LINKEDIN FOR BUSINESS IN IRELAND

Recruiters do use Linkedin very well, but could you ? Sometimes, Linkedin can be seen as just a Digital CV that is being updated regularly and a place to show off endorsements and testimonials.

Now taking applications for June 2024 – apply HERE.

Linkedin for Business

it can be a good way to connect with your target audience and to show who you are and what your company does. What are the best ways you can use Linkedin for your practice or business or service?
Here are some 20+ ways to use it and 10+ tips on how to get the most out of it. Plus, at the bottom a quick and simple guide to setting up a good Company Page.

Check where you stand in linkedin by checking your Social Selling Index score HERE.

linkedin-advice

20+ ways to use LinkedIn for business

Benefits of using Linkedin for Small Business – think of it as a Social Networking platform for business, that can generate results, if used well. But you should plan how you want to use it, to avoid getting distracted by all the posts.

1. Get found by people who are looking for you or what you offer. In B2B people like to see that you have a Linkedin profile and a good one at that – treat it as a Search Engine for B2B Business to Business, so update your personal Linkedin Bio
2. Find customers – Prospect in your target B2B Business to Business market. Connect from the persons profile and do NOT use the default Connect option when LinkedIn suggest people to connect with. Let the person know why you want to connect by utilising the add a note option. Be human, make a short introduction and say why you want to connect – maybe add a link to your website if appropriate, BUT do not try to sell a product or service, however you should engage by commenting on their posts. By posting yourself you will also get seen by your network, some of whom will also comment on your posts. According to Linkedin, slightly over 50% of companies polled say they got a lead through the platform. And over 90% of Marketers say it is a good platform for B2B. It hands down beats all other ‘Social channels’. And it leads to over 50% of all corporate visits to social channels.
3. Find staff – advertise positions yourself or have an agency do it for you. Smart potential employees will connect with you through Linkedin. The good ones will be waiting for an opportunity. The very good ones will be using Linkedin to find a company with whom they want to work
4. Get Tips – simply watching your feed will allow you see tips from your connections, advice on how to do things that will benefit you or your business. It could be marketing or sales tips for example. Or news as deemed related to you by LinkedIn.
5. Showcase work – Do not be a LinkedIn lurker, use the platform to show what you do by posting examples in your company page and post a case study every so often using the Linkedin editor, rather than just posting a link out of Linkedin to a post somewhere else.
6. Establish and backup credibility – by showing your qualifications and experience, endorsements, testimonials and case studies in your personal page or company page or both. Check out your Social Selling Index score at https://www.linkedin.com/sales/ssi to find out how Linkedin sees your performance on the platform. You will get tips in here on how to improve your profile.
7, Discover connections – within your target audience, see who is connected to whom, join the dots, from your own existing connections to your target market – use the Search functionality and filter to people or companies, and geographic locations. Try to connect (not spam) with anyone in your target market. Say hello in the same way you would if you met someone for the first time.
8. SEO – LinkedIn is indexed by all search engines and content is well structured and found, so a well optimised LinkedIn profile and or Company page with the right keywords or terms, will generate search traffic to your website from Google search
9. Google – Search is an important aspect of generating leads and Google rates LinkedIn results highly. You will regularly see a Linkedin profile at the top of the search results when you search for a person or a company as mentioned above
10. Join a group – Learn about industry activity, innovation and events, share some tips or advice, add value to the group. Note: Be aware that currently in mid 2022, Linkedin groups are full of people spamming which make them pretty useless. So, do not waste much time here, unless you find a well moderated one that is in your space.
11. Contribute to useful Groups – Offer useful advice and useful information, show expertise. As a group member you are allowed to send a limited number of messages to other members each month.
12. Company Page – Showcase this page to promote your company and generate leads. It is like having another small website, so add a good banner image and populate all the description fields. See a more detailed simple guide at the bottom of this page.
13. Stay connected – with customers and potential customers, send the odd useful link or information to add value to your relationship. Comment on posts.
14. Career moves – see who is on the move and where they go, a professional buyer/customer may move from one company to another, opening opportunities for you with the new company
15. Connections connecting – see who your connections connect with, especially when they are connecting with competitors.
16. Competition – see who is saying what. It helps you see what competitors are offering or what customers are looking for. Check out their profiles to see if they do any smart things, that you are missing.
17. Customer conversation – allow consumers use Linkedin as another way to make comments or converse with you
18. Pay for a Premium Account and see who is checking you out or allow you connect with anyone and see who your connections are connected to. But subscribe to this Premium service, only if you have the time to commit to using it.
19. Signals – check out Recent Activity to see what your connections have been doing over the past two weeks – click on the down arrow in a Profile
20. Advertise – if LinkedIn is the right platform for you, advertise to your Target market. Retargeting is also available, so you can add a Linkedin pixel to your own site or even upload a list of contacts to LinkedIn. Because people add so much personal detail in their Linkedin profile, it makes it easy to get specific in your advertising, whether that is using text ads or sponsored content. It is not a low cost advertising option.
21. Add Value – you will see connections asking for help or advice, where you can help and add value, not just for potential customers, but also for friends, colleagues and other connections.
22. Give Positive Reviews – Go to the profile page of someone you want to recommend. Click on the More button beside the Message box. Then click on recommend
23. Ask for help – why not post your question and allow people add value for you.
23. Video – Since autumn 2017 you can create and upload native video to your stream to increase engagement from others and Google. Linkedin loves this feature and it works well, so in 2024 it is gathering momentum as a popular tool
24. Navigator – Using Linkedin Sales Navigator allows you send in mail and see exactly who is checking you out. From US$780 a year or US$80 a month you can see when people move jobs. You can see who is connected to other members of your company in Linkedin. And you can integrate it with your CRM. With the CRM integrated you can make notes in Linkedin that update the CRM. Likewsie you can integrate your email client. You can send limited Inmail. Plus you can save up to 1500 leads and prospect lists. All very well for the bigger companies, who can prospect easier and even find lookalike prospects or research a potential buying team.

