We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

How much does SEO cost in Ireland?

 

SEO options and costs in Ireland ?

SEO costs tools tips michael macgintySEO or Search Engine Optimisation entails a lot of different tasks and skills. So it needs a specialist or a specialist team of SEOs and developers to apply any technical or code changes, plus perhaps a graphic designer. Usually an agency will bill an hourly rate to include the use of the team members, whichever are required at any given time. An average rate is about €100 an hour, but many do charge twice that figure. A freelancer may charge less, but therefore does not have the full team with all the skills required.

In the USA the average spend in 2021 on SEO services by a small company was about $500 a month, as referenced by Brian Dean at Backlinko. (Recently sold to Semrush – Ref Search Engine Land ). They surveyed 1200 small businesses or companies who identified as investing in monthly SEO services. Many invest thousands a month and most are happy with their returns. These businesses plan to invest more in 2022. Most who spend under $500 a month are generally not happy with the results. These respondents do not plan to stick with their current agency or freelancer. These businesses usually still SEO as a spend or expense, rather than an investment, in order to get a return.

What are the options when getting someone to do your SEO?

Employ an SEO.
You could employ someone inhouse to do your SEO and the going rate is between €30,000 for a start and about €70,000 for the more experienced SEO, so the average salary is about €50,000 in Ireland. This is about €30 per hour plus tax and benefits.
Pros – include having the person in your physical office to do as instructed by you, when instructed.
Cons – You have to find someone suitable to recruit, manage them, look after them with benefits such as sick pay and holidays etc.

Employ a Freelancer.
There is a plethora of Freelancers offering SEO services and they can seem like the cheap or low cost option. The good ones are freelancing because an agency will pay them between €30 and €60 an hour, whereas they can get €100+ if they work directly with the client. The better ones can code as well as do SEO. And the unicorns can do both, plus be qualified graphic designers too!
Pros – They are self employed. You simply pay an agreed hourly rate. And there are no extra benefits. You can sack them at any time.
Cons – You still have to find one that you think is good and then gamble on them for a while to see if they are any good. And if they leave you can be left in a situation where you do not know where you stand, so you have to start all over again.

On-page-SEO-TipsEmploy an SEO Agency.
Pros – They have to find their own staff, train them and make sure they are good at their job, then manage them and provide relief staff for holidays and sickness. They have to do any recruiting and replace people who leave. They have to deliver results for you or you can just leave to go to their competitor.
Cons – It costs you more (or it can appear to cost you more). Again, it is really about the returns on your investment.

SEO Services rates or costs.
Some SEO services are more expensive to buy and deliver than others. You can expect to pay more for Link Building or website management , eCommerce or Enterprise SEO, creating Infographics and videography. More that is, than paying for Social Media marketing or management, keyword research or writing simple blog articles, on page or off page seo, audits and guest posting.
A good agency can be tasked with doing everything, whereas employees or Freelancers tend to focus on one or two core competencies or services.

Marketing Budget versus SEO Budget.
If you have a budget of say 10% of overall sales and you sell €1m a year, take that €100k as the Marketing budget, then allocate say 20% to 25% to SEO services. This is about industry standard. If you are applying metrics to all your marketing spend, you should be able to determine which tactics work best. It could be as simple as asking new customers, where did they get your contact details or why did they call you.

How much does SEO cost – Bottom Line

MEANit-SEO-Costs-Tools-and-TipsIf you really do understand SEO Search Engine Optimisation, you could employ someone to do the work you give them through a comprehensive SEO Plan. If you do not want to employ someone, you could try some freelancers and hope to get a good one, even if it is short lived. However, if you want to have a team of specialists do the work and get the results, hire an agency. Give them 6 months to get some results, to show a good return on your investment. What is the average LTV Life Time Value of a new client for you?  If the first Agency does not work out, find another one, until you get it right. Then build a mutually beneficial long term relationship, so that you can work and grow together.

Any good agency will not want short term clients, so they will run you through as much of a filter as you apply to selecting them. Check out our Monthly SEO options.

 

Why should Business owners invest in Search Engine Optimisation

How to convince the CEO to invest in SEO.

SEO Basics
MEANit-Website-TrainingThe CEO needs to know what they will get from any investment in SEO. And why not invest in some other Marketing tactic, such as an advert in a Trade Publication or attend a trade show.

Can you prove that this will work, what will the benefit be? How many new leads or sales will we get? Do your competitors do this?

Business CEOs can be followers as well as leaders. They may find it hard to understand the whole idea of SEO, even though they all use Google search when they want something.

So start by explaining how people search for your products or services, the likely keywords used, then show the current search engine results pages SERPs. (ALWAYS use an Incognito window.)

