We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Hosting Tips

by | Last updated: Nov 17, 2024

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Hosting Tips for your website


Here are some MEANit Hosting Tips which will help you choose the best host depending on your needs.

Hosting, it is like choosing a good neighbourhood for your website to live in with good neighbours and excellent services, including speed and access as well as support and security. Avoid the low cost, cheap option. Check out our Hosting Tips below.

Definition – Hosting is a service which offers storage and computer hardware and software resources to host and maintain your website to ensure it is live online at all times, 24/7/365 when someone goes looking for it. Hosting can be referred to as ‘Web hosting’ or ‘website hosting’.

Hosting is a science in itself, as they have to have highly qualified technicians to manage the computers and internet connection, software and security. Find a supplier who has been in business for a long time and check out their reviews, especially the recent ones. How good is their customer support? And do they speak plain English when you engage with them, rather than technical gobbledegook.

Website Hosting should ideally be done in the country where you are trying to sell as it indicates to search engines that you are based there. Many of the bigger hosting companies have multiple locations for their servers, in a variety of cities across the world. This can help with overall speed of delivery.

 

Website Hosting usually offers three main options:

Shared Hosting server

Lowest cost hosting functions by using a shared pre-configured server, but speed and performance of your site can be affected by the other sites on the server- maybe thousands of them- and an infected or blacklisted domain can affect your sites performance or email. Google will penalise all sites on the server, if one is iffy and it happens a lot.

Dedicated Hosting

Best option is a dedicated host. Expensive at about €500 a month, but it is more dependable and offers support, so a better business option (especially for the non-technical). You can even set up your own server and have it located in a server farm, as in colocation service. If you are very serious about your website this is the best option. Think about how much you pay for annual building maintenance and upkeep.

VPS (Virtual Private Server)

VPS is also sharing, but where a section of a server is dedicated to your site- so this may be more practical for SMEs and costs about €120 a year upwards depending on speed and storage required. A good quad core server will probably cost about €240 pa.

*Cloud VPS is getting traction with Amazon AWS and similar such services, offering a Plesk server management tool, simple interface and great uptime with low monthly rates of about €20 and no contract.

Cost v Benefits in website hosting 

The more you pay, the newer the server hardware, the more you can expect to get in service, attention and response rate. And there is less chance of infection, hacking or downtime.

Warning:

Your hosting hardware has to have software to allow you put up your website files and the software has to be kept up to date to allow you add your Wordpress or Joomla, .Net or Drupal version. Use a dependable IT Manager to watch over your needs. Uptime is just that, where your hosting is working and it should be over 98% of time. Subscribe to uptime robot to get a message if the site goes down.

Note: For Domain and Hosting, it is good to have a knowledgeable IT Manager to look after this stuff, but always in your name. Speed is critical in SEO- a slow site will rank poorly and affect the user experience, thereby reducing conversions as in sales or enquiries. Ask to check monthly, preferably weekly or even daily that your website home page delivers in under 5 seconds. This can get harder to police as your site gets bigger. Watch the image sizing and video links, when loading content.

Bottom Line:

Proper hosting is like good foundation in a house, so get it right or pay someone to do it in your name. NEVER scrimp on hosting charges, just because so many companies claim to offer “cheap hosting”. Get this wrong and it will cost you a fortune! Ensure that you have the right to contact for support queries, ideally by telephone, as email can be slow and frustrating when you are looking answers. Many people or “web experts” recommend a particular hosting company because they get an affiliate fee or commission- watch out for that trap. If you do not understand the whole hosting subject, pay someone to set it up for you. How can you expect to get a good service when you are paying less than a fiver a month- no decent company can deliver a good service for that sort of money.

What can go wrong? Get a dependable Hosting service!

Hosting is something that is offered at a variety of prices, from dirt cheap at €3.98 a month to €500 a month. What is the difference, you might ask.

With poor hosting you run the risk of your web presence disappearing, possibly for weeks. Would that matter to you and how much would that cost?

What could happen if you do not get proper hosting?