Linkedin-sales-navigator

LinkedIn Pulse

Read on Pulse
Pulse is a News Aggregator which publishes much of the content you see on your LinkedIn home page feed, much of which is also sent via an email weekly as a digest to subscribed members to show the suggested headlines, in chosen fields of interest. Some content is organically generated by a team of LinkedIn editors and some is contributed content, sent in by members, which is curated and monitored before publication. This includes video, especially ‘native’ video, recorded within the Linkedin platform. Remember Linkedin does not want you adding video or external links to video that brings people out of their platform.
Plus of course the “promoted” paid content which Linkedin shows in order to generate income.
Pulse has mobile apps for iOS and Android, so when you log in with your LinkedIn account you will see news based on the your industry and your connections or people you follow on LinkedIn bringing you up to speed with all your related business news or interests.
Based on your own LinkedIn profile, preferences and account settings, the Pulse app knows which industry you are in, so it offers up its best related stories and any items that your coworkers or contacts like.
Linkedin made getting access to Pulse a bit harder, so nowadays you click on the three dots in any article in your feed and select “Get recommended Sources to Follow” this brings you to a page that allows you “follow fresh perspectives”, so select what you want to see more of in your feed

Publish on Pulse
If LinkedIn is a good tool for you, then write articles within the Linkedin Editor and post them and hopefully get published, to get visibility and credibility with your target audience. LinkedIn are happy to have contributions, to beef up its own output with contributions. Post the article and tweet the Linkedin editors @LinkedInEditors
It is a form of Blog where your content can get seen by millions, albeit most members are not daily visitors, so your output can be missed. For that reason, publish first on your own website and then contribute in Linkedin by posting it as an article using the Linkedin Editor tool.
Amend it slightly for the LinkedIn audience, but do not worry about duplicate content, Google will not punish you, because Pulse is a news aggregator. Pulse itself does not care that the content has already been published.
Its ability to publish content that interests the right people is a fantastic way for you to connect and be seen, when you show competence in a given subject.
LinkedIn is a business social network, but keep it professional,no kittens or sales pitches please. In LinkedIn click on Interests and then Pulse. In Pulse click the hamburger menu on the left to see categories. Find the app in the app store and download. Train your feed by swiping an article to indicate that you do not like it or to save it for later to your profile page. You can select preferred publishers to help you make this your own personalised news feed.

