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Google Maps: An Overview for Solicitors in Ireland

by | Last updated: Mar 20, 2024

Google Maps for Solicitors Text With Gavel beside Ireland Map

Having a comprehensive online presence is critical for Solicitors or Legal firms in this ‘digital first’ time. No argument there! Here we explain a bit about the role of ‘Google Maps’ for connecting solicitors with potential clients. We want to help you better understand its impact on client acquisition for you and on your own brand visibility.

What is Google Maps?

Google Maps is a web mapping service and consumer application developed and offered by Google itself. Just one of its many free tools. It provides a variety of mapping and location-based services, including satellite imagery, aerial photography, street maps, real-time traffic conditions, route planning for various modes of transportation, and an interactive panoramic view of streets called Street View.

History: A few facts or waypoints


Google Maps originated as a C++ desktop program created by Danish brothers Lars and Jens Eilstrup Rasmussen at Where 2 Technologies which Google acquired in 2004.  The program evolved into a web application.


Google Maps was then officially introduced in February 2005. Initially, it was a desktop application, but it quickly transitioned into a web-based platform.

Key Acquisitions: 

Google acquired Keyhole in the same month, integrating its Earth Viewer application into Google Earth. This modification dramatically enhanced ‘Google Maps’ geolocation capacities.

Another acquisition included ZipDash for real-time traffic analysis.


Google Maps has broadened as time went on adding multiple interesting functions and features among them ‘Street View’, providing panoramic views of streets, and My Maps, enabling users to build tailored maps with personalised content.

Mobile Integration: 

Google Maps for mobile devices was first released in 2006. It included features like GPS turn-by-turn navigation and parking assistance. By 2013, it became the world’s most popular smartphone app. You probably use it yourself to get across Dublin or around the M50 in the fastest way possible. Or to find remote addresses in West Cork, North Donegal or the middle of Connemara.

Global Expansion: 

Google Maps expanded globally, and by 2020, it was being used by over one billion people every month.

Continuous Updates: 

Google Maps undergoes regular updates, adding new features and improving existing ones. Notable updates include the addition of 3D imagery in 2018 and the introduction of a COVID-19 layer in 2020.

Google Maps has fast become an integral part of daily navigation for so many individuals and businesses worldwide, offering a comprehensive and user-friendly platform for exploring and navigating the world, your world or your clients world.

Understanding the Importance of an Online Presence for Law Firms in Ireland

A strong internet presence is more than simply a marketing tactic in today’s competitive legal marketplace, it’s a must. Potential clients increasingly turn to the internet to find legal services providers, making it imperative for solicitors to be easily found. This segment of the guide zooms in on how having an online presence helps with your own brand visibility, client trust, and general success in the competitive legal sector.

The Role of Google Maps in Connecting Solicitors with Potential Clients

Google Maps serves as a powerful tool in the client acquisition process for solicitors. It goes beyond merely providing directions. It’s a platform where potential clients actively search for legal services. This section explores how Google Maps acts as a bridge between solicitors and their target audience, facilitating seamless connections that can convert online searches into tangible client relationships. Or at least the first call or email enquiry.

Hand Setting Google Maps Holding Phone with Image of Map & Red Pointer on Top of the Phone

Exploring the Digital Terrain: Setting Up Your Law Firm on Google Maps

Steps in Setting Up Your Law Firm on Google Maps

For any Irish solicitors looking to establish a prominent presence on Google Maps, the following steps will guide you through the setup process to ensure your law firm is easily discoverable by potential clients:

1. Google Business Profile Account:

Begin by creating or claiming your legal firm’s Google Business Profile (GBP) account. Login into your Google account via the GBP web page. If you don’t have one, create an account. https://business.google.com/ – you will have to prove you are located at your address.

2. Enter Accurate Business Information:

Fill in your law firm’s details accurately, including the firm’s name, address, and contact number, plus your Eircode. This information is crucial for potential clients searching for legal services.

3. Select the Right Business Category:

Choose the best and most appropriate category that best represents your legal services. This helps Google understand and categorise your law firm correctly.

4. Verification of Your Listing:

Google will need to verify that you are the legitimate owner of the law firm. Verification methods include receiving a postcard by mail, a phone call, or email. Complete the steps for the verification method you’ve chosen. This may take some time and patience. And no, Google does not provide good customer support, so forget that avenue.

5. Optimise Your Business Profile:

Access your GBP dashboard after verification and complete your law firm’s profile. Add relevant details such as business hours, website URL, and a concise yet informative description of the legal services you offer.

6. Showcase Your Law Firm with Photos:

Upload excellent photos of your law firm’s office exterior, office interior, and members of the team. Visuals provide potential clients with a glimpse of your legal firm and contribute to building trust. Is there car parking, disability access etc.

