Search Engine Optimisation is crucial to ensure your business ranks highly in Google searches, ahead of other Dublin based Financial Services Firms

SEO Dublin Assessment Graphic MEANit

STEP 1: A Small Step

FINANCE SEO Assessment

In the SEO Assessment, we talk to you about what you want from your website, followed by our initial research to evaluate what you have now. Start here.

SEO Dublin Ongoing Monthly Graphic by MEANit

STEP 3: If It Is Right For You

FINANCE SEO Monthly Ongoing

We can work with you on a choice of levels – no contract required. Swop level any time. You dictate the pace. “A website is only as effective as it is used.”




SEO for Financial Services Firms Ireland |Search Engine Optimisation for the Finance Sector in Dublin & Ireland

You are here because your business website is not ranking in search results as well as you want it to.

As a result, you are losing out on potential valuable leads and sales.

If you landed on this SEO page, you most likely did a Google search for something like Finance SEO or SEO for Financial Services Firms in Ireland. You found us at MEANit Web Design Agency in Raheny, Dublin 5 because we practice what we preach and understand the most important ranking factors for Google. With our custom approach to SEO or Search Engine Optimisation, Google ranks us well for terms like ‘What is SEO’, ‘SEO Dublin’, or ‘Dublin Search Engine Optimisation’. We offer you the same SEO services for your own Dublin-based business – complete with a Guarantee to rank you on Google Page 1 to get more calls

Contact 01 969 6060 or 086 2510117 for a free SEO consultation.

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Website-Design-Dublin-5-Star-Google-Reviews   100’s Happy Clients – see Portfolio

As an SEO Agency in Dublin since 1997, we do not look for any long-term commitment or financial risk on your part.
We can do an initial ‘SEO Assessment‘ for you, to start, as in writing up a full technical report on your current website, along with a recommended plan of action for you to follow yourself. Or our Irish ‘SEO specialists’ can execute that very SEO Assessment for you. And we can work with you on an ongoing monthly basis. If that is what you want, see our SEO Monthly Ongoing Services. All this, at a pace or budget that suits you best. Tell us what you want to achieve.

Simple SEO. No Technical Jargon. No False Promises. No Excuses – Just Results


Having trouble deciding on an SEO Agency or package? The best place to start is to get an initial Assessment done. Call 01 969 6060 or 086 2510117 and Michael MacGinty in Raheny D5 our own Dublin SEO consultant can guide you through your SEO options to find out which is right for you. You can also email [email protected] or use our quick enquiry form and have Michael contact you directly.

We offer you an SEO Assessment of where you stand now – a great start. No big commitment whatsoever. Then the option to get your website well optimised,  an SEO Monthly Ongoing Service to promote your business website for you. Limited to 20 Clients.


In the SEO Assessment, we talk to you about what you want from your website, followed by our initial research to evaluate what exactly you have now on your website. Then we put together a report and create a roadmap for you to use, in any way you like. Imagine a doctor giving you a prescription, before doing a diagnosis, based on a consultation – that is malpractice.
You can use whichever elements of the ‘SEO Assessment’ report you like. You can give it to someone else to use on your behalf.
Or you may decide to work with us to make it a reality for you, by signing up for our SEO Monthly Ongoing Services. Let’s just go one step at a time.

No big commitment or contract is required ever.  –  1. Book a Call 2. Create a Plan 3. Grow Your Business

An SEO Assessment is not an ‘Audit’

Maybe you’ve heard of SEO Audits – they normally generate pages and pages of ‘data’ in a report highlighting every single thing that is wrong with your site. Even a site with 20-30 pages of content can create a report that is twice that size. These are generally not human-generated reports, and it is automated software that creates the audits with all the ‘data’. And the cheap automated ones add little or no value at all.

Our manual SEO Assessment isn’t anything like an audit. Instead, it’s a review from 1,000 feet up. We look at the most critical dynamics and give you an overview of some opportunities that will help you improve SEO and gain traction online.

SEO  Assessment for Financial services Ireland does not have to take forever or cost thousands

If you’ve ever hired an SEO agency in Dublin or offshore to do an audit, you’ve likely spent thousands for huge reports containing computer-generated lists — with almost no useful or actionable SEO recommendations. That’s not what we offer.

Our SEO Assessment provides ‘jargon-free’ actionable recommendations from our SEO specialists for much less than the cost of other audits. Sure, we do give you some related data to back up our opinions, but mainly the highlights and we translate what this means for your business in Dublin, Ireland. As a team we spend half a day or more, physically doing the work and compiling your individual report. If you’re ready to get started making adjustments to your website, weeks of waiting can be frustrating, so we deliver in one week.

A FINANCE SEO Assessment isn’t the Conclusion, It’s the Start

When you purchase one of the typical SEO audits out there, it’s already the final product. You get a report and they either wish you well or offer to take you on as a client (with crazy monthly costs) to start repairing everything they’ve found. That’s not how we run our business.

Our SEO Assessment is clear, focused, and includes specific valuable recommendations. You can take it from there to work on your own website. No strings attached whatsoever.

However, it does not have to mean goodbye, if you decide you want more help. We offer two further SEO options or paths after your initial SEO Assessment, should you choose to do so. You decide after reading through the Assessment and its recommendations :

FINANCE SEO Assessment Typical Questions – FAQs

Can Finance SEO Assessments be completed for any and all websites?