Pulse content guide
Get a catchy relevant headline, add some good content, preferably long form, anything from 200 words up, ideally 2000. Add a good image or two and add video if you have it. Stick to your area of expertise or interest. Maybe do a useful ‘How to build’ guide or a List as in ’10 ways to generate leads’ or ‘5 Ways to get published’. Have a look at Top Posts in Pulse to see what is working or trending in your area of interest. Read the complete LinkedIn guide to publishing on Pulse here

Tips on using Linkedin well

1. Connect by all means, but always add a note to explain why you want to connect or why it makes sense to do so
2. Never use the default ‘Connect’ option when profiles are suggested to you, go to the individuals profile page and then select connect, before writing the introductory note.
3. Never use connections or groups to spam
4. Populate your own profile page, every section, including the photo, using keywords throughout to optimise the entry. Use a good clear close up headshot facing the camera. And the backdrop image should also help explain what you do, rather than just be the default background.
5. Add a Company page if you have a company, include all relevant details and some video. You can add Showcase pages to promote specific items or services. Through this page you can publish articles that are of interest to your industry
6. Spend 20 to 30 minutes a day on it Monday to Friday. Put it in your Calendar to schedule it.
7. Engage with other people who post relevant, useful or interesting content.
8. Post your own useful content which will possibly be seen by 5 to 10% of your contact list, unless it gets lots of engagement. However it will still appear in your ‘activity’ and engage with anyone who responds to it.
9. Never engage in any arguments over posts or opinion.
10. Remember this is not Facebook, so do not post photos of puppies or kittens, political or biblical quotes.
11. Add the Linkedin badge to your website, and maybe to the About or Team page with a hyperlink to each persons Linkedin profile.
12. Export a copy of your connections list every so often, just in case Linkedin make that a paid option.
13. Connect from the company page if it is more appropriate than using your Personal Profile. When you are in Linkedin, go to Me on top right and click ‘down arrow’. Then choose the Company page you want to edit. When you are in that page as Admin, start searching for contacts and send them messages from in there.

*In 2024 the amount of Spam from people requesting to connect is mindblowing. You get asked politely to connect and when you accept, you get hit with sales messages. It is annoying and Linkedin/Microsoft need to do something about it. However, for now do not accept connections unless they make sense, you do not need the numbers. Also if you accept and then get spammed with a sales pitch, go to your Network tab, look at your connections and Remove the offender there. When enough people remove such an offender Linkedin will see the stats and may take action against them.

A Simple Guide to setting up a Company Page on Linkedin

When you create a Company Page on Linkedin via the Work button, it obviously gives the company an entry or listing on the platform. But it also allows people see your own company and the related employees within the actual Linkedin platform with no need to go elsewhere. So you do want to include details about your brand, products and/or services. Have staff create their own LinkedIn entry and link to the company page. Encourage staff to use LinkedIn too.

Creating a LinkedIn Company Page
To create a Company page in Linkedin you need to have your own Personal page first. That profile should be Verified by scanning your passport. Click Verify and Linkedin will guide you through the 5 minute process.

