How to get Business from my Website – 5 tips to a better return
1. Optimise – Get the website found in organic search and that will get phone calls, email enquiries, instant chats or allow you sell online by answering questions and doing demos or actually having a shop for commodities over €20 where you have the margin, so you can afford to sell and ideally offer Free shipping worldwide. Not all sales are profitable, so do make sure you have the budget to design and develop and promote the website and then to manage it and all the logistics of getting the products made and then shipped to the buyer.
2. Advertise – Use Gogle Adwords or Facebook advertising or possibly LinkedIn and Instagram, to advertise your products or services and linking back to your website. This sort of advertising is getting more and more popular and more and more expensive. But there are ways to get a great and measurable return on your online advertising spend, in a way that offline is hard to quantify.
3. Convert – If you are optimising and advertising then you will b egetting traffic to your website, so now focus on the UX or user experience and work on getting visitors to engage by asking a question, signing up to a newsletter or for a free guide, ebook or quote and call you or just simply buy something. Just as in a bricks and mortar store, this is something you need to do regularly.
4. Promote – When you have a website let your customers know you have it and why they should visit it. Add something in or on your physical packaging to promote visits to the site. You might add a special offer in each delivered parcel that upsells a related product.
5. Engage – Be present when customers browse the website and offer real time response or online chat etc. Let visitors know that you are there and ready to be of service, just like a bricks & mortar store. An instant chat pop up (on the first visit only) would let people know you are there for them. If you move visitors to shop online, they may spend more time in your online store, because they can do it at home.
How do I get more business from my Website
If you have the product, margin and the budget, then you can start with planning the business, create the wireframe and start the design of the website. Without eCommerce it is an easier deal and you are just talking about promoting and optimising a website with the sort of useful content that gets the phone ringing. But either way the web is a wonderful tool forf reaching a wider audience and being of better serve to the existing client base.
Bottom line – Your success will ultimately depend on how much value you bring to your visitors. That includes how the goods are packaged when you deliver them, how fast they get there and how great is your customer service. You are not just looking for online customers once off, you want people to keep coming back for more and who will rave about you. There is nothing new here, it is the same as being on the High Street, with the added complication of it beinghard to see who is in th estore and how they react to your offering.
Digital Marketing is a science and is data driven, so if you do not how to manage your own, then outsource to someone and set agreed targets, to ensure you benefit profitably from any online presence. Any digital marketing needs to be a part of your overall marketing plan, ratherthan be a stand alone maverick. If you do use a digital marketer get references and check them before partnering up, as it can make or break your business.