Domain name registration
This can seem like the small stuff – but in this case, do sweat it – get it right or face a lot of hassle in the future – trust me on this, whether you understand it or not. Simply put, the Domain name is your business name on the web, so protect it. Hosting is where you save the files or folders that contain your website information, photos & text on a server somewhere. The domain name or names are pointed, just like a phone number redirect, to the server where your website is hosted.
Domain Name Registration – protecting your web name.
Every single week I meet someone who does not have control of their domain name. Sometimes a previous web company registered the domain for the client, but in their own account and name. Think of the problems if you fall out with your developer – which is very very common. (Not with us though, we are delightful)
Sometimes people register a domain
Ask yourself some questions:
1. Have you got a domain
2. Where is it registered – who is the
3. Can you access the domain registration
4. When does it need
5. Which credit card is on file?
6. Is it set to Auto Renew?
7. Are you the Registered
8. Is it registered in your name or company
9. Where does the Reminder email go
Note: Expect a .com domain name to cost $10 annually and a .ie €20 if you register them yourself – add a €25 fee for someone else to do it for you (in your name).
Pointing – This is just where you buy a domain name and then point it to your Hosting company where your website is hosted. They give you the DNS Domain Name Server details which
Domain Name Tips & advice
Tip 1: Register it for 10 years and ensure it is in your own name and with a
Tip 2: By all means use two domains such as www.joesmoe.ie and www.photographergalway.com as an ‘exact name match’ or ENM. Your website can have more than one domain point to it.
Tip 3: Keep them short and memorable, they do not have to be specific to your business, as in Plumberlondon.co.uk or Physiciandublin.com, which is nice and simple, easy to remember, but you could use rooneyelectrical.com or boycephysio.com too. A short name that uses your keyword would be best.
Tip 4: As with deeds of a house, your domain needs to be in your own name. You can have your web partner or IT guy be the Technical Contact and your Accountant can be the Billing Contact, but ensure that you are the Registrant or Domain Name owner. Protect your asset. Check
Tip 5: Sometimes the domain name settings need to be edited when you move hosting company or need to edit your mail or MX records or email records. So make sure you have these details as well as your
Tip 6: Owning a Domain name gives you no rights to trade under that name or any protection if someone else decides to trade as that name. It is nothing more than just a domain name, which you rent. Get legal advice about trading names, patents etc.
Tip 7: Registering a domain should ideally be done in the country where you are trying to sell as it indicates to search engines that you are based there – or use a facility NAP Name postal address and Phone number.
Tip 8: Your domain name say www.meanit.ie needs to point to your hosting, but ensure that it does so as both http://www.meanit.ie and the root domain Http://meanit.ie otherwise Google sees two websites and duplicate content which will wreck your rankings. Check too for https://www.meanit.ie/home and https://www.meanit.ie/index.html
Tip 9: Never use
Tip 10: Once you have your domain name, structure your website navigation in a simple way, as in using categories and
If you have covered your domain name, maybe you want to look at your hosting – see below when ready for that.
Hosting should be done in the country where you are trying to sell as it indicates to search engines that you are based there.
Hosting offers 3 main options.
Shared server – Lowest cost is using a shared
VPS Virtual Private Server is also sharing, but where a section of a server is dedicated to your site – so this may be more practical for SMEs and costs about €120 a year upwards depending on speed and storage required. A good
*Cloud VPS is getting traction with Amazon AWS and similar such services, offering a Plesk server management tool, simple interface and great uptime with low monthly rates of about €20 and no contract.
Cost v Benefits – the more you pay, the newer the server hardware, the more you can expect to get in service, attention and response rate. And there is less chance of infection, hacking or downtime.
Warning: Your hosting hardware has to have software to allow
NB: For Domain and Hosting, it is good to have a knowledgeable IT Manager to look after this stuff, but always in your name. Speed is critical in SEO – a slow site will rank poorly and affect the user experience, thereby reducing conversions as in sales or
Bottom Line: Proper hosting is like good foundation in a house, so get it right or pay someone to do it in your name. NEVER scrimp on hosting charges, just because so many companies claim to offer “cheap hosting”. Get this wrong and it will cost you a
What can go wrong – Get a dependable Hosting
Hosting is something that is offered at a variety of prices, from dirt cheap at €3.98 a month to €500 a month. What is the difference, you might
What could happen if you do not get proper hosting?
1. Your site goes down – so you have no web presence or email
2. You lose your Google juice, all the history and traction and Google thinks you are inept
3. Customers think you are inept
4. Customers lose interest and stop visiting
5. You lose your site, its contents, everything
6. You have no backup or support
7. You fall out with your Web Partner
8. The ensuing stress is painful
9. You lose sales and potential sales
10. There is no one to sue for losses
11. If you are on shared hosting, one of the many other sites gets hacked and the whole server gets blacklisted
12. You have to start all over again creating a new website and content for it, plus do the SEO again – Nightmare on web street.
13. Your email stops working – consider hosting email separately, maybe use Google Suite. This would also reduce the demands on your hosting server
Tip – If any of stuff this scares you –
SSL Cert or Secure Socket Layer Certificate
This is a Digital Certificate made up of some small data files that work to tie in a cryptographic key as a security measure on your website. It is responsible for generating that little black padlock you see when you are shopping online. Such secure websites also have https:// instead of https:// at the start of their domain
Which sites need an SSL cert or https:
Any site that needs passwords or username or credit cards, should have an SSL cert for security reasons. It will ensure that any data input at that site will only be read by the intended recipient or server. Google rewards websites for having an SSL cert and punishes those that do not when they should have one. Indeed it looks as if Google recommends all sites should have it nowadays. Any site that should have it, but fails to add it are punished by Google. So it is broadly accepted that this is just a normal part of basic website security going forwards. They are not expensive but range from around €100 to €500 plus depending on the value of the warranty or cover you want to get in case of a hack or break in. Get one from your Hosting company and ask them to install it and configure it for you. We recommend Siteground for decent secure hosting, with good quality 24/7support when you need to talk to them.
Now, it is time to pick a good solid CMS Content Management System, Joomla, WordPress etc.
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