In your own page click on the ‘Work‘ icon (see image) which is in the top right hand side corner and select ‘Create a Company Page’. Start by entering the name of your Company Name and add a URL ie www.meanit.ie . All Company Page URLs within LinkedIn will be structured as linkedin.com/company/yourcompanyname https://www.linkedin.com/company/meanit/ where it is a unique link that identifies who you are. You can use this link to send to people.
You will be asked then to verify the page and that you have permission to add it. Once you verify you can select ‘Create Page’. This will bring you to a Welcome page, so click on ‘Get Started’ and enter all your company information to the fields. Populate them all so that all your contact details appear. It is straight forward, but do not skimp when it comes to Company Description. You can add up to 2000 words, with a minimum of 250. Our advice is use the maximum allowed to you in each field. Likewise add optimised images with keyword descriptions in the alt text. Add testimonials or case studies. Make it as effective a tool as you can, by adding as much as you can. Add a good banner image at the top that shows what you do and includes your branding. Potential employees will view this page when they are researching your company

Linkedin Editor
We recommend you use the Linkedin Editor to create and post useful articles about your products or services and the benefits they deliver. Or post articles with useful tips and advice. Do it without being salesy, but do offer insights and valuable advice or guidance. Use the Linkedin editor rather than just adding a url or link away from Linkedin. Any time you add posts in Linkedin they will appear on this page, so people can see all your activity. Good articles can get picked up by Linkedin and promoted to a wider audience than just your connections.

Adding an Article in Linkedin
To write a new article, look at your timeline and see it says Write an Article, so click that and start by adding a photo and then a headline, then whatever you like under that. There is an Editor menu option above to allow you add bold or italics or hyperlinks etc. When ready click on Publish in the top right hand corner. Via the Work button and its dropdown you will see Posts & Activity. Click on that to see any articles you have already written.

To write an article in Linkedin Editor:

Click Write article near the top of your homepage.
Click the Headline field to type the headline of your article.
Note: If you’re unable to click into the Headline field, you may have a browser extension that is blocking this functionality. The two extensions that we know cause this issue are Lazarus and Grammarly. This can be resolved by disabling these extensions and refreshing the editor.
Click in the Write here field to type the content of your article.
You can add images, rich media, and hyperlinks to your article.
Click Publish, and follow the prompts to publish your article.

Find out more at https://www.linkedin.com/help/linkedin/answer/47538/publish-articles-on-linkedin?lang=en

Why create a Linkedin company page?
Linkedin is still under rated as a tool for connecting with your target audience. It is also a great platform to show off your expertise and have it seen by the target audience. It is indeed like a CV for a company, so do take it seriously. Many people use Linkedin every day to find suppliers and partners, tips and advice jobs and employees. It is a bit like Facebook for business, but it is not for social posts, so keep it corporate or professional.
Start today and get building your brand on Linkedin. For most B2B businesses, Linkedin is a serious platform to use to find prospects and engage with them, to increase market awareness of you and your offering. If your firm does not have a Linkedin Company page it looks a bit like it is not keeping up with trends in Marketing.

Useful resources on using LinkedIn

Sam Rathlings book Linked Inbound.

Daniel Disney’s book The Ultimate LinkedIn Sales Guide.

Successful firms want to be as professional online as they are off-line.

With so many digital marketing agencies and experts, platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With over 20 years of experience in web based marketing, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat about your digital marketing options. Let’s see if we are a good fit for you!’

WHAT OUR HAPPY IRISH DIGITAL MARKETING SERVICES CLIENTS SAY

Excellent
Based on 44 reviews
Niamh Kane
2022-07-21
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
2022-07-14
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
2022-07-06
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
2022-06-30
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
2022-06-27
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
2022-03-03
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
2022-03-02
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
2022-02-25
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
2022-02-24
Michael and his team are always available for expert advice and support.
Anthony McGlynn
2022-01-18
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.

DIGITAL MARKETING AGENCY SERVICES FAQS

How much does digital marketing cost?

The cost of digital marketing in Ireland for small firms in general can vary greatly depending on factors such as the scope of the campaign, the chosen channels, and the objectives of the business. And the size or experience of any provider of services.
Generally, businesses allocate a percentage of their overall revenue towards their overall marketing, with the digital marketing budget typically ranging from a few hundred euros to several thousand euros per month. It’s essential to tailor the budget to your specific goals and target audience.
A budget for overall Marketing should be about 5% to 10% of turnover, depending on your gross profit margin. Most small firms fall short of this figure as it is looked at as an expense rather than an investment. 