Yes, if it is built on a WordPress platform for a Professional Services business, we can evaluate it.

We do not work with eCommerce websites at all, which includes Magento, Big Commerce, etc.

We do not profess to understand platforms like Wix, Weebly, Yola, Shopify or other such proprietary platforms. We can work with Squarespace.

How long does an SEO Assessment take?

We deliver an SEO Assessment in 5 working or business days from receipt of payment. We have to book the time to spend half a day or more as a team, researching your website and writing up your Custom report.

Do I need to start with an SEO Assessment? Can I jump into hands-on SEO instead?

You don’t have to start your SEO journey with an Assessment, you could start with Kickoff SEO instead for an action-oriented approach, IF your website is already in good shape. The SEO Assessment is very helpful if you want to map your priorities before hitting the ground running, which makes sense if you want to be targeting the right things.

My website is really big. Does the price of the Assessment change?

There are no website size restrictions for SEO Assessments. This is a 1,000-foot view, so we can review any site — from small to large — and create a roadmap for growth. We do avoid eCommerce, Hospitality, or Enterprise websites, as they are just not our jam. If your market is National rather than Local then yes we need more time and the fee is €1250

There are cheaper Finance SEO audits

Yes, There are cheaper SEO audits, much cheaper, but they are not like our SEO Assessments. The main difference is that for a small amount of money, you can get a huge amount of data. And maybe a nice big templated report. But can you make heads or tails of it? Will you be able to do anything as a result of getting this automated SEO audit? And crucially, the people who offer these low cost audits never get to know anything much about you or your business, or more importantly your customers. They cannot afford to invest the time in your business for the small fee that they charge you. Usually they are not in Dublin or Ireland at all.


We can work with you on a choice of levels – no contract is required. Swap level any time. You dictate the pace. “A website is only as effective as it is used.”

Platinum – Concierge – €5000. This is where we become part of your team working on your website to accelerate your SEO and aggressively gain traffic by working on your agreed strategy.
Gold – Regain
– €2000. This is two full days or four half days of our time to work on your website to accelerate your SEO and aggressively gain traffic by working on your agreed strategy.
Silver – Sustain – €1000. This is a full day or two half days of our time to work on your website to sustain your SEO by enhancing it gradually, and by working on your agreed strategy.
Bronze – Maintain
– €500. This is a half day of our time to work on your website to maintain your SEO or work on your strategy with you – your call.

Effectively, we do for you, what we do for ourselves. We use the tools that we understand to get the results you want. We work at whichever pace you want to

Our job is to attract people to your website, engage them, build trust, and convert them into pre qualified leads for you. And this will reduce the number of tyre kickers or confused callers, who take up so much of your time.

We are not the right fit for every business, however, we as a team are based 100% in Ireland mainly in Dublin and Donegal we work well with Professional Services Businesses in Dublin, Ireland. Our focus is on Financial Advisory services and Legal services as well as some Construction firms, as we have a lot of experience here.

We focus solely on the WordPress platform and use a variety of associated tools for SEO purposes. All these tools are ‘White Hat’, all attaching licence fees which are paid by us, all in positive support of your valuable online reputation to enhance it every month. Try us out for 3 or 6 months and decide for yourself, based on the real results.

How we do SEO for Financial Services Firms in Ireland?

*Whichever Dublin SEO agency you choose will be a gamble, so try one for 3 or 6 months with no contract and see how well it works – no need for any big gamble on your part. Do make sure you get someone based in Ireland to do the SEO to rank well in Dublin or Leinster area.
Some of the common tasks we do include:

  • Create Page Title and Descriptions
  • Add Location to Google Maps
  • Submission to Search Engines
  • Add Businesses to Local Irish Directories
  • Local SEO
  • Review Management
  • 301 & 303 Re-Directs
  • Install YOAST SEO Plugin
  • Rename Page URL’s
  • Add Social Share Buttons
  • Share Social Content
  • Build Connections


*The packages below are indicative of what we do on an ongoing basis every month, to further optimise your website and improve rankings and conversions. Every client is different, so we customise our SEO service to suit your own business. You may want us to simply Maintain your SEO. Or Sustain your SEO to grow visitor numbers. Or Regain to get competitive with your opposition. Or choose Concierge for growth focused firms.

€5,000 per month

This is where we become part of your team working on your website to accelerate your SEO and aggressively gain traffic by working on your agreed strategy.


  • Everything in Gold
  • We work as part of your team
  • Anything we can do in-house
  • Management of Third Parties
  • Full SEO Management Report
  • Monthly Statistics Report
  • Monthly Actionable Insights Strategy
  • One call per Week
  • Weekly Roundup Report
  • Content Creation
  • Technical SEO

€5,000 per month

Limited to 5 Clients.

*Currently no availability

€2,000 per month

This is two full days or four half days of our time to work on your website to accelerate your SEO and aggressively gain traffic by working on your agreed strategy.


  • Up to 100 Key words / Key phrases
  • 5+ New Landing Page/ blog post
  • Full SEO Management Report
  • Monthly Statistics Report
  • Monthly Actionable Insights Strategy
  • Two calls per Month
  • On-Site SEO
  • Off-Site SEO includes Strategy, Local Search and Backlinks
  • Technical SEO

€2,000 per month

Limited to 10 Clients.