1. Your site goes down – so you have no web presence or email
2. You lose your Google juice, all the history and traction and Google thinks you are inept
3. Customers think you are inept
4. Customers lose interest and stop visiting
5. You lose your site, its contents, everything
6. You have no backup or support
7. You fall out with your Web Partner
8. The ensuing stress is painful
9. You lose sales and potential sales
10. There is no one to sue for losses
11. If you are on shared hosting, one of the many other sites gets hacked and the whole server gets blacklisted
12. You have to start all over again creating a new website and content for it, plus do the SEO again – Nightmare on web street.
13. Your email stops working – consider hosting email separately, maybe use Google Suite. This would also reduce the demands on your hosting server space, so that your website can deliver faster. Email hogs up server resources. For US$5 a month you can get a Gsuite email facility with one terrabyte of space and you can still use your own domain email such as [email protected]

Tip If any of stuff this scares you- Good! Find a dependable service, pay for it and continually check that it is working, doing regular backups etc. Consider doing them daily and keep backups in different locations with a copy of the files in Dropbox or Google Suite as well.

SSL Cert or Secure Socket Layer Certificate

This is a Digital Certificate made up of some small data files that work to tie in a cryptographic key as a security measure on your website. It is responsible for generating that little black padlock you see when you are shopping online. Such secure websites also have https:// instead of http:// at the start of their domain url, as in https://meanit.ie as opposed to https://meanit.ie. The S is to identify the security protocol that is in place when you have an SSL employed. This is all to create a secure connection between a web browser such as Chrome with the web server where we host websites. That authenticates the identity of the website for the shoppers.

Which sites need an SSL cert or https:// ?

Any site that needs passwords or username or credit cards, should have an SSL cert for security reasons. It will ensure that any data input at that site will only be read by the intended recipient or server. Google rewards websites for having an SSL cert and punishes those that do not when they should have one. Indeed it looks as if Google recommends all sites should have it nowadays. Any site that should have it, but fails to add it are punished by Google. So it is broadly accepted that this is just a normal part of basic website security going forwards. They are not expensive but range from around €100 to €500 plus depending on the value of the warranty or cover you want to get in case of a hack or break in.
Get one from your Hosting company and ask them to install it and configure it for you. We recommend Siteground for decent secure WordPress website hosting, with good quality 24/7support when you need to talk to them. Hopefully these hosting tips have given you a good insight into the world of web hosting.

Here are the steps to setting up your own hosting account at SG Hosting in your own name.

Website Hosting SiteGroundWebsite Hosting – click HERE and select Managed WordPress Web Hosting.

Step 1. Select Start Up for about €3.95 per month for one website. Click the Get Plan button. Select ‘I already have a Domain’. Enter your own domain such as https://meanit.ie and click Proceed to get the account opened.
Step 2. Fill in your details. using your own (company) credit card, ensuring that the hosting in kept in your name and on your card

Step 3. Then under Purchase Information, change the Data Center to London.

Step 4. We recommend you check the box for SG Site Scanner for $18.50 which helps monitor your website, which helps avoid hacking.

Step 5. Then proceed to cart and checkout.

 

Can you host your email at your website hosting service?

Good question. When it comes to email, it can be a total minefield.

We appreciate that your email is critical, whereas the website is not quite so important. We therefore keep our email on separate hosting from the website. So that if the website goes down our email still works away.

Usually what happens is that the space dedicated to email accounts gets used up and has to be managed by the user. Some account users may receive a lot of video files or large images. Or a website plugin is not updated and this affects the email delivery. Or someone in a clients office goes in to the website hosting to edit email settings and ends up bringing down the website.

In, most cases then the people at the client office say, there is a website issue and contact us to resolve the issue. Whereas, we are not IT specialists, just mere website developers.

Professionalism
It is critical for your business that your email works well. And that it looks professional. All email should be routed through your domain name, as in [email protected] or [email protected] etc. Asking people to repy to a [email protected], [email protected] or [email protected] email is just unprofessional.
Personally, we outsource all IT including email, especially email, to https://itus-tech.com/ . They set us all up on Microsoft Office 365 at about $5 per user per month for email through Outlook and the use of the whole Microsoft Office suite including Word, Excel and PowerPoint. Plus, if any of us have an email issue, we default to contacting Paul Daly at ITUS. If they have everything set up right, we should not have to call them, which is pretty much the case.

