We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

eMail Signatures Tips

Every email is an advert. If it gets opened and read to the bottom, you want to connect somehow with your signature. Encourage someone to connect with you or ask a question.

1. Corporate look – Make sure that the person who creates the signature is given that responsibility and this signature is used by every member of staff, rather than having a lot of variance.
No DIY.
2. Include Disclaimers.
This is generally receommended and is a legal requirement for some, such as Financial Advisers
3. Formatting – have the signature created in way that allows it deliver when sent, so no Microsoft Word. Use html longhand and CSS if you can.
4. Width, Height and general layout
Keep the width down below 650 px, so that the signature can be seen when received – test it out on different devices
5. Do Use Tables
Use tables in layout and you can make the lines invisible. It allows people edit specific cells such as Telephone or email
6. KISS – Keep it Simple
Have the relevant details, but this is not a book or a Gallery so do not get carried away.
7. No Bullets
They do not render well
8. No animation
It will not deliver anyway and could get your email blocked
9. No video unless you have some plugin such as Warm Welcome.
A signature is not a movie
10. Use Jpegs
Or maybe GIFS, but no PNGs. Size all images in html and make their size suit the signature, not too big.
11. Reply Signature
This can be smaller than a “Main” Signature.
12. Alt Text
Always add Alt Text description in every image, even Social Icons – you can use Like us on Facebook or Join us in Twitter etc
13. HyperLinks
Hide them or shorten them with bit.ly. Maybe have a landing page to gauge success
14. Make It Social
Social media is a must, so use your signature to connect when emailing, by adding social media links for Twitter Follow or Facebook Share in a click.
15. Try tweaking the signature, do A/B testing if you can and maybe add in an offer from time to time to see if anyone notices. Use the results in your blog
16. Add Logos or Icons that show your Qualifications or Affiliations to professional bodies, even the local Chamber or networks like BNI
17. Add a CTA a Call to Action, such as Get a FREE Quote or a 10% Discount off next purchase
18. Include mobile
19. Include your short Mission Statement if you can
20. Copy and paste your signature in to Notepad to see what it looks like without any images – such as this, where the logos and images do not show

 

Michael MacGinty  – Sales Director – Sales Guide at MEANit Web Design Agency
M: 086 2510117 e: michael@meanIT.ie  www.meanit.ie
“We help ‘Professional Services Businesses‘ to be effective online, to get the customers they really want, do the work they want to do and make the margin they need to make…”
How can we help you?

A7 Enterprise Building, Ballyraine, Letterkenny Co Donegal F92 X566

22 Tonlegee Drive, Raheny, Dublin 5 Co. Dublin

Is your website on a Support Plan to keep it secure? If not click HERE
P.S. If we’re not connected on Facebook yet, c’mon over. Of course you can also find us on Twitter  and LinkedIN, too!

Please do refer us with confidence to friends & colleagues – www.meanit.ie

VAT Reg No: IE 9845561J Company Reg: 518814
Finalist Best Professional Services Award – Chamber of Commerce

Setting up business email?

We recommend you use Microsoft Exchange or 365 or use Google Suite. The fee is about €5 a month and they are both about the same. Yes you can get FREE gmail, but if you are running a business, then get proper business email accounts set up. Unless you are technical around the subject of email. And we do recommend you get someone technical, qualified and dependable to do this for you. We work with the guys at www.itus-tech.com
You would be best to get your provider to set up Exchange Online for secure and compliant email hosting. Exchange Online offers 50 gigs mailbox per user. Or let them set up Google Suite for you on your computers and phones.

To edit your email signature in Outlook, click File, then Ottions, then Mail, then Signaturees, then edit your details. You can add links to your Social Media accounts or add a small version of your logo etc.

 

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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