What do people want to see on a website?

Ask your customers what they expect to see when they look at your website. But generally include these items below

10 things people expect to find on your website.

1. What you do

2. Who you are

3. Why you do it

4. Where you do it

5. FAQS – answer their common questions

6. Why they should deal with you, guarantees, promises, warranties, experience

7. Why you are the best choice, so show some social validation such as testimonials, case studies, qualifications

8. Show your authority by offering useful tips and advice on your chosen subject. If you know it all show it all. Be generous with your advice.

9. Newsletter – let people sign up in case they want to stay informed about offers and tips from you

10. Your contact details, a telephone number, an email address and a contact form. Plus instant chat would be good.

Your website needs to be easy to navigate, fast to load, include great relevant content and allow people move freely and be able to contact you via a form, email, telephone or Instant Chat. Try to imagine the visitor is walking in to your office or store. Get some people to test this for you and get feedback so that you can continually improve. Test your forms weekly.