Undeliverability of your email
With this professional option your email is also less likely to end up going to spam or junk, as the receivers spam filters will recognise the quality of account it comes from through Outlook or gmail.

Management of your email
Someone has to be responsible for setting up email addresses and it is easy to do via your dedicated email client, such as Outlook or gmail from Google Workspace. You have full control, so you can delete accounts as well as add them. Also, if you change website hosting service, it will not affect your email. There will be no disruption. If your website crashes, your email is not affected.

You could also use GSuite which is now Google Workspace for about the same rate as Microsoft Outlook. With this option you can use your domain email and have it routed through your gmail account. From your gmail account you can send email from your domain email as in [email protected]

Using a service like Blacknight will be a lower cost option, but it does mean that someone has to be responsible for managing, email addresses, users being added or deleted, capacity allocation, spam filters, aliases and queries. There is a lot to it. Plus the Dashboard is clunky and hard to navigate. However, if you are techie and have the time, to take responsibility to manage this you can do so. Making an employee responsible can have repercussions, if that person leaves. For very small money, Microsoft or Outlook or gmail via Google Workplace is a great ‘professional’ option.

Hopefully, this explains why we do not recommend piggybacking email with website hosting. However, your website hosting account at services like Siteground or Cloudways will have the option for you to set up email there in place of Blacknight or any other domain registrar or options like Outlook and gmail, if you want to keep it all in the one place. We just would not recommend it. With either service you still run the risk of having email on a hosting server with a disreputable website, where the IP address could get identified as Spam. So it is always worth checking the hosting server using a Blacklist checker something like https://mxtoolbox.com/blacklists.aspx

Lastly, your hosting server also has software such as Php version which needs to be updated on a regular basis. Otherwise this can affect your email. Again, for a few euros a month, why not outsource all the hassle to a proper email client service.

How to find out who your hosting provider is?

You can check by entering your website domain name at https://hostingchecker.com/

How to find your hosting provider username or password?

If you are not sure what your username and password are you can go to the login page of your hosting provider and click the forgot password option.

Do you want more ideal Clients?

We help 34 ‘Professional Services Firms‘ to be effective online annually. Will your business be one of the 34 in 2026?
MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on SEO and how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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Google Local Services Ads Ireland- How LSAs Work, Eligibility and Setup

When consumers look for jobs locally, Google Local Services Ads, also known as LSAs, help ‘qualified’ and ‘verified’ local service companies show up prominently. For construction and home-service firms in Ireland, that can mean more high-intent calls and messages from people ready to book.

Unlike standard Google Ads, LSAs are built around leads rather than clicks. Trust signals, reviews and quick response times are just as important as exposure because customers can get in touch with a company immediately from the LSA advertisement.

The opportunity is not equal across the board. Construction businesses are the clearest LSA fit in Ireland today. Financial and legal firms still need to pay closer attention to standard Google Ads, policy compliance, local SEO and Google Business Profile because LSA availability in Ireland is category-specific, is ever changing and should not be assumed.

This guide explains how Google Local Services Ads work in Ireland, who can use them, what Google Verified means, how Google LSAs sign up works, where to find Google LSAs login and the Google LSA dashboard, what Google Local Services Ads cost, and when construction, financial and legal businesses should use other Google channels instead.

What are Google Local Services Ads?

Google Local Services Ads are a lead focused Google ad format for eligible local service business categories. They appear near the top of search results and let people call or message a business directly from the ad. You will see the ad in the map stack as an ad along with the top three listed companies.

That prominent location matters because LSAs target users who are often ready to book, request a quote or speak to a provider now. Instead of paying for traffic and hoping your website converts, you are generally paying for genuine enquiries.

For construction and trade businesses, that can make LSAs a strong lead generation channel. For financial and legal firms, the more important takeaway is understanding where LSAs stop and where standard Google Ads and local SEO begin. Legal and Financial categories are considered as YMYL Your Money Your Life, so Google is less likely to allow you use LSAs.

How do Local Services Ads work in Ireland?

