We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

There is wisdom at the intersection of our knowledge, our passion and our clients needsMindy Gibbins-Klein

We are all very very busy – What is your why

Zappos_Customer_ServiceBut why are we doing what we are doing? Do we know why we do what we do and do we convey that ‘why’ to our team and to our clients or potential clients. Can we improve our communications? Yes is always the answer, but where do we start with creating a plan.


Autonomy, Mastery, Purpose

Autonomy Mastery Purpose

Autonomy – we want to be able to do what we want to do, not to be pushed to do things just to make money, in our case, such as doing websites for hotels, simply because they ask us, even though we know we are a bad fit for this. Other companies have a customised, tried and tested hotel solution. Be honest and advise these clients where to go – give good direction or explain that we are the wrong partner. Lets choose our clients, selecting projects, where we know we can make a positive difference. Not everyone who walks in the door is ideal for us and we can only handle a certain number of clients. There are loads of people who need what we have to offer, but all of them want it to work well, so we need to deliver on our promise every time.
Every member of the team needs to define what they want to do and then refine how they do it. Every function should have a checklist which should be adhered to and tweaked as needed. The combination of these positions and functions will make up our process and our offering and make it work well.

Mastery – We are good at what we do, but we can be better and we can continue to grow, to upskill, to become specialists or professionals. We need to commit to CPD Continuous Personal Development, to hone our offering and ourselves. The resources are available for us to study individually or together as a team. There is no point in all of us mastering the same skill, so we need to focus on our own area of responsibility. Together we are better. “If the people knew how hard I had to work to gain my mastery, it wouldn’t seem wonderful at all.” Michelangelo

Purpose rather than profit. We are in a position to make a difference. We are all individually in a position to make a contribution to this difference. “We help people grow their business and have a better life by making the web work profitably for them.” Michael MacGinty This is our foundation, the basic platform upon which we build our own web design business and our clients businesses.

Our why – the reason we do what we do, in the way that we do it

In our case, we know how to build websites, but why do we do it? Why should people trust us to build a web presence for them? What is our motivation, which essentially is simply a reason for us to move in a certain way?

Along with our current skillset, we have access to an ocean of information, so our challenge is to dig in to that information and make use of the bits that specifically benefit our various clients. Every client is different, some know what they want and some want help to define what they need, what problem do they want solved, before we work out ,if’ we are the right fit for them. We do not need to sell, we simply have to help facilitate the client in making the decision to buy or invest in something, we can confidently offer and competently deliver. We do what we do, because we want to help other business be successful. In so doing, we too enjoy success and fulfillment. It is a pretty simple philosophy, a guiding principle governing our behaviour.

Love-Job-vs-Hate-JobAs Outsourced Webmaster or Web Partners, our challenge is to make a difference every single time, to add value and then to maintain a relationship with every client, to continue to help ensure the success of their business and ours. Doing this generates new clients, so our business grows organically. There are no secrets in this formula, the challenge is simply to stick to it and make it work. What is your challenge and how will you prepare for it?

Daniel Pink – Ted Talk on Autonomy, Mastery and Purpose

Dan-PinkDaniel Pink covers this topic really well in his book Drive and in his Ted Talk.
When the reward is the activity itself–deepening learning, delighting customers, doing one’s best–there are no shortcuts.”
― Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us

As we listen to our clients, we try to really hear what they are saying, to get to understand their business and the challenge to be faced or the problem to be solved. Only by truly hearing and understanding clearly, can we attempt to deliver the perfect solution. #lovetalkingbusiness


Simon Sinek explains it perfectly: “People do not buy what you do, they buy why you do it” and “Which companies stand out for their quality, their service and their communications?

Zappos Shoe Best ServiceSony Best ServiceBMW Customer ServiceGoogle Logo quality service


Does your business make any difference to anyone?

Recently, we have been considering what difference we, as a team, make to our clients, because we want to define and convey that message in our website and general messaging. As a Web Design Agency we aim to helps our clients be effective online, so they get the clients they really want. How do you make a difference?

Ways to make your business stand out – explain them
Solution – What problem do you solve?
Product – Why is it good?
Service – How can you improve it?
Offer – Do you offer value?
Deliverables – Agree a target or result
Guarantees – Take the risk away from the buyer or part of it
Communications – Clearly convey the message

Ikigai-meaning-of-life-wikimediaWe realise we have a great offering and are good web partners for our chosen clients, but we do not always convey that clearly in all our messaging, through all our chosen channels, website and Social Media.
When we talk with potential clients, we convert most enquiries to clients, mainly because we connect and we only offer our services, if they are the right solution to the clients problem or add value. But the challenge is to get the message across before we meet, in order to actually get the meeting in the first place. This will drive up the leads and help us help more clients, which in turn will drive sales, which will leads to more employment for us and our clients.

Ikigai – The Japanese word for reason for being. The word translated to English roughly means “thing that you live for” or “the reason for which you wake up in the morning. That intersection between, what you are good at, what you love, what you can get paid for and what the world needs. So what is your Ikigai? Image courtsey Wikimedia

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?


Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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