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“Why have a Facebook Page for Business?

Is it a total waste of your time, a distraction, a gimmick for the Marketing set? 30+ Facebook tips.

Who is Facebook for Business for?

Donegal-Facebook-tip-web-designersCan you identify your audience? How do you connect? Is a social media channel like Facebook an option? Targeting is critical, otherwise, you end up advertising to the wrong crowd. Identify the necessary steps needed to connect with your audience, create a plan, give someone the responsibility to manage the plan, and then review performance regularly, so that you can continually tweak the plan. Before you post anything, do a bit of research to see what other people, bigger companies, in your business are doing on Facebook, to help give you some ideas for design and layout to make you look good. (Not too much time on research, get that page up ASAP). Facebook ads work, but you may have to do some work too. Stick with it, A/B test until you get it right.

Facebook Tips to make it perform well for you

Ensure your website has engaging content

1.   Create most of the content on your website first, and then post link it on Facebook 2.   Include a relevant and intriguing image that will encourage clicks. Larger images, rather than the default small ones, that include a “CTA” or Call to Action should ideally bring people to your website. After gaining attraction, you can engage your audience with more information or offers. 3.   Add content, such as a bit of pertinent intro text, to coincide with the image 4.   Create and add video content, or repost an interesting video. It can be raw and rough, but a video for mobile, ideally with subtitles or explanatory text since many people will not click a video until they know what it is about, is going to be huge.

Update your Facebook page

5. Background – Make sure that your Facebook page reflects your company, has your corporate imagery and logo, and tells the story of what you do. 6.   Share Testimonials via Facebook using Teasers that showcase the main content from your website pages. 7.   Display accurate company information on your about page to answer FAQ’s, give contact details, and contain commonly researched keywords to help people find you. 8.   Use Facebook to create authority, and show that you are an expert in your field 9.   Posts should contain content that is  80% useful or interesting. They also should not include more than 20% of content about you or your products/service 10. Include a Facebook button on your website – show you have a Facebook page and allow website visitors connect via Facebook if they use it.

Utilize Facebook Advertising

11. Create adverts to boost your post and get seen by the target audience – After boosting your posts, gauge reaction from your audience. Try advertising in different ways and find out what works for you – Facebook advertising works well and has low costs. 12. Use Facebook to get feedback on option A or B – ask a question and get responses 13. Test your Facebook Advert copy to ensure you do not have too much text in your content (it should be lower than 20%) – FREE check here. Make sure the image is high quality, tighly cropped and includes a CTA Call to Action.

Promote and make use of your insights

14. Include options to share different articles on website 15. Timely – use content that is current or trending. For example, in early February you could mention Valentines Day, and on June 21st the longest day of the year. 16. Promote your customer newsletter and any exclusive offers to help followers stay connected. This way, your audience identifies themselves for you. 17. Ask for opinions or feedback to start a conversation with your audience 18. Special offers, such as a discount, 2-for-1, or Promo code, work well 19. Target your posts to the right demographic (age, location, sex, etc…) Be specific, niche down until you get it right 20. Run competitions to engage audience 21. Analytics – look at your reports/Page Insights, and review the performance of your posts. Are you using the appropriate call to action? Are you promoting at the right time of the year? Time of day or day of the week – it all matters. 22. Invite business contacts, friends, and potential customers to your events

Show interest to connect with others

23. Connect – identify the businesses you want to meet, follow them, like their posts and maintain conversation. Show a connection or interest. 24. Be authentic and respond to any comments. Stay consistent in the way you post, respond, and display your personality/character.  25. Be authentic and respond to any comments, staying consistent in the way you post and respond, in your personality or character and in the way you post content. 26. Post content that interests your audience rather than simple and overt sales pitches. 27. Use Tagging tool to connect with other companies content 28. Use #Hashtags to connect via Twitter.

Use resources or get inspiration from others

29. Get tips or training from the Specialists such as Amy Porterfield (who I recommend highly) NB: Prepare to give it some T I M E but Amy can help you get on top of Facebook or even just understand it, so that you understand what has to be done to become successful. Amy is capable, experienced, professional and offers training if you need it to create a Social Media Sales Funnel.  If you do not mind someone who is more sales pushy have a listen to Pam Moore who has loads of energy and great tips. 30. Facebook offers Advertising Tips here 31. Go back to the audience you have created to ensure that you are advertising to the right people. Look at the message and ensure it is working. 

 

Metrics – Measure your return on time invested, so that you do not waste your time. Facebook can be seen as a Social Distraction, if the time invested is done without a proper plan and subsequent analytics. Making use of metrics, and using Facebook to connect and engage with your audience to channel interest or sales is key.

Time – If you have the vtime or have someone available who has the time required to manage Facebook that is great, if not then simply outsource it to someone who specializes in this work, for as little as one hour a week at around €30 an hour. You do not service your own car or boiler, so why feel that you have to manage your Facebook account. Oversee it, but let someone else manage it. Set targets and check performance quarterly. Be sure that the content you put out is suitable for your market.

