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The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Adblockers Apps help reduce annoying ads – why not use them ?

There are many reasons to use Adblockers extensions in your browser. Some include the fact that you cannot browse without being peppered with Ads, like some cheesy salesman in a department store, making noise and distracting you.

Adblock for ChromePlus, the fact that many ads are video based popups which slow down your browsing, making your computer ‘hang’ whilst it runs so many processes. Your resources are being eaten up by intrusive advertising that you do not want to see. It gets worse on a small screen where the limited space and power is being hijacked by advertising. Have you ever signed up to be shown these ads ? No, it just happened when Google and Facebook looked to monetise their product. You have no obligation to be looking at adverts, when you read someones article on the web. These big companies may need to change their model.

Internet Business Model

Apple allows you block ads on your iPhone or iPad, which will frustrate Google and so many others who depend on the annoying ads to make money. Their whole business model is totally based on forcing the annoying ads in front of us so that they can get paid for the views and also for any subsequent clicks, whether a purchase ever happens or not. Would you be happy to pay a monthly subscription to have internet access without any adverts ?
Google created Google+ and collected all our information, so now they can offer personalised advertising or retargetting to specific gmail addresses. This is Google’s New Customer Match Feature for advertisers.

Adblockers Apps and Extensions

Ghostery AdblockerYou can block ads by using Adblockers Apps or Extensions like uBlock Origin or Adblock Plus, Ghostery or Privoxy which can even be installed on your router. The problem is that these apps still show some ads, from their own “limited” paying customers. You can get another app to block the limited ads with the first FREE adblock apps, so you stop any advertising in the first app. Before you know it you are downloading loads of apps which is almost as frustrating as getting the ads in the first place. We should not have to be doing this at all and it feels like we are being harassed. Something is not right and it is obvious we need a change. Over 200 million people use adblocking apps.

Best way forward for Internet Advertising

The best way forward has got to be the way that suits us as browsers and advertisers alike, a win win approach. I do not want to pay to browse, but I would have no objection, as a trade off, to seeing the adverts that I actually do like, such as rugby gear, ski holiday offers, cheap flights and new technology or gizmos. For the advertisers they get their ads seen by people who actually want to see them and may even click through and buy something.

UBlock-AdblockerSurely, this is the whole point of advertising, to get seen by the potential customer, rather than just being seen by lots of other people who find the advert annoying. Retargeting is where the adverts are appearing on a lot of the pages you browse, because you visited a particular website or advert.If I see another advert for Sprout, I will write an article to out them for their poor advert management. Somehow we need an app or a place where we select which categories of advertising we do actually want to see. The advertisers will end up paying more to be seen by me, but they will have a higher conversion rate, so they will be happy enough. This is not a huge tweak and I expect it will happen soon. We just need a trusted platform where people would be happy to sign up and make their preferences known. The trick here is that we the consumers should decide what they get served and not the browser or the advertising agencies. Surely, it is a very simple fix. The big advertisers should see the benefit of this and that will be the impetus for change- follow the money.

Search V Apps – where is the money going

Do you start at Google when browsing or do you start with an app ? Mobile is changing everything, with 60% of browsing on the small screen and close to 50% of shopping too, so this is leading to users heading straignt to Apps to browse for information. News has become much less of a draw and consumers like having apps that bring them straight to their favourite shop or sports channel, booking engine or noticeboard. This is where advertising might be more tailored and more successful. Google gets 90% of its income from advertising, so it promotes and supports the android platform, whereas Apple makes most of its income from their hardware, but does get a 30% commission income from the App store, including the sales of Adblock apps. Advertisers are able to advertise in specific apps to get to their target market. Changes are coming, models will change, the consumer will benefit and the big companies will just change the way they do things. How will it affect the bottom line for Google or Apple ? That will be interesting and watch out for the next mega platform, the one that works out how to give the consumer what they really really want or at least, appears to do so.

Top Tip: Focus on good quality Native Advertising and work with an agency who can get that content seen by your target market. Write content that your readers want to read and include promotions for products they want to see.  #lovetalkingbusiness

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Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

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Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

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Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

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Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

Intended to make you more effective online and build upon your brand at a steady pace.

Includes Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 10 to 20 pages, Initial SEO Search Engine Optimisation and Training.

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Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

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Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

This allows your whole team to focus on what you do best. Results Guaranteed by us!

Includes Brief or Plan & Wireframe or Layout, Keyword Mapping, Competitor Analysis, Custom Graphic Design, Website Development of typically 20 to 100 pages and Training, plus SEO Search Engine Optimisation.

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Optional items include: Monthly Support Plan and ongoing SEO services.

A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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