*Ask about availability

€1,000 per month

This is a full day or two half days of our time to work on your website to sustain your SEO by enhancing it gradually by working on your agreed strategy.


  • Up to 50 Keywords/key terms
  • 2+ New Landing Page/ blog post
  • Full SEO Management Report
  • Monthly Statistics Report
  • Monthly Actionable Insights Strategy
  • One call per Month
  • On-Site SEO
  • Off-Site SEO includes Strategy and Local Search
  • Technical SEO

€1,000 per month

Limited to 20 Clients.

*Ask about availability

€500 per month

This is a half day of our time to work on your website to maintain your SEO or work on your strategy with you – your call. Ideal if you have good existing content.


  • Up to 10 Keywords/key terms
  • 1+ New Landing Page/ blog post
  • Full SEO Management Report
  • Monthly Statistics Report
  • Monthly Actionable Insights Strategy
  • One 1 hour call per Quarter
  • On-Site SEO
  • Off-Site SEO and Strategy
  • Technical SEO

€500 per month

Successful people want to be as professional online as they are off-line.

With so many experts and platforms and apps, it’s difficult to know where to begin, right?

Meet Michael from the MEANit Web Design & SEO Team

With 25 years of experience in web, we can help you develop an overall web presence to give you the opportunity to engage with your chosen audience. This helps ensure that you get to do what you want to do, with the people you really, really want. If that sounds interesting to you, get in touch now for a complimentary chat. Let’s see if we are a good fit for you!’


Based on 44 reviews
Niamh Kane
Its a straight up 5-stars for Michael & all the team at MEANit Web Deisgn. We cannot recommend this company enough for creating our website for PVC Fencing Donegal. From initial enquiry, Michael was on the ball with his informative advice & we feel he listened to what we wanted to achieve. He coordinated a great team to help us each step of the way & we found everyone extremely friendly & approachable. We will continue to recommend this company going forward. Thanks again, Niamh & David - Pvc Fencing Donegal.
Francie Coyle
I have been working with Michael over the last while in connection with creating a unique community website for our area. He visited us on a voluntary basis and gave us a comprehensive overview of the partnership required between our team and web design companies like his. He has continued this approach all along and is always available to give advice and direction when needed. I would have no hesitation in recommending him and his team for your project, big or small and I am confident you will find it a productive and rewarding experience.
Martin Johnston
Thank you to Michael, for all your help and advice. Very responsive with emails and phone calls. Which means alot, when your looking and needing work done! Highly recommend Michael, so informative and his attention to detail, is 2nd to none !! Continued success to you Michael! Regards Martin
Eunan Cunningham
Míle buíochas! Our sincere thanks to Michael and his team at MEANit for producing an excellent website for us at gteic Cill Charthaigh. We had a very tight timescale in which to work with a non-negotiable deadline and we also required a bilingual site (Irish and English)! Everything was carried out on-time and within the budget. Nothing was too much trouble. It was a totally painless process and we were more than satisfied with the outcome. We would have no hesitation in recommending MEANit to anyone who wants a professional website for their business or organisation or committee etc. Go raibh míle maith agaibh!
Michael Gill
I could not recommend Michael, John and Maryann at Meanit enough for anyone who is looking to build a website or update their website. Right from the beginning Michael was there to assist, and build my website to ensure all the content I wanted was there and the site was professional. Michael and John ongoing support and advising how to maximise our website content is excellent. Michael Gill FCA, partner Bonner Gill & Co. Chartered Accountants.
Alice Hartigan
Michael, John and the team at MeanIt have been a pleasure to work with. They respond fast, have a genuine interest in the work we do and are so helpful. Couldn't recommend more :) Thanks so much for all your continued support!
Killybegs Marine Cluster Blue Economy
Meanit have been absolutely amazing from the initial brief to project completion, which was delivered on time and on budget. We couldn’t be happier with Meanit and their customer service is excellent. We highly recommend Meanit as a service provider.
Peter Garvey
I look forward to Meanit s email on a sunday allways great information and links thanks Michael
patrick conaghan
Michael and his team are always available for expert advice and support.
Anthony McGlynn
I can't recommend Michael, John & Maryann from MeanIT highly enough. From initial consultation, to implementing a plan and watching my website become a reality, nothing was ever a problem. I found Mean IT to be very professional & knowledgeable. Michael has been excellent giving me tips to help with my Google ranking and what is the best way to increase visitors and more importantly increasing sales on my website. I look forward to continuing adapting and upgrading my graphic design website in the future with Michael & the team. Thanks again for all your help and giving my business an excellent online presence.


Why answer so many Questions about SEO?

With all the firms we have worked with over 20 years, we’ve come across pretty much every possible question. And so, we want to answer every question for you, so that you have everything you need to make the right decisions for your firm. After reading through the Q & As, if you still have any SEO questions … we welcome you to send them to us. Read on and see if we can deliver some great value for you with the Q & As below here.

How long does it take to get on Google Page 1 in Dublin? Or in Ireland?

Druids-Glen-Golf-ResortThis is a very common question. The truth is that this varies depending on the competitiveness of your key terms or words or your industry. And how well your competitors in the Leinster region do their Search Engine Optimisation. Nobody can honestly guarantee you a Page 1 ranking for Dublin or Ireland. However, a good SEO might give you an indication after the first month or two. It depends on how competitive your business is in search. As any golfer in Portmarnock or Luttrellstown or Druids Glen would tell you, it is all about playing the course in front of you on any given day.

