Twitter is a whole science in itself, depending on who you talk to or read, it is on the way out or it is the best ever, so many business people do not know whether to put any time in to the channel at all. So here is a useful guest article from Jackie Edwards, on how to increase conversion rate using Twitter.
How You Can use Twitter to Boost Your Conversion Rate
Are you looking for new ways to increase your conversion rate and grow your business? Many factors are involved in driving traffic to your website and creating those conversions that turn into sales. One area that can sometimes be overlooked is social media, and this can be a mistake. Twitter has millions of active users, all of whom can be potential customers if you use it in the right way.
Concentrating some of your marketing on social media will can have a big impact on your exposure and subsequent sales. A survey conducted by DMR found that over 65% of US businesses use Twitter in their marketing campaign. This shows how valuable social media campaigns can be and why your business needs to start using it.
Be Active and Social
Of course, you will be looking to use Twitter to showcase your product or services in the hope of getting people to click through. But there are other things you can do to help that process.
You want to develop a social network of people who are either interested in your type of product or service or are like-minded companies. By commenting on posts, or posting your own ideas, you will be engaging with your potential customers. Twitter users who follow a brand will feel more engaged if you reply to their Tweet, so if they ask you a question, be sure to reply in a timely manner.
And what you tweet also matters, a study by Buffer noticed that if you include a link in your Tweet, it is 86% more likely to be retweeted. Brands can capitalise on this knowledge by including links to their own products or services.
Choose What and When to Post
Posting content that has a strong visual aspect has a much greater response in terms of conversions from casual Twitter surfers and is more likely to result in an interaction. For example, a study by Brandwatch found that tweets with images receive 18% more clicks, 89% more likes and an amazing 150% more retweets. Taking good quality photos of your products not only shows professionalism but will earn you more interaction.
After a while, you will be able to see how your posts are doing and see when people are the most engaged. There are a multitude of ways to use the tools provided by Twitter and develop an understanding of when the best time is to post your content.
If you want to be sure to reach a lot of people, you can opt for a paid advertisement on Twitter. This will place your post in user feeds based on their likes and followers.
In the early stages, it is probably best to avoid paid advertising and try to gain followers. This will ultimately serve you better in the long run.
There are numerous social media sites out there like Snapchat, that are all trying to reach a bigger audience. This can work in your favour as it will get your business and products in front of many more people.
Article by Jackie Edwards and image from William Iven via Unsplash