Bottom Line – Copy blogger turned off its own Facebook page, because whilst Facebook has certainly got the traffic, it is looking to increase advertising revenue and will make businesses pay to be found. Reach has been significantly reduced, as in read about 10%, so posts do not get seen as much, so native advertising is the way of the future, for smart marketers. All advertising, including Content Marketing, has to have a point, increase sales, reduce costs, speed up delivery or improve customer satisfaction/retention. Facebook does work for business, but business has to work for Facebook – in other words it takes some time, so plan for that. It is Social, so get involved with your friends, suppliers and target market – be nice 🙂 Show some personality and show that you care. Facebook Business Page Tips for Sales   Facebook Business Page Tips for Posting

Undeniable Proof That You Need Facebook Advertising – by Victoria Greene

You may have thought about advertising on Facebook…but for one reason or another, you haven’t taken the plunge yet. Maybe you were too busy, maybe you just didn’t think it was a wise investment. Well, this article is here to prove, beyond doubt, that you DO need Facebook advertising. It doesn’t matter what you’re trying to promote, or who you’re trying to reach, everyone can benefit from incorporating Facebook ads into their marketing. Read more on how you can use sales cadence to improve brand marketing ROI.                                                     Image credit: Rawpixel via Pixabay It Has a Huge User Base This isn’t news to anyone, but Facebook is gigantic. They have well over 1 billion active daily users, with many of them checking the site multiple times throughout the day. A conservative estimate would put the percentage of all internet users that use Facebook at well over 50%. So if your audience uses the internet, you know you can easily reach them via Facebook! It Boosts Your Organic Search Rankings Facebook ads are a great way to boost your website’s SEO standing. Search engines look to all kinds of statistics to determine your rankings, and among these are increasingly important social signals like number of shares, likes, or comments. Facebook ads are highly effective at boosting these stats and can help make your brand and website more of an online destination. It’s Precise It can be a real pain getting access to valuable customer data through your website or app. Even if you do get some information, people will often be reluctant to divulge too much. But when you advertise through Facebook, all the information you could possibly want is all at your fingertips. Using this information, Facebook’s built-in tools allow you to choose exactly who you want to target with your campaign. You can select your core audience based on age, wealth, education status, gender, location, interests, or pretty much anything else you can imagine. If you have a diverse audience, and don’t feel targeting based on any of those things will be the best for you, or you just want to save time, you can also use your current customer information to find Lookalike Audiences that are similar to your current customers. Facebook ads are precise in other ways too. They allow you to set daily, and lifetime budgets, that can easily be adjusted at any time. Combined with exact campaign data, it’s simple to work out when it’s time to adjust your budget. It Compliments Your Other Marketing Channels Use Facebook ads to supercharge your entire marketing strategy. Facebook ads work well in conjunction with all your other forms of marketing. Lead ads, for example, are a great way to grow your mailing list. These types of ads also have a high conversion rate as you’re not asking the user to buy anything, and they don’t even have to leave Facebook. Combine email marketing and Facebook ads for a super powerful list building strategy. If you’re more focused on creating content, but you’re not getting the traffic you want, you can use Facebook ads to drive traffic to your content. Again, you’re not asking the user to buy anything directly, but you’re getting a cost-effective boost to your content strategy. This is a particularly good approach when you’re trying to break into a new market, since you can quickly build brand recognition and credibility. Cheap, Fast, Easy Facebook ads are the cheapest you can get in terms of CPM. Depending on your industry, you could be spending as little as $3.09 for 1000 impressions; reaching the same number of people through TV could cost you $25. This makes Facebook advertising one of the most cost-effective marketing investments you can make. And even though it’s cheap, it offers immediate results. Crafting your campaign for traditional media and getting it on air could takes months, whilst with Facebook it takes minutes. You could have your campaign running and boosting your sales before lunch. You can drastically cut down on all the costs associated with creating the ads as Facebook’s templates reduce the workload to almost nil. And once you decide you’re happy with how everything looks, you can publish an ad instantly and start seeing results. It’s Mobile You have probably heard it over and over again: mobile is the future of online marketing. Well Facebook ad’s are effortlessly mobile optimised, and the platform has a huge number of mobile users for you to reach. Since so much of Facebook’s traffic is mobile,they understand what it takes to craft a painless user experience for the small screen One specialised mobile ad type they offer is the canvas ad. Canvas ads are unique to mobile, they offer a full-screen experience, and they allow the user to interact with your content in ways that are intuitive to mobile users. They can swipe through images, zoom in and out, and even tilt their phone to interact with the ad. They also loads 10x faster than standards mobile web apps. Facebook as a Sales Channel There’s also the option of opening a store within Facebook — this will allow you to sell directly through the Facebook app rather than having the customer directed to your store first. This provides a consistent user experience for the customer as they are already familiar with Facebook stores, and it reduces the overall user friction of your campaign. Organic Is Over The good old days when you could make a post and reach 16% of your fans organically are long gone — these days you would be lucky to reach 1%. If you want to keep engaging with your fans, you need to turn to paid ads. There’s simply no alternative anymore if you want to maintain your presence on the world’s largest social network. Facebook ads are cheap, and bring so many benefits that there’s no good reason why you shouldn’t include them in your strategy. If you’re somehow still not convinced after reading this article, here’s one last thing to remember. Even if you’re not taking advantage of Facebook advertising, your competitors are, and you’re making it easier for them by not getting involved! Victoria Greene eCommerceVictoria Greene is a freelance blogger and branding expert. On her blog, Victoriaecommerce she shares tips on building great brand experiences (amongst other things). Big fan of email marketing and targeted social media. At Meanit we love Victoria’s views and her well written articles.

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Written by John Rainey

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