PPC Pay Per Click Ads may give you quicker results, if you really need sales today, just pay for the leads now immediately in Google Ads or Facebook Ads or even the more expensive Linkedin Ads, depending on where your target market hangs out.

Buy a fish and eat for a day or own the pond and eat what you want, when you want. A PPC paid lead is quick, but constant organic leads generate constant dependable stream of leads.
We can do PPC, and do it on occasion, where immediate results are critical, but tend to avoid it, because we take a longer term view that delivers better benefits. There are many other agencies who focus on this short term tactic, so call one of them. SEO tactics will not generate immediate results, regardless of what people tell you in a sales pitch.

Can your SEO Agency guarantee Page 1 listing?

Outside City Hall, Dublin

No. Google does not allow for that.  Otherwise everybody would be at it. However a good SEO specialist should have an idea if they can do it. This is still a wild guess, until the first few months have been done. We do not take on projects unless we do believe we can accomplish this. That is not a guarantee, but it is pretty close. We also back up our promises with money back guarantees, so that we do have skin in the game, as well as you.

Can you offer a lower price? I see other people asking for less.

Dublin-City-GPOYou will see people offering to do ‘SEO’ for less money. Some will even guarantee more traffic or higher ranking for some words. Or higher CTR click-through rate. Usually, these so-called ‘SEO Experts’ just want your money and it is a numbers game for them. They are forever selling and getting more short-term SEO clients. That is how they work. Check, in an Incognito window, for private browsing, if they even rank for the SEO services they offer themselves, such as ‘SEO Dublin’ – do they rank on Page 1? Look at their Google Reviews and see if businesses like yours recommend people like them as an SEO company.

What you invest in is up to you. The more you invest the better the results in leads or sales, should be. If you could invest €500 and get back €1500 or invest €5000 and get back €15,000 – which do you want? However, the fact is that the first few months are a gamble, to find out if we can do what we say and deliver good SEO results. You decide where you want to start and commit to one SEO provider based in Dublin, Ireland.

The real truth is it is the local talent rather than the global SEO tools that matter most. We know the local market and we stick to it, taking on no more than two new clients a month. Have a chat with us to find out if we are a good fit for each other.

Can you guarantee more sales? Will we definitely make more money?

SEO Dublin ROI with MEANitWe may be able to generate more traffic, better traffic, and more enquiries, however, it is still down to you to make the sale. If we get 100 more people a month to your door, how many can you convert? If you can handle the conversion and lots more clients, then do talk to us.

100% Money Back Guarantee
If you don’t generate a 100% value or return within any 30 days, we will give you your money back. invoice cancelled. No questions asked!

We believe that we should have ‘skin in the game’, just like you. If we do not deliver, we should not get paid.

And we’re comfortable in the knowledge that together we will achieve success. We know this because this is not our first rodeo. Talk to some of our clients.

Website-Design-MEANit-Web-Design-DonegalAnd, month by month, you will be making a cumulative return, where the new clients that are converted will work with you in to the future, adding to their LTV Lifetime Value.

We put our money where our mouth is because we know that works, 100%!

We get that, as professional service providers, you may have been oversold on ‘Marketing’ in the past. You may have tried “Experts” that did not get what you’re trying to achieve. Maybe it became a big cost with no quantifiable return. Maybe you stuck with it as a Marketing cost.

Sometimes you maybe feel you are taking a leap of faith with web design or SEO. We don’t want you to have to do that at all.

That is why we are prepared to offer you a 100% money-back guarantee as we go, month by month. Zero risk to you whatsoever.

How many months are needed? How long does this SEO take?

The-River-LiffeySEO is never-ending. And if you do get more traffic and more sales, why would you stop doing it? It is a bit like going to the gym, you do not tend to do it once and get long-lasting results. Although once is better than never.

Only after a few months will we be able to tell you how long it should take to rank for a keyword or term.

Pick someone, one SEO company to work with, and try them for 3 or 6 months. That is the extent of your investment or gamble with them. Maybe have a review meeting after every 3 months, so that you commit to just 3 months at any given time.

Once you get it right, SEO becomes a big part of your ongoing advertising. My friend Sue Ginsburg likes to quote Henry Ford “The man who stops advertising to save money, is like the man who stops a clock to save time”. 

Things change in search and the way people use search and in Google algorithms. Add to that the fact that your competitors will be chasing you online, so it is important to stay fit and in good shape online.

The good news is that SEO is the lowest cost, most effective way to get enquiries, leads or sales. And done well you can stop running around looking for ways to get leads and just concentrate on managing your business, your production or growing your team. So many people get busy looking at all the shiny new tools and offers that crop up. Once you get your SEO right, stick with it, push it as hard as you need to do, to fill your pipeline.

SEO is NOT a cost, it is an investment. One that done right will give you the best return on your spend.

How many keywords are included?

google-analyticsWe get an idea of keywords from you and then we research your competitors and add them to the list. Then we can start with one or two or however many you want. But lets see what the list looks like after a month or two of grunt work by us. Only after a few months will we be able to tell you how long it should take to rank for a word or term. Some words or terms may take longer than others for your industry. You need to outdo the competition for the key phrase.

Do you offer the SEO Audit or Assessment free?