The results should speak for themselves. Who is ranking on the top of Page 1? Then you can drill down to find out why they rank there.

After that you can reverse engineer what they are doing in terms of SEO. Without getting in to any technical explanation, simply point out the competitors who do optimise well.

Explain which competitor is creating good content and optimising it in a content marketing strategy.

You may want to explain that you can do all this in-house or outsource it, but either way you need a budget.

Audit – You can show where you currently stand, by providing a website audit initially and show a plan for improving your SEO and achieving certain goals, add the timescales and the desired results.

Arrange a meeting to look at results in 3 or 6 months. You may not need to explain in much detail, but do have your facts ready. Be prepared to explain what an SEO Audit is for and why you want it done. It will highlight current flaws as well as future opportunities.

Perhaps suggest sending an update with the recommendations after the Audit has been done.

Recommendations – When you have them do ensure they clearly explain why they need to be done and what they will achieve. You can focus on conversions, if you currently get 100 calls or enquiries a month, what would happen if you doubled that. Or if your activities were to reduce the number by 50% but ‘pre-qualify’ them thereby saving a lot of time, how beneficial is this result.

Implementation –  What are the timescales, what is required such as written content or photography.
Do you need a new website, help from your web design agency or input from a specialist SEO.

Goals, metrics, results – How will you show that your activities have added value. Make sure you can record data such as number of visitors to the website, number of enquiries, improved bounce rate, number of pages visited, time on page and increase in sales etc.

Once you prove this investment worked, the CEO will want to ramp up the investment in SEO activities. It will become a no-brainer for the CEO to invest in SEO.

MeanIT Google Search RankingTip: Ensure you ask for 6 months or more to deliver results. SEO takes time, unlike Google Ads which are much more expensive, but can deliver results immediately. You may want to do both initially. Record the results from both and work out what you need to do to get the right leads at the lowest cost. This SEO is an ongoing strategy.

Once the CEO is convinced and sees the results, you will find it a lot easier to get budget allocated going forward.

 

What is the cost difference between hiring an inhouse SEO team and hiring an SEO agency?

Thank you for your question. It is not very specific, as in not enough information to give any useful answer. For example do you need a one person team or a 10 person team and what are you trying to achieve in the first place to make this happen. Do you really have a budget to invest in building out an inhouse team of your own or even testing out some agencies. You may choose to use an agency in the short term in order to determine if effective SEO is a good long-term investment to achieve your ambitions or targets.

You could use the agency to test your theory or business viability. And then build out your own team with the resulting profits, if you want to employ people inhouse in the long-term. The salary of an in-house person might seem to be less than an Agency, but the saving may not lead to better results unless you have the right person for you project in the first place. You may have to make multiple hires in order to get the right people.

Either way it is an investment or a risk to determine which is the best option for you or for your client, in the long run. Short term the SEO agency could be the right answer whilst you build out your inhouse team.

This is just scratching the surface because as I said your question does not have enough detail in order to determine any useful suggestion for you. That’s not meant as a criticism, it is just an observation. Be more specific, what do you want to achieve and by what date, with what budget and what are your long term goals. This is where you could do with investing some time with an SEO professional to do an assessment and write up a plan for you. A Pro will know which questions to ask and then create a step by step plan for your project. Well worth the few hundred or thousand to help ensure you get on the right track.

What is SEO?

Thank you for your question. It is a simple one to ask and a long one to answer. So here is a link to our guide on What is SEO?  It is between 5000 and 10000 words and covers many aspects of SEO, so you can learn to do SEO yourself, especially in Ireland. This guide is dynamic, in so much as we do edit it regularly.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
Blog Categories
Website Design
Search Engine Optimisation
Website Support Info
FAQs
Website Tips
Digital Marketing
News
Business Tips

Get ‘loved’ by

MEANit Web Design SEO Google Logo

Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

Best suited for:

Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

Includes simple Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 5 to 10 pages, Initial SEO Search Engine Optimisation and Training.

From €4,800

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

Best suited for:

Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

Intended to make you more effective online and build upon your brand at a steady pace.

Includes Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 10 to 20 pages, Initial SEO Search Engine Optimisation and Training.

From €6,000

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

Best suited for:

Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

This allows your whole team to focus on what you do best. Results Guaranteed by us!

Includes Brief or Plan & Wireframe or Layout, Keyword Mapping, Competitor Analysis, Custom Graphic Design, Website Development of typically 20 to 100 pages and Training, plus SEO Search Engine Optimisation.

From €9,500

Optional items include: Monthly Support Plan and ongoing SEO services.

A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

You May Also Like…

AI Content Creation

AI Content Creation

AI Content Creation | Google Crawling V Google Indexing poor content. How AI content can damage your reputation with Google

read more