Is digital marketing the future?

Yes, digital marketing is already undeniably the future of marketing, especially in Ireland where online connectivity and digital adoption are now prevalent through the 26 counties. With consumers increasingly turning to the internet for information, entertainment, and shopping, businesses need to have a strong digital presence to get found and remain competitive. Digital marketing offers the ability to reach and engage with your target audiences effectively, making it a vital component of any modern marketing strategy.

What is digital marketing?

Digital marketing refers to the use of digital channels and technologies to promote products or services, connect with customers, and achieve business objectives. It encompasses various online tactics such as search engine optimisation (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. In Dublin and anywhere in Ireland, digital marketing is crucial for businesses to reach their target audiences online effectively.

Which types of companies in Ireland use digital marketing?

Companies or firms of all sizes and in all industries whether in Dublin 2 or out at Airside Industrial Estate use digital marketing to promote their products or services and connect with their target audiences. This includes businesses in almost all sectors including the financial, legal & construction sectors. From small local businesses to multinational corporations, digital marketing is essential for reaching and engaging customers online.

What is SEO Search Engine Optimisation?

SEO or search engine optimisation, is what gets you found online in online search. It is the process of optimising a website to improve its visibility and ranking in organic search engine results. SEO involves techniques such as keyword research, content optimisation, link building, and technical optimisations to ensure that a website ranks higher in search engine results pages (SERPs), thus driving more organic traffic and potential customers to the site. Think about having a massive sign on the M50 if your target audience lived near it in Crumlin or Tallaght etc. You could be based in Dublin 2 or in Sandyford, Baldoyle or Ballycoolin so you want to optimise for your geographic target market wherever it is. Know more about SEO from our article “What is SEO?

What determines search engine rankings?

Over 200 factors determine search engine rankings, including the relevance, quality, and authority of a website’s content, as well as its technical performance and user experience. Search engines like Google use complex algorithms to analyse websites and rank them based on these 200 factors such as keyword relevance, authority, backlink quality, site speed, mobile-friendliness, and user engagement metrics.

What social platforms should I use?

The choice of social platforms to use in Ireland depends on your own target audience demographics, business objectives, and the type of content you plan to share. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube are popular social platforms. Consider where your target audience spends their time online and focus your efforts on the platforms that are most relevant to your business.

Are digital marketing certifications worth it?

Digital marketing certifications can be valuable as they demonstrate some level of expertise and credibility in the field. However, their value depends on the specific certification, the reputation of the certifying body, and your existing skills and experience. The platforms change all the time so they all require constant relearning.

How do you start digital marketing?

 

To start digital marketing, define your business goals, identify your target audience, and choose the most appropriate digital channels and tactics to reach them. Develop a comprehensive digital marketing strategy that outlines your objectives, target audience profiles, messaging, content strategy, and tactics for each digital channel. Implement tracking and analytics tools to measure the performance of your campaigns and make data-driven decisions to optimise results over time.

What content should you create?

Create marketing content that resonates with your target audience’s interests, preferences, and needs. Focus on providing useful information, something of value, solving problems, and addressing pain points through various content formats such as blog posts, articles, videos, infographics, podcasts, and social media posts. Tailor your content to local trends, events, and cultural nuances to make it more relevant and engaging to your audience. Mention your village or area in Dublin or Galway etc.

What skills must digital marketers have?

 

Digital marketers ideally should possess a range of skills, including proficiency in digital marketing tools and platforms, strategic thinking, analytical skills, creative thinking, communication skills, data analysis, project management, and adaptability. Stay updated on industry trends and best practices and continuously improve your skills to stay competitive in the dynamic digital marketing landscape. Experience is the main element you need.

Do I need a blog?