No. This SEO Assessment is work for a day for us and we must charge for it. Ignore the FREE online options that are generic, just to hook you. Pay for the SEO Audit or Assessment and then decide if you want to proceed with the ongoing SEO service that’s it. Commit to 3 or 6 months and try it. If you get the wrong team, just move on to a new team.

What is SEO? Not sure? Start here

What is SEO or Search Engine Optimisation?- If you have time to learn a bit more or even how to do it yourself, read our FREE SEO Guide to optimising your website for Dublin or Donegal, Sligo, or Derry wherever you are based – find all the details in the Guide on ‘What Is SEO’.

Note: This is a big FREE DIY Guide that covers everything from initial Keyword Research, Technical SEO, Content SEO, On-Site SEO, On-Page SEO, and Off-Site SEO. Everything you need to do the optimisation yourself. Or to help you engage with the SEO Dublin Agency that you entrust to do it for you.

What sort of SEO tasks do you do in Dublin?

In no particular order here are some of the tasks we do for SEO clients, depending on what is urgent at any given time.

Technical SEO
Fix technical SEO issues
Fix any canonical or cannibalisation issues
Ensure domain variations all point to the root, as in and https://  to
Clean up existing links
Clean up code
No Index paginated results
Test mobile-friendly version rendering and speed
You can address mobile-first indexing
Improve site delivery for core web vitals
Check the HREF LANG configuration
Ensure the hosting environment is adequate, secure, and fast with no IP neighbour issues
Check that the robots txt file is correct
Test and improve accessibility 301 redirects
404 error check and repair

Content SEO
Write up a content strategy
Write new, high-quality, topical content
Work on domain overall authority in your industry
Expand on topics covered in page content relative to your industry
Edit pages to respond better to end-user intent
Create content around Brand promotions elsewhere
Cull or curate old content or reduce the number of pages
Ensure all content is original or paid for
Check all images are correctly sized for the web
Check all images are correctly named with the proper naming convention
Clean out any old images from the Media library

On-Site SEO
Work on internal linking
Improve ‘Brand’ trust
Add to or improve Schema
Tweak or improve Page titles to engage in SERPs
Tweak or improve meta descriptions to convert more visitors
Add Alt tags
Optimise images
Use or improve anchor texts
Use a mini menu structure with jump links in long articles
Create and A/B Test landing pages

Off-Site SEO
Build new relevant links
Disavow unsuitable links
Work on your Google Business Profile entry
Work on the Linkedin Business Profile
Work on Facebook Business Page
Check external links to your internal pages
Resolve any current Google Search Console coverage issues
Do NAP audits for listings with your Name, Address, and Phone number
Get more reviews
Compare competitor sites and reverse engineer
Do some PPC or engage someone to manage a campaign
Constantly check, add to, improve, and edit Web 2.0 listings

Typical Plan or flow of SEO work over 6 months to a year

We would usually work in this sort of order:
1. SEO Initial Assessment
2. On-Page SEO
3. Web Core Vitals
4. Google Business Profile
5. Navigation Restructure
6. On Page SEO
7. Off Page SEO Web 2.0
8. Content Audit
9. LinkedIn
10. On Page SEO

Every client is different, so we focus on what exactly each client needs at any given time, in order to get the results they want.

Some start with a Technical Audit or SEO Audit and request Onsite Optimisation or Offsite Optimisation, perhaps for Local Search Optimisation and ask for Content creation or guided recommendations, whilst some just ask for Keyword Analysis or Mobile Optimisation and some want detailed Reporting with full Tracking details. We have a proven system that we like to use, however we are happy to tweak it to suit each individual project.

What is included in Technical SEO?

Title Tags Optimisation
META Tags Optimisation
Back Linking
Images Optimisation
Sitemap update submissions
Broken links
301 Redirects
404 error check and repair

What is included in Off-Site SEO?

Web 2.0 Pages
Social Signals & Bookmarking
Google My Business edits/management

What is included in On-Site SEO?

On-page edits
Content Optimisation
Internal Link Optimisation
Alt tags
Meta Descriptions
Page Titles

How much does SEO cost in Dublin Ireland?

SEO costs tools tips michael macgintyHow much does SEO cost in Dublin or Ireland?

SEO or Search Engine Optimisation entails a lot of different tasks and skills. So it needs a specialist or a specialist team of SEOs and developers to apply any technical or code changes, plus perhaps a graphic designer. Usually, an SEO agency will bill an hourly rate to include the use of the team members, whichever is required at any given time. An average rate is about €100, but many do charge twice that figure. A freelancer may charge less but therefore does not have the full team with all the skills required.

In the USA the average spend in 2021 on SEO services by a small company was about $500 a month, as referenced by Brian Dean at Backlinko. They surveyed 1200 small businesses or companies who identified as investing in monthly SEO services. Many invest thousands a month and most are happy with their returns. These businesses plan to invest more in 2022. Most who spend under $500 a month are generally not happy with the results. These respondents do not plan to stick with their current SEO agency or freelancer.

What are the options when getting someone to do your SEO?

Employ an SEO.
You could employ someone in-house to do your SEO and the going rate is between €30,000 for a start and about €70,000 for the more experienced SEO, so the average salary is about €50,000 in Ireland. This is about €30 per hour plus tax and benefits.
Pros – include having the person in your physical office do as instructed when instructed.
Cons – You have to find someone suitable to recruit, manage them, and look after them with benefits such as sick pay and holidays, etc.

