Hosting should be done in the country where you are trying to sell as it indicates to search engines that you are based there.
Hosting offers three main options:
Lowest cost hosting functions by using a shared pre-configured server, but speed and performance of your site can be affected by the other sites on the server- maybe thousands of them- and an infected or blacklisted domain can affect your sites performance or email. Google will penalise all sites on the server, if one is iffy and it happens a lot.
Best option is a dedicated host. Expensive at about €500 a month, but it is more dependable and offers support, so a better business option (especially for the non-technical). You can even set up your own server and have it located in a server farm, as in colocation service. If you are serious about your website this is the best option. Think about how much you pay for annual building maintenance.
VPS (Virtual Private Server)
VPS is also sharing, but where a section of a server is dedicated to your site- so this may be more practical for SMEs and costs about €120 a year upwards depending on speed and storage required. A good quad core server will probably cost about €240 pa.
*Cloud VPS is getting traction with Amazon AWS and similar such services, offering a Plesk server management tool, simple interface and great uptime with low monthly rates of about €20 and no contract.
Cost v Benefits
The more you pay, the newer the server hardware, the more you can expect to get in service, attention and response rate. And there is less chance of infection, hacking or downtime.
Your hosting hardware has to have software to allow you put up your website files and the software has to be kept up to date to allow you add your WordPress or Joomla, .Net or Drupal version. Use a dependable IT Manager to watch over your needs. Uptime is just that, where your hosting is working and it should be over 98% of time. Subscribe to uptime robot to get a message if the site goes down.
For Domain and Hosting, it is good to have a knowledgeable IT Manager to look after this stuff, but always in your name. Speed is critical in SEO- a slow site will rank poorly and affect the user experience, thereby reducing conversions as in sales or enquiries. Ask to check monthly preferably weekly or even daily that your website home page delivers in under 5 seconds. This can get harder to police as your site gets bigger. Watch the image sizing and video links.
Proper hosting is like good foundation in a house, so get it right or pay someone to do it in your name. NEVER scrimp on hosting charges, just because so many companies claim to offer “cheap hosting”. Get this wrong and it will cost you a fortune! Ensure that you have the right to contact for support queries, ideally by telephone, as email can be slow and frustrating when you are looking answers. Many people or “web experts” recommend a particular hosting company because they get an affiliate fee or commission- watch out for that trap. If you do not understand the whole hosting subject, pay someone to do it for you. How can you expect to get a good service when you are paying les than a fiver a month- no decent company can deliver a good service for that sort of money.
What can go wrong? Get a dependable Hosting service!
Hosting is something that is offered at a variety of prices, from dirt cheap at €3.98 a month to €500 a month. What is the difference, you might ask.
With poor hosting you run the risk of your web presence disappearing, possibly for weeks. Would that matter ?
What could happen if you do not get proper hosting?
1. Your site goes down – so you have no web presence or email
2. You lose your Google juice, all the history and traction and Google thinks you are inept
3. Customers think you are inept
4. Customers lose interest and stop visiting
5. You lose your site, its contents, everything
6. You have no backup or support
7. You fall out with your Web Partner
8. The ensuing stress is painful
9. You lose sales and potential sales
10. There is no one to sue for losses
11. If you are on shared hosting, one of the many other sites gets hacked and the whole server gets blacklisted
12. You have to start all over again creating a new website and content for it, plus do the SEO again – Nightmare on web street.
13. Your email stops working – consider hosting email separately, maybe use Google Suite. This would also reduce the demands on your hosting server space, so that your website can deliver faster. Email hogs up server resources. For US$5 a month you can get a Gsuite email facility with one terrabyte of space and you can still use your own domain email such as John@mycompany.ie
If any of stuff this scares you- Good! Find a dependable service, pay for it and continually check that it is working, doing regular backups etc. Consider doing them daily and keep backups in different locations with a copy of the files in Dropbox or Google Suite as well.
SSL Cert or Secure Socket Layer Certificate
This is a Digital Certificate made up of some small data files that work to tie in a cryptographic key as a security measure on your website. It is responsible for generating that little black padlock you see when you are shopping online. Such secure websites also have https:// instead of http:// at the start of their domain url, as in https://meanit.ie as opposed to https://meanit.ie.The S is to identify the security protocol that is in place when you have an SSL employed. This is all to create a secure connection between a web browser such as Chrome with the web server where we host websites. That authenticates the identity of the website for the shoppers.
Which sites need an SSL cert or https:// ?
Any site that needs passwords or username or credit cards, should have an SSL cert for security reasons. It will ensure that any data input at that site will only be read by the intended recipient or server. Google rewards websites for having an SSL cert and punishes those that do not when they should have one. Indeed it looks as if Google recommends all sites should have it nowadays. Any site that should have it, but fails to add it are punished by Google. So it is broadly accepted that this is just a normal part of basic website security going forwards. They are not expensive but range from around €100 to €500 plus depending on the value of the warranty or cover you want to get in case of a hack or break in. Get one from your Hosting company and ask them to install it and configure it for you. We recommend Siteground for decent secure hosting, with good quality 24/7support when you need to talk to them.
Now, it is time to pick a good solid CMS Content Management System, Joomla, WordPress etc.