When someone searches for a local service, Google may show a Local Services Ads unit or box above or near the standard local results. That unit highlights businesses that match the search, service category and geographic service area.

Users can click a profile, compare providers, call or send a message. Performance depends on service fit, location coverage, review strength, responsiveness, bidding and profile quality, so simply signing up is not enough.Unlike Google Ads you cannot outbid people for LSAs.

For Irish construction firms, this can work particularly well for services with strong local intent, such as plumbing, electrical work, roofing, cleaning, flooring, landscaping and general contracting. For legal and financial firms in Ireland, LSA availability is not currently something you should assume, so broader search strategy remains essential through standard Google Ads.

What is the Google Verified badge and why does it matter?

Google presents Local Services Ads with the Google Verified badge. This shows that a business has completed Google’s screening and verification process for the programme.

That extra layer of trust matters because many users decide who to contact before they ever visit a website. For a construction business competing for urgent or emergency local work, the badge can help increase confidence or trust quickly.

For legal and financial brands, trust and compliance are central to Google visibility. Even where LSAs are not the right vehicle, strong verification, accurate business information, reviews and policy compliance still matter in any form of Google Ad strategy.

Which businesses can use LSAs in Ireland in 2026

At the time of writing, March 2026, Google Local Services Ads in Ireland are focused on selected home service and trade categories rather than all local businesses.

Current supported LSA categories in Ireland include:

  • appliance repair services
  • carpenters
  • carpet cleaning services
  • cleaning services
  • countertop services
  • electricians
  • fencing services
  • flooring services
  • foundations services
  • garage door services
  • general contractor services
  • handyman services
  • home inspection services
  • HVAC services
  • junk removal services
  • landscaping services
  • lawn care services
  • moving services
  • pest control services
  • plumbers
  • pool cleaning services
  • pool contracting services
  • roofers
  • siding services
  • snow removal services
  • tree services
  • water damage services
  • window cleaning services
  • window repair services

For legal and financial businesses, you can assume that LSAs are not currently available in Ireland. In practice, firms in those sectors usually need to focus on standard Google Ads, Google Business Profile, local SEO, E-E-A-T signals, reviews, service-page quality and sector-specific policy compliance instead.

What do you need before you can run LSAs?

The starting point is a public, verified Google Business Profile. Without that, you are not ready to run Local Services Ads.

Google may also require identity checks, business registration checks, insurance checks, licence checks or other screening steps, depending on your category and location. To avoid delays, make sure your business details, documents and Google Business Profile match exactly before you start.

This is especially important for construction firms, where trade licences, insurance details and category accuracy can affect approval speed. For regulated financial and legal sectors, consistency and compliance are equally important across all Google advertising activity, even outside LSAs.

How do Google LSAs sign up work?

The LSA sign-up is more rigorous than standard ads to ensure you qualify for the Google Verified badge.

  • Eligibility Check: Visit the LSA Sign-up Page and enter your postcode and service category.
  • Profile Sync: Enter your business details. Ensure these match your Google Business Profile exactly to speed up approval.
  • Define Scope: Select your specific services (e.g., “Boiler Repair”) and your target areas by town or postcode.
  • Set Budget: Choose a weekly budget based on your desired lead volume. Remember: you only pay for actual enquiries.
  • Verification: Upload your trade licences and proof of insurance. Google will also perform a background check on the business owner.
  • Launch: Once vetted (usually 1–3 weeks), your ad will appear at the very top of Google Search.

For construction firms, this is the section to get right first. For financial and legal firms, the sign-up lesson is slightly different: always check eligibility before planning around LSAs, and do not build strategy on the assumption that the format is currently available to your category or sector in Ireland.

How long does verification usually take?

Verification is not usually instant. In general, Google says screening and verification takes around three to four weeks after documents are submitted correctly. Try to ensure that you give Google everything they ask for the very first time..

That is why businesses should prepare early rather than treating approval as a last minute admin task.

Google LSAs login

LSAs are now managed through the standard Google Ads ecosystem.

  1. Visit the Portal: Go to ads.google.com/localservices.
  2. Sign In: Use the Google Account associated with your business.

Select Account: If you have multiple accounts, choose the one labelled ‘Local Services’ from the top menu.