Employ a Freelancer.
There is a plethora of ‘SEO Freelancers’ offering SEO services and they can seem like the cheap or low-cost option. The good ones are freelancing because an SEO agency will pay them between €30 and €60 an hour, whereas they can get €100+ if they work directly with the client. The better ones can code as well as do SEO. And the unicorns can do both, plus be qualified graphic designers too!
Pros – They are self-employed. You simply pay an agreed hourly rate. And there are no extra benefits. You can sack them at any time.
Cons – You still have to find one that you think is good and then gamble on them for a while to see if they are any good. And if they leave you can be left in a situation where you do not know where you stand, so you have to start all over again.

On-page-SEO-TipsEmploy an Agency
Pros – They have to find their own staff, train them and make sure they are good at their job, then manage them and provide relief staff for holidays and sickness. They have to do any recruiting and replace people who leave. They have to deliver results for you or you can just leave to go to their competitor.
Cons – It costs you more (or it can appear to cost you more).

SEO Sevices rates or costs
Some SEO services are more expensive to buy and deliver than others. You can expect to pay more for Link Building or website management, eCommerce or Enterprise SEO, creating Infographics, and videography. More that is than paying for Social Media marketing or management, keyword research or writing simple blog articles, on-page or off-page SEO, audits, and guest posting.
A good agency can be tasked with doing everything, whereas employees or Freelancers tend to focus on one or two SEO services.

Marketing Budget versus SEO Budget
If you have a budget of say 10% of overall sales and you sell €1m a year, take that €100k as the Marketing budget, then allocate say 20% to 25% to SEO services. This is about industry standards. If you are applying metrics to all your marketing spending, you should be able to determine which tactics work best. It could be as simple as asking new customers, where did they get your contact details or why did they call you.

Bottom Line
MEANit-SEO-Costs-Tools-and-TipsIf you really do understand SEO Search Engine Optimisation, you could employ someone to do the work you give them through a comprehensive SEO Plan. If you do not want to employ someone, you could try some SEO freelancers and hope to get a good one, even if it is short-lived.
However, if you want to have a team of SEO specialists do the work and get the results you want, then hire an agency. Give them 6 months to get some results, to show a good return on your investment. What is the average LTV Life Time Value of a new client for you?  If the first Agency does not work out find another one until you get it right.

Then build a mutually beneficial long-term relationship, so that you can work and grow together. Any good SEO Dublin Agency will not want short-term clients, so they will run you through as much of a filter as you apply to select them for yourself. The good ones are already busy.

The real truth is it is the local talent rather than the tools that matter most.

Does every website need SEO?

Not every website needs SEO Search Engine Optimisation.

Some people have a website more as a Digital Business card.

When you meet someone you are likely to google them. This is where SEO comes in, as you want to turn up when someone does that search. And you want to look professional. However, this could be as simple as having a one-page website or a basic site such as Wix or Weebly. Add some relevant text and some images, along with your contact details and that are you done.

Will this simple one-page site work without SEO?

Yes and no.

This one-page or simple website may work if you are going to send people to it, use it on your business card or advertising, etc. For example something like www

However, it will probably not rank in Google for anything, but the domain name itself. In a search for “john smith accountant” this site may turn up. It is unlikely to turn up in a search for an accountant or any specific accounting service. Depending on the competition and the number of competitors in the geographic location of the business.

If John Smith Accountant is based in a city, let’s say Dublin or maybe Birmingham, he may get found for “john smith accountant”, but he will not rank for John smith or for accountant or for any accountant services.

Generally, you can rank one page for one term or key phrase. So if you have five services, you will want at least one page for each one, to be able to optimse for these services in your target area.

Is this enough for you?
Maybe this is enough. You can direct people straight to your website. Or you could do Ads such as Google Ads or Facebook or Linkedin Ads, to bring people to this website. Effectively you pay to play.

Bottom Line
MEANit-SEO-Costs-Tools-and-TipsIf you are happy to bring people to the website by paying for advertising, then you do not need SEO.

If you are paying for ads to get visitors, it will work, but it may become very expensive after a while. Once you stop paying, you stop displaying too.

Investing in SEO is a longer term tactic. And it is one that over time reduces your requirement to spend so much on Ads as a tactic.

Initially you could do both, advertise in the short term whilst doing SEO for the long term.

Remember that SEO is a tactic, but it is not the only way to promote your business. So all the usual ways such as social media marketing, signage, livery, adverts in newspapers, magazine also can work. TV, Radio, Van wraps, uniforms and loads of other standard marketing channels.

Our aim is generally to find out who you serve, what is the problem you solve, then communicate that mesage to the target audience. Then it just a case of determining who is responsible for Marketing, Sales, Delivery and Support, so that we can help the process move smoothly.

How do you choose an SEO Agency?

14 Questions to ask or things to check before making any investment in SEO Dublin services:

SEO is not a scam, far from it. However, many people offering SEO services do it poorly. Before you entrust your online reputation or your marketing budget, you do want to apply a few checks. Here is some guidance you can apply before making a decision.

1. Is it an Irish company – Check with for free. You do want a local agency and one that will not outsource the work.

2. Are their developers and designers based in Ireland? You do want a team rather than just an individual. They need to work on content creation, on-page SEO, off-page SEO, technical SEO, such as page speed and so many more aspects of search engine optimisation.