7. Define Your Service Area:

Specify the geographic areas your law firm serves, especially if you operate in multiple locations or various towns or counties. This helps ensure that the business shows up in local searches within the searcher’s location or your service region, whether that is Dublin, Cork or Donegal. 

8. Ask for and Manage Reviews:

Ask your happy customers to write reviews on your GBP profile. This is not easy for legal clients, but persevere. Positive reviews enhance your firm’s credibility. Answer swiftly, professionally, and respectfully to all sorts of reviews. This is a tough ask, especially as the topics could be sensitive and confidential. Stick with it and try as best you can. It is important.

9. Utilise Additional Features:

Think about incorporating GBP features, listing your services, and added functions such as posting updates, responding to prospective customer queries or concerns, and enabling chat or messaging. Update your profile on a regular basis to keep clients aware of any changes or accomplishments.

10. Monitor Performance Analytics: These Google provide for free.

Use GBP analytics to track how users interact with your Irish law firm’s profile. Customer interactions, responses or behaviour, and questions may assist you in fine-tuning your online approach.

By following these steps, solicitors can ensure that their legal firm is effectively set up on Google Maps, providing potential clients with accurate and relevant information when searching for legal services in their part of Ireland.

Navigating Local Searches: Local SEO for Irish Solicitors & Legal Firms 

Lets look at the integral role that Google Maps plays in local search engine optimisation for solicitors. Learn a wee bit about the art of building local citations to augment your law firm’s visibility and ensuring consistency in information across various online platforms for a robust local SEO strategy. Especially in Google apps or tools.

Staying Ahead of the Curve: Adapting to Google Maps Updates

Keep up with the newest Google Maps enhancements and new features that could impact your digital strategy. Explore strategies for effectively adapting to changes in the Google Maps landscape, ensuring your solicitors firm remains competitive and visible in the ever-evolving digital sphere. And Google is regularly changing the rules of engagement.

Google Maps Success Stories in Ireland 

Read a few success stories of Irish professionals who have already excelled with Google Maps. Get some insights into the strategies implemented by other law firms, learning from their achievements to inform and elevate your own digital strategy. If you want to see which legal firms are doing well, just do a search for a legal service that you offer and in your area, who is turning up? They are the successes and they are your competition, hiding in broad daylight. Their phones are ringing, and your potential clients are making the calls.

The Future Unveiled: Evolution of Google Maps for Solicitors in Dublin & across Ireland

You can see the future of digital marketing and online visibility by exploring upcoming trends and features on Google Maps. Google merrily writes loads of guides and loads of updates. They will email you regularly with updates. Prepare your legal firm for the continued dynamic evolution of this digital platform, ensuring a proactive and strategic approach to future-proof your online presence. Basically, how to keep the leads coming in. Better still,to get the right leads coming in.

You can manage this yourself, or outsource it to a ‘fractional’ digital marketer. Find an Irish agency you feel you can trust and then let them work away. As long as they report the numbers every month. And of course the reports should be positive. Give them a few months to get results, but avoid any ‘contracts’.  You know how messy those SLA contracts can be 🙂

Importance of Google Maps for Solicitors

Google Maps plays a pivotal role in the success of solicitor’s websites & businesses. Here’s why it’s crucial for professionals in the Legal services sector:

1. Location Matters

For solicitors, especially those who provide in-person consultations, location is everything. Google Maps helps clients easily locate your office or meeting place, making it convenient for them to access your services, especially in their approximate location geographically. Is there parking available? What about access for wheelchair users?

2. Local Search Dominance

Google Maps is integral to local search. When potential clients search for Solicitors in their area, Google often displays map results at the top of the SERPs Search Engine Ranking Pages. Ensuring your business is accurately listed on Google Maps can lead to more visibility and prospective clients for your accountancy.

3. Mobile Accessibility

Many potential clients use mobile devices to search or start there for these Legal services, including Solicitors. Google Maps is mobile-friendly, making it easy for potential clients to find your office while on the go.

4. Reviews and Ratings

Google Maps prominently displays your business’s reviews and ratings. Positive Google reviews can attract more clients while engaging with clients through the platform can help build your brand or reputation.

5. Directions and Contact Information

Google Maps provides directions to your office, ensuring clients can navigate to your location without hassle. Additionally, your contact information is readily available, allowing clients to reach out with ease.

6. Explore Local Market

Solicitors can use Google Maps to explore their local market. You can analyse the competition in your area, identify potential client hotspots, and tailor your overall marketing strategy accordingly.

About The Author

Do you want more traffic?

Hi, at MEANit we help 34 ‘Professional Services Firms‘ to be effective online annually. Will your business be one of the 34 in 2024?


Written by Michael MacGinty

Michael is a well known speaker, author and coach on SEO and how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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