We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

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Website Maintenance Checklist – 10 Things To Do Weekly

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Much like having a car or a house, your website needs regular attention in order for it to work well for you. 

Thus, we have provided a concise checklist here:

1. Check your Google Analytics report to see how many visitors you are getting. And see where do people enter and leave your website – work out why they leave that page. This is FREE.

2. Add useful fresh relevant content to keep your website interesting and show authority in your subject area matter

3. Curate your existing content, to keep it up to date and useful and attracting the right audience. Read it and update it continually.

4. Check for 404s – dead links, empty pages etc, as they will affect your Google ranking and performance, as well as annoy visitors. Use a FREE tool such as Screaming Frog, Ahrefs or Broken Link Check. In order to visualize it, imagine walking through the front door of a shop and finding yourself outside the back door immediately – nothing there and no engagement.

5. Apply any website platform updates, such as WordPress to maintain security and website uptime – check any warning messages or emails from your website.

6. Administer any design theme updates, to avoid conflict between the design theme and other plugins, such as the Contact Form or your SEO tool.

7. Carry out any updates for any plugins to ensure that they all work and do not cause any conflict. Delete any that are not being used.

8. Test your website load speed – a slow site will rank poorly and lose visitors. Aim for under 3 seconds. We recommend trying a FREE tool such as Pingdom, Web Page Test or preferably Google Speed Insights. After all it is Google that will determine where you will rank in its search engine. You want to rank in the 90s for mobile and for desktop.

9. Check your contact form, to see what happens if someone tries to contact you – send yourself a test enquiry every week.

10. Find out where your website ranks in Google search for your key terms and continually tweak your SEO until you get to the top of page 1 in organic results. Check this using an Incognito Window. Then work to stay there. If you are not number 1 or 2 on page 1, then you have some work to do. Thus, we recommend you check out our blog on What is SEO?

Remember: Check how the website looks on a mobile view – use this FREE Google Tool.

What do I need to do weekly to ensure my website is effective?

MEANit-Showrooming-for-effective-websiteJust like having a bricks and mortar shop you will need to maintain your website and its content, to ensure that it works well, performs well and delivers results. Do measure your progress towards your targets. Also, aim for top of page 1 in organic search for your key words or key terms. Check this using an Incognito Window.

This does take time, but with continuous momentum you will get there. As a result, we recommend that every month or ideally every week, you put a note in your diary to review your website performance. If someone else is doing all the work on the list, ask to see the results of that investment, get a regular monthly report and plan how to make improvements.

In the current climate, the website is your window to the world. Consequently, people will be visiting your website in higher numbers now. Or they should be doing so. Otherwise they will be visiting somebody in higher numbers. If your website is not working smoothly, they will go elsewhere.

Obviously, the website reflects on you as a business.
Does it look professional?
Is it fast?
How good is the design?
Is it easy to navigate and get answers to logical questions.
Does your website look like it is up to your own personal standards?
Does it actually generate any enquiries?
Does it actually generate any ‘good‘ enquiries?

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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