3. Are they responsive when you make an initial contact with them or ask any questions?

4. Any tardiness now is probably indicative of how they work.

5. Do they ask enough questions to understand your business, the problem you solve, the services you offer and the target market you want to attract?

6. Do they find out about your current state and discuss your targets for the coming year or more?

7. Do they look at your competitors with you?

8. Do they clearly explain what they can do for you?

9. Do they give you any insights or ideas, make you think or drill down in to your own figures.

10. Are they clear about their fees? And what you get for these fees? Do they offer any guarantees or refunds?

11. Are they clear about their own process? Do they even have clear processes? Do they report back to you each month to show progress and plans? How often will they have a meeting with you to review their work and discuss what you want them to focus on going forward.

12. Have they got a Portfolio of current happy clients, reviews and case studies, preferably in your own business sector?

13. How well do they rank themselves in Google? When you do a search for SEO Dublin – are they on Page 1?

14. Is your own gut feeling good about them? This is critical, as you do not want to engage with a team that you do not trust from the start.

At the end of the day this is your call to make, trust yourself. You can give them 3 to 6 months to prove themselves and check the monthly figures to ensure that they are going the right direction. Going with the wrong option can damage your existing valuable reputation or credibility with Google. If someone offers a low monthly fee, there is probably a good reason, as in, it is not going to add any value for you.

Warning: Understand enough about SEO to make an informed decision. Otherwise you could hire an agency that destroys your online credibility and cost you hugely. Hopefully these questions will help you make that informed decision.

Test Your Website to see how it really ranks in Google – FREE Google test.

How well did your web developers optimise your website? Do not take their word for it, run this FREE Google test, to find out for yourself.

You want to rank on page 1 of Google for your main keywords or key phrases. If the web design agency is doing a good job, you will be on Page 1, ideally number 1 on page 1 for the key terms or key words. How well are you ranking for your target keywords? Do not take their word for it, do this simple FREE search in Google and find out for yourself at any given time.

On your computer, open Google Chrome. At the top right corner, see the three dots, click and then choose New incognito window. A new window appears. enter your target keyword or term to see how well your website really ranks in search engine results pages. Note: You can also use a keyboard shortcut to open an Incognito window: Windows, Linux, or Chrome OS: Press Ctrl + Shift + n. Mac: Press ⌘ + Shift + n.

How does Chrome Incognito window keep your browsing private. It simply ignores your previous Google searches or which websites you visited. Google always delivers results it thinks you want to see, based on your previous browsing history. Now, in Incognito Search, when you search you can see what other people see, without being polluted by your own previous personal browsing history.

How well does your business rank in Google – do this simple FREE test and find out. Enter your target search term such as ‘seo dublin’ and see where you rank.

Do you give us a Monthly Report and what is included?

We do indeed send a monthly report to you, usually within the first week of the following month. This reporting is a big part of what we do, as it measures performance.

Data compilation
In the report, we include loads of data, but we also translate it for you. For example, Google Analytics or GA4 will generate tonnes of data, but it is hard to wade through it. Or find what you want to find. We dig through it and let you have the highlight, as in the changes month on month. Traffic as in users, which pages they visit and leave from. Which countries or cities the visitors are from? The number of pages they visit etc.

SEO Summary
In the report, even if you do not read all the details in the first data report, you will see at a glance what is happening, because we will point it out to you in a short set of highlights.

We like to do the monthly report so that you know we are doing the work. And because it helps us keep focused on what we are trying to do for you This reporting is a way for us to stay in touch with you on a regular basis. Some clients like to have the monthly report in order to be able to show other people in the company what is being done by us for you.

The report will also warn you if something looks off with traffic numbers or behaviour. Think of it as a weathervane of your data.

Personally we will look to find out how much positive difference our SEO work is making. Are we reducing bounce rate or attracting more visitors or getting more enquiries. Maybe we are looking to optimise a specific page or service and see a rise in traffic or time spent on that page. We also report on how your target keywords or phrases are doing. And where you rank in Google search for these terms.

Lastly we will indicate what we plan to work on next month. And then add in what content we are looking for from you.

What do you really want to do for us? Honest answer.

Identify your ideal clients
With you, we will work out who is your ideal client. Maybe it is who you expect maybe you will be surprised.

Make the connection
We can help you make a connection, become a friend or ‘go to’ source of information

Engage your ideal clients
We will work on a plan to engage these ideal clients on your behalf, wherever they hang out. Or we will work out how to bring them to you.

Deliver Value
With you we will deliver value to your potential clients, to show them how much you value the relationship and how you can deliver value to them.

Relationship Management
Let us use web based technology to support your ongoing relationship with these clients, for a long term engagement.

We want to do for you what we want to do for ourselves. We want to build ‘relationships’, rather than simply get ‘sales’. We want to work together rather than deliver a ‘thing’ or a ‘service’ for a ‘price’. We want to envisage the tree together, before we agree where or how to plant the seed.

Optional Turbo Charge: Finance SEO KICKOFF Offer €2,250

Well done, you launched your website already! Or it is live, but not performing very well. Now, let’s talk SEO or Search Engine Optimisation for your website.

Think of your website as the body of a beautiful car. Sure, it’s great to look at, but without an engine, it will get you nowhere. Our SEO KICKOFF package serves as that engine and is a great start to your Search Engine Optimization journey. This one-time fee allows us optimise quickly for potential new leads and allow you to generate real profit quickly.