What is the Google LSA dashboard?

Think of your dashboard as your “Command Centre” for high-intent leads. This dashboard is much easier to use than the main Google Ads dashboard – yippee!

Lead Management – Review new enquiries, listen to call recordings and reply to messages instantly. (Well, as quick as you can. The caller is waiting for a response. And Google is watching to see how quickly you respond – no pressure.)

Dispute Tool – Flag invalid leads (e.g., wrong service or area) to request a credit back to your account. Only do this IF you are totally sure that your dispute is right. Sometimes your competitors will click on your LSAs – it happens.

Review Management – Send direct links to customers to collect Google reviews which are essential for staying at the top of the rankings.

Ad Scheduling – Use the ‘Business Hours’ toggle to pause ads instantly if you are too busy to take calls.This is important to visitors and Google. Yep, they are watching you.

ROI Reporting – Monitor your “Cost Per Lead” and total spend to ensure your marketing remains profitable.

How do I manage leads, disputes and reviews?

Good LSA performance is not just about being visible. It is about how well you manage the leads once they arrive.

Good practice includes reviewing new enquiries quickly, replying to messages fast, keeping a close eye on call quality and requesting reviews from satisfied customers on a regular basis. Reviews remain one of the strongest practical performance signals within LSAs.

If you receive invalid leads, such as the wrong service type or an enquiry outside your service area, Google provides dispute and credit processes within Local Services to get your money back. Businesses should use these carefully and consistently to protect profitability. And to avoid Google dropping you out of the LSAs.

How do ad scheduling and capacity control work?

Good LSA performance is not just about being visible. It is about how well you manage the leads once they arrive.

Good practice includes reviewing new enquiries quickly, replying to messages fast, keeping a close eye on call quality and requesting reviews from satisfied customers on a regular basis. Reviews remain one of the strongest practical performance signals within LSAs.

If you receive invalid leads, such as the wrong service type or an enquiry outside your service area, Google provides dispute and credit processes within Local Services to get your money back. Businesses should use these carefully and consistently to protect profitability. And to avoid Google dropping you out of the LSAs.

What affects LSA rankings?

LSAs do not work exactly like standard SEO or the local pack. Rankings are influenced by Google’s auction system, which takes bid and overall profile quality into account.

In practice, the main signals include:

  • relevance to the search
  • the quality and completeness of your profile
  • reviews
  • responsiveness to calls and messages
  • bidding and budget
  • strong business information and images

If your business misses calls, responds slowly or gives searchers weak trust signals, performance can suffer. As in they stop featuring your ad.

How much do Google Local Services Ads cost?

Local Services Ads usually work on a pay per lead model rather than pay per click. That means you are generally charged when someone contacts you through the ad, not just because they clicked.

Google Local Services Ads cost varies by service category, competition, location and lead quality. The real commercial question is not simply what a lead costs, but whether that lead can turn into profitable work.

For construction firms, the key metric is usually cost per booked job, not cost per lead alone. For financial and legal businesses, the equivalent mindset should be applied to standard Google Ads and local SEO – focus on profitable enquiries, not vanity metrics or distracting phone calls.

How can you improve LSA performance?

The best performing accounts usually get the fundamentals right:

  • choose all relevant job types that you offer
  • set realistic but commercially useful geographic service areas – within an hour usually
  • build up your Google reviews consistently
  • add real photos and accurate business details
  • respond quickly to calls and messages

Construction firms should also keep service categories tightly aligned to the work they actually want more of. A general contractor, for example, should not rely on vague setup where a more specific service mix would produce better quality leads.

For legal and financial firms, the equivalent principle is to keep campaign structure, service pages, compliance messaging and conversion tracking tightly aligned, even if LSAs are not part of the immediate plan.Again this does apply in standard Google Ads.

How are Local Services Ads, Google Business Profile and Google Ads different?

You can show up in Google Maps and the local pack with the help of your Google Business Profile. Standard Google Ads gives you broader keyword, ad copy and landing page control, usually on a pay per click basis. But it can get very expensive, if you do not manage it carefully.

Local Services Ads sit alongside both. They are built for direct local lead generation and rely heavily on trust, screening and responsiveness. The dashboard is also much easier to use.