Having a blog can be beneficial for businesses in Dublin or anywhere in Ireland as it allows you to regularly publish fresh, relevant industry content that attracts visitors to your website and improves your search engine rankings. A blog also provides opportunities to showcase your expertise, engage with your audience, and drive traffic to other pages on your website. However, whether you need a blog depends on your business goals, target audience, and content strategy.

How often should I post?

The frequency of posting depends on factors such as your target audience’s preferences, the type of content you produce, and your resources for content creation. Maintain a consistent posting schedule that allows you to deliver high-quality content regularly without sacrificing quality. Experiment with different posting frequencies to determine what works best for your audience and goals.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage or retain a clearly defined audience and drive profitable customer action. Content marketing aims to educate, inform, entertain, or inspire target audiences, build brand awareness and loyalty, and ultimately drive desired behaviours such as website visits, lead generation, calls and ultimately sales.

What is PPC?

PPC or ‘pay-per-click advertising’, is an online advertising technique in which advertisers are charged a fee each time their ad is clicked. PPC allows businesses to bid for ad placement in search engine results pages (SERPs) or on websites and social media platforms. PPC campaigns can target specific keywords, demographics, interests, or behaviors and offer precise targeting options, real-time performance tracking, and immediate results.

What is social media marketing?

Social media marketing in Dublin and Ireland involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with your target audience, build brand awareness, and promote products or services. Social media marketing includes various tactics such as creating and sharing content, engaging with followers, running ads, and analysing performance metrics to optimise results.

When was digital marketing introduced?

Digital marketing has been evolving over several decades, but its modern form began to take shape in the 1990s with the emergence of the internet and digital technologies. The rise of search engines, social media platforms, and e-commerce in the late 20th and early 21st centuries transformed the marketing landscape, leading to the widespread adoption of digital marketing strategies by businesses worldwide, including those in Ireland.

Why should I use social media?

Using social media in Ireland offers numerous benefits for businesses, including:

  • Increasing brand awareness and visibility
  • Engaging with your target audience in real-time
  • Building relationships and fostering customer loyalty
  • Driving website traffic and generating leads or sales
  • Gaining insights into customer preferences and behaviors
  • Enhancing your online reputation and credibility
  • Keeping up with local Irish competitors and industry trends
What are the benefits of using digital marketing services for my business in Ireland?

 

Reach a wider audience: Digital marketing allows you to connect with potential customers across Ireland and even globally, regardless of location.

Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective and offer measurable results.

Track your results: With digital marketing, you can track key metrics like website traffic, leads generated, and conversions to see what’s working and what’s not.

Increase brand awareness: Build brand recognition and establish your business as a thought leader in your industry.

Boost sales and conversions: Drive targeted traffic to your website and convert visitors into paying customers.

What are the different types of digital marketing services available?

There are many different digital marketing services available, including

  • Search Engine Optimisation (SEO): Optimise your website to appear higher in search engine results pages. 
  • Pay-Per-Click (PPC) advertising: Create tailored ads for platforms such as Google Ads Facebook Ads and Bing Ads.
  • Social Media Marketing (SMM): Engage with your target audience on social media platforms like Facebook, Instagram, and Twitter.
  • Content Marketing: Create valuable and engaging content to attract and retain your audience.
  • Email Marketing: Send targeted email campaigns to nurture leads and promote your products or services.
  • Mobile Marketing: Reach your audience on their mobile devices through SMS marketing, app marketing, and mobile-optimised websites.
What should I look for when choosing a digital marketing agency in Ireland?

Experience and expertise: Choose an agency with a proven track record of success in your industry.

Transparency and communication: Look for an agency that is transparent about its pricing and fees and communicates regularly with its clients.

Results-oriented: Choose an agency that focuses on driving results, such as increased website traffic, leads generated, and sales.

 

Does MEANit offer any resources to help me learn more about digital marketing?

