Charity Website Design
As with any charity website design project, “Proper Prior Planning Prevents Poor Performance”, so choose a capable experienced professional Web Partner team, who will work to understand your charity, its reasons for being, its plans for the future and the results that are required from any charity website. Think of the project as BIG, something to make a serious difference, rather than just be a small digital postcard or small brochure website.
Done well, a good charity website design can help recruit volunteers, increase donations, reduce costs, find sponsors, promote events, communicate with supporters and get feedback, all of which will make the organisation stronger. See “What to include” tab above for guidelines
What to include in a Charity Website
Some advice on what you could include:
- Clear Mission Statement – why do we exist – Unique Propositions “Cure Cancer” “Patient Lobby” “Awareness Platform” “Build Resource” “Change Laws” “Provide a service or support”
- How volunteers can help – work or visit with patients, organise events, get involved, fundraise
- How Donations can help – what the money can do, type of donation mechanisms
- Transparency – where the money comes from and where it goes to – Statement of Accounts
- Events Calendar – what is on, when & where and who is organising it
- Community – who is involved, where are they, how to connect
- Gallery – People, Places and Programmes – make it visual
- Social – Social Media integration, allow feed to website from Social platforms
- Fundraiser – news and thanks, images of events or receiving cheques, say Thank You, make volunteers feel appreciated
- Donate – Button with low rate Paypal or iDonate integration – suggest amounts to give and what for exactly
- Shop – Sell cards or t-shirts, wristbands, tickets or other promotional material
- Targets – what do you want to do and what is the cost of each item
- Focus – allow people donate to a specific goal of their choice
- Newsletter – Keep the community updated – collect Names & email addresses for Central Database
- Membership – option, ask people to join up for an annual fee
- Recruit supporters, helpers and fundraisers.
- Educate – Be an Authority website on your charity issue or topic, provide information, videos, case studies, links to research & facilities, advice and support
- Affiliates – set up Partnering programmes, get involved with Communities or Corporates
- Forums – Become a Speakers Corner, a place for interested parties to ask questions, get answers, educate and disseminate
- Help ! – be the ‘Go To’ resource for help regarding your cause – connect people in need with people who want to help by talking or visiting
In essence, we would recommend doing 4 stages, write up a web brief, to document what exactly should be on the website and then do a wireframe, to show how it would be laid out on a desktop and a mobile view. Then get it designed and then get it developed. One step at a time.
Web Brief – a written statement of what will be on the site and why have it – what are the objectives
Wireframe – a graphic layout plan with boxes showing where everything is to be and where it links to
Graphic design – an image of exactly what the website will look like before any work begins.
Development – the production of the website as per the brief, the wireframe and the graphic design, on an easy to use CMS Content Management System platform, allowing your team add, edit or delete content at will.
Proceeding in these stages will ensure that you get no surprises, you get what you want or plan for. It allows you agree to each stage, especially if you have a committee, without committing to any more than one stage at a time. This process will ensure that any website you create will last a lot longer than a stop gap brochure site. A good website should provide a source of income through sponsorship or by advertising services or events to generate more income.
See “Charity site options” tab above
Dara Woods HHT Ireland
” So simple, (not easy) but simply a must for any charity – Thank you so much for helping our charity become a success”
Charity Site Options
|CMS Content Management System||Y||Y||Y|
|Page Builder with Drag n Drop||Y||Y||Y|
|Support||email 72 hours||email 48 hours||email 24 hours|
|Hours included for Developer||10||20||POA|
“Brilliant, design, quality, reliability, ease of use, service, reaction, value, return on investment – everything, just Brilliant”Isobel Doherty
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