Outsourced Webmaster Plans

Current Case Study ‘Basic Package’ – Architects Practice, with 3 employees in Midlands
We are working with a small Architectural Practice for one half day a month and this is what we have been doing over the past year.
Month 1 Website Technical and SEO Audit with full report to establish a baseline.
Month 2 Fix all the technical issues identified in the audit with the website and hosting to ensure that it is working well
Month 3 Create and agree a Plan or Strategy of what to do and in which order going forward, with the office Manager
Month 4 Optimise the website on-page content to focus on core services and to improve the rankings for key terms
Month 5 Integrate all Social Media Channels and advise on the set up automated posts, as well as how to increase followers and ensure the channels look well
Month 6 Google Ads and Facebook Ads set up or in this case tweak, to test this advertising using a small budget to A/B test
Month 7 Measure & Review to show progress and amend the Plan or Strategy
Month 8 SEO services including advice on Blog item creation and optimisation, adding Share options
Month 9 SEO services including advice on Blog item creation and optimisation and adding a Newsletter opt-in
Month 10 SEO services including advice on Blog item creation and optimisation and adding a Downloadable PDF guide from client
Month 11 SEO services including advice on Blog items sharing and publishing on other platforms
Month 12 SEO services including advice on Blog management and on doing a Press Release
Month 13 Measure & Review to show progress
Month 14 SEO services including advise on Blog management as it is working very well and adding a Monthly Mailshot and Reputation Management
NB: This is partly a DIY option where we give advice to the in-house team, who use our agreed plan to publish Blog items and post in the Social Channels. We generate the plan and monitor progress, reporting to the Principal, to ensure that the office Manager is able to do most things in-house. We remain available if we are required for advice or help and in the event that the office Manager ever leaves. The website gets many of the new clients, so the return on investment is excellent.

Current Case Study ‘Professional Package’ – Legal Practice, with 6 employees in Midlands
We are working with a Legal Practice for one half day a month and this is what we have been doing over the past year.
Month 1 Website Technical and SEO Audit with full report to establish a baseline.
Month 2 Fix all the technical issues identified in the audit with the website and hosting to ensure that it is working well
Month 3 Create and agree a Plan or Strategy of what to do and in which order going forward
Month 4 Optimise the website on-page content to focus on core services and to improve the rankings for key terms
Month 5 Integrate all Social Media Channels and set up automated posts, as well as increase followers and ensure the channels look well
Month 6 Google Ads and Facebook Ads set up or in this case tweak, to test this advertising using a small budget to A/B test
Month 7 Measure & Review to show progress and amend the Plan or Strategy
Month 8 SEO services including Blog item creation and optimisation, adding Share options
Month 9 SEO services including Blog item creation and optimisation and adding a Newsletter opt-in
Month 10 SEO services including Blog item creation and optimisation and adding a Downloadable PDF guide from client
Month 11 SEO services including Blog items sharing and publishing on other platforms
Month 12 SEO services including Blog management and doing a Press Release
Month 13 Measure & Review to show progress
Month 14 SEO services including Blog management as it is working very well and adding a Monthly Mailshot