get on Page 1 in Ireland?

This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day