Google Ads Set Up in Ireland

It is simple to use Google Ads and just takes some time to set up and then monitor its performance. You can do the advertising with Google Ads yourself if you are curious and have the time. Or you can just pay someone to do it. It can be very cost-effective if done right. And very expensive if done badly.

It’s an online advertising platform that allows you to create targeted ads displayed across Google Search, YouTube, Gmail, and a vast network of partner websites. Imagine your ideal customer searching for a product or service you offer. With Google Ads Set-up, our team will craft compelling ads that grab attention and ensure your business appears right at the top of their search results, putting you front and centre.

Many businesses in Ireland struggle with:

Limited Brand Awareness

Standing out in a crowded online marketplace can be tough.

Targeted Audience Reach

Reaching the right customers with your message can feel like a guessing game.

Wasted Ad Spend

Traditional advertising methods often involve broad reach with limited return. And Google can eat up your budget fast if you agree to advertising in partner networks.

This is where MEANit‘s Google Ads Set-up services can be your secret weapon. Our team of Google Ads specialists can help you:

Craft Compelling Ads

Create high-impact ads that grab attention and drive conversions.

Target the Right Audience

We use laser-focused targeting to reach your ideal customers, maximising your return on investment (ROI). 

Optimise Your Campaigns

Our experts will continuously monitor and adjust your campaigns for maximum efficiency, ensuring you get the most bang for your buck. We tailor and tweak ads to reduce unnecessary spend.

1. Visit Google Ads

Head to the official Google Ads homepage at https://ads.google.com/home/how-it-works/.

2. Sign In or Create an Account

You’ll need a Google account to access Ads. If you have a Gmail address, you’re good to go! Otherwise, create a new Google account. It is FREE. 

3. Business Information

Google Ads might suggest linking your existing Google Business Profile for a smoother setup. You can also manually enter your business name and website URL or domain name.

4. Campaign Goals & Budget

Campaign Goals

Choose what you want your ads to achieve. Common goals include:

Increasing website traffic

Generating leads

Boosting sales

Raising brand awareness

Budget

Set a daily or total budget for your campaign. This determines how much you’re willing to spend per day or overall on your ads.

5. Payment Details

Enter your payment information to cover your advertising costs. Remember, you only pay when someone clicks on your ad (pay-per-click model).

Additional Tips:

Google Ads offers resources and tutorials within the platform and through web searches to guide you through the setup process in more detail.

Explore free trials or introductory offers Google Ads might have for new users. They regularly give you $400 to spend if you match it with $400.

Setting up an account is just the initial step. Optimising your campaigns for best results requires ongoing effort or the expertise of a Google Ads professional.

For a Comprehensive Setup:

For a more in-depth setup or ongoing management, consider reaching out to a Google Ads agency. They can handle the complexities of campaign creation, optimisation, and analysis, freeing you up to focus on what is important to you, running your business.

Increased Website Traffic: Get more eyes on your website, leading to more leads and possible sales, if you can convert the enquiries.

Improved Brand Awareness: Put your business at the forefront of your target market’s mind. Be seen, ideally when the time is right.

Measurable Results: Track your campaign performance in real-time and see the impact of your advertising efforts clearly.

Cost-Effective Advertising: Only pay when someone clicks on your advert, maximising your available budget. If you spend €100 and get back €200 in profit from the adverts you will be happy.

Why Choose MEANit for Your Google Ads Set-up?

At MEANit, we’re passionate about helping Irish businesses thrive online. Here’s what sets us apart when it comes to Google Ads setup

A Google Ads Team

Our team is experienced with Google Ads, ensuring you get expert advice and campaign management.

Data-Driven Approach

We use data and analytics to optimise your campaigns for maximum impact.

Transparent Communication

We’ll keep you informed every step of the way, with regular reports and clear explanations. You invested this and got this, so here are the results.

A Focus on ROI

Our goal is to help you achieve your business goals, and that means getting you a strong return on your advertising investment. Once the tactics are returning a profit, you can ramp up the spend, if you have sufficient capacity to supply.

Google Ads Key Features

Let’s explore further the Google Ads’ functionalities

Google Ads Manager

This is the platform where you create, manage, and track your Google Ads campaigns. It needs watching as Google has a knack of spending all your budget quickly, so set maximum bids and ensure your credit card does not get taken for a walk.

Advertise on Google Search

Connect with prospective clients at the exact moment they are looking for items or services similar to yours.

Local Service Ads – Screening

See Business screening and verification requirements guide at https://support.google.com/localservices/answer/12174778?hl=en This can help trust when people see the check mark in your ads.

Google Paid Search

This refers to the advertising model where you pay each time someone clicks on your ad.

Google AdWords Advertising

While Google Ads is the current platform name, “AdWords” is still a commonly used term.

Google’s Advertising Network

Your ads can be displayed on search engines, websites, and apps across the internet, reaching a vast audience. The search networks or partner networks can result in some flaky figures, and unnecessary expense, so we tend to switch off that option.