You can also take advantage of our SEO experience and proven expertise for a few months to get your own website on the right footing with our Ongoing Monthly option.

In the SEO Kickoff, we do your initial keyword research and keyword mapping. Then optimise all your main website pages initially. Effectively, we front-load our work to get you results fast. It can be done in one month or two or three – your call.  How quickly do you want to see results?

We cover website analysis, competition analysis, keyword research, initial title tag optimisation, robots txt, sitemap, initial meta tag optimisation, local business profile optimisation, mobile responsiveness, Web Core Vitals, security, google analytics, google search console set up, image optimisation, internal links, directory submission, nap submission, keyword use in anchor text, website analysis and site speed benchmarking. This is not ‘rocket science’, but like many things it is somewhat complex and time consuming, if you are not working in it every day.

Finally we give you an SEO plan to manage all your own Ongoing SEO moving forward. Or you can choose an agency such as ours to do it for you.

Finance SEO Kickoff Works QUICKLY

Irish businesses have used Kickoff SEO to accelerate the steps required to grow their organic traffic and get results fast. SEO takes dedication and time. That’s where SEO Kickoff comes in.

What is SEO Kickoff?

What if you could skip keyword research, content strategising, and backlink analysis? What if you could cut your SEO Monthly Ongoing​ efforts in half? With SEO Kickoff, you can.

With SEO Kickoff, our experienced SEO guys and gals, like Hannah or Rory in Donegal, and Maryann or Michael in Dublin, do the work to build a solid SEO foundation for you.

We follow a holistic approach to Search Engine Optimisation by focusing equally on
1. Technical SEO
2. Content
3. On-site optimization
4. Off-site SEO.

FINANCE  SEO Kickoff Typical Questions – FAQs

Can SEO Kickoff be completed on any and all websites?

SEO Kickoff can be completed on most WordPress websites that are for Professional Services Businesses – this is our sweet spot.

We do not work with huge Enterprise websites, Hospitality, or eCommerce such as WooCommerce, BigCommerce, Magento, and Drupal. And we know nothing about proprietary or closed platforms such as Weebly, Squarespace, Wix, or Shopify.

If I have a new website in development, when should I get started with SEO Kickoff?

The sooner the better. Completing the research and planning phase now ensures that the new website’s content and structure will pair well with your keyword space.

Is your FINANCE SEO Kickoff price flexible?

The investment of €2250 is based on previous projects, but we are always happy to look at potential projects and quote individually.

What happens in SEO Kickoff?

If we did an SEO Assessment for you already we apply this to your website. We do research and planning to cover Google Analytics, Google Search Console, Keyword Research, Google Business Profile, Competitive Analysis, and create a Content Strategy for you.

In terms of execution, we fix broken links, apply Meta Tags, improve Alt tags, and submit a new XML sitemap.

Then we review the results of our work and write up a plan for you to use or implement as an ongoing strategy.

If we have not already done the SEO Assessment, we start with that and then work on the SEO report it generates.

Are there any guarantees of results?

Best-in-Ireland-best-SEO-dublin-search-engine-optimisationYes, in short, we do offer Guarantees. And yes, that is rather unusual.

How can we offer guarantees? Well, we have been doing this for a long time, so we know who we can help and who is not a good fit for us. After 25 years as a web design agency doing SEO in Dublin & Ireland, you get to know what you are good at. So we are confident enough in our SEO abilities that we can give assurances, guarantees, or promises. Talk to us about it. We do not expect people to throw money at us and pray that we deliver some results. Why shouldn’t we share in the investment or the risk?

And we can give you references from happy Irish clients.

FINANCE SEO Kickoff – Option 2

If you’re looking for faster results than our Monthly SEO service offers, consider our Kickoff SEO program — a one-time, one-month project where we do all of the initial SEO work from the Assessment for you, super quickly. Know your SEO plan options.

Finance SEO Monthly Ongoing Service – Option 3

We can take the reins from here. Take incremental steps, at whichever pace you like, using whichever targets we agree. You’ll pay a low monthly fee, and we’ll make everything happen for you – profitably. Learn more about your SEO Plan Options in Dublin.

What’s Included in SEO for Financial Services Ireland Kickoff ?

SEO Kickoff  is a one-time project to properly build your website’s SEO foundation.
It’s completed over the course of two months and includes:

Research & Planning of SEO

We complete the research and strategic planning needed to direct your website towards steady growth. We’ll review our findings with you and get your feedback.

Execution of SEO tasks
We identify focus keywords, write page titles and meta descriptions, update your alternative text, fix broken links, dial in your headers, and so much more.

Results of SEO

We expect to see your website ranking higher in the search results within weeks of completing the execution phase. We’ll review your SEO progress with you.


Can you take the SEO for Financial Services Firms Ireland or Finance SEO reins from there?

SEO Kickoff takes care of the initial work for you so that you can see results more quickly and with less hands-on work.

Once we’ve completed the SEO Kickoff, you’ll be in a great place to continue your SEO journey on your optimised platform.

Thanks to SEO Kickoff, you’ll already have a 12-month content plan. You’ll also have an SEO roadmap with marketing tactics for increasing your website’s trust and authority.

Or you can have us work on SEO Ongoing Monthly on your behalf – your call.