For construction firms in Ireland, LSAs can be a high intent layer on top of Google Business Profile and standard search campaigns. For financial and legal firms, the more realistic route is often standard Google Ads plus good local SEO and review strategy.

Are LSAs right for every business?

Nope. LSAs do tend to suit businesses with a clear service area, good margins, fast lead handling and confirmed category eligibility.

They are usually less suitable where eligibility is unavailable, margins are too tight or lead follow up is weak or slow. The right starting point is commercial fit, not just platform availability.

That is why construction firms should actively assess LSA opportunity, while financial and legal firms should assess whether standard Google Ads, sector verification, GBP and organic search can deliver a stronger return in the Irish market.

Final Thoughts

Google Local Services Ads can be a great source of local leads in Ireland for the right type of business. Today, that is most relevant for construction and trades led firms rather than financial or legal firms.

For financial and legal businesses, the main takeaway is still valuable. Google rewards trust, verification, accuracy, reviews and responsive lead handling across its wider ecosystem. Even if LSAs are not the immediate route, the same commercial discipline still applies. Some time in the future you too might be able to avail of LSAs.

If your business fits the eligible LSA categories and you can respond quickly to enquiries, LSAs are well worth considering.

Google Local Services Ads LSAs Frequently Asked Questions

What is Google LSA?

Google LSA refers to Google Local Services Ads, a Google advertising product designed for local service businesses. These ads appear prominently in search results and are built to generate calls and messages from people looking for nearby services. Usually in a hurry.

What does LSA stand for in Google?

In Google, LSA stands for Local Services Ads. It is the term commonly used for Google’s lead focused ad format for eligible local service businesses.

How do I access Google LSAs login?

To access Google LSAs login, you normally sign in to your Local Services Ads account through Google and manage everything from the Google LSA dashboard. Some users also search for Google service Ads login when looking for the same area of the platform.

How do I complete Google LSAs sign up?

Google LSAs sign up usually starts by checking eligibility, connecting or verifying your Google Business Profile, submitting business and compliance details, and completing the screening process before your ads can go live.

What is the Google LSA dashboard?

The Google LSA dashboard is the area where you manage your Local Services Ads account. It is used to review leads, update budgets, manage service areas, check messages and monitor performance.

How much do Google Local Services Ads cost?

Google Local Services Ads cost varies by service category, competition, location and lead quality. Businesses are generally charged per lead rather than per click, so the real measure is whether the leads turn into profitable work. It is a simple format compared to standard Google Ads.

How do I contact Google LSA support?

Google LSA support is typically accessed through your account and related help options. Businesses may also search for Google LSA customer service or a Google LSA phone number, but available contact methods can vary by account, issue type and region.

Are Google Local Services Ads available in Ireland?

Yes. Google Local Services Ads are available in Ireland, but only for selected service categories – see above. Eligibility depends on your business type and location.

Do I need a Google Business Profile to run LSAs?

Yes. You need a public, verified Google Business Profile before you can advertise with Local Services Ads.Google is trying to weed out the scammers.

What is the Google Verified badge?

The Google Verified badge shows that a business has completed Google’s screening and verification requirements for Local Services Ads.

How long does LSA verification take?

Google says the process generally takes around three to four weeks after documents are submitted, although individual cases can vary.

Do LSAs charge per click?

No, not at all. LSAs are generally charged on a pay per lead basis rather than a pay per click basis.

What affects Local Services Ads rankings?

Rankings are influenced by bid, profile quality, relevance, reviews, responsiveness and how likely your ad is to result in a lead. If you handle the enquiries quickly and efficiently and get Google reviews as a result, you will do well with LSAs.

Can solicitors, accountants or financial advisers use LSAs in Ireland?

Not as a general rule at present. Google’s Ireland eligibility information is focused on selected local service and trade categories, so professional services should not currently expect access unless or until Google confirms it.

Are LSAs better than standard Google Ads?

They are different rather than better in every case. LSAs can be excellent for lead-driven local service businesses, while standard Google Ads often offer broader keyword control and campaign flexibility. And the dashboard is much simpler.

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