We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.


Local SEO Search Engine Optimisation Tips

Local SEO or local Search Engine Optimisation is a small bit of the science behind SEO, which generally has many facets. One of which is the whole area of “Local SEO”. Whilst it is only one of maybe 12 important factors for SEO, it is critical if your target market is also local to you. In some ways it makes SEO easier for you, if you can focus on Local SEO. You will still have to compete with National or Global brands, but you may be able to entice local shoppers. Then, the real challenge is to retain them.

In theory, you do not need a website as you can use Google My Business or Google Business Profile and Facebook, along with Google or Facebook Ads. However, we would always recommend you get your own space or land on the net by having a website of your own. This is better than ads and any possible transient space on Facebook or other social channels etc. Also we recommend that you have a dedicated page on your website for every individual town and any specific neighbourhoods that you service. Optimise each of these pages with specific content and local links etc. Do not worry if half the content is repeated across a number of pages.

Google Business Profile

GMB or Google My Business is also referred to ‘Google Business Profile‘ which makes more sense to people. As of 2022 this is the official name, hitherto only referenced as such by Google, once you had logged in to Google My Business dashboard. Whilst it is a bit confusing, the new title Google Busines Profile does make it easier to understand what it is exactly.

When it comes to Local SEO tips, here are some things to consider and work on:

Media Engagements

  1. Reviews – Do get reviews, obviously good reviews. As in 5* with well worded long testimonials or reviews in GMB again using Local referenced keywords and key terms. Remember to reply to all reviews, using suitable key words again.
    Tip: Think of SEO as you telling Google how wonderful you are and how much of an Authority you are. Reviews would be other people telling Google how wonderful you are and how much of an Authority you are.
  2. Engage with other local business and communities on social to get seen, to answer questions, to add value.
  3. Facebook page or profile for each individual address to engage with the audience who use this medium, if the demographic is right for your business.
  4. Instagram account for the business to engage with the audience who use this medium, if the demographic is right for your business.
  5. LinkedIn personal account and one for the company or business to engage with the audience who use this medium, if the demographic is right for your business.
  6. Referrals – once your website is live, connect with local businesses on LinkedIn. We recommend sending them a relevant page (of potential interest to them) from your website when connecting.
  7. Twitter account for the business to publish timely items to engage with the audience who use this medium, if the demographic is right for your business.
  8. Local influencers – By all means engage with local influencers and try to get them to post links to your website
  9. News – If there is a local online news website, try to get mentioned with a link or even pay for an advertorial. You could become a ‘columnist’ covering your topic of authority.


  1. Google My Business profile for each individual address, with good optimised photos of the business, the products, team members, premises etc. Add in the hours of business. Use Local keywords and key terms.
  2. Map – Add a map to show where you are and again a Google map is good.
  3. External links should be added in your website to other local businesses or facilities.
  4. Internal links should be used where you can interlink any related pages or posts with a hyperlink. Why not create a few such posts if you do not have any yet.
  5. Headings in posts such as H1 or H2 or H3 should refer to local places, businesses etc…
  6. Images – use suitable images/photos and optimise them with suitable local names and alt tags
  7. Mobile – it goes almost without saying that your website should be mobile friendly and responsive
  8. Voice – Do optimise the website for voice search, which generally includes longer key phrases
  9. Other local sites linking to you is good, so ask friends, acquaintances, suppliers etc…
  10. Local Directories – Google ‘local directories’ and create an entry in all of them. Many are free and some are paid entries.’
  11. Links from Chamber of Commerce or Business Networks.
  12. NAP in all directories should be exactly the same everywhere. The Name Address and Phone Number is critical to have consistent. Otherwise, Google could think you are two different businesses.

Benefits of Local SEO


The main benefit of good Local SEO is the fact that it increases the chance that you will get found in search by your local market. You could be competing with much bigger national companies, but they are marketing nationally. So, in theory if you do everything on the list above you can compete well online locally. There is quite a bit of work to do initially, so it is down to you to decide if you will do it or outsource it. This is not very exciting work. Even when you do the work, it will not all happen overnight.

However, give it 6 months and you will see how much you creep up the SERPS – Search Engine Results Pages. You will want to optimise your whole website so that it is seen as being local to Google. See our short guide to On Page SEO Tips. If you want to learn more about SEO read our What is SEO Guide. By all means use a keyword planner from Google and a Keyword Mapping Tool to add structure to all this work and record the changes. You can listen to podcasts such as Local SEO Tactics. Or talk to us about our SEO Plans here.
Check out the great comprehensive graphic from Pickaweb below.


Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?


Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
Blog Categories
Website Design
Search Engine Optimisation
Website Support Info
Website Tips
Digital Marketing
Business Tips

Get ‘loved’ by

MEANit Web Design SEO Google Logo

Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

Best suited for:

Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

Includes simple Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 5 to 10 pages, Initial SEO Search Engine Optimisation and Training.

From €4,800

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

Best suited for:

Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

Intended to make you more effective online and build upon your brand at a steady pace.

Includes Brief or Plan & Wireframe or Layout, Custom Graphic Design, Website Development of typically 10 to 20 pages, Initial SEO Search Engine Optimisation and Training.

From €6,000

Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

Best suited for:

Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

This allows your whole team to focus on what you do best. Results Guaranteed by us!

Includes Brief or Plan & Wireframe or Layout, Keyword Mapping, Competitor Analysis, Custom Graphic Design, Website Development of typically 20 to 100 pages and Training, plus SEO Search Engine Optimisation.

From €9,500

Optional items include: Monthly Support Plan and ongoing SEO services.

A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

You May Also Like…

AI Content Creation

AI Content Creation

AI Content Creation | Google Crawling V Google Indexing poor content. How AI content can damage your reputation with Google

read more