Mailchimp explained – an Introduction and Helpful Guides
Managing your email Newsletter communications is important nowadays, to stay in touch with Customers and Friends.
All that takes time, so we try to recommend some useful Apps – you may recognise some and others will be new. This week lets look at Mailchimp, which is like Constant Contact, only FREE.
Useful FREE App MailChimp is a “Cloud” based FREE email marketing app that allows you create Newsletters and mail them FREE to up to 2000 subscribers and even share the newsletter via Social Media avenues, Facebook and Twitter.
Try emailing once a month.
Import existing customer lists from your system with the FREE tool
Add new contacts and build up a list, as you go.
Get the message right in email Marketing !
E-mail marketing is all about delivering quality valuable content that people want to read, so personalise it, deliver it at the right time, measure results, test options and get better as you go – listen to the feedback. If you are offering something, make it a Special Offer – do not Spam people or they will simply “Unsubscribe”. If you get any Unsubscribes, take that as a hint and guidance, so work out why people might unsubscribe.
Share useful Tips or articles – Always add value
Share something that is going to of use or interest to your customer or friend, something that adds value.
There is a FREE Version of Mailchimp and there is a paid version if you need more capacity, but most small companies can manage with a limit of 2000 subscribers. It is $30 a month for over 2000 names, but you can get the Essentials plan starting at $9.99 – see their Pricing Page.
email is under your control with no middlemen like Google or Facebook, who can change their policies or algorithms at will and affect your Digital Marketing. Any questions about email marketing for your business – contact firstname.lastname@example.org
Or why not take 15 minutes to read a more detailed article about the best email marketing software options. Written by Gael Breton over at Authority Hacker this covers more detail, answers loads of questions and ranks the options available to you, to help you come to the right decision for your company.
What do we use?
We use Active Campaign to send out our Monday Mailshot every week. This is a paid app, so we pay for the ‘Lite’ version for 2500 names at $49 a month. The normal rate is $99 a month, but we are happy with the $49 monthly deal. We feel we will use the integrations that are available with this plan.
The client onboarding at Active Campaign is excellent. And they offer loads of help, in the form of guides, videos and one to one personal support. They also help if you want to upload your list or import it from somewhere else.