Yes! MEANit offers a variety of resources, including

Blogs: Articles, Guides and insights on various digital marketing topics.

eBooks: Downloadable guides on topics like SEO, PPC, and content marketing.Digital Marketing Checklist: A free checklist to help you get started with your digital marketing efforts.

Does MEANit offer any specific services for any specific business sectors in Ireland?

Yes! MEANit offers a range of digital marketing services tailored to the Irish market, mainly for Construction, Financial and Legal sectors including:

Digital Marketing strategising – Working to create the plan before you invest in any tactics or tools

Local SEO – Optimise your website to rank higher in local search results for Irish customers.

Off Site – Working on anything that is offsite but supports your web presence

Technical SEO – optimising the performance of your website to deliver efficiently, quickly and in a way that converts visitors

Irish social media marketing: Engage with your target audience on social media platforms.

Content marketing for the Irish market: Create content that resonates with specific Irish audiences.

Outsourced Webmaster – A service where we become a fractional webmaster to manage your website

PPC – We do not focus on PPC, but it has its place. Ideally good SEO will reduce your need to do paid advertising.

 

Can you guarantee more sales ? Will we definitely make more money ?

MEANit-Web-Design-TeamYES

We may be able to generate more traffic, better traffic, and more legal services enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? We can get you the right traffic or visitors.

And we will only take on a new client IF we feel that we can deliver the results they want. If we do work together you will get more pre-qualified leads for your legal services and as long as you convert them you will grow your sales and make more money. We even offer money-back guarantees if we need to remove any worries or stress. We are not out to take money off you for nothing. Far from it, our work generates more profit for you, to a point where you will be very happy to be paying our invoices. It is a mutual benefit.

Talk to us and let’s find out if we are a good fit for each other.

Do we need a blog?

No, you do not. However we often recommend having one. This is to allow you add supporting content for your main service pages. If you have a service page called Conveyancing, then why not write a supporting blog article about what is required to get conveyancing done. Or what are the typical charges are in relation to conveyancing.

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

FREE Google tool to Test Your Website – Google PageSpeed Insights (PSI).

How good a job did your web developers do on your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

Google PageSpeed Insights (PSI) is a FREE tool from Google. It tests your website and then gives you a report on the technical performance of a given page on both mobile and desktop devices. On top of that, it then provides suggestions on how this particular page can be enhanced. Page Speed Insights or PSI is useful for capturing true, real-world user experience.

The results do two things. Firstly, it gives you a score out of 100 for your mobile and for your Desktop versions of your website. On top of that, the report gives you all the data you need to improve your score, by improving your website.

Does this affect your search engine rankings – yes it does. Keep working on your website to get a score as close to 100 as you can. At least get it into the Green zone, scoring 89 or above.

This tool gives you control. Now you can see how Google sees your website. And it is FREE.

Do you offer any kind of guarantees or warranty on your work?

Yes. Unusually for our industry, we do in fact stand over our work. We agree targets. We even offer money back because we only take on projects where we know we can add value. We have never had to give any form of warranty refund.

Imagine we are having a conversation three years from now. And you are very happy with your progress. What needs to have happened in order for you to be that happy?

Will people be able to find my website in a Google search?

Yes, we will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO or you may engage someone else or even do it yourself if you feel you have the skills. Where you do rank will depend on your SEO and your competition and how good they are at SEO.

What search engine optimisation tactics or techniques are included?

This depends on what you ask us to do. We can make the pages of your website search engine friendly. We can work on optimising your website for agreed key terms or phrases. We can even do the research on your behalf to determine the best key terms to optimise for your case.
We will submit a Sitemap to Google to let them know your website is live, including all of its individual pages. If someone searches your domain, you will be found. If they search your trading or company name you will be found within a few weeks. It does take time to rank on the top most pages. That is an SEO or Search Engine Optimisation issue. You may engage us to work on your SEO may engage someone else or even do it yourself if you feel you have the skills. Where you rank will depend on your competition and how good they are at SEO.

How long does it take to get on Page 1 in Ireland?

This is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day