On-page SEO Tips – A Short Guide
Every page on your website should be optimised for one keyword or key phrase. In order to let Google know which keyword or key phrase you wish to optimise your page for, it is critical that this keyword or key phrase is used in a number of places on the page.
This a simple guide with on page SEO tips.
Link or URL
The obvious first place to include your key phrase would be the URL- the actual link to the page which should include the keyword or key phrase. For this page our URL will include the phrase ‘On-page SEO Tips’.
The on-page title of the article or page will also be called ‘On-page SEO tips’ because this is the chosen key phrase that we are working with in this instance.
The page title should also include the chosen key phrase and maybe the loaction where you are based – On-page SEO Tips from web designers in Dublin.
The meta description should include the chosen key phrase. On-page SEO Tips from web designers in Dublin, who specialise on website design for Professional Services Business in Dublin – Call MEANit Web Design.
As we write the article we will have H1 and H2 and H3 headings and sub-headings, so we will use our key phrase in some form in these particularly the H1. This is a weighting factor and the large font or bold text shows Google that these words are important. On-page SEO Tips.
Ensure that all your articles are categorised logically. This one is categorised in Search Engine Optimisation.
Ensure that all articles are tagged correctly. This article is simply tagged SEO
We will also use the key phrase in the body of our text. We will also add synonyms, in this case, on-page search engine optimisation tips and search engine friendly webpages.
Throughout the article we will highlight the phrase, Maybe make the key phrase bold or make the font larger. Do what we can to let Google know that these are our keywords or this is our key phrase. Emphasise that this is important to us.
We will link out to other articles on the same subject probably to external ‘authority’ websites whether that be publications, newspapers or experts. The external links may be to Wikipedia or BBC or in this case to SEO Roundtable or Moz. Always set external links to ‘open in new page’ – otherwise you are encouraging people to ‘bounce’ from your page.
Any of the external links will have anchor text, so, rather than have ‘click here’ we would have ‘see this article about on page SEO tips in Moz’.
Every page on our website will include some photos or images. All of these images need to be given a name and an alt or alternate name when they are added to the media library. Each image on this particular page will be named and part of that name will be ‘on page SEO tips’
All images or photos should be sized for web, less that 100 kb and fast to load.
Page load speed
This may be one for your tech, but the website and its various pages should deliver in under 3 seconds each. Google rightly prioritises page load speed, so that they deliver the fastest results for visitors.
We want to optimise the page or article, so that it gets found in search. We also want visitors to spend time on this page, reading what has been written. It needs to be of value to the reader to keep them on the page.
Video is so popular nowadays that it is always a good idea to add a video to support or explain the article. Make sure the videos are named well. And ideally they will have subtitles.
Location – Geo Location
If you want to optimise for a particular loaction, use it in your article, so I will add Ireland, Dublin and Donegal here, to emphasise an Irish angle, because our market is predominantly Irish professional services businesses, such as solicitors, accountants, architects and builders..
We also want to include Internal links, to other relevant pages in our website. This is to encourage a visitor to visit more than one page. The linked pages will be related to the subject or be the obvious next step. In this case it could be to an article about SEO tools or Backlinks etc. Again the anchor text should use relevant words rather than just ‘Read more’ or ‘click here’.
Promoting the article
Once we have created the article or page and done all this on page optimisation, we can then publish and promote it. We generally share the link through our social channels- Linkedin, Facebook and Twitter. You could pay to boost or advertise the article if you want to increase visitor numbers.
What is SEO?- If you are not sure what it involves, then read our longer foundational article: What is SEO?
The object of the exercise is to have Google rank this article on page one, when people search the term or key phrase ‘on page SEO tips’. This could be and in this case is a competitive space. Depending on which key phrase you are using. So, if you want to find out what you need to do to compete, do a Google search for the term ‘on page SEO tips’ or whatever is your own chosen key phrase. Look at the results and check how the articles are written, how many words, images, links (internal & external), videos etc. In order to rank your article on page one in search for your chosen key phrase you will need to be better than at least one of these ten organic websites or results – it is that simple.
Rinse and repeat
Repeat this exercise for every page or article on your website, giving one key phrase per page. Start by listing all the keywords or key phrases that you want to rank for. Then create an article for each. Use at least 500 words, but ideally 5000. Include relevant well named images plus relevant or related internal and external links. Make it easy for visitors to navigate your website by clicking on the related links. This particular article is too short to rank on page one globally, but may rank locally. This simple guide is to support one aspect of a bigger article called What is SEO?
You want to optimise for the visitor and for Google, so include all the tips above, but ensure that it is easy for humans to read and navigate. Google may rank the page well initially to check what visitors do when they get there. If visitors bounce away after a few seconds, the article will drop down the rankings. If visitors stay and read through the article, then Google will continue to rank it highly. If visitors click on related internal links, the article will rank even better. Therefore it is ultimately the human visitors who decide how well the article will rank.