Why have a Facebook Page for Business?
Is it a total waste of your time, a distraction, a gimmick for the Marketing set ? Let us help by giving you 30+ tips to help you with using Facebook in your business.
Who is Facebook for Business for ?
Can you identify your audience ? How do you connect ? Is a social media channel like Facebook an option? Targeting is critical, otherwise you end up advertising to the wrong crowd.
Identify the necessary steps needed to connect with your audience, create a plan, give someone the responsibility to manage the plan and then review performance regularly, so that you can continually tweak the plan. Before you post anything, do a bit of research to see what other people, bigger companies, in your business are doing on Facebook. This will help give you some ideas for design and layout to make you look good. (Not too much time on research, get that page up ASAP). Facebook ads work, but you may have to do some work too. Stick with it, A/B test until you get it right.
Facebook Tips to make it perform well for you
1. Create most of the content in your own website first and then post link it in Facebook. Simply paste in the Facebook timeline, the url or link to the page or article on the website. It will auto populate and this will bring people to your website from your Facebook page
2. Include a good engaging, sized image as it encourages clicks, larger ones rather than the default small ones. Include a CTA Call to Action, that should ideally bring people to your website, where you can engage with more information or offers.
3. Add some content to make the image better such as a bit of pertinent intro text
4. Create and add Video content or repost interesting video. It can be raw and rough, but video for mobile is going to be huge. Ideally add subtitles or explanatory text, as many people wil not click a video until they know what it is about
5. Background – make sure that your Facebook page has your corporate imagery, Logo etc and looks well, telling the story of what you do
6. Share Testimonials via Facebook using ‘Teasers’ with the main content on your own website pages
7. Have good Company information in your About page to answer questions, give contact details and contain keywords to help you get found
8. Use Facebook to create Authority, to show that you are an expert in your field
9. Posts should be 80% useful or interesting content and no more than 20% about you or your products or services. Keep it moreSocial
10. Facebook button on your website – show you have a Facebook page and allow website visitors connect via Facebook if they use it
11. Have ‘Share’ button options on your website articles
12. Timely – use content that is current or trending, so in early Feb mention Valentines Day or June 21st longest day and so on
13. Promote events in Facebook
14. Promote your Customer Newsletter which will do exclusive offers – which will help get followers to stay connected. This way they identify themselves for you
15. Ask for opinion or feedback to start a conversation
16. Special offers work well such as a discount or 2 for 1 or Promo code
17. Calendar – as with everything have a plan, schedule your posts for particular days and set times – be consistent
18. Target your posts to the right demographic, age, location, sex etc. Be specific, niche down until you get it right
19. Run competitions to engage audience
20. Analytics – look at the reports, the Page Insights and review the performance the posts. Are you using the right call to action? Are you promoting at the right time of the year? Time of day or day of week – it all matters.
21. Invite Business Contacts, invite Friends, Invite potential customers
22. Connect – identify the businesses you want to meet, follow them, like their posts and enter in to a conversation. Show a connection or interest.
23. Be authentic and respond to any comments, staying consistent in the way you post and respond, in your personality or character and in the way you post content
24. Create adverts to boost your post and get seen by the target audience. By all means boost some of your posts and gauge reaction. Try advertising in a small way and find out what works for you. Facebook advertising works well and is really low cost
25. Repeat what works based on your Analytics reports
26. Post content that is of interest to your audience rather than post simple obvious sales pitches
27. Use Tagging to connect with other companies or content – use the @ sign
28. Use #Hashtags to connect via Twitter
29. Copy some of your Pinterest content in to Facebook
30. Use Facebook to get feedback on option A or B – ask a question and get feedback
31. Test your Facebook Advert copy to ensure you do not have too much text – FREE check here Keep text below 20%. Make the image high quality, tighly cropped and showing a CTA Call to Action
32. Get tips or training from the Specialists such as Amy Porterfield who I recommend highly. NB: Prepare to give it some T I M E, but people like Amy can help you get on top of Facebook or even just understand it. Then you will understand what has to be done to become successful. Amy is capable, experienced, professional and offers training if you need it to create a Social Media Sales Funnel. If you do not mind someone who is more sales pushy have a listen to Pam Moore who has loads of energy and great tips.
33. Facebook itself offers Advertising Tips here
34. Go back to the audience you have created to ensure that you are advertising to the right people. Look at the message and ensure it is working.
35. Ensure you add the Facebook pixel code in to your own website.
36. Reviews – always respond to reviews. Thank people for their good reviews. Never get in to a discussion, if someone complains by posting a poor review, just contact them directly, until you sort it out. Take it offline.
Metrics – Measure your return on time invested, so that you do not waste your time. Facebook can be seen as a Social Distraction and can certainly be a huge waste of time. Especially if the time invested is done without a proper plan and subsequent analytics. On the other hand you can use Facebook to connect with your audience successfully, to engage with it and to channel interest or sales.
Time – if you have the time or have someone available who has the time required to manage Facebook that is great. If not, then simply outsource it to someone who specialises in this work, for as little as one hour a week at around €30 an hour. You do not service your own car or boiler, so why feel that you have to manage your Facebook account. Have a plan. Oversee it, but let someone else manage it. Set targets and check performance quarterly. Be sure that the content you put out is suitable for your market.
Bottom Line – Copyblogger turned off its own Facebook page, because whilst Facebook has certainly got the traffic, it is looking to increase advertising revenue and will make businesses pay to be found. Reach has been significantly reduced, as in read about 10%, so posts do not get seen as much. Therefore native advertising is the way of the future, for smart marketers.
All advertising, including Content Marketing, has to have a point, increase sales, reduce costs, speed up delivery or improve customer satisfaction/retention.
Facebook does work for business, but business has to do some work for a good Facebook presence – in other words it takes some time, so plan for that. It is Social, so get involved with your friends, suppliers and target market – be nice 🙂 Show some personality and show that you care.
Undeniable Proof That You Need Facebook Advertising – a short article by Victoria Greene, guest contributor
You may have thought about advertising on Facebook…but for one reason or another, you haven’t taken the plunge yet.
Maybe you were too busy, maybe you just didn’t think it was a wise investment. Well, this article is here to prove, beyond doubt, that you DO need Facebook advertising.
It doesn’t matter what you’re trying to promote, or who you’re trying to reach, everyone can benefit from incorporating Facebook ads into their marketing.
Read more on how you can use sales cadence to improve brand marketing ROI.
Image credit: Rawpixel via Pixabay
It Has a Huge User Base
This isn’t news to anyone, but Facebook is gigantic. They have well over 1 billion active daily users, with many of them checking the site multiple times throughout the day. A conservative estimate would put the percentage of all internet users that use Facebook at well over 50%. So if your audience uses the internet, you know you can easily reach them via Facebook!
It Boosts Your Organic Search Rankings
Facebook ads are a great way to boost your website’s SEO standing. Search engines look to all kinds of statistics to determine your rankings, and among these are increasingly important social signals like number of shares, likes, or comments. Facebook ads are highly effective at boosting these stats and can help make your brand and website more of an online destination.
It can be a real pain getting access to valuable customer data through your website or app. Even if you do get some information, people will often be reluctant to divulge too much. But when you advertise through Facebook, all the information you could possibly want is all at your fingertips.
Using this information, Facebook’s built-in tools allow you to choose exactly who you want to target with your campaign. You can select your core audience based on age, wealth, education status, gender, location, interests, or pretty much anything else you can imagine.
If you have a diverse audience, and don’t feel targeting based on any of those things will be the best for you, or you just want to save time, you can also use your current customer information to find Lookalike Audiences that are similar to your current customers.
Facebook ads are precise in other ways too. They allow you to set daily, and lifetime budgets, that can easily be adjusted at any time. Combined with exact campaign data, it’s simple to work out when it’s time to adjust your budget.
It Compliments Your Other Marketing Channels
Use Facebook ads to supercharge your entire marketing strategy.
Facebook ads work well in conjunction with all your other forms of marketing. Lead ads, for example, are a great way to grow your mailing list. These types of ads also have a high conversion rate as you’re not asking the user to buy anything, and they don’t even have to leave Facebook. Combine email marketing and Facebook ads for a super powerful list building strategy.
If you’re more focused on creating content, but you’re not getting the traffic you want, you can use Facebook ads to drive traffic to your content. Again, you’re not asking the user to buy anything directly, but you’re getting a cost-effective boost to your content strategy. This is a particularly good approach when you’re trying to break into a new market, since you can quickly build brand recognition and credibility.
Cheap, Fast, Easy
Facebook ads are the cheapest you can get in terms of CPM.
Depending on your industry, you could be spending as little as $3.09 for 1000 impressions; reaching the same number of people through TV could cost you $25. This makes Facebook advertising one of the most cost-effective marketing investments you can make. And even though it’s cheap, it offers immediate results.
Crafting your campaign for traditional media and getting it on air could takes months, whilst with Facebook it takes minutes. You could have your campaign running and boosting your sales before lunch.
You can drastically cut down on all the costs associated with creating the ads as Facebook’s templates reduce the workload to almost nil. And once you decide you’re happy with how everything looks, you can publish an ad instantly and start seeing results.
You have probably heard it over and over again: mobile is the future of online marketing.
Well Facebook ad’s are effortlessly mobile optimised, and the platform has a huge number of mobile users for you to reach. Since so much of Facebook’s traffic is mobile,they understand what it takes to craft a painless user experience for the small screen
One specialised mobile ad type they offer is the canvas ad. Canvas ads are unique to mobile, they offer a full-screen experience, and they allow the user to interact with your content in ways that are intuitive to mobile users. They can swipe through images, zoom in and out, and even tilt their phone to interact with the ad. They also loads 10x faster than standards mobile web apps.
Facebook as a Sales Channel
There’s also the option of opening a store within Facebook — this will allow you to sell directly through the Facebook app rather than having the customer directed to your store first. This provides a consistent user experience for the customer as they are already familiar with Facebook stores, and it reduces the overall user friction of your campaign.
Organic Is Over
The good old days when you could make a post and reach 16% of your fans organically are long gone — these days you would be lucky to reach 1%. If you want to keep engaging with your fans, you need to turn to paid ads. There’s simply no alternative anymore if you want to maintain your presence on the world’s largest social network.
Facebook ads are cheap, and bring so many benefits that there’s no good reason why you shouldn’t include them in your strategy. If you’re somehow still not convinced after reading this article, here’s one last thing to remember. Even if you’re not taking advantage of Facebook advertising, your competitors are, and you’re making it easier for them by not getting involved!
Victoria Greene is a freelance blogger and branding expert. On her blog, Victoriaecommerce she shares tips on building great brand experiences (amongst other things). Big fan of email marketing and targeted social media.
At MEANit we love Victoria’s views and her well written articles.