Google Local Results
Google Local Results are making more difference in search as Google tailor results based on location searched to deliver better results in search. In the USA almost 6 billion searches are done a month and more and more searchers are using a location in their search term. It is therefore critical that companies have their address location details clearly on their website and in Google My Business, as well as any other local directory such as Yelp and your Facebook company page, Linkedin Company page and all your social channels.
Google Local Results has published reports that 80% of adults in mature markets own a smart phone. And that one third of people who search on a desktop and over half of those who search on mobile, will visit the store within 24 hours. People searching have reported that they want to find local suppliers in search and will visit once they find what they want. These stats seem to be right and knowing this it is so important to have all your local details correct. People use a global search engine to find a supplier within a few miles, but they generally search with the intent to visit one of the first page results.
Google Local Results has indicated that the results it delivers for a local search will depend on whether you show that you are based in or near that searched location. The ranking on the page will then depend on reviews given to any supplier, how well your Google My Business entry is completed, the category you have chosen, plus the quality of links to the website. So check your address details in everything, then go get some good reviews and double check your category in Google My Business. Check for any differences, any typos or any missed information. Getting it right can